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Fashion: H&M’s Grey Concept by MPDCLICK on OCTOBER 29, 2012 in A/W 12/13, AW 12/13 with NO COMMENTS

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sign up H&M’s Divided Grey Collection for men is now expanding to include women’s wear giving us ‘The Grey Concept’; a collection which takes inspiration from a youth rebellion, offering up a grunge, urban and effortlessly hip style.

With it’s mix of grunge and rock inspired garments that can easily be deconstructed into key pieces for a capsule wardrobe, ‘The Grey Concept’ collection provides statement pieces including the ultimate symbol of rebellion the ‘leather jacket’, as well as some essential casual items such as soft grey vests featuring simple graphics. Draped cardigans and jersey tops are also firm features, giving the overall look a relaxed, casual aesthetic. With endless possibilities to mix and match separates, the consumer is presented with the opportunity to put their own stamp on ‘The Grey Concept’, whilst the cross-buy potential for stockists proves limitless.

Both the male and female look of this concept places a strong emphasis on layering, combining different textures and fabrics realised from a predominantly dark colour palette of complementary shades of green, grey and black.

http://trendjournal.mudpie.co.uk/?p=12611[12/11/2012 14:05:01]

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Fashion: H&M’s Grey Concept | Mudpie

Taking the lead from styles spotted on the street, ‘The Grey Concept’ taps into the H&M customer’s casual yet chic style. The full collection will be available in selected stores from November 1st- just in time to start piecing together a stylish winter wardrobe.

Image source: H&M.

- K.N

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tagged: A/W 12/13, ALICE DELLAL, AUTUMN/WINTER 12/13, H&M, THE GREY CONCEPT

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