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Kyle Eslami Graphic Design II University of Iowa


Content Hiearchy Metamorphosis CD Packaging Poster and Ticket Stamp Design Beverage Mockup Extension/Reflection Magazine and Logo


Hiearchy Exercise Project 1 For this project, we were instructed to experiement with our hierarchy skills. With ordinary text content, we used our knowledge to construct an informational page about the basic concepts and principles of graphic design.


Graphic D esign basic concepts and principles The Graphic Design Process

Introduction

Each design problem has unique differences and an infinite number of possible visual solutions. The process to generate alternate visual solutions to a problem can be described as follows:

Design may be considered as an instrument of organization. It must perform in response to human needs. Design is an urgent requirement, not a cosmetic addition. Graphic design can save time by presenting information more clearly. It enhances communication, it helps people to understand a given message and accelerates learning. Design is finding the best solution to a problem within the limitations of the problem.

• • • • • •

To design is much more than simply to assemble, to order, or even to edit; it is to add value and

meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, magnifies experience, and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the designer and culminate, one hopes, in the mind of the spectator.

Definition of needs, criteria and limits of the design problem (problem identification) Production of many preliminary sketches (thumbnails) Refinement of selected sketches (roughs) Analysis of roughs Selection/decision Implementation (and preparation for print)

After problem identification, the process follows a cyclic pattern pattern from preliminaries through refinement, analysis, and selection to implementation. The process grows by constantly checking backwards. In the design process, the establishment of priorities is essential. Designers must be able to judge and gauge the relative importance of factors as they relate to one another. Priorities set the functional and visual criteria in communications.

- (Paul Rand, Form + Content)

Graphic designers communicate and express themselves in for distinct ways. They need to have a working knowledge of typography, illustration, photography/video, and symbolism.

Similarity

Perception and Composition

Similarity facilitates grouping: Objects which resemble one another tend to be seen as belonging together.

Visual perception involves a complex interplay of both inborn and learned responses to visual stimuli. The Gestalt Laws of perception summarize tendencies that appear to be innate or inherent in our biological heritage and which undoubtedly serve as the basis for our concept of composition in visual art.

Continuity

Tendency toward continuity: An interrupted linear figure is similarly filled by the brain.

Closure

Tendency toward closure: Missing visual information is filled in by the brain. The eye closes the open parts of a figure because it wants to see a whole rather than a collection of unrelated parts.

Balance

Proximity

Balance is created by moving around “optical weights”, big and small items, dark and light items, varieties of shapes.

Proximity facilitates grouping: Objects placed close together tend to form a figure.

Proportion

Good proportion is achieved by deciding on space between image and type between type and the edge of the paper, between columns of type, between type-size, line-length and leading, between different visual elements, etc.

Layout: Composition with Type and Images

Sequence

Layout involves the following set of interrelated basic design principles:

Sequence is created by directing the viewer, for example, through the use of lines, real or implied; by arranging images in such a way that an edge or a force from one flows into an adjoining one. One does not leave to chance the order in which the viewer perceives the items in the layout.

Unity/Harmony

Unity and harmony are achieved by “fitting” all visual elements, type, illustrations, and photos into the style/mood of the layout.

Contrast

Contrast is achieved through differentiation in size, color, and shape. Giving the same graphic emphasis to several elements will make them compete for attention

Symbolism

A symbol is a representation, verbal or visual, of a concept, object or idea, etc., the meaning of which is mutually agreed upon. In graphic design, the effective use of symbolism, combining and relating symbols, enhances the expression of ideas. It creates recognition, association, and meaning.

Spacing

Letters and words need to be spaced in a logical, consistent manner to appear optically correct, and achieve optimum readability. In letterspacing there are three standards. Minimum space is used between cursive (oo) letters, or between inclined (xy) letters. Medium space is used between vertical and cursive letters (lo). Between vertical letters (ll) maximum space is used. Good word-spacing is achieved by making all space intervals between words “look” the same. Words must not appear to run together or be spaced so widely as to appear to be separate units. One system is to imagine a lower case “n” between words. This gives a moderate word-spacing.

The Grid

The grid is an underlying structure organizing data. It articulates space according to a pattern of oppositions:

Typography

• • • •

vertical and horizontal top and bottom rectangular and diagonal left and right

Typography is designing with type, not the designing of type. It involves 1) choosing and using type, and 2) the application of design principles to the setting of type: the arrangement, style, and general appearance of matter printed with type.

