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BLIND POSTE CO.

TAKE A FIFFERENT VIEW

by Kangkang Wang


BLIND POSTER COMPANY

BRAND GUIDELINES OVERVIEW INTRODUCTION

GUIDELINES


BLIND POSTER COMPANY


BLIND POSTER CO. GUIDELINES

INTRO The blind poster company, which aims to spread the creativity of the visually impaired through the commercialization of art, break through stereotypes, and express the care and understanding of the visually impaired to help the visually impaired to establish their social values, thereby accelerating the pace of social integration.


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The artwork used in this commercial design is from SeeAility Millennium center, Monday Art Session. Created by Visually impaired Claire × Kang Story Behind:Claire is a visually impaired person who loves everything blue. He told me that blue makes him feel safe. At first I didn’t understand what it meant until the staff told me In the environment where people with visual impairment live, blue decorative doors and signage are usually used.


BLIND POSTER CO. GUIDELINES

PROJECT POSTER The poster used the original colour of ‘the moon sun face’, leaving the visual centre of the work. Its significance is to convey the idea of the work to the audience more directly.

Claire was born blind. He never saw the blue of the sky. To him, The Sun and the moon were one and the same thing, the name we give them to distinguish day from night.

In Claire’s art, he used the colors he loved and the touch of his fingertips to piece together what he imagined the sun and moon to look like.


THE BLIND POSTER CO. × SEEABILITY

ROJECT POSTER


Discover and showcase the creative work of the world’s visually impaired.

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BLIND POSTER CO. GUIDELINES

ROJECT POSTER THE BLIND POSTER CO. × SEEABILITY The blind poster company collaborated with the UK seeing visually impaired agency to produce posters and postcards for the SeeAbility Millennium Centre, Leatherhead 2019 visually impaired art exhibition.

October 2, 2019 Wesley Road, Leaterhrad, KT228QU SeeAbility Millennium Center


BLIND POSTER CO. GUIDELINES

ROJECT POSTCARD The shape and size of the image in the postcard affect whether it can be intuitively conveyed to the viewer’s rich artistic visual experience. The simple layout design combines the blank with the elements of text, graphics and colour, form a contrasting picture and highlight the level of visually impaired art.

TH E BLI N D P O S T E R CO. PRO JE CT P O S TCARD


BLIND POST ER COM PANY × SEEAB IL ITY CREAT ED BY VISUALLY IM PAIRED CL AIRE × KAN G

Easy-to-tear design is used at the bottom of the postcard to provide clear postcard information without affecting the use and aesthetics of the postcard


NOCTUA GUIDELINES

POSTCARDS This art commodity is jointly produced by The moon sun face and The blind poster company. There are a total of eight art postcard sets, all of which are selected from The moon sun face series of art works.


L i ght g ray i s h ye l l ow. R : 2 1 8 G : 21 8 B : 21 7 C: 1 4 M : 1 0 Y: 1 1 K : 0 H EX: # d a d a d 9

D a rk g ray i s h m ag e n ta. R : 1 41 G : 1 4 0 B : 1 41 C: 47 M : 3 9 Y: 3 9 K : 3 H EX: # 8 d 8 c8 d

Sl i ght l y d e s atu rate db l u e. R : 1 27 G : 1 49 B : 1 8 5 C: 53 M: 35 Y: 1 3 K : 0 H EX: # 7f 9 5 b9 D a rk m o d e rate b l u e . R : 44 G : 55 B : 1 3 0 C: 99 M : 9 4 Y: 1 5 K : 3 H EX: # 2c378

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THE BLIND POSTER CO. × SEEABILITY

ROJECT POSTCARD BOOK


Lig h t grayish yellow.

D a rk grayi s h m a gen t a .

Sl i ght l y des atu rate d b l u e .

D ar k m o d e rate bl u e .

R: 21 8 G:2 18 B:2 17

R : 1 41 G : 1 40 B : 1 41

R : 1 27 G : 1 49 B : 1 8 5

R : 4 4 G: 55 B : 1 3 0

C: 14 M:10 Y:11 K:0

C: 47 M : 39 Y: 39 K: 3

C: 53 M : 35 Y: 1 3 K : 0

C: 9 9 M : 9 4 Y: 1 5 K : 3

H EX: #da da d9

H EX: #8d8 c8 d

H EX: # 7f 9 5 b9

H EX: # 2c378

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POSTCARD BOOK This beautiful postcard book was created specifically for Claire to celebrate the SeeAbility Millennium Centre, Leatherhead 2019 visually impaired art exhibition. A total of 12 postcards, size 12 x 17 cm

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Easy-to-tear design

These include the complete artwork and partial details of the moon sun face, providing a more detailed viewing angle. The postcard book adopts a can be torn off design, and the description and brand information of the work are placed on one side of the postcard. After the tearing off, there is no interference from the text, and the integrity of the work is preserved. NOCTUA BRAND IDENTITY


LIIND POSTER CO. GUIDELINES

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E NV IRONMENTA LLY F RI E N D LY PAPER BA G The environmentally-friendly paper bag is relatively easy to degrade in the environment compared to the plastic bag. The paper bag raw material is produced by plants such as trees.

RE C Y C LA B L E PA P ER BA G It is reusable, biodegradable, 100% recyclable, and uses renewable economic forest paper.


