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inside... THE PHILIPPINES..........................1 ... at the hotel show.......................2 DESIGN PHILIPPINES..................3 catalina embroideries, inc.............4 cebu fil veneer corporation.........6 craft mill, inc.....................................8 dale mathis studio, inc..................10 diretso............................................12 lightworks resources, inc............14 maze manufacturing co., inc.......16 more than a chair, inc..................18 padua international corp.............20 the gilded expressions................22

THE PHILIPPINES The Philippine economy continues to be one of the fastest growing economies in Asia and is showing no sign of slowing down. Its stellar economic rally in the first quarter of 2013 soared to a groundbreaking 7.8% growth boosted by its robust performance in 2012 that tallied 6.6% growth earning the confidence of foreign investors as well as top international organizations.

Accorded investment grade status by credit rating firms, Japan Credit Rating Agency (JCRA), Fitch Ratings, and Standard & Poor’s, the Philippines expects to welcome a boost in capital inflows in the coming years.

Its population of almost 100 million Filipinos is driven by a large and young consumer market base, and an expanding middle-class with relatively high disposable income.

Blessed with vast natural resources and spectacular tourist destinations, the country is known for its popular beach paradise Boracay, named as the World’s Best Island” in 2012 by U.S. based Travel + Leisure Magazine. The New York Times also listed the Philippines as number 17 in its “The 46 Places to Go in 2013,” with special mention of its tourist destinations - Boracay, El Nido and Siargao.

With strong growth in tourism arrivals, the Philippines will need an estimated 37,000 more hotel rooms in tourism hotspots by 2016. Aggressive tourism development is likewise projected to give rise to the US$16 billion upcoming Entertainment City, a Las Vegas style casino and tourism complex in Manila Bay which will be the Philippines’ biggest infrastructure project in history.

Upbeat economic conditions, a vibrant and liberalized retail landscape fueled by increased purchasing power, and a booming tourism industry make the Philippines an ideal destination for trade, business, and investments.



at the hotel show In meeting its 10.0 percent growth target for 2013, the Philippine Department of Trade and Industry (DTI) intensifies its promotion of Philippine products through its participation in overseas trade shows like The Hotel Show, one of the world’s most important events in the hospitality, hotel, and tourism industry. Slated on 28-30 September, 2013 at the Dubai World Trade Centre, United Arab Emirates (UAE), the Philippine participation in The Hotel Show is a strategic platform to the Middle East and North Africa (MENA) region’s promising hospitality industry. The MENA region’s forecasted global worth in terms of business tourism is valued at US$44.8 billion by 2022. The United Arab Emirates (UAE) hotel and tourism sector is also expected to grow to US$7.5 billion by 2016. According to London-based hotel industry research company STR Global, 11 hotels were opened in the MENA region in 2013 alone. Another 133 hotels will be opening later this year, while 141 hotels are expected to be in operation by 2014. In a report released by DTI, notable export growth in 2012 was observed in the woodcraft and furniture sectors of the Philippines, with export sales amounting to US$2.34 billion. These figures exhibited a 26.6 percent increase compared to the US$1.85 billion sales in 2011. The Philippine Export Development Plan (PEDP) reports that furniture and furnishings is one of the sectors with the highest potential in increasing the country’s export performance. Spearheaded by the Center for International Trade Expositions and Missions (CITEM), DTI’s export promotions arm, the Philippine participation at The Hotel Show consists of select Filipino manufacturers of furniture and furnishings that include Catalina Embroideries Inc., Cebu Fil Veneer Corporation, Craft Mill, Inc., Dale Mathis Studio, Inc., Diretso,The Gilded Expressions, Lightworks Resources, Maze Manufacturing Co. Inc., More Than A Chair, Inc., and Padua International Corporation. With the abundance of natural resources and the skills of its craftsmen, Philippine furniture and furnishings reflect deeply rooted tradition, culture, and history.Timeless and contemporary designs are infused in top-of-the-line products that live up to the country’s distinct brand of design. See more of the Philippines’ world class craftsmanship, visit the Philippine pavilion at booths 3C01 and 3D01 in

the hotel show 2013!

