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Company Snapshot COMPANY SNAPSHOT: A visual view and impression of the company


FRONT INSIDE

COMPANY SNAPSHOT: A visual view and impression of the company

BACK

Company Snapshot: Menu


Start your eating adventure. Located on the corner of 23rd St and Iowa Delivery or carry out, no drive thru Parking is easy and accessible

A: Activities, Actions AEIOU: An analytical framework for understanding a situation/context

Walk right in


Grab a menu and decide already Menus located next to cash register Place order (condiments? chips? drink? to go?) Pay (cash, credit, debit and tip dammit)

A: Activities, Actions AEIOU: An analytical framework for understanding a situation/context


Waiting... Drinks & Condiments Takes 10 to 12 minutes (playing card for your order) Cup for water/soda (self serve) Silverware/napkins/condiments located on left of soda machine (self serve)

A: Activities, Actions

Wait on train station seats

AEIOU: An analytical framework for understanding a situation/context


Grab and Go Card is called (Four of diamonds!) Employee comes from behind counter, hands you your bag of food Go about your day or sit and enjoy (there’s a fishtank)

A: Activities, Actions AEIOU: An analytical framework for understanding a situation/context


Local Eats 2 different seating areas (divided by murals) Artwork (Beatles poster, Blues door painting, ink drawings) Bright, “hand-crafted�, familiarity

E: Environment AEIOU: An analytical framework for understanding a situation/context


Cool, Groovin’ Personalities “What you see is what you get” sort of mentality Green aprons, not much more of a uniform College kids, families, retirees; all ages

I: Individuals, Users AEIOU: An analytical framework for understanding a situation/context


Plain, brown bag :: sandwich wrapped in foil :: straw and lid (optional) :: silverware (get yourself) :: Water cups (red and white Coke bottles) :: soda cups (bad flourish/decoration)

Necessities, Nothing More Majority of take out experience self-serve Take out items, no extension of branding Different cups (water vs. soda)

O: Objects AEIOU: An analytical framework for understanding a situation/context


Conclusions These employees enjoy their jobs, there’s pride in this restaurant Without handles, the ways customers carry the take out bags range. How can we lessen the awkwarness? Good service, good people, good food, just not good branding Artistic beauty in this place, is there a way to utilize that? Murals and signage around store are done by the same artist. Is there a way to maintain his stylistic approach? Beatles references, yes, we do all live in a yellow submarine. What about the fish tank? There’s a 26 year old fish living in there. Wowzerz. Obviously yellow is the color choice. How can that be made more appetizing?

U: Understanding AEIOU: An analytical framework for understanding a situation/context


A YELLO SUB SANDWICH. THIS IS THE END GOAL.

MENU $$$

GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH

HIT THE ROAD. 23RD & IOWA.

WALK IN. GRAB A MENU.

DECIDE. ORDER.

PAY (CASH, CREDIT, DEBIT) TIP. OR NOT.

4

4

!!

4

4 DIG IN. BUT USE YOUR MANNERS.

CELEBRATE WHEN ORDER IS CALLED. RECEIVE FOOD.

YELLO SUB. YUM. MODEL: Representing the experience

SIT. WAIT.

GET CARD. IF APPLICABLE: GET CHIPS AND OR DRINK


PAY (CASH, CREDIT, DEBIT) TIP. OR NOT.

4

4

ED.

DECIDE. ORDER.

SIT. WAIT.

MODEL ZOOMED: 4 of Diamonds, Stadium seats

GET CARD. IF APPLICABLE: GET CHIPS AND OR DRINK


HIT THE ROAD. 23RD & IOWA.

WALK IN. GRAB A MENU.

DIG IN. BUT USE YOUR MANNERS.

4

!!

4

CELEBRATE WHEN ORDER IS CALLED. RECEIVE FOOD.

MODEL ZOOMED: Celebrating, Digging in (but remember your manners)

S W


CELEBRATE WHEN ORDER IS CALLED. RECEIVE FOOD.

YELLO SUB. YUM.

SIT. WAIT.

GET IF APPLICAB AND O


Yello Sub Research Presentation