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Politics in My World

A project on how voters find and use information

! Group Members Emily Sappington Kyree Holmes Mark Choi


What Does “Luke” Think? A Google search of the political stance of Pittsburgh’s Mayor

Fracking

10,900 hits 14 websites Ambiguous answer

Small Business 49,300 hits 16 websites Neutral answer

Public Transportation 232,000 hits 28 websites No concrete answer found why voting

the problem

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woah...

why voting

the problem

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?

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What This Looks Like: A Frustrating Process

“It would be nice to spend more time getting to know a candidate, buvt a lot of times, information isn’t available, or hard to get, or I simply don’t have time to dig- and things change so rapidly.” -Online Survey “It gets frustrating to spend that much time concentrating on candidates who are just full of it anyway. And generally the information you can find is too hard to synthesize and make relate to your life.” -Online Survey

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The State of Information Unapproachable Language

Extraneous Information

“Pittsburgh Mayor Luke Ravenstahl will not sign the City Council bill calling for a referendum that would amend the City Charter to ban gas extraction.�

? why voting

what?!?

the problem

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Why Voting? People feel the need to be involved in the world, now!

why voting

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!!

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! ## @

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Information Overload Excess Information Thousands of websites & documents, very few that are useful

Unapproachable Language

Terms and jargon that the average person doesn’t understand

Difficulty in Keeping Current Information changes too quickly to stay up-to-date

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Information in My World Uninformed and Uninvolved Voters

Feelings of being overwhelmed by information leads people to give up and either vote uninformed or not at all.

Triggers

why voting

the problem

Information

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Information in My World

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Identifying a Problem Space policy

voter

personal impact understand the system

how do they

lack of knowledge care trust time

issue details

stance

Lack Transpare ncy

character

ability to stay current

track record

follow through

candidate why voting

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Research Process User Enactment

“What does Luke think?�

Literature Review Articles

Surveys

40 Participants

Think Aloud Exercise 8 Interviewees

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Target Audience 18-24 Voter • TV • Radio • Internet

“You can’t become informed about everything. What you can ask of people is that they be aware and have an idea of the issues on hand or on a ballot.” why voting

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How People become “Voters” Family Influence

“It would be hard for a Republican to marry into our family.”

Socio Economic Influence

“I grew up during the Vietnam war. My friends were being drafted and dying in the war.”

Reaction

“I voted in this election because there was a DA who was involved in a case against my friend.”

Campaign

“Rock the Vote”, Prop 8 (California) why voting

the problem

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How we currently vote Understanding & designing for our users

don’t vote political polls vote!

media news campaigns

voter

candidate ads news debates friends & family arguing talking sharing

why voting

the problem

self-elected search reading searching

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Next Steps

Identifying areas of opportunity

Register

-Voter ID -Establishing residency

why voting

the problem

Information gathering

-Lack of information -Excessive information -Unreliable sources

research process

Voting

-Absentee ballots

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Monitoring follow thru

-Transparency -Identifying changes in stances

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Thank you. ?

Questions?


Phase 2 Presentation