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PAUL MITCHELL THE SCHOOL NEWSLETTER For Paul Mitchell Future Professionals and the Entire Professional Beauty Industry

Special Edition – January 2009 How We Give Hope Dear Future Professionals and Industry Friends, These days, the news media, government, and even other business owners are creating a lot of hopelessness with their nonstop messages about the onset of a recession and how bad the economy is. Fortunately, many of us believe that hope is born out of participation and hopeful solutions, and we are looking at this brand-new year as a year of change. Many of us also believe in the law of attraction: that what we put out there comes back to us, and what we focus on starts to grow. Sometimes when there are challenges with the economy, people are tempted to do less in terms of giving back and making a difference. Whenever there is a crisis and people are suffering, they often say, “Someone should do something about that.” I’m here to tell you, you are that someone. If we focus on how bad things are, that’s exactly what we’re going to get. Instead, let’s collectively refuse to buy into the negative beliefs. As President Obama said in his inaugural address, “What is required of us now is a new era of responsibility—a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.”

CONTENTS Mentor Profile How We Give Hope Building Your Career You Need This! Links

Paul Mitchell The School Newsletter Copyright © 2009 Paul Mitchell The School All rights reserved. Editor: Gail Fink

What an exciting time to be an American, living in a country blessed with so much hope and opportunity. Many individuals, families, neighborhoods, communities, and organizations are already getting involved with charitable and outreach activities to create hope. This special “How We Give Hope” edition features just a few of those stories from the Paul Mitchell Schools. Let’s all refuse to buy into the recession mind-set, and make things happen today! — Winn Claybaugh Dean and Cofounder, Paul Mitchell Schools


MENTOR PROFILE

Sister Bonnie Steinlage Sister Bonnie Steinlage has been a member of the Franciscan Sisters of the Poor for more than 40 years, first working in Franciscan hospitals as a nurse and hospital chaplain, then attaining permission from her order to attend beauty school so she could provide professional hair care to the poor and homeless. After graduating, Sister Bonnie opened for business in the tiny bathroom of a shower facility for the homeless in downtown Cincinnati, Ohio. For seven years, until 1995, she cut hair for 10,000 homeless people in that tiny bathroom. Then she opened her current salon in Over-the-Rhine, Ohio, where she continues to provide professional hair care to those in need. In 1997, Sister Bonnie’s one-woman ministry grew into Franciscan Haircuts from the Heart, an organization dedicated to enhancing the dignity and self-esteem of poor, homeless, or disabled men, women, and children by providing them with professional hair care. Through the organization’s Hair Care Voucher Program, needy clients throughout the city can receive vouchers from participating agencies and redeem them at a partner salon. Haircuts from the Heart reimburses the salon for their services at no cost to the client or social service agency. Paul Mitchell Schools have been a big fan and proud sponsor of Sister Bonnie and her work for several years, donating $5,000 in 2006 and $30,000 in 2007, the year that John Paul DeJoria gave her a new truck on behalf of John Paul Mitchell Systems. In 2008, Paul Mitchell Schools donated $30,000 to fund the organization’s entire budget for the coming year, bringing the total to date to $65,000. For more information about Franciscan Haircuts from the Heart, visit www.haircutsfromtheheart.org or call (513) 381-0111. Go to www.paulmitchelltheschool.com/pmsp/newsletter/audio.cfm?ArchiveID=44 to learn more about Sister Bonnie and her work in this month’s MASTERS interview, then go create hope by providing a haircut for someone who can’t afford it. It may not seem like much, but even the simple change of appearance that a haircut brings can mean a world of difference to someone who has rarely or never experienced such a luxury. As Sister Bonnie says, “When people look beautiful, they act in beautiful ways.” If you enjoyed this month’s audio message, you’ll love our MASTERS Audio Club. Each monthly program features interviews, success secrets, and business-building presentations by the absolute best leaders in and out of the beauty industry. Your subscription includes one CD per month featuring different masters, heroes, icons, legends, and mentors who all have something amazing to say. Your investment is only $12.95 per month. 100% GUARANTEED. You may cancel at any time. To order, visit www.mastersaudioclub.com or call (800) 459-4007.

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HOW WE GIVE HOPE

Annual FUNraising Event Launches Soon For the sixth straight year, Paul Mitchell Schools across the country will spend the months of February, March, and April raising money and awareness for seven charitable organizations. This year’s supported organizations include the Leeza Gibbons Memory Foundation, the Larry King Cardiac Foundation, the Andrew Gomez Dream Foundation, City of Hope, Food 4 Africa, and two newcomers: Fran Drescher’s Cancer Schmancer Movement and the Pancreatic Cancer Action Network. Highlights of the FUNraising campaign will include February 5 conference calls with every Paul Mitchell School, thousands of Future Professionals, and special celebrity guests Leeza Gibbons, Larry King, Fran Drescher, John Paul DeJoria, and Angus Mitchell, hosted by Winn Claybaugh. Emphasizing events that involve personal contact with contributors rather than letter-writing campaigns or other hands-off techniques, the schools have scheduled thousands of FUNraising events. Their grassroots, dollar-by-dollar approach includes cut-a-thons, fashion shows, bake sales, raffles, “Casual for a Cause” days, and other unique ideas.

