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Masthead The Masthead is possibly the most important convention of the magazine, without it the consumers would not know what the magazine they were about to read was called. The Masthead is usually across the top of the magazine, as you can see, this is evident on the cover of the Rolling Stone magazine and also on the cover of my magazine, UNDERGROUND. Some magazines have the Cover Photo partially cover the Masthead, this is not a usual tactic among those magazine that are not so well known as it does not look very professional. Only big magazines, such as Rolling Stone can get away with it, because they can afford to. As my magazine would not be extremely well known and would not generate enough money in the beginning, it would not be wise if I used this tactic on the cover of my magazine.

Cover Photo The Cover Photo is another key convention of magazines, other than the Masthead and Main Cover Line, it is what is likely to attract the target audience. It is very rare for any of the cover lines to cover any part of the Cover Photo, however on the cover of the Rolling Stone magazine there is a cover line that does go across the Cover Photo. I decided that I would not be able to get away with this on my magazine, so I stuck to the typical conventions as far as the Cover Photo is concerned. I made sure that the image stood out, it was not covered by any of the cover lines, and finally I made sure that the image was central, as it is very important to make sure that it looks professional.

Main Cover Line As well as the Masthead and Cover Photo, the Main Cover Line is an extremely essential convention of the magazine. Combined with the Masthead and the Cover Photo, the Main Cover Line helps to attract the target audience, if they see that there is a main article about their favourite artist or an artist that they know well, they are more than likely to want to purchase the magazine to read the article. The Main Cover Line also has a direct link to the Cover Photo. For example the Rolling Stone magazine’s Main Cover Line is about Wiz Khalifa. Wiz Khalifa is also the Cover Photo. I kept to this code/convention by making my Main Cover Line directly link to my Cover Photo, which is typical of most, if not all magazines.


Kicker The Kicker is key convention in magazines, it leads you in to the article, and it gives the reader a little bit of information but enough to entice them in further than the title of the article has already done. The sometimes has reference to the title of the article, or is in some way linked. For example, the NME main article. It is of Nicki Minaj and the gospel according to her. The Kicker has a reference to her new title as the ‘newlycrowned Day-Glo queen of hip-hop’ and how she ‘stands before you’. This could refer to when the Ten Commandments were given by god. Nicki has re-written them and this is her version, this is the gospel according to Nicki. I have kept to this key convention by linking my Kicker to the title of my article. The title of my article is ‘Good girl, not going bad’ and this is referred to in my kicker, which is’ Asha talks her new mixtape, ‘Fantasies’ and she tells us how she’s a good girl, and she’s not going bad’. This is how I have kept to the convention of the Kicker. Drop Cap Drop Caps are simple but are very necessary for the article in a magazine. They are used to show the reader where about the article starts because some are hard to follow due to positions of the columns, so Drop Caps are used to signify where the article starts. In the NME article with Nicki Minaj, the Drop Cap is the letter ‘W’, we know it is the drop cap because it is the biggest letter in the article and stands out most. The Drop Cap in my article is the letter ‘S’. I also kept to this convention of the magazine as I wanted to keep it looking professional and without a Drop Cap it would be hard to do so, and the reader could skip the article all together because they wouldn’t know where to start.

Overlapping of image and text Overlapping of text and image is a typical convention of magazines, without overlapping of images and text then the whole cover, and other parts of the magazine would look out of place. The structure of the cover would not look well done or professional. As you can see on the cover of my magazine there is some text over lapping and going over the image, in less important places. The text goes over the side and the bottom of the image, none over the face meaning it wouldn’t be covered. Some magazines, for example the Rolling Stone magazine has the image overlapping the cover, this is only used with bigger magazines because they can afford to have their title slightly covered by the main cover photo.


Pull Quote Pull Quotes are quotes that a pulled straight out of the article and can give the reader a rough idea of what is going on, or on the other hand they could make the reader more interested in the article meaning that they will go on and read it to find out more. A great example of the use of a Pull Quote is in the interview with Nicki Minaj in the NME magazine. The quote is “I really toned down the sex stuff. There was no need for me to do it”. This quote would quickly grab people’s attention due to the use of the word ‘Sexual’ because ordinary people love to know the ins and outs of celebrity life, all the personal stuff. There is nothing more person in celebrity life than sex. My Pull Quote is another reference to my article as a whole, the more emphasis put on it, and the more likely it is that the target audience are going to want to read in to it. The quote is; “I have no intention to be the typical good girl that goes bad.”

Web Address When looking at other magazines something that popped up on most, if not all of them was that they had a web address on. Nowadays web address are key because so many of the print publications are going online as well, so if there is a web address on the magazine then the readers may log on to view the online publication and potentially sign up for things that they cannot sign up for through the magazine. As my magazine would not only be a print publication, but an online publication as well I decided that it would be best if I added a web address to my cover as well.

Colours Colours are essential for a magazine to look nice and to attract its target audience. All magazines have a house style which stays the same throughout all their publications. One key aspect of house style is colour. Keeping the colour the same is essential so that the target audience know that they are looking at the right magazine as they could see the colours before they see the Masthead. The three colours for my magazine that do not change are; White, Red and Black. These three colours are how my target audience would remember and recognise my magazine.


Cover Lines The use of extra cover lines is a convention of all magazines. The extra cover lines are used as a sort of back-up in case the main cover line doesn’t entice the reader. Having just one could cause the magazine to lose out on sales, so multiple cover lines are used to avoid this happening. With more of a choice of cover lines, and stories to read from the target audience would be more likely to read the magazine. With my magazine I follow this convention as I have 3 cover lines, with one being the Main Cover Line. The cover lines are; “Jhené Aiko talks collberation with Drake”, “Bridgette Kelly on being signed to Roc Nation” and “Exclusive interview with ASHA”

Codes and Conventions  
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