Page 1

hood’s

CU LTU R E D brand book


The Cultured Cow ... is a subsidary company of HP Hood LLC. We hold the same standards as our parent company, because we too are ‘synonymous with fresh, quality dairy products, that taste great.’ Here at the Cultured Cow, we are more than just your typical milk brand because we know how important it is to listen to our parents after all they’ve taught us all we know! But we also know how hard it is to get our kids to listen. Their last concern is whether or not they’re getting the nutrients they need - that’s your job after all! Well, not anymore. Let the Cultured Cow take care of your family no matter where they are. Our daily delivery service, the Cultured Calf brings fresh, organic, and chemical free milk to your kids at school! The Cultured Cow is a family-friendly brand that promotes healthy living. Keep reading to find out how we’re so cultured!

1


visual

CU LTU R E


TYPE

2% skim whole 4


Our Type These fonts are just our type. Be sure not to misuse them, as they embody our brand.

Aa

ABCDEFGHIJKLMNOPQRSTUVQXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()1 2 3 4 5 6 7 8 9 0 Old Press This is the font we use for our logo and headers. It has a nice letter press quality keeps us feeling traditional and cared for. Use Old Press whenever you need to highlight something important (i.e. what kind of milk, our logo, etc). Old Press has a great tangible quality that let’s our customers know just how hand crafted and organic we really are.

5


Eames / Eames Italic This is our secondary font. It has refined curves that maintain the elegance and sense of pride we take in our milk. Use Eames Italic for any subheaders, and Eames for any body copy. Both fonts maintain a sense of elegance but have optimum legibility. Clarity is key, we have nothing to hide here!

Aa Aa 6

ABCDEFGHIJKLM NOPQRSTUVQXYZ abcdefghijklmnopqr stuvwxyz!@#$%^&*() 1234567890

ABCDEFGHIJKLM NOPQRSTUVQXYZ abcdefghijklmnopqr stuvwxyz!@#$%^&*() 1234567890


TYPE

Cc 7


GRAPHICS C45M0Y0K0

C0M17Y78K0

C45M87Y0K02


Images & Patterns The Cultured Cow tailors its graphics towards design savvy moms. These moms have a love for subtle, illustrative, and hand-drawn graphics but still have enough confidence to rock a commanding cow print and bold graphics. Our moms are bold and beautiful! Our colors were chosen with kids in mind. Bright, playful, and forever fun, our blue, purple, and golden yellow are enough to

turn the page to enjoy the full effect of our powerful print!


LOGO

hood ’s

CU LTU R E D COW

14


Our Logo Is an emblem that marks our quality. It’s our guarantee to all moms out there that we deliver only the best, at home and at school. Whether you’re buying for the whole family or making sure your child gets the nutrients they need the Cultured Cow will be right there. Look for our classic logo to make sure you get only the very best.

hood ’s

hood ’s

CU LTU R E D COW

cultured calf

15


LOGO

hood ’s

CU LTU R E D COW

CU

ho

cult c 16

hood


hood ’s

hood ’s

CU LTU R E D COW

hood ’s

hood ’s

hood ’s

U LTU R E D COW

CU LTU R E D COW hood ’s

hood ’s

ood ’s

tured alf ’s

cultured calf hood ’s

cultured calf

CU LTU R E D COW

CU LTU R E D COW

CU LTU R E D COW hood ’s

cultured calf

hood ’s

cultured calf

hood ’s

CU LTU R E D COW

cu

hoo

hood ’s

hood ’s

cultured

h

hood ’s

hood ’s

cultured calf

cultured calf

CU LTU R E D COW

cultured calf

C

CU LTU R E D COW

CU LTU COW

hood ’s

culture calf hood ’s

hood ’s

cultured calf

CU LTU R E D COW


delivered

CU LTU R E


DELIVERY

h o o d ’s

c u lt u r e d c a lf

ntown Germa y m e d a c A

BOBBY SM Milk I

D 1234

Expire

ITH

-56789

/2016 s 12/31

hood ’s

cultured calf

22


On the Go Making sure they’re getting the proper nutrients at school can be one of the hardest jobs a mother has. Who can guarantee your child is eating properly when you’re not there? We can, introducing the Cultured Calf, our inschool daily delivery service With the Cultured Calf, your child gets the very nutrients and vitamins they need delivered right to their school yard. This convenient time-saving service promises organic, fresh, and healthy milk. We delivery our milk right to their cafeteria. You decide what they eat and we make sure that it’s quality. By logging on to our website: cutluredcalf.com/delivery, you can select a meal plan or buy a punch card for your child.

turn the page to check out our snazzy wheels!

23


DELIVERY At School Making sure they’re getting the proper nutrients at school can be one of the hardest jobs a mother has. Who can guarantee your child is eating properly when you’re not there? We can: introducing the Cultured Calf, our inschool delivery service With the Cultured Calf, your child gets the very nutrients and vitamins they need delivered right to their school yard. This convenient time-saving service promises organic, fresh, and healthy food. We delivery milk, yogurt and string cheese right to their cafeteria. You decide what they eat and we make sure that it’s quality. Log on to our website: cutluredcalf.com/delivery to select a meal plan or buy a punch card for your child.


packaged

CU LTU R E


PACKAGING


At Home These half-gallon milk cartons are for the Cultured Cow at home. They are designed for moms who are health conscientious and have a flair for design ­­— these mom’s have good taste! The half-gallon carton’s share a similar design to the Cultured Calf and they have some information about our daily delivery service!

31


PACKAGING

32


At School These single-serving milk cartons are designed specifically for hungry brains and hungry kids. You could buy them in the super market or you could have them delivered fresh daily to your child’s cafeteria. Why take a risk with mystery cafeteria foods when the Cultured Calf promises the best. Trust us to culture them — we promise we won’t let you down.

33


DELIVERY HP HOOD LLC HEADQUARTERS

6 Kimball Lane Lynnfield, MA 01940 Tel. 617-887-3000 or 800-343-6592

HOOD’S CULTURED COW HEADQUARTERS 1456 Dreshertown Lane Brockton, MA 02301 Tel. 617-894-3750 or 800-343-6592


thank you

Cultured Cow  

final book

Read more
Read more
Similar to
Popular now
Just for you