For a special message to Paul Mitchell Schools and Future Professionals from Larry King himself, go to: www.paulmitchelltheschool.com/newsletter/video/LarryKing/

For a special message from Paul Mitchell Chairman and CEO John Paul DeJoria and Dean of Paul Mitchell Schools Winn Claybaugh about this year’s FUNraising campaign, go to: www.paulmitchelltheschool.com/newsletter/video/JPandWinn/

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HOW WE GIVE HOPE INDUSTRY NEWS

Provo Design Team Gives Back to Their Community October saw members of Paul Mitchell The School – Provo’s Design Team supporting a local junior high school’s Red Ribbon Drug-Free Week. In keeping with this year’s theme of “It’s Crazy to Do Drugs,” the Future Professionals dropped by during lunchtime to create a little magic (and a little havoc) as students lined up to get crazy hairstyles. “The students really enjoyed watching us turn their friends’ hair into crazy masterpieces,” said Design Team Captain KeriAnn Anderson. “We did tons of hair and encouraged the students to stay away from drugs while promoting our school. It was so much fun bringing a little pizzazz into their day.” “Five-dollar haircuts, three-dollar updos for charity,” was the cry at Utah Valley University, where Anderson and her team raised money for the school’s Pre-Dental Club. The funds will be used to purchase supplies for a team of dentists and students traveling to Tijuana, Mexico, to provide dental care. “We did lots of haircuts and a few updos to raise money for the cause in a few short hours,” KeriAnn said. “We really enjoyed being around other college students and promoting our amazing school!”

North Haven Academy and Captiva Salon Host Annual Cut-A-Thon Scissors flew on November 2 when Future Professionals from North Haven Academy – A Paul Mitchell Partner School teamed up with Captiva Salon Paul Mitchell in Wallingford, Connecticut, for their annual charity cut-a-thon. The group gave 92 haircuts and numerous manicures during the five-hour benefit for the Breast Cancer Network of Strength. Proceeds totaled $3,690 and will be used to fund hotlines, support groups, and wig and prosthesis banks in the Breast Cancer Network of Strength’s efforts to ensure that no one faces breast cancer alone.

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HOW WE GIVE HOPE

Tricks, Treats, and Manicures at Paul Mitchell The School – Rhode Island October saw two big events at Paul Mitchell The School – Rhode Island. Sixteen Future Professionals participated in Brandeis University’s Manicure for a Cure benefit for the Breast Cancer Foundation. “Brandeis is characterized by excellence in research and education,” said Paul Mitchell School Director Veronica Rendina. “We were honored to be invited, and our Future Professionals made us proud.” For a $12 donation, students received a manicure; for $15 they got a goody bag filled with donated products. ”We had 160 appointments, and raised $2,500,” Veronica said. “The girls who coordinated the event were so happy that they invited us to come back next year and do it again.” Future Professionals Nathan Gross and Jason Oliveira organized the second annual Vineyard Haunted Mansion, a two-day indoor and outdoor scare fest for charity. Over 50 volunteers welcomed 400 visitors on the first night. Kids who brought a can of food and anyone donating blood could enter the event for free. All other entrants paid admission, raising $2,000 for the Andrew Gomez Dream Foundation.

Bella Capelli Trims the Troops Bella Capelli Academy – A Paul Mitchell Partner School in Robinson, Pennsylvania, closed their school on December 10 so all of their Future Professionals and staff could provide free haircuts to soldiers at their local Army Reserve base. Each Future Professional had the chance to “trim a troop” as the group provided more than 80 haircuts. “The Future Professionals and staff had a blast and were so excited to give back,” said Education Leader Gina Garone. “Not only did we get a chance to give back, we were highly recognized by the local newspapers and local news stations. We also received a token of appreciation from one of the sergeants: a folded American flag in a display case with a plaque stating their appreciation. We plan to present the flag to the Future Professionals during our next Pow Wow, then we will mount it on our Wall of Fame.”

