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MARKETING LISTING CONSULTATION


PREPARED EXCLUSIVELY FOR:

MICHAEL LEWIS 8580 RODEO DRIVE BEVERLY HILLS, CALIFORNIA 90210

The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.


YOUR NAME HERE

PREPARED BY:

YOUR NAME

124 Anywhere, Any City, CA 123456 Office: 310.555.1234 | Fax: 310.555.1234 Email: abcd@kw.com | Website: www.agentwebsite.com


John Doe 1234 Anywhere Place Anywhere, Any State 123456

Dear Jane Doe, This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client.

Sincerely,

John Doe

124 Anywhere, Any City, CA 123456 Office: 310.555.1234 | Fax: 310.555.1234 Email: abcd@kw.com | Website: www.agentwebsite.com


Your Name Managing Partner Keller Williams Realty This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of your accomplishments. • Listing Things here

• Listing Things here

JOHN DOE

John Doe Group

This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of your accomplishments.

This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of your accomplishments.

124 Anywhere, Any City, CA 123456 Office: 310.555.1234 | Fax: 310.555.1234 Email: abcd@kw.com | Website: www.agentwebsite.com


MARKETING STRATEGY


INTERNET MARKETING

EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.


PRINT MEDIA


PRINT MEDIA

Put specifics about your print publications

Fully editable images and text

LA TIMES EXCLUSIVE SAT/SUN PAGE


PRINT MEDIA

MLS Caravan Exclusive

2 Page Feature

MLS CARAVAN EXCLUSIVE 2 PAGE FEATURE


PRINT MEDIA

KELLER WILLIAMS BRENTWOOD IS A MEMBER OF:

#1 Luxury Home search site online

Membership only for Luxury Level Agents who want to reach buyers around the world

Aggregates listings to wsj.com


PROFESSIONAL PHOTOGRAPHY

• • • •

Put Photos Of Your Professional Shots Here Eric Vidar is the kw Staff Photographer 24 High-Res Shots $100 818-235-7881


PROPERTY FLYERS


EXTENDED MARKET REACH


TECHNOLOGY DRIVEN MARKETING

•

Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure.


POSTCARD MAILINGS


WEBSITE EXPOSURE

Insert Images of your website here

www.yourwebsite.com


SOCIAL MEDIA

www.yourwebsite.com


STAGING

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.


WHY KELLER WILLIAMS

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story: •

2nd largest independent real estate franchise

A network of over 80,000 real estate consultants

700+ offices in the US and Canada (50 Major Markets)

Excellence in cutting-edge real estate training, real estate coaching and real estate education

Most Innovative Real Estate Company – Inman News


WHY KELLER WILLIAMS

Technology • Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. •

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.

Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge • Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industryleading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Track Record • I’m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.


WHY KELLER WILLIAMS

•

Keller Williams Realty is the 2nd Largest Real Estate Company in the United States.


CONSUMER-CENTRIC.com


KELLER WILLIAMS AWARDS & HONORS


MARKET INSIGHTS AND COMPARABLES


MARKET STATISTICS


INFORMATION SOURCES USED IN HOME SEARCH

2010

2011


VALUE OF WEBSITES


WHAT BUYERS WANT MOST FROM THEIR AGENTS


HOW BUYERS FOUND THEIR AGENT


PRICING


PRICE RIGHT – ATTRACT BUYERS

Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.


PRICING MISCONCEPTIONS

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.


PRICE AHEAD OF THE MARKET


PRICE AHEAD OF THE MARKET


PRICE RIGHT – TIME ON THE MARKET WORKS AGAINST YOU


WHAT SELLS – PRICE RIGHT

To get your home sold for the most money in the least amount of time, we have to price it “in the market”.


PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL

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