B L I N D POST E R COM PA N Y


PRINCIPLES & VALUES The blind poster company is brave, Caring and unusual. The blind poster company is passionate and wants to make a difference, working with SeeAbility charity to provide greater benefits not only for visually impaired people, but also for The SeeAbility team. The blind poster company is a creative, visual arts and culture promoter. We break down barriers by re-creating and integrating visual arts and culture.


The communication of visual-impaired art culture The blind poster company’s ultimate value is to pro-

attracts the attention of the public, and the sale of

mote the social integration of the visually impaired by

visual-impaired art value to the public brings eco-

using the uniqueness of their art and culture.

nomic benefits, thus achieving economic integration.

Through the dissemination of art and culture of visu-

The blind poster company’s dissemination of visually

ally impaired people, help them to obtain attention

impaired art not only broadens The space for artistic

and influence, build confidence, find Self-worth.

creation and extends The life span of art works, but also creates an innovative visual impaired art culture by embedding mass communication into art works It becomes a part of the visually impaired art works and adds a new connotation to the visually impaired art works.


the dissemination of visual-impaired art and culture brings social attention and economic benefits to visual-impaired people and visual-impaired charities, on the other hand, it creates a new direction for the social integration of visual-impaired people. The blind poster company is working with The visually impaired to communicate with The visually impaired through The use of art, to create communication channels for visually impaired art and culture, and to enable The public to understand and pay attention to visually impaired people from different cultural perspectives It also stimulates the desire of self-expression of the visually impaired, builds their self-confidence and social values, promotes their social integration and enables them to achieve their goals on a daily basis.

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The blind poster company is an innovative brand that BLIND POSTER CO. GUIDELINES

blends The arts, culture and Commerce of visually impaired people ‘The view is different from here’ as the sum total of the blind poster company’s brand mission, succinctly spread the idea of the brand, defining its values and mission, namely the public with a different perspective of contact, understanding of visually impaired people, visually impaired people in different ways to express feelings, integration into society.

BRAND MISSIOM& DIRECTION


BLIND POSTER COMPANY

CORE BRAND ELEMENTS GUIDELINES


WOR DM ARK

LO G O

BLIND POSTER CO.

STR APLINE

TAKE A DIFFERENT VIEW

TYP OGRAPH Y

ROJ ECT

COOPERATE WITH THE SEEABILITY

VIS UAL IDEN TITY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£$%^&*()_+

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BRAND- GUIDELINES

Digital Style Guide

Blind Poster Branding

Color Usage

The colors in the mark sh

however, some situations

ABOUT OUR LOGO

*The Logo should never b

5 / Logo examples


hould stay consistent at all times,

s call for adjustments.

Digital Style Guide

Blind Poster Branding

Grey RGB: R 231 / G 100 / B 80

White RGB: R 64 / G 69 / B 80

CMYK: C 10 / M 03 / Y 0 / K 72

CMYK: C 0 / M 57 / Y 65 / K 09

HEX: E76450

Black RGB: R 64 / G 69 / B 80

CMYK: C 10 / M 03 / Y 0 / K 72

HEX: 404547

HEX: 404547

be any color other than White or Black.

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BLIND POSTER CO. GUIDELINES

TYPOGRAPHY


ARCH ICOCO REGUL AR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 / PAGE 35


LIND POSTER CO. GUIDELINES

TYPOGRAPHY

Aa

Bb

Dd

Ee

Ff

Gg Hh

Ii

Jj

Kk

Ll

Mm Nn Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv

Ww Xx

Cc

Yy

Zz

&

@

:;

!?

/

%

>

^^

+

#

£

$

½

[

]

=

\

{}

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~

æ

ß

|

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&

£

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M AST ER WORD M ARK CON ST RUCT ION & SAFE ZO N E

BLIND POSTER CO.

N OC T UA G U I D E L I N E S / PAG E 3 9


BLIND POSTER CO. GUIDELINES

VISUAL IDENTITY Brand vision Identity is an effective way to convey the brand image. Consumers largely recognize the brand through brand vision, so the design of brand vision directly affects the brand image. So, the visual brand for the blind poster company will choose a minimalist presentation with the logo.


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BUSINESS CARDS Eternal black and white classic The simple colour helps to identify and remember people talking about the colour often ignores the extremes of black and white. Simple and pure black and white colours are recognized as high-quality, high-level design techniques, and pure colour relationships convey clearer and more accurate information.


BLIND POSTER CO. GUIDELINES

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BLIND POSTER CO. GUIDELINES

SOCIAL MEDIA


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BLIND POSTER CO. GUIDELINES

INSTAGRAM POSTS BLIND POSTER & CO. INSTAGRAM: blindposterco


BLIND POSTE CO. TAKE A FIFFERENT VIEW by Ka ng ka ng Wa ng

INS: blindposterco Email:blindposterco@outlook.com

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BLIND POSTER COMPANY  

BLIND POSTER & CO. The Blind Poster Company is an UCA MA graduate program, committed to spreading the arts and culture of visually impaired...

BLIND POSTER COMPANY  

BLIND POSTER & CO. The Blind Poster Company is an UCA MA graduate program, committed to spreading the arts and culture of visually impaired...

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