Built by Agents, for Agents.
Letter From Ben Kinney
We are actively looking for the next leaders, innovators, and world changers to shape the future of real estate. Our people live and breathe our mission of delivering the dream of home ownership everywhere. Theyâ€™re committed to dominating markets, making millions, and generously giving millions back to causes they care about. I can proudly say that the people I work with are among the best in the business, and committed to doing whatever it takes. When you work with me and my partners, you are signing up to think bigger, set goals and make plans that stretch the boundaries of your comfort zone, and work hard to achieve massive success. Youâ€™ll find opportunities for growth, leadership, wealth building, coaching, and freedom that you never dreamed of. Together, weâ€™re building an empire. Will you join us?
Ben Kinney - Founder firstname.lastname@example.org
A Real Estate Revolution Keller Williams Realty International is the largest real estate franchise in the world. It is home to more real estate professionals than any other company. Thatâ€™s not just by chance. Founded in 1983 by Gary Keller and Joe Williams, Keller Williams was built on one premise: How high we go as a company will be determined by how high we lift our people. Based on that simple philosophy, together we have revolutionized the real estate industry. Today we are reshaping the global industry landscape as we extend the Keller Williams opportunity across the globe.
Our Mission To build CAREERS worth having, BUSINESSES worth owning, LIVES worth living, EXPERIENCES worth giving, and LEGACIES worth leaving
Our Vision To be the real estate COMPANY OF CHOICE for agents and their customers
Our Values GOD, FAMILY, then BUSINESS
Our Offices are Your Offices Bellingham, WA Skagit Valley, WA Oak Harbor, WA South Whidbey, WA Everett, WA Kirkland, WA North Seattle, WA Downtown Seattle, WA West Seattle, WA Tacoma, WA
Our Offices in Washington There are multiple Keller Williams brokerages throughout Washington state so when you work with us you have access to a desk, training, and resources at any office!
KW Locations in North America Keller Williams has more than 175,000 associates with offices and listings in every state, so you have the strongest brand, business exposure, referral network, and support across the entire continent.
900+ Locations Worldwide
International Brokerages The real estate market of today is a global one, which is why local agents must have an international reach. There are now over 6,750 KW Worldwide agents outside of the US and Canada, in over 27 worldwide regions and counting.
Affiliated Keller Williams Offices Argentina
United Arab Emirates
With more worldwide locations to come! Learn more at kwworldwide.com. 6
Keller Williams is
#1 in: CLOSED UNITS in the U.S
SALES VOLUME in the U.S
AGENT COUNT in the world
Change the Game Through Growth Already the largest real estate franchise in agent count globally, Keller Williams recently surpassed industry competitors to become NUMBER ONE in CLOSED UNITS and CLOSED SALES VOLUME in the United States. 7
“#1 Training Organization across all industries worldwide” Training Magazine
“The Happiest Place to Work” Forbes Magazine
One of the “Fastest Growing Companies” INC 5000
“Top 50 Brokerages in Units and Volume”
REAL Trends & The Wall Street Journal
“Innovator of the Year” “Inman’s Most Influential” Inman for BKCO Brokerages
Built on the philosophy that PEOPLE matter most, we put our associates at the center of EVERY decision we make.
The Brokerage Model Redefined Our agent-centric, interdependent model allows you to be your entrepreneurial self while taking full advantage of the TECHNOLOGY, RESOURCES, and TRAINING provided to you as a member of the worldâ€™s largest real estate franchise.
Traditional Companies nn Associates are dependent on the company nn Financial gain is directed primarily at the brokers and the company nn Associates have fewer opportunities for wealth accumulation
Keller Williams nn Every associcate has a stake hold in the company and a has a mutual interest in our success nn Supportive environment with associates and brokers working collaboratively to achieve financial goals nn Associates do not assume financial, legal, or management responsibilities
100% Companies nn Associates are independent and have landlord/tenant relationship with their company nn Associate-focused environment with limited high-level support nn Associates assume all of the financial, legal, and management responsