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Disney animation

P.3 - P.5

Eco house promotion

P.6 - P.7

Dave’s comedy festival poster

P.8 - P.9

Folio book cover design

P.10 - P.11

Heinz salad cream poster

P.12 - P.13

Exhibition

P.14 - P.15

Society design

P.16 - P.17

Packaging

P.18 - P.19

Advertising of Haribo

P.20 - P.22

Client project

P.23 - P.24

Art works

P.25 - P.27

Other works

P.28


Project Brief:

Animation Brief set by: Orion Ross

CREATE A LEAD CHARACTER, WITH HEART AND OPTIMISM, FOR A NARRATIVE- DRIVEN COMEDY CARTOON The Brief: Create a lead character, with heart and optimism, for a narrative-driven comedy cartoon. Target Audience: 4-14 year olds. They may invest emotionally in fictional characters, using them as a source of learning about the real world. The situations and stories they see on the screen can help them to express themselves, teaching them values and helping to inform their lives. They may watch cartoons in any medium, either alone or with friends and family members.

I tried to think some special character, and do the research of the already exist story, then I found that the animal character have more space to develop and more possibility, so I created some animal charachers, and I found that the owl character is the most suitable to develop the comedy cartoon.

P.3


Main characters

Kyle

Mia

Hyko

Watch Owlala on Disney Channel! DisneyChannel.com

P.4


Final outcome

STORY BOARD


Creative Brief

Brand background Groundwork Leicester & Leicestershire is the mainly local organisation that help Leicester people shape their places and improve local quality of life. In this project, I will help Groundwork Leicester & Leicestershire to do a campaign, it aims to raise awareness in the community about the interested of Eco-house. Besides, I hope to increase the interest of the public to participate in environmental activities and inspiring them to live a green life style.


Final outcome

P.9


‘A’

D

‘A’

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D

D

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E

E E

E

E ‘A’

E

E

‘A’

D

‘A’

D

‘A’

E

D

‘A’

D

D

‘A’

E

E ‘A’

D

D

‘A’

E

‘A’

E

‘A’

D

‘A’

‘A’

E

D

D

D

D

‘A’

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D

Design the poster for promote the Dave’s Leicester comedy festival.

E

Then I tried to use “Dave’s” to make a funny face.

http://www.comedy-festival.co.uk/

http://www.comedy-festival.co.uk/


DAVE.

LAUGHING

I’m Dave,

Final outcome


BRIEF

Folio bindings have no blurbs, prices, barcodes or ISBNs, and generally the title and author are confined to the spine, very rarely repeated on the front of the book. Please take some time to familiarise yourself with our books and bindings at our website: www.foliosociety.com It is not necessary for you to include the spine type but it is important that you consider how type will work with your design and that you have left adequate space. The binding design does not need to be finished artwork. Allow for the following type to appear on the spine: Brave New World Aldous Huxley [logo/FS/Folio]

The i dea of brain, because the Brave new world is a story about the human being controlled, so I use the brain to represent the freedom mind of the human.


Free style

Folio style

Final outcome


Project Brief

Develop a creative campaign that attracts young people to Heinz Salad Cream, encouraging them to eat it on or with ANY of their favourite foods. Reinforce the message that Heinz Salad Cream is a tasty and versatile sauce for today. Creative Requirements Get young people to either discover or rediscover the brand. Target Audience 18-29 year old adults, who are looking to add taste/tang to their favourite foods and sandwiches. They are an up-beat and sociable bunch, who love their food. Brand Benefits Heinz Salad Cream adds a unique zing to food.


Final outcome

I tried to take photo with salad cream and different food, and see how it works. It is smiple and amuse.


BRIEF

Choose a topic and propose an Exhibition. Including name, promote and produce environmental graphics for your exhibition. You are required to curate the work for the exhibition. The exhibition will be in the temporary gallery spaces upstairs in the New Walk Museum in Leicester. My topic: Hayao Miyazaki Hayao Miyazaki (宮崎 駿 Miyazaki Hayao, born January 5, 1941) is a Japanese manga artist and prominent film director and animator of many popular anime feature films. The Spirited Away is a 2001 Japanese animated fantasy-adventure film written, directed by Hayao Miyazaki and produced by Studio Ghibli.

I made the mock up of the exhibition, this is the model that will displace in exhibition .It is a character that from Spiriting Away. There will be an environment just like the movie in the exhibition, and will displace different posters and character model in the exhibition.


Final outcome

Leaflet design

ticket design


Design a society for people who interested in doing design in university.

Brainstorm Logo

Logo apply It is about the brain catch up Colour a idea- shining star. Then the brain also looks like storm symbol. And it comes from the “i” in the “Brainstorm” words, it means all idea are come from “I”.

