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Welcome to...


...the Woods


Contents

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Greetings!

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public

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accessories

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trees

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who we are

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signage

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lost in the wood

22/23 buildings

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trail markers

24/25 events

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our look

26/27 credits

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rustic type

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rockin’ plaid

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iconic icons


Welcome Urbanite! Confused by the smell and all the green? The smell is called “fresh air,” meaning it’s pollution free, and the green actually comes from trees! You might have noticed we are a different breed here in the wildnerness of upstate New York.


Albany, one of the original thirteen colonies, is a valley nestled in the untamed woods. This basin of culture has developed in an outdoor playground, breeding a one-of-a-kind Urban Lumberjack. Raw and cultured, our Urban Lumberjack’s are phenomenal at foreaging in the wild, staying classy and discussing global issues. Educated and unruly we’re a fierce kind of people.


Albany Home of the Urban Lumberjack


Urban Jack Communities An Urban Lumberjack is easy to confuse with a plaid wearing hipster; however, there are a several distinct differences. The most noticable differnece is probably their affinity with nature. Unlike a hipster wanna-be, the Urban Lumberjack is genuinely comfortable in both urban and natural environments. As long as they’re outside, they’re comfortable. The next distinguishable quality would be their infinite kindness. Urban Lumberjacks are a gentle breed of Jack. They have the sensitivity that comes from years of being exposed to fine arts and culture that only a vibrant city can provide. Mother nature has also taught them to respect all creatures, from the powerful grizzly to the beautiful butterfly. Urban Jacks are adventurous and tender souls for whom plaid isn’t a trend, it’s a lifestyle. Urban Jacks are can be found across the globe but are most commonly based in New York, specifically upstate New York. Albany is known to be one of their favorite urban/natural environments, and some go as far to call Albany a “Mecca” for these modern day Paul Bunyans. Whether or not Albany is really a pilgrimage site for these outdoorsmen, one thing is for sure, Urban Jack’s can be found in an abundance here.


Urban Lumberjacks as seen in their natural environments: from left to right, 1. Gregory Camper in SoHo 2. Keith Birch in Brooklyn


A lb a n y


Lost in the Woods Whether you’re a tourist, or an Urban Jack looking to make a pilgrimage to our rustic city, Albany can be a tough to find, especially if you’ve never made the hike before. Albany is a valley nestled safely within the Appalachian Mountains.

There are several ways to get to Albany. One of the most popular is a 160 mile bike ride from NYC that is a little over 14 hours long. A scenic and dramatic ride, it’s sure to get your adventurous heart racing. For those less inclined to travel via


velocipede, it’s also possible to get here by car. Motorists come from all over the continental United States taking the reliable and safe I-87 N. Attached to this page is a set of driving directions. Of course we also welcome the winged

visitor. Our airport welcomes guests from all over Europe, Asia, Africa and Australia! Albany appeals to culturally diverse tourists who come mainly to oogle at our Urban Jacks, a fierce breed with an international following.


Lost in the Woods Whether you’re a tourist, or an Urban Jack looking to make a pilgrimage to our rustic city, Albany can be a tough to find, especially if you’ve never made the hike before. Albany is a valley nestled safely within the Appalachian Mountains.

There are several ways to get to Albany. One of the most popular is a 160 mile bike ride from NYC that is a little over 14 hours long. A scenic and dramatic ride, it’s sure to get your adventurous heart racing. For those less inclined to travel via

,

Driving from Brooklyn, NY 0.8 mi Toll road 2.4 mi 2.2 0.6 7.4 0.4

mi mi mi mi

49 ft

Entering New Jersey 2.2 mi 0.2 mi 6.9 mi 459 ft 14.4 mi 0.6 mi Toll road 112 mi

1. Follow signs for I-278 E/Bklyn-Qns Expy / Queens / Bronx & merge onto I-278 E 2. Continue onto Brooklyn Battery Tunnel / Interstate 478 N (signs for Battery Tunnel/Manhattan) 3. Turn right onto West St 4. Continue onto 11th Ave 5. Continue onto New York 9A N/12th Ave 6. Take exit 14 for I-95 / George Washington Bridge toward Cross Bronx Expy/W13. Keep left at the fork to continue toward Interstate 95 Upper Level S/George Washington Bridge 7. Keep left at the fork, follow signs for Interstate 95 Upper Level S / New Jersey / George Washington Bridge and merge onto Interstate 95 Upper Level S / George Washington Bridge 8. Take the NJ-4 / I-95 S exit toward Hackensack / I-80 / New Jersey Turnpike 9. Take exit 72A, merge onto NJ-4 W toward Paramus 10. Take the exit toward NJ-17 N 11. Keep right, follow signs for NJ-17 N / Mahwah / Garden State Pkwy N and merge onto NJ-17N 12. Merge onto I-287 N / NJ-17 N via the ramp on the left to I-87 / N Y. Thruway 13. Keep left at the fork, follow signs for I-87 N/NY-17 N/Albany and merge onto I-87 N / NY-17 N 14. Take exit 23 to merge onto I-787 N toward US-9W / Albany / Troy