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HOW WE GIVE HOPE

Trend Setters Be Nice or Else Teams Keep on Giving Be Nice or Else Teams at Trend Setters College of Cosmetology Paul Mitchell Partner Schools in Bradley and Mokena, Illinois, give back on a regular basis. Every other month, they visit a nearby retirement home to provide manicures and have pie and conversation with the elderly residents. In October, they raised $800 for National Breast Cancer Awareness Month and another $500 for burn victim Jason Walters, a Future Professional from the Ohio Academy – A Paul Mitchell Partner School. In November, they cooked, served, washed dishes, mopped floors, sanitized the kitchen, and restocked the refrigerator and shelves at their local Salvation Army food pantry. “We not only served over 200 individuals, we created magic with each and every one,” said Financial Aid Advisor Melissa Sederholm. “One gentleman shook my hand to thank me for being there and bringing the beautiful girls to help.” December saw the teams sending cards and letters to the troops through Operation Gratitude, Christmas caroling at a local veterans’ home, filling their “Sharing Is Caring” buckets with toys for tots and canned goods, and adopting a family for the holidays. “Knowing we make a difference by being nice is such a joy,” Melissa said.

Michigan Schools Support Operation Gratitude Paul Mitchell Schools in Sterling Heights and Great Lakes, Michigan collected money, letters, and requested items for U.S. troops stationed overseas. The schools teamed up with Operation Gratitude, an organization that provides care packages to the troops. Guests at the schools’ cut-a-thon donated 500 letters and $1,600—enough to provide care packages for 160 soldiers during the holiday season.

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HOW WE GIVE HOPE

Orlando Gives Haircuts to the Homeless On November 8, 20 Future Professionals and two staff members from Paul Mitchell The School – Orlando gave over 100 haircuts at a local church’s “Haircuts and Showers for the Homeless” event in Ocoee, Florida. A few weeks later, for the fifth straight year, another group from the school provided haircuts for the homeless at Central Florida’s Coalition for the Homeless Thanksgiving Day event. More than 80 Future Professionals, staff members, graduates, and their coworkers donated over 300 haircuts and facials throughout the day. Future Professionals also donated 100 blankets, and their parents and siblings jumped in with brooms to help clean up and then played with the countless children who were there. “It was unbelievable how many men, women, and children flooded the Coalition and all of the surrounding blocks,” said Admissions Leader Sara Seber. “The line for food alone left us speechless, wrapping around the building and down the street. However, I think the most impactful part was how grateful and high-spirited everyone was with our team. This event set the tone of our day and the true spirit of the holiday season.”

Parisian Beauty Academy Holds Toy Drive The Design Team from Parisian Beauty Academy – A Paul Mitchell Partner School held a toy drive for Toys for Tots. Members of the U.S. Marine Corps dropped by the Hackensack, New Jersey, campus to pick up the toys and create some magic with the Future Professionals. “It feels good to give back,” said Admissions Leader Lidia Comp.

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HOW WE GIVE HOPE

Nashville Arrives in Style for Project Homeless Connect When Paul Mitchell The School – Nashville joined the city’s Project Homeless Connect event, they created quite a splash. Not satisfied with an ordinary booth, they borrowed Florida School Director Giulio Veglio’s Paul Mitchell The School bus for four days, pulling directly into the Nashville Municipal Auditorium and using the bus as a backdrop for their hair salon. With a video of Paul Mitchell’s Gathering 2008 playing on the bus’s big screen TV, Future Professionals gave 350 haircuts to homeless individuals and their families during the December 2 event, where 40 service providers assisted more than 1,000 people. Admissions Leader Gina Miller said, “Nashville provided legal services, Social Security info, dental, vision, shoes, foot care, food, a phone call to their special person, and then us doing dry haircuts and giving smiles.” Since they had the bus and its driver for a few extra days, Future Professionals took it to visit a local high school and give free hugs in downtown Nashville.

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HOW WE GIVE HOPE

Paul Mitchell Future Professionals Help Rebuild Schools in Northern Uganda After their September fashion show raised $4,000, Paul Mitchell The School – Sterling Heights decided to use the money to support the nonprofit Invisible Children organization and its Schools for Schools program. Participating American schools raise money to help rebuild war-affected schools in Northern Uganda and improve the quality of education for thousands of students. “The best part is that we have a chance to send a Future Professional to Uganda if we raise the most money, have the most creative fundraising idea, or donate the most books,” said Future Professional Shaun Choo.

In December, representatives from Invisible Children visited the Sterling Heights campus to educate Future Professionals about their program. They received an initial donation of $500, over 3,000 books for the Ugandan schools, and a day of makeovers—a rare treat for these “roadies” who travel around the country speaking to high schools and colleges. The Sterling Heights school is the fourth Paul Mitchell School to sign up for Schools for Schools, joining Paul Mitchell The School – Sherman Oaks, Paul Mitchell The School – Santa Barbara, and Michael’s School of Hair Design and Esthetics – A Paul Mitchell Partner School. “The Invisible Children movement is near and dear to a lot of our hearts,” Shaun Choo said. “We hope to one day have all the Paul Mitchell Schools in the Schools for Schools program.” Visit www.invisiblechildren.com for more information.

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HOW WE GIVE HOPE

Provo Phase Two Program Supports Family in Need After an August plane crash left a young couple badly burned and comatose for several months, the Phase Two Team from Paul Mitchell The School – Provo wanted to help Christian and Stephanie Nielson and their four children, ages two to seven. Stephanie, an online blogger since 2005, had developed quite a following for her upbeat reports about marriage, decorating, entertaining, and parenting (www.nieniedialogues.blogspot.com). After the crash, her family maintained her blog, organized a recovery fund to help cover medical expenses, and stepped in to care for the struggling family. Learning Leader Lyndsey McClure discovered the NieNie Dialogues, as the blog is called, and donated to the recovery fund but she wanted to do more. With her school director’s approval, she e-mailed Stephanie’s family and invited them to the school for a full-service spa day. On December 22, Lyndsey and 17 Future Professionals treated Stephanie’s children, mom, sisters, and nieces to a day of love, including haircuts, scalp treatments, deep conditions, hairstyles, manicures, and makeup. “We made them feel and look beautiful, and we all had so much fun,” Lyndsey said, “They were so deserving of this day and so thankful. It made a difference in my life and my Future Professionals’ lives as well.”

School Director Dennis Claybaugh added, “Between Monday when the Nielson family came into the school and the end of the day on Tuesday, their Web site had over 1,300 hits to the pictures of the family members at the school.”

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BUILDING YOUR CAREER

How We Can Give Back Adapted from Be Nice (Or Else!) by Winn Claybaugh Shirley Chisholm, the first African American woman elected to Congress, once said, “Service is the rent you pay for room on this earth.” Since we all take up space on the planet, then we’re all responsible for giving back. There are many ways to give back. You can donate money or participate in fundraising activities for charitable organizations. Business owners can offer their products and services to support, serve, and give back to people in their communities on a daily basis. For example, on a typical day, if a hundred clients come in, perhaps two of them can receive something extra, or not pay at all. Even if you’re not a business owner, you can use your place of employment as a vehicle to make a difference in your community. If you’re a waiter or waitress, your smiles, kind words, and calling total strangers “darling” can make a difference and heal someone in need. If you’re a grocery bagger or checkout clerk, you have the opportunity every single day to tell hundreds of people to have a good day, and to truly mean it. Although there are many causes and charities that tug at my heartstrings, I’m never able to devote the amount of time to those charities that I would like. I used to think, Oh, I’ll feed the hungry two weeks from Thursday, from five till seven, but that rarely happened. Then I realized that I can do “volunteer work” all day, every day. For example, I’m not paid to smile at every person I meet, so if I choose to do it, it’s on a volunteer basis. I’m not required to notice and hug the student in my school who’s experiencing loneliness or some type of struggle, so if I hug that student, it’s on a volunteer basis. It’s that simple. Bestselling author and lecturer Marianne Williamson used to say that every business is a front for a church. I translated that to mean that every business can be a place where both customers and employees feel accepted, loved, cared for, and safe. People in need are not just those who line up at a soup kitchen. There are people all around you who suffer spiritually, mentally, emotionally, healthwise, financially, and in so many other ways. They could be people you work with every day, and you just don’t know it. They could be family members, neighbors, or people in our religious congregations. It’s so worthwhile to note that the gifts you offer are not only for the benefit of the receiver. It’s okay to be generous and giving out of your own self-interests. Your own spirit and soul need continual nourishing, and you do that by giving of yourself.

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YOU NEED THIS

Culture Posters To keep the “Be Nice” culture of giving alive and well in your school, salon, company, or organization, you’re welcome to print out and display the culture posters used in the Paul Mitchell Schools. Click below to view these and many others including Green Team, Be Nice Team, Where Are They Now, and many more.

To download the Paul Mitchell Schools versions, go to: http://www.paulmitchelltheschool.com/newsletter/posters To download generic versions for your company, business, or organization, go to: http://www.beniceorelse.com/posters

LINKS Paul Mitchell The School www.paulmitchelltheschool.com

Masters Audio Club www.mastersaudioclub.com

Paul Mitchell Advanced Academy www.paulmitchelltheschool.com/pmsp/advancedacademy/index.cfm Paul Mitchell www.paulmitchell.com

Be Nice (Or Else!) www.beniceorelse.com

Connecting to My Future www.paulmitchelltheschool.com/pmsp/store/Details.cfm?ProdID=26&category=2 Paul Mitchell The School - Newsletter Signup www.paulmitchelltheschool.com/newsletter/signup/index.html

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Paul Mitchell Schools January 09 Newsletter