Brainstorm

Black and white

Brainstorm

#DD663C

#000000

#FFED00 #FFFFFF

Apply in white paper:

Use #DD663C the orange color is similar to human body color,and I use it to represent the idea is come from human. Also, use yellow to show the shining star is the shining idea in the darkness, and the name use white, it is more clear to show to audiences. Society card

Brainstorm

Inspire and be inspired.

Contact: 07456987222, Kylie Tse Meeting place: HU3.02 Meeting time: Every Monday

Brainstorm

When people receive the card, they can have fun with it, and they can get the information from the star in the card, that start can be take off from the card.

Contact: 07456987222, Kylie Tse Meeting place: HU3.02 Meeting time: Every Monday

This is the colour sample of the logo, apply in different colour paper, the colour of the logo also will be different.


Project Brief Design a shoes box for Timberland the teens line. It should be functional and match the image of the brand.

Project Brief Your challenge is to design and model a premium end packaging for wine to be filled into; moving away from the glass bottle; and one that offers a distinctive unique shape, using a suitable raw material.

Final outcome

THe mock up I tried to make.


Advertising

of

Haribo

My idea is about hunting Haribo, the Haribo will be the target for the kids, and it will have fun to hunt it.

Creative Brief Brand Background

Haribo is a German confectionery producer, founded in 1920 by Hans Riegel Sr. The company headquarters are in Bonn, and the name is an acronym for Hans Riegel, Bonn. Haribo expanded its operations taking over many local sweet manufacturers in countries all over the world. Today, Haribo is the biggest manufacturer of gummy and jelly sweets in the world, with its products mainly consisting of Gummi Bears, other jelly sweets and liquorice. There are five factories in Germany and 13 throughout the rest of Europe. There are sales offices in almost every country in Europe as well as in the United States and Australia. Haribo is the first sweet manufacturer that create gummy bears which have the bear shape. Nowadays, because of the success of gummy bears, they also create other candy that with different shapes of animals and objects.

Objective

In this project, I will invent, design and create another character, which imagine by myself and that will be suitable for promote Haribo. It will promote and reinforce the values of Haribo with a new approach— Healthy. Besides, it will maintain the old aims of Haribo: bring the joyness to kids and grown-ups. The character will amuse with wit, humour and entertain my target audience.

Target Audience

Firstly, the target is the kids, which between 6 to 12 years old, and they have the following main characters: 1) Love eatting candy 2) When they are shopping with family, they will give some advises 3) Their tooth are growing or grown-up 4) Picky eaters 5) Have own pocket money 6) Like fruits taste


Final outcome The seris of the posters.


Final outcome


Creative Brief

Goals To Archieve • To perform social responsibilities by reviving the memories of people for things that seem to have disappeared in their memories, but are actually buried deep down in their hearts. These memories have been transformed into spiritual forms instead. • Bringing up old memories and educating youngsters about old Hong Kong, hence making them understand their true identities. • Raising Hong Kong people’s attention on Onedotzero, a digital art pioneer organization, via this campaign. The Brief Transformation Requested by Client:

“The city is constantly in transition and mutation, disappearing behind changing environments and shifting identities.” My transformation: The disappearing Hong Kong’s culture has created a fear for lack of belonging. By recalling the valuable collective memory, it is a new hope to now and future TARGET Audience All Hong Kong people, who lives in Hong Kong.


Final outcome

Idea of the story:

Nowadays, people meet their neighbor but have nothing to say, they won’t talk, just like the strangers. Even in the lift, they won’t talk, and don’t know what they can talk about, so I think even your neighbor is a monster, you still don’t know! Because you not close to the neighbor, and don’t care them. So, inthe story you can see people in the lift haven’t communication, then the monster come in the lift, they are scared, but finally they can leave saftly. It shows that, eveyone

have their misstake, but they still can be your good neighbor. The slogan I choose “認識鄰里,今天做起”, in chinese is “Meet the neighbor, start from now”. It is simple, but rememberable, also the children can remember that. I choose the cartoon to present the idea is because, it makes the thing not very serious, but meaningful, also the kids can watch it too.


Drawing and Painting


點滴青春 鎖緊水份 肌膚再生 滋潤美白 極速滲透

含多種罕有活躍成份,能促進細胞重組;Glycolipids更能鎖緊皮膚水 份,免受紫外光、污染物或不良產品所損害。每日1-2顆,能全效擊退 暗啞肌膚,透亮保濕,美白修護,是最佳的抗衰老護膚聖品。

Solo Agent 總代理: AMICA BEAUTY SUPPLIES CO. 頌麗行 香港九龍旺角彌敦道683-684號美美大厦10字樓 Tel: (852) 2391-7318

Fax: (852) 2396-4290

Email: info@amica.com.hk

Website: www.amica.com.hk



Portfolio arts