If used well it provides perceptual organization, coherence and consistency. A well-conceived grid alone will not ensure effective design. It is an organizational tool, and must be used creatively to maximize communications potential. Grids can help answer compositional questions such as balance, proportion, sequence, unity/harmony, and contrast.


Metamorphosis Exercise Project II For this project, we were instructed to experiement with our letterform skills. We took ordinary letterforms and slightly changed them until they took form of an object.The first metamorphosis is an o changing into an octopus and the second is an a turning into the letter k.


o

a

k


CD Packaging Project III For this project, we were instructed to construct a CD mockup for a music artist of our choice. We constructed and designed the CD case, the CD itself, and the booklet for the the CD. I chose the rap artist, “Earl Sweatshirt� and I did my best to represent him and how he acted as a teen during his career.


[ThatNiggaTaj] Goddamn!!

Kill People Burn Shit Fuck School

1) Thisniggaugly

[Intro: Taco and Tyler] What up Tyler? (What up nigga? Hanging out) What're you looking at? (Nigga, shit, fucking shit) Let me see, who the fuck is this? (That dude? Oh, this dude?) Look at his forehead [Verse: Tyler the Creator] This my little brother on my mother's side, our father died He was living with my grandmother on the North side of Sacramento But this faggot just visiting, he's settling in He can't wait to start meddling and doing the evil shit we do (Does he skate?) Yeah, he skate too (Man, this nigga ugly) And he raps, ooh This the newest Wolf Gang member And he.. (What's his name?) Earl

2) Earl [Outro: Taco and Tyler] Nigga, this nigga's forehead is so fucking big This nigga, look at this fucking nigga's lips, dog This nigga's lips look like a split sundae Yo, this nigga's line is bended! (That's fucked up) Yo, this nigga, this nigga look like an African poet (Earl, say something) Yo, this nigga's forehead looks like a fucking big ass nooch (Nigga, don't be nervous nigga, say something, trust me guys, he can rap) He a bitch! (Just say something Nigga, don't be a bitch nigga, say something) Nigga, rap, you fucking suck probably (Trust me guys, he can rap, just say something)

How the fuck I fit an axe in a satchel? Slip capsules in a glass, you dizzy rascal Party staff baffled, askin' where her ass go In my room, redefinin' the meanin' of black holes Go on, suck it up; but hurry, I got nuts to bust And butts to fuck and ups to shut and sluts to fuckin' uppercut It's OF buttercup: go ahead, fuck with us Without a doubt, a sure-fire way to get your mother fucked Ask her for a couple bucks, shove a trumpet up her butt Play a song, invade a thong, my dick is havin' guts for lunch As well as supper; then I'll rummage through her ruptured cunt Found the mustard, fuckin' nosey neighbors notice somethings up "What you doin'?" Nothin' much, squish out some other stuff Gotta fuckin' bounce, guess the bouncer's had enough of us

Yo, I'm a hot and bothered astronaut crashin' while Jackin' off to bufferin' vids of Asher Roth eatin' apple sauce Sent to Earth to poke Catholics in the ass with saws And knock blunt ashes into their caskets and laugh it off Twisted sicker than mad cattle, in fact I'm off Six different liquors with a Prince wig plastered on Stop screamin', bitch: you shouldn't be that alarmed When Big Lips is in the attic armed with an addict's arm Earl puts the "ass" in "assassin" Puts the pieces of decomposin' bodies in plastic Puts 'em in a pan and mixes it up with scat Then gobbles it like fat black bitches and catfish It so happens that I'm so haphazardous I'll puke a piece and put it on a hook and fuckin' cast the shit I'm askin' that you faggot rap actors take action And get a hall pass for this class-act shit

[Verse 2] Get up off the pavement, wipe the dirt and vomit off DopeBoyz hatin' but them faggots is a lotta talk Cotton soft pussy them Odd niggas is Molotov Cocktails, fuckin' toss one in your apartment dog Wolf Gang we ain't barkin', nah Try talkin' on a blog with your fuckin' arms cut off Put in a carpet and watch it get auctioned off The Ace tell Shake's daughter "We're sorry, but papa's gone... bitch"