Design Philippines is about looking inwardly as well as outwardly. Inward, from the point of view of nurturing, protecting, and evolving “The Art of the Craftsman” which is the very “Soul of the Philippines”. Outwardly – from a very worldly point of view; a vantage point that has carefully and thoughtfully considered and utilized natural and indigenous materials; a vantage point that has established leadership in the Global Community of Design. In so doing, “Design Philippines as a movement” has taken shape and now speaks with recognized authority in the world of Design.



Driven by the passion to adorn homes with top-of-the-line creations, Catalina Embroideries Inc. boasts of handmade and hand-loomed home accessories crafted with quality and design in mind. Catalina is committed to manufacturing and exporting home accessories using natural materials like shell, coco, abaca, and rattan.

catalina embroideries, inc.


Joan Siao Wang

President Upper Tingub, Mandaue City Cebu, Philippines Tel: (6332) 346-2829 Fax: (6332) 346-2828 E-mail: Web:



Established in 1986, the Italian firm Cebu Fil Veneer Corporation is known as one of the forerunners in the Philippine veneering industry. Created by Filipino craftsmen utilizing state-ofthe-art Italian machinery, the company manufactures high-quality sliced veneer. Cebu Fil Veneer also came up with a fully-integrated wood-working manufacturing process for production of top-caliber furniture.

cebu fil veneer corporation


Carlo Cordaro

President Gate 2, MEPZ 1, Lapu-Lapu City Cebu, Philippines Tel: (6332) 340-0301 Fax: (63.32) 340-0287 E-mail: Web:



Founded in July 1987, Filipino-owned manufacturing firm Craft Mill, Inc. takes pride in its environment-friendly designs, fine workmanship, and distinct style. The company makes use of the country’s natural and traditional materials and has embraced the mission of imparting unemployed members of the marginalized communities near its factory with the skills and knowledge in furniture creation.

craft mill, incorporated


Jean Bautista

Vice President 238 Gen. Ordo単ez Street Marikina Heights, Marikina City Metro Manila, Philippines Tel: (632) 941-4232 Fax: (632) 941-5238 E-mail: Web:



Beginning from the heart of an imaginative man and a self-taught artist, Dale Mathis mixes media, highrelief sculptures, and design objects to defy typical artistry. The fantasy design of its furniture and furnishings comes from Dale’s influences, artists Salvador Dali and Edmonia Lewis.

dale mathis studio, inc.


Cris Venzon

Managing Director 220 Manibaug, Porac Pampanga, Philippines Tel/Fax: (6345) 323-4509 E-mail: Web:



Founded in 1996, Diretso combines innovation and excellence to come up with exciting new dimensions in furniture design. Representing the fusion of European design flair and the world-renowned crafting skills of the Philippines, the company lives with the vision of innovative furniture design and manufacturing expertise.



Ton van Hierden

Marketing Manager Purok IV, Barangay Del Rosario San Fernando City Pampanga, Philippines Tel: (6345) 963-2150 Fax: (6345) 861-3353 E-mail: Web:



Lightworks helps create an environment that mirrors its social commitments, work ethic, and relationships. Each design from the company is meant to be an experience of nature’s bounty, the vastness of the human potential, and an interconnection of all forms of life.

lightworks resources, inc.


Rashmi Tolentino-Singh

CEO 124 Hoover cor. Argonne Street Addition Hills, San Juan City Metro Manila, Philippines Tel/Fax: (632) 828-8633 E-mail:



maze manufacturing co., inc.

Under the skilled hands of Pampangueño craftsmen, Maze manufactures furniture and home accessories using two polar styles – the ornate quality of classics and the sleek lines of contemporary design.

Adapting the modern glam look in its

Wearstler is a proponent of the

designs, Maze’s company president

Maximalist look, or the trend in retro

Judith Maranang describes the

mid-century look which evolved into

company’s style as “Kelly Wearstler-ish”.

reviving the florid, decorative style.


