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Typeface Design: Modern Deco


Word Based Logo: CUP coffee Shop


316 N. Main Street Chicago IL, 60605 (312) 892-4521 www.cupcoffeeshop.com

CUP Coffee Shop

316 N. Main Street Chicago IL, 60605 (312) 892-4521 www.cupcoffeeshop.com

Coffee Shop Hours Mon-Thurs:7am-10pm Fri-Sat:7am-11pm Sunday:Closed

Cup Coffee Shop 316 N. Main Street Chicago, IL 60605

316 N. Main Street Chicago, IL 60605

(312) 892-4521

www.cupcoffeeshop.com

Coffee Shop Hours Mon-Thurs:7am-10pm Fri-Sat:7am-11pm Sunday:Closed


Historical Poster :It Is Finished


Finished IS IT IT IS Finished John 19:30


Calendar :College Planner


September April 2013

T W 2 3 9 10 16 17 23 24 30

T 4 11 18 25

F S 5 6 12 13 19 20 26 27

Tuesday 2

Wednesday 3

WhatÌs Due Today?

WhatÌs Due Today?

WhatÌs Due Today?

July December

Friday 5

March

November

Thursday 4

August

May

February

S M 1 7 8 14 15 21 22 28 29

Monday 1

October

JanuaryJune Saturday 6

Sunday 7

WhatÌs Due Today?

WhatÌs Due Today?

Reminders


Magazine Layout: Architecture & Type: A Modern Marrage


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“Style is a unity of principles animating all the work of an epoch, the result of a state of mind that has its own special character. Our own epoch is determining, day by day, its own style."

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all the page and its white space, this practice of asymmetrical composition became a key principle in modern graphic design, proselytized by the Bauhaus as well.

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“Style is a unity of principles animating all the work of an epoch, the result of a state of mind that has its own special character. Our own epoch is determining, day by day, its own style." - Le Corbusier

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or a graphic designer who accepted the Modernist principle of the unity of the arts—that graphic design and typography share the same theoretical base as architecture, that they arise from the same mindset and occupy the same visual landscapethe new architecture of lower Manhattan stumps me. At Ground Zero, the 7 World Trade Center corporate Tower #1 by Skidmore, Owings and Merrill (SOM) has nearly topped out and has secured its first tenant; Tower #2, just announced, will be by

Early Modern theorists stressed the oneness of style: Le Corbusier said in 1923, “Style is a unity of principles animating all the work of an epoch, the result of a state of mind that has its own special character. Our own epoch is determining, day by day, its own style." Gropius went further in recognizing, "the common citizenship of all forms of creative work and their logical interdependence on one another in the modern world." Alvin Lustig, whose early death deprived Yale of a serious design.

phy, The New Typography, Jan Tschichold named Adolf Loos, Mies van der Rohe and Le Corbusier as architects expressing the spirit of modernism. In this interesting work, he advised German printers to achieve the modern spirit by rejecting “old style” faces and using the nondescript sans serifs in the type case, such as Venus. But the modern impulse stirred in designers, and new sans serifs appeared. The types of Jakob Erbar (Erbar type 1926), especially Paul Renner (Futura type 1927) and Rudolf Koch (Kabel type 1927)

rich clients.) But by 1929, both had discarded tradition in favor of a new spirit. And both used luxurious materials—Mies, marble and onyx; Vionnet, ivory silk panne velvet—allow

“Graphic design repeats in miniature what architecture does monumentally.”

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In my book, I show that fashion and furniture move in the same spirit of a period on the personal scale. Such design is part of the visual landscape, or “visual set” of the early modern period. Madeleine Vionnet and Mies van der Rohe both rejected axial symmetry and centrality. Mies exhibited his now iconic Barcelona pavilion in 1929, the same year Vionnet showed her wedding dress. It revealed its construction in the metallic cord seams following the fabric around the body to gather in an asymmetric focus on the left hip. (See Fig. 1, Fig. 2) Vionnet didn't study Mies; she sent her

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Together, the two SOM buildings, 7 World Trade Center and 101 Barclay Street, occupy a massive stretch of glass. To their south will be Tower 2 by Foster and the WTC Hub of Calatrava. What will be their graphic counterparts? We can recognize that new concerns have replaced striving for purity of form. Foster's London tower takes its shape from environmental goals: admitting natural light and fresh

air, conserving energy. Its tapering form minimizes gusts of wind, often problematic around city skyscrapers (the original WTC plaza was non-navigable, if you remember). The aerodynamic form permits staggered light wells to open vistas between floors, as well as move fresh air upward and warm air outward. Social concerns like housing, so central to early modern thinking, have become people concerns again, but more empathetically. Santiago Calatrava says of the wing like forms of his World Transportation Hub: "The building is built with steel, glass, and light. They will all be equal building materials—the light will arrive at the platform, and visitors will feel like they are arriving in a great place, a welcoming place." He showed he could do this in the 2004 Athens Olympic

The union of type and architecture does exist. Recently, the Cal Trans building in Los Angeles, designed by Thom Mayne, incorporated the building's address in a stunning projection of huge architectural numbers from the facade. (See Fig. 7) Thom Mayne's firm, Morphosis, won commissions to design the Cooper Union addition on Third Avenue as well as the Olympic Village in Queens. “Social concerns like housing, so central to early modern thinking, have become people concerns again, but more empathetically.”

from many sources: Adobe, Emigre, Linotype, Monotype, Hoefler, Manfred, Markus, Tobias or Phil. Globalization leaves the neat concept of unity of style in shambles. Or perhaps it has been transformed into something more complex, more profound than we now can see. We can't identify it because it is too close. Can someone see the common spark? Article by Virginia Smith

The tallest building in the world is being built in the Kingdom of Dubai. New museums, commercial and government buildings and condominiums come from Gehry, Gwathmey, Nouvel, Zaha Hadid From many. from many sources: Adobe, Emigre, Linotype, Monotype, Hoefler, Manfred.

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