3) Couch [Verse 1: Earl] Uh, was always smartmouthed and quick-witted But something was always missing like six digits Lucky seven probably poppa Little nigga so they picked on him, hassled him Things changed when I hassled back, so David hit the pavement with his grapple rap Snapple fact: you rather wack While I am popping like a snapping crack So high you could see like Tallahass, the opposite of cataracts Matter fact I am Farmer John milking cattle tracks Action packed nipple squeezing, boy colder than sniffle season Simple genius, go hard and spit bits of semen So when the street is split Don't act surprised, agree with it The Gang of Wolves and creeps and Crips Is deep as Dawson's Creek and shit I pray they got gills either that or grab some floaties I know I got skills, why you think I'm posted boasting Bragging tell this faggots to stop nagging Cause them Wolf Gang niggas threw them off the bandwagon like

[Verse 3: Earl] I'm back on my sixty six six shit Flowing like the blood out the competition's slit wrists She lick it up, Dracula, then spit it back, back at ya She mad as fuck, stuck in the back of a black Acura Fed her acid now the duct tape quacks back at her Hello Heather yellow feathers now you ain't laughing, huh [Verse 4: Tyler] Bitch you're barely breathing leaving on the back of the boat While I fill you up with semen from the Wolf Gang team and Flowing like the creampie inside of your daughter Oughta eat the bitch with salt and wash it down with a gallon of water I grab the saw and sawed of her arm and auctioned it And dip her teeth in gold molds and flossed the shit Fucking awesome spitting box of trees, got you niggas Shaking like it's Parkinsons from the clitoris of Kelly Clarkson's dick Ironing you niggas now it's time to start some shit Drown your bitch in a tub of cum and throw a shark in it Find a random abandoned garage and go to park in it Find Earl lying on the burgundy carpet, pull my knife out, sharpen it Stab him, put a arch on it, pour unleaded gas on him Get the Zippo and spark the shit Hop back in the van and then depart the bitch Killed him on his own track, the faggot shouldn't have started it

[Verse 2] Off 'em, no off days, no debates, bitch Box logo, switchblade and cocaine In my back pocket, take Jade on vacation The hotel switch from Heartbreak to Bates quick Rippin' out braids with bare hands amazes The crowd, go crazy, hands raised, I'm laced with Swag by the eighth in case you wanna taste it Faggots wear Prada, Satan wears RMK shit Hell's angel, crack Christ 'cross the face With erasers and use Based God as his replacement Super Saiyan with ruthless slayings Eat puss, sweet puss got my tooth decayin' [Verse 3] Now pan the cameras back to me and Pamela's Amateur threesome with Hannah Montana's manager And Miley feedin' me sandwiches for my stamina And Santa's in the back laughin' cause my back's crampin' up Mrs. Claus trippin' balls, think she had enough And by enough I mean we dope as fuck, she had a gram of us Flyer than your man because I'm lampin' up At the airport smokin' hash with all the fuckin' baggage handlers Flowin' like the muthafuckin' aqueducts Odd Future Wolf Gang, fag damagers, bitch, eat a dick

[Verse 2: Tyler] Uh, was always fucked up as shit with it But I didn't cross the line until the bridge hit it.. Troll I got you niggas nervous like virgins flirting with Uncle Mervin Fucking y'all with no lubricant go grab the detergent I preach to demons at your church, now I'm the newest sermon Wearing nothing but they fucking blast with their matching turban I drive through white suburbans in the black Suburban swerving Hitting curbs and blasting Erick Sermon drunk off English Bourbon I'm stealing purses raping nurses I'm a quick consierge And treat the beat like sanitized nazi pussies, I'm a German I'm squirting while I'm masturbating and regurgitating From eating Miley Cyrus salad pussy platter they were serving My only purpose is to jerk it cause it has a curve So bitches hate to do me like it's convict community service This my Zombie Circus, you better get a fucking ticket Odd Future Wolf Gang like they're filming Twilight in this bitch

[Intro] Aw, nigga thought he killed me? Alright, that's cool, we'll see

4) Kill

[Verse 1] Strict top of the crop shit Crushin' muthafuckas like moths in a mosh pit Dollar cents, since shit, sense I ain't lost it It's in a fuckin' jar with guitar picks and bar spit Bar spat, past tense, warriors of radness Fuck lame, get it through your brain like dad's dick Go ahead, stab a friend, tell him that I'm back, bitch Earl leave bastards with milkiest asses Take a firm standin', nod on the tracklist Earl half the reason the reviews fantastic Niggas gettin' comfy on the Couch, I ain't havin' it Kickin' gluteus maximus, killin' niggas on accident [Hook] Just watch, I'mma kill 'em all Just watch, I'mma kill 'em all Just watch, I'mma kill 'em all Just watch, off 'em

Ahh, fuck, what time is it? Six, fuck, who needs to be up this early? "Earl" What? "Earl, wake up" What, I'm up.. No "Wake up, Earl" No, I'mma sleep with my.. "Wake up, son" No, I'mma sleep with my eyes open, that's fucking logical "Faggot" What? "Wake the fuck up" I'm up "You have school right now" No, I have school at eight, it's six "So that's why your ass isn't getting any breakfast, wake the fuck up" I can fix myself breakfast, I'm sixteen "Earl" What? "Earl, wake the fuck up, you faggot" How 'bout you shut the fuck up, mom?

4) Wakeupfaggot


Poster and Ticket Project IV For this project, we were instructed to construct a poster and ticket mockup for a concert.The contents of the poster and ticket consisted of the music artist we did for our previous project. Earl Sweatshirt is coming to Gabe’s in Iowa City!


Earl Sweatshirt: EARLXSWEAT TOUR

EARLXSWEAT TOUR

SECTION

ROW

SEAT

62

4

9

7:00 p.m.

$20

31235827983

Sat, Mar 7, 2015

$20

7:00 p.m. Sat, Mar 7, 2015

4

62

ROW

SECTION

9 SEAT

GABE’S IOWA CITY, IOWA Earl Sweatshirt: EARLXSWEAT TOUR

EARLXSWEAT TOUR

31235827983

GABE’S IOWA CITY, IOWA


Stamp Design Project V For this project, we were instructed to make a stamp with inspiration from an artist of our choice. I chose A.M. Cassandre for my design and I tried my best to implement his type of design into my stamp.


cassandre

u.s.a u.s.a

¢35 u.s.a u.s.a cassandre

cassandre

I IV

¢35

I IV

u.s.a u.s.a

I IV

Kyle Eslami Blah blah blah Street Iowa City, Iowa 5555

¢35


Beverage Mockup Project VI For this project, we were instructed to create a specific alcohol beverage and make bottle design for it. I chose to do a spiced rum that I entitled, “Deep Sea Amber�. I took a very clean approach by only using black and white to make it pop out compared to other alcoholic beverages.


DEEP SEA Amber

1765

DEEP SEA Amber SPICED & AGED RUM

42.6% alcohol / 90 proof / 750 mL

Produced and bottled by Kyle Eslami & Company

After years of aging, Deep Sea Amber spiced rum has been perfected since 1765. The unique flavor allows our rum to be served neat, on the rocks, or with water. As we always say, “Pour another drink.”- Kyle Eslami Imported by Kyle Eslami & Company USA Iowa CIty, Iowa. GOVERNMENT

WARNING: (1) ACCORIDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF DEFECTS. (2) CONSUMPTION OF ALCHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.


A

fter years of aging, Deep Sea Amber spiced rum has been perfected since 1765. The unique flavor allows our rum to be served neat, on the rocks, or with water. As we always say, “Pour another drink.”- Kyle Eslami Imported by Kyle Eslami & Company USA Iowa CIty, Iowa.

GOVERNMENT WARNING: (1) ACCORIDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF DEFECTS. (2) CONSUMPTION OF ALCHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

Imported by Kyle Eslami & Company USA Iowa CIty, Iowa. 44321949204560

Produced and bottled by Kyle Eslami & Company 42.6% alcohol / 90 proof / 750 mL

SPICED & AGED RUM

DEEP SEA Amber 1765


Extension and Reflection Project VII For this project, we were instructed to create four separate images that represented extension and reflection. For reflection, I chose to represent the tigers mouth as a C and for building as an A. And for the windmill, I extended it with an x and I extended the bridge with an H.


x

Extension

H


Reflection

c

A


Magazine and Logo Project VIII For this project, we were instructed to make a logo for 2D 3D magazine and make a magazine mockup for two different designer. I chose to do a three page spread on Ron Arad and a two page spread on Paula Scher.


D D 2D MAGAZINE 3DDD D D 2D MAGAZINE 3DDD D D 2D MAGAZINE 3DDD

D D 2D MAGAZINE 3DDD

D D 2D MAGAZINE 3DDD


D D 2D MAGAZINE 3DDD

He Is

Ron Arad

Cover

featuring works by Paula Scher

Alternate (now back cover)


The End


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