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1220 Park Avenue Penthouse 16B


Introduction


Leonard Steinberg | Kyle W. Blackmon

New York City

Introduction


Leonard Steinberg ls@compass.com M: 646.375.1932

Leonard Steinberg embodies the new breed of modern real estate professional who provides substantive knowledge about all aspects of real estate and full-fledged, elegant, and discreet service to sellers, developers, and buyers of New York property with almost two decades of experience. Leonard's broad knowledge of the luxury market, consumer and design trends, the properties, and the many criteria involved in the sale or purchase of a property, provides his clients and customers with a service unparalleled in the industry. As a seller's broker, Leonard provides a marketing service that is both unique and effective, combining refined selling skills with marketing methods that fully embrace the digital age, enhancing the exposure of the property, and thereby maximizing price. His negotiating skills, while not intimidating, have produced the results that his clients expect. His clientele ranges from firsttime sellers to seasoned multiple-dwelling owners of multi-million dollar homes. As a buyer's broker, Leonard's keen eye, listening skills, and attention to detail have kept his customers unquestionably loyal. With eternal patience, he identifies his customers’ specific needs to match them to the best possible property, often identifying opportunities that others were unable to see. His services extend beyond the expected; his level of taste and his understanding of architecture and interior design, along with a broad knowledge of resources, have helped buyers realize their dreams.

Your Agent


Leonard Steinberg's Current Exclusives

100 E 53rd St, Unit PH

641 5th Ave, Unit 46/47C

4 Bed 4.5 Bath 6760 SF $65,000,000 100 E 53rd St, Unit 51A 5 Bed 6.5 Bath 7750 SF $25,000,000

605 Park Ave, Unit 16E

3 Bed 3.5 Bath 3385 SF $13,275,000 4 Bed 4.5 Bath 0 SF $6,995,000 Leonard Steinberg's Current Exclusives


Kyle W. Blackmon kblackmon@compass.com M: 646.798.8898

Kyle has the distinction of being one of the most accomplished and successful brokers in the Manhattan real estate industry. Since 2003, Kyle has sold over of $1.6 billion, of which $515 million was in 15 Central Park West. He is immensely committed to serving his clients, and does so with integrity,discretion, and careful research. Kyle was ranked 22nd in the country out of 2 million agents in 2017 by the Wall Street Journal, and 5th in New York City out of 30,000 agents. In 2016, he achieved $205 million in sales volume at an average price of $10,700,000. Kyle was recognized by his previous firm Brown Harris Stevens as the #1 broker in 2012. Kyle has a proven track record of delivering results for sellers and a strong referral network of global and domestic ultra high net worth clients. Kyle was raised in Charlottesville, Virginia. He earned a Bachelor's Degree in Business Administration with a concentration in Marketing and Management from the University of South Carolina. He enjoys studying Chinese history and culture, and is conversant in Mandarin. He is a patron of the Asia Society, Alvin Ailey, Harlem Village Academy, Carnegie Hall, and UVA’s Curry School of Education.

Your Agent


Kyle W. Blackmon Team's Current Exclusives

1060 5th Ave, Unit 10B

823 Park Ave, Unit 1/2

5 Bed 5 Bath 0 SF $34,500,000 784 Park Ave, Unit 10A 7 Bed 7.5 Bath 7234 SF $13,750,000

432 Park Ave, Unit 65B

2 Bed 3 Bath 0 SF $5,000,000 4 Bed 4.5 Bath 4019 SF $29,500,000 Kyle W. Blackmon Team's Current Exclusives


Kyle W. Blackmon's Recent Transactions

907 5th Ave, Unit 12W

1030 5th Ave, Unit 9

4 Bed 4 Bath 0 SF $25,500,000 730 Park Ave, Unit 14C 6 Bed 6 Bath 0 SF $32,500,000

14 E 90th St, Unit PHW

3 Bed 3.5 Bath 0 SF $17,735,000 2 Bed 3.5 Bath 0 SF $10,500,000 Kyle W. Blackmon's Recent Transactions


x

1220 Park Ave, Unit PH16B Subject Property: Co-op 03/14/18

Active Listings Address

Neighborhood R

1185 Park Ave, Unit PHA/1B Upper East Side 9

BD BA

4

SF

4.5

Average

Current Asking Price

Monthly List Date CS Date

Sold Date

DOM

Notes

$18,500,000 $18,500,000

$12,670 12/08/17 N/A

N/A

95

Approx 4,500 SF PH, 4-BR's & 1-Staff room w/ terrace PLUS a separate 6-room apartment for live/work on the first floor with approx 1,100 SF. Needs work.

$18,500,000 $18,500,000

$12,670

Orig. Asking Price

95

Below 86th Street - There's a premium on the below residence due to location Address

Neighborhood R

BD BA

730 Park Ave, Unit 1213C

Upper East Side 13 5

5

Sold Date

DOM

Notes

$22,000,000 $22,000,000

$14,209 09/04/17 N/A

N/A

190

Duplex. No outdoor space.

$22,000,000 $22,000,000

$14,209

Orig. Asking Last Asking Price Price

Monthly List Date CS Date

Orig. Asking Price

N/A

Average

Current Asking Price

Monthly List Date CS Date

SF

190

In Contract Listings Address

Neighborhood R

BD BA

993 5th Ave, Unit 7

Upper East Side 12 5

6.5

SF

DOM

Notes

$14,675 05/19/17 02/13/18 N/A

298

Emery Roth building across from Central Park and The Metropolitan Museum of Art. No outdoor space.

$24,900,000 $17,000,000

$14,675

298

Orig. Asking Last Asking Closing Price Price Price

Monthly List Date CS Date

5,000 $24,900,000 $17,000,000

Average

Sold Date

Sold Listings Address

Neighborhood R

BD BA

1185 Park Ave, Unit PHCD

Upper East Side 11 5

5

$16,500,000 $15,900,000 $13,000,000 $9,397

740 Park Ave, Unit 2/3D

Upper East Side 15 4

791 Park Ave, Unit PHAB

Upper East Side 10 4 Average

SF

Sold Date

DOM

Notes

04/20/15 12/18/15 04/04/16

351

4

$32,500,000 $22,500,000 $18,000,000 $10,582 01/07/14 04/14/16 07/28/16

829

4.5

$26,900,000 $26,900,000 $22,500,000 $9,485

194

Smaller interiors and terrace but in a peer building Similar in size, smaller terrace, at the renowned 740 Park address Park & 74th Street. 10 room renovated simplex with a terrace

$25,300,000 $21,766,667 $17,833,333 $9,821

05/13/16 N/A

11/22/16

458


Upper East Side

1185 Park Avenue, PH 4 BD

4.5 BA

$18,500,000

Key Details Property Type: Co-op Maintenance: $12,670/month Orig. Asking Price: $18,500,000 Current Asking Price: $18,500,000 List Date: 12/8/17 Days on Market: 95

96 St

3 mins, 0.1 mi

86 St

7 mins, 0.4 mi

96 St

6 mins, 0.3 mi


Upper East Side

730 Park Avenue, Unit 1213C 5 BD

5 BA

1 HB

$22,000,000

Key Details Property Type: Co-op Maintenance: $14,209/monthh Orig. Asking Price: $22,000,000 Current Asking Price: $22,000,000 List Date: 9/4/17 Days on Market: 190

68 St-Hunter College 3 mins, 0.2 mi

77 St

7 mins, 0.3 mi

Lexington Av/ 63 St 8 mins, 0.4 mi


Contract Signed

Upper East Side

993 5th Avenue, Unit 7 5 BD

6.5 BA

5,000 SF

$17,000,000

Key Details Property Type: Co-op Maintenance: $14,675/monthh Orig. Asking Price: $24,900,000 Current Asking Price: $17,000,000 List Date: 5/19/17 Contract Signed Date: 2/13/18 Days on Market: 298

77 St

6 mins, 0.3 mi

86 St

8 mins, 0.4 mi

68 St-Hunter College 13 mins, 0.7 mi


Sold

Upper East Side

1185 Park Avenue, Unit PHCD 5 BD

5 BA

$13,000,000

Key Details Property Type: Co-op Maintenance: $9,397/month Orig. Asking Price: $16,500,000 Last Asking Price: $15,900,000 Closing Price: $13,000,000 List Date: 4/20/15 Contract Signed Date: 12/18/15 Sold Date: 4/4/16 Days on Market: 351

96 St

3 mins, 0.2 mi

86 St

7 mins, 0.4 mi

96 St

7 mins, 0.4 mi


Sold

Upper East Side

740 Park Avenue, Unit 2/3D 4 BD

4 BA

1 HB

$18,000,000

Key Details Property Type: Co-op Maintenance: $10,582/monthh Orig. Asking Price: $32,500,000 Last Asking Price: $22,500,000 Closing Price: $18,000,000 List Date: 1/7/14 Contract Signed Date: 4/14/16 Sold Date: 7/28/16 Days on Market: 829

68 St-Hunter College 3 mins, 0.2 mi

77 St

6 mins, 0.3 mi

72 St

6 mins, 0.3 mi


Sold

Upper East Side

791 Park Avenue, Unit PH 4 BD

4.5 BA

$22,500,000

Key Details Property Type: Co-op Maintenance: $9,485/month Orig. Asking Price: $26,900,000 Last Asking Price: $26,900,000 Closing Price: $22,500,000 List Date: 5/13/16 Contract Signed Date: N/A Sold Date: 11/22/16 Days on Market: 1944

77 St

4 mins, 0.2 mi

68 St-Hunter College 6 mins, 0.3 mi

72 St

7 mins, 0.3 mi


NYC Transaction Timeline


Your Questions, Answered


Question 1: Valuation Tool


Question 2: Network Tool


Question 3: Insights


Question 4: Collections


Kyle & Leonard’s Unique Approach to Marketing Create direct access to Ultra High Net Worth Individuals through the Compass investor and corporate network. This includes, but is not limited to: •

Investor Outreach: Direct outreach from Compass CEO and Kyle Blackmon featuring 1220 Park Avenue, PH16B to every individual investor in the company, including: • Goldman Sachs partners • 9 hedge fund and venture capital firms • High net worth families (Newhouse, Tisch, Rudin, Lefrak, Taubman, Kushner, etc.) • 5 corporate CEOs including: CEO of American Express, Ken Chenault and CEO of Salesforce, Marc Benioff

Broker Outreach: 90% of deals in New York City above $18m are co-brokered. Out of New York's 30,000 agents, we are able to use our proprietary Network tool to identify 75 agents who have comparable active, in-contract, and sold properties. These agents likely represent buyers for this property. Through our real-time, data driven Network tool, we are able to customize our agent search w send a strategic and targeted marketing campaign to find the ideal buyer quickly and efficiently.

High Net Worth Individuals: Personalized outreach from Kyle and the executive team featuring this property to 30 High Net Worth Individuals within professional networks spanning government, investment banking, consulting, private equity, and technology.

Gain unprecedented access to international channels. Compass unlocks deep access to international buyers through, but not limited to: •

Monthly distribution to network of 250 international brokers with $10M+ listings in the world's 20 wealthiest cities.

Immediate distribution of the 1220 Park Avenue, PH16B listing to 50+ sites, including the StreetEasy equivalents of South America, Asia, and Europe (more than 2x distribution of other top brokerages).


Preliminary Marketing Plan March 21st to 28th: Apartment is to be prepared for photography and showing. As discussed, we recommend some light decluttering and rearranging of furniture. March 29th: Kyle & Leonard to meet with photographer and floor plan designer. Design the web listing on compass.com. Create a floor plan for the website and print materials. April 2nd: 1220 Park Avenue, PH16B launches on Compass.com, StreetEasy.com and is sent out through the syndication networks to the brokerage community and global web portals. Create a bi-fold print brochure. April 3rd: First showings. April 11th: Kyle & Leonard to host a Brokers’ Open House luncheon to launch the listing. April 15th: The apartment is included in Compass’ New York Times advertisement. May 25th: The apartment is included in Compass’ Wall Street Journal advertisement. During the months of April and May: The apartment is included in Compass’ advertisement in WSJ Mansion Global Digital Feature. Additional marketing initiatives include but not limited to: •

• • • •

1220 Park Avenue, PH16B is included in Compass' morning contemplation emails which are circulated to 800 of the top agents from across the United States Color postcard is mailed to 1220 Park Avenue and other nearby co-op buildings Brokers’ Open Houses to be held once a month Weekly feedback report submitted to the principals Work with Compass Marketing Team to maximize social media and PR opportunities, including being featured on Compass’ Instagram


NYC Marketing Timeline


Print Collatoral


Our Company Publication


Digital Reach


Social Media


Syndication Network


International Exposure


Nationwide Network


Influential Investors


Leadership


Media Presence


National Progress


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1220 Park Avenue Listing Presentation  
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