Judith Manarang

President 135 Magalang Road Pulung Cacutud, Angeles City Pampanga, Philippines Tel: (6345) 626-2228 Fax: (6345) 893-1651 E-mail: Web:



Beginning in manufacturing simple chairs, More Than a Chair, Inc. has come a long way. It has gone to manufacturing corporate and residential furniture with elegance that suits classic and modern style. Using materials like rattan, metal, caning, and leather, the company has taken wood furniture design to homes with its designs’ sophistication.

more than a chair, inc.


Alan Bituin

CEO Sitio Libutad, Barangay Sta. Maria Mabalacat, Pampanga, Philippines Tel: (6345) 893-1915 Fax: (6345) 893-0290 E-mail: Web:



padua international corp.

Formerly known as Padua Gallery, Padua International was established in 1986 as an antique furniture and collectibles trader. In 1998, the company started manufacturing and joining furniture fairs. From then on,

Padua International became one of the major players in the local furniture industry. With furniture and decorations designed for the millennium lifestyle, the company is focused on serving the tasteful sectors of local and international market.


Vicente Padua, Jr.

President Sitio Kaybagsik, Brgy. San Luis, Antipolo City, Philippines Tel: (632) 856-5576 E-mail:



Gilded Expressions is the workshop of designer and craftswoman Ann Pamintuan. Inspired by nature’s textures and shapes, Pamintuan began with electroplating trimmings from twigs, orchid roots, and vines of curtain plants and made brooches, bangles, pendants, and other accessories out of them. She then moved to creating things for the home, like a wall plate and containers from hand-welded mesh wire.

the gilded expressions


Kim Pamintuan,

President and Designer The Apo View Hotel, J. Camus Street Davao, Philippines Tel/Fax: (6382) 222-5162 E-mail:


where Local Meets Global...

deXign global will bring together under one roof, international exhibitors of home and fashion, highlighting the ASEAN countries and their individual brand of design and artisanship.

deXign global Philippines will

be launched this October 2013 alongside the Manila FAME, Asia’s Design and Lifestyle Event, as a business platform for global design and craftsmanship.

deXign global combines

business and design; and serves as a venue for creative exchange and trade promotion. It creates a new marketplace of home and fashion products; expands the range of product offerings; and provides a fresh sourcing venue for trade buyers from the Philippines and from all over the world who regularly come to Manila FAME to look for quality, innovative, design-driven products.

and Global Meets Local

deXign global will likewise

feature a Special Exhibition of select products of Global Home Designers Arik Levy, Detlef Klatt, and the Kyoto 6-Japan Handmade Group. /dexignglobalphilippines


the export promotions arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to develop and nurture globally competitive Philippine SMEs, exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities. For over 30 years, CITEM has established the country’s image as the premier destination for quality export products and services.  It continues to set the highest standards of creativity, excellence and innovation to achieve export competitiveness in the international market. ____________________________________________________________________________________________________________________________ Golden Shell Pavilion, ITC Complex, Roxas Boulevard cor., Sen. Gil J. Puyat Avenue, Pasay City 1300, Philippines Telephone: (+632) 831 2201 to 09 • Fax: (+632) 832 3965 / (+632) 834 0177 E-mail: • Website: Like us on Facebook: Center-for-International-Trade-Expositions-and-Missions Read our blog: ____________________________________________________________________________________________________________________________

An attached agency of the


Website: ____________________________________________________________________________________________________________________________ Contact us

Leona Paula Catly, Project Manager

Operations Group 1 Center for International Trade Expositions and Missions Tel: (63.2) 832.5033 | 831.2201 loc. 226 E-mail:

Paissal Abdullah, Commercial Attaché Philippine Trade and Investment Center – Dubai Room 3712, 37th floor, Churchill Executive Tower Business Bay, Dubai, UAE Mailing Address: P.O. Box 14066, Dubai Tel:   +971.4.4504252 Fax: +971.4.4504232 E-mail: ____________________________________________________________________________________________________________________________

the hotel show 2013  

Design Philippines at the Dubai World Trade Center UAE