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It’s comical what’s happening to the human race. Our lives are lived in front of a screen. The definition of a friend has changed to someone who you may never meet or have a conversation with. Libraries are only used for free movie rentals because everything you ever needed to know is only a click away. Experiences are becoming rare and farther in between each other due to technology granting us instant gratification access to endless information. But in a world where second hand information dictates our experiences, there is one thing that hasn’t changed, mankind’s desire for creating historical moments and authenticity. These moments immediately become inspirational stories, breathing life into dreams, enabling mankind to create and discover the unknown. The hunt for authenticity has no set path because it thrives within the world around us and is found within the individuals who live to find more of it everyday. These people, are the world’s finest treasure, and their passion for celebrating life through culture, art, music, fashion and design fill the planet with tangible truths and new forms of authenticity. Lacer ELITE was created to visually communicate that life does not only exist through second hand information but rather through the celebration of the people who passionately live it, and live to create it. You are our leaders and the ELITISTS of this world. We’re proud to represent you.


Introducing

LACER SOLE FORCE


Iconic Design

Lacer Elite is a sub-division of Lacer Headwear dedicated to providing supreme headwear influenced by history’s most iconic sneaker designs. Lacer Elite products combine headwear fashion and sneaker fashion to produce the ultimate companion accessory through the application of materials used to create the most celebrated footwear designs of all time.


Light Weight 1 cm 0.5lbs

LACER SOLE FORCE With a vast array of street wear to choose from today, rarely are there products that combine two entirely separate industries into a single accessory. The Lacer SOLE is the first of many product lines to release under Lacer Headwear’s newly launched subbrand, Lacer ELITE. What defines a Lacer SOLE is the rubber lining on the underbill of the cap. By applying a very thin light weight, moon shaped piece of rubber to the underbill, Lacer Headwear has once again redefined headwear fashion innovation. And in combination with Lacer’s patented signature shoe lace cap design, Lacer SOLEs are the single most original staple product to bring the relationship between sneakers and headwear closer together. When determining which Lacer SOLE product we would want to launch Lacer ELITE, we felt that our first SOLE design should compliment one of the most highly celebrated sneakers of all time, the Nike Air Force One and therefore decided to introduce the Lacer SOLE FORCE as our first Lacer ELITE release.


High Quality Application

We get asked a lot, why are we creating products that cross industry lines and only attract niche markets? The answer to us is clear and can be summed up into one word, authenticity. To be authentic means to be rare, and within the human race authenticity is a rare quality to have. At Lacer, we choose to create products that serve as a symbol amongst those who can be considered a rarity within the world we all live in.


AVAILABILITY The first addition to the Sole Force series will be the ALL BLACK and ALL WHITE SOLE FORCE 1s, scheduled to release Fall 2013.

ALL BLACK - SOLE FORCE 1

FOR RETAILERS ALL BLACK and ALL WHITE SOLE FORCE 1s are available to order today at $19|cap with a minimum order of 6 caps|color.

FOR PURCHASE ALL BLACK and ALL WHITE SOLE FORCE 1s will be available online at www.LacerHeadwear.com the first week of October. Final release date TBD.

DEPTH: MID FIT: SNAPBACK

FABRIC: POLY | WOOL BLEND EXTRAS: ALL BLACK SATIN LINER | 1X EXTRA GREY LACE

ALL WHITE - SOLE FORCE 1

DEPTH: MID FIT: SNAPBACK

FABRIC: POLY | WOOL BLEND EXTRAS: ALL WHITE SATIN LINER | 1X EXTRA GREY LACE


LACER ELITE