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MKT 441 Entire Course

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MKT 441 Week 1 Individual Assignment The Importance of Market Research MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline MKT 441 Week 3 Individual Assignment Market Research Tools Paper MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper MKT 441 Week 4 Individual Discussion Question MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper ******************************************************* ***********************

MKT 441 Week 1 Individual Assignment The Importance of Market Research


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Resources: University Library, Internet Select an organization with which you are familiar. Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following: ·

Define market research.

· If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization. · If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization. Format your paper consistent with APA guidelines. ******************************************************** **********************

MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis


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Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis: 路 Describe the situation discussed in the case. 路 Identify the key issues for the organization in your selected case. 路 Discuss possible ways the organization might address these issues. 路 Based on your analysis of the case, explain the value of market research in the global community. Format your paper consistent with APA guidelines. ******************************************************** **********************

MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline

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Resources: Internet, University Library Select an organization with which you are familiar. The organization must be considering introducing a new product or service. This organization is the basis for your Market Research Implementation Plan. You will duscussing theis organization in weeks 2, 3 and 5. Here is the scenario: Your organization is considering introducing a new product or service. Write a 700- to 1,050-word detailed outline of your Market Research Implementation Plan in which you address the following: ¡ Write an introduction describing your selected organization and scenario. ¡ Based on your selected scenario, identify the detailed areas in which market research is needed, such as population, target market, and per capita, and describe their importance to the organization in the selected scenario. ¡ Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks. Format your paper consistent with APA guidelines.


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MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper

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Resources: University Library, Internet Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Project Outline. Address the following in your paper: · Select four different research tools. · Compare and contrast your selected research tools. · Analyze the applicability of your selected research tools to your selected scenario. Which tool is the most applicable? Which tool is the least applicable? Format your paper consistent with APA guidelines. ******************************************************** **********************


MKT 441 Week 3 Individual Assignment Market Research Tools Paper

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Resources: Internet, University Library Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. Format your paper consistent with APA guidelines. ******************************************************** **********************

MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper

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Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Resources:Kudler Fine Foods virtual organization, student website, University Library Write a 1,050- to 1,400-word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the student Web site to access additional company information on Kudler Fine Foods. Address the following in your proposal: · Analyze the market research data sets contained in the Kudler Fine Food’s Market Research Results located on the student website. ·

Convert the data sets into marketing information.

· Identify any trends that exist in the data for the most recent marketing surveys. · Recommend marketing strategies based on the marketing information and identified trends.. Format your proposal consistent with APA guidelines. ******************************************************** **********************


MKT 441 Week 4 Individual Discussion Question

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Resources: University Library, Internet Discussion Question Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. You have a budget to use for advertising in your region. You are empowered to select the magazines in which you plan to advertise and send the magazines the graphic files your corporate marketing group sent to you. You find that your corporate marketing group chose the format for the ads, including the selection of people, clothing, and surrounding decor, based on market research in the Detroit region. Discuss whether you are confident these ads might be successful in your South Florida region, and why. Writea 500- 700-word paper in which answer the discussion question.


Format your paper consistent with APA guidelines. ******************************************************** **********************

MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper

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Resources: Problem Identification and Project Outline, Internet, University Library Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan: · Conduct market research concerning the selected scenario using secondary market research resources. · Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan. · Select two of the four market research tools you analyzed in your Research Tools Paper (Workshop 3) and develop at least two survey instruments, such as semantic differential, Likert Scale, and


questionnaire, based on these tools. Recommend sampling procedures for the implementation of the survey instruments.

Format your paper and presentation consistent with APA guidelines. Prepare a 12- to 15-slide MicrosoftÂŽ PowerPointÂŽpresentation , illustrating your Market Research Implementation Plan: Final Paper. ******************************************************************************

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MKT 441 Education Organization / snaptutorial.com  

For more classes visits www.snaptutorial.com MKT 441 Week 1 Individual Assignment The Importance of Market Research MKT 441 Week 2 Indi...

MKT 441 Education Organization / snaptutorial.com  

For more classes visits www.snaptutorial.com MKT 441 Week 1 Individual Assignment The Importance of Market Research MKT 441 Week 2 Indi...

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