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Business  Publication   November  29.  2012  

Entry  #2   My  article  is  called  Amazon  Leaps  Into  High  end  of  the  Fashion  Pool.  Amazon  wants   to  work  with  top  brands  instead  of  against  them  and  sell  their  product  on  their   website.  They  have  always  sold  clothing  but  now  they  have  been  focused  on  signing   on  hundreds  of  contemporary  and  high-­‐end  brand.  I  completely  support  amazon.   Also,  I  have  noticed  they  have  certain  designers  items  on  their  website  selling  them   for  the  same  price  and  through  that  designers  website.  This  is  relevant  to  the   fashion  industry  because  amazon  is  connecting  with  multiple  designers  and  selling   their  stuff,  marketing  their  product.  People  trust  amazon  and  think  that  it’s  a  better   deal  if  they  buy  from  their  website  instead  of  the  designers.  Basically  amazon  is   expanding  and  designers  are  offering  their  product  to  a  broader  target  market.  


#2 journal