ON BRITPOP

Well, there was a rumour that the A&R guy had his hand up at the wrong moment when they got signed. Menswear were never given a chance and I feel quite guilty about that, because I described them as a post-modern experiment between a PR company and the media and that was a low thing to say. But it felt like at that point that they hadn’t got enough material to warrant the interest they made. So part of it was our fault and part of it was them putting themselves in front of the public so early. They should have known what would have happened to be associated with Savage and Best. They were perfect. They looked great, they had a really good vibe, so it’s not surprising that the press picked up on them. But they did flash and burn very quickly. I feel guilt about that as they are really lovely people.

So would you say at the time it was more about the hype a band created rather then their music?

Yes. I’ll say that.