,

velocipede, it’s also possible to get here by car. Motorists come from all over the continental United States taking the reliable and safe I-87 N. Attached to this page is a set of driving directions. Of course we also welcome the winged

visitor. Our airport welcomes guests from all over Europe, Asia, Africa and Australia! Albany appeals to culturally diverse tourists who come mainly to oogle at our Urban Jacks, a fierce breed with an international following.


Typefaces Mr. Eaves / Univers / Adobe Caslon The typefaces chosen for Albany’s logo, stationary, and body copy are best described as functional, traditional, sleek and sturdy. These typefaces embody Albany’s rich roots in American history, untamed wilderness and culturally rich city center.

Aa

ABCDEFGHIJKLM NOPQRSTUVQXYZ abcdefghijklmnopqr stuvwxyz!@#$%^&*() 1234567890

Aa Aa ABCDEFGHIJKLM NOPQRSTUVQXYZ abcdefghijklmnopqr stuvwxyz!@#$%^&*() 1234567890

ABCDEFGHIJKLM NOPQRSTUVQXYZ abcdefghijklmnopqr stuvwxyz!@#$%^&*() 1234567890


Aa Mr. Eaves R 255 G 000 B 000


Graphics Icons, Patterns & Images


L’Axe Finesse: a standard accessory for the Urban Jack


Yet another Urban Lumberjack seen in only one of many his natural environments


Stationary Business Cards / Letterheads Albany’s stationary and business cards were designed with the plaid lifestyle in mind. Winter, Spring, Summer or Fall, plaid is always apropriate because of its versatility in patterning and color. Plaid’s flexibility called for seasonal stationary: a Fall / Winter line to cozy up with and a Spring /Summer pattern that is lighter and breathable.

c. 16 09

Albany NEW YORK

Albany County Convention & Visitors Bureau 25 Quackenbush Square Albany, NY 12207

info@albanytourism.org t. 800.258.3582 f. 518.434.0887


Website Untamed Internet Wilderness

HOME

CONTACT US

ABOUT

Today in the Woods 29oF

Albany

VISITORS

EVENTS

MEMBERS

NEW YORK

Welcome to the Woods

<

<

Home of the Gentle Jacks

Countdown toTulip Festival

As you have probably noticed, the majority of

58 days 14 hours 6 min 46 sec

upstate New York, Albany in particular, is filled with plaid-wearing lumberjacks. We are proud of our Dutch heritage and expert wilderness skills. Answer the call of the wild and visit us to find out more about the lumberjack way of life. You might even find yourself in nature.

Today’s Plaid Click here to make your own plaid pattern and enter to win a weeks worth of fire wood!

Designed by @Bigmamabear

FAQ’s

SUPPORT

CONTACT US

® ALBANY CONVENTION & BUSINESS BUREAU


HOME

CONTACT US

ABOUT

Today in the Woods 29oF

Albany

VISITORS

EVENTS

MEMBERS

NEW YORK

Welcome to the Woods

<

<

Home of the Gentle Jacks

Countdown toTulip Festival

As you have probably noticed, the majority of

58 days 14 hours 6 min 46 sec

upstate New York, Albany in particular, is filled with plaid-wearing lumberjacks. We are proud of our Dutch heritage and expert wilderness skills. Answer the call of the wild and visit us to find out more about the lumberjack way of life. You might even find yourself in nature.

Today’s Plaid Click here to make your own plaid pattern and enter to win a weeks worth of fire wood!

Designed by @Bigmamabear

FAQ’s

SUPPORT

CONTACT US

® ALBANY CONVENTION & BUSINESS BUREAU

Pictured above & left: the Albany County Tourist and Convention Bureau’s homepage


Signage NYC Subway Adverstisement Albanyâ&#x20AC;&#x2122;s ad-campaign


albany  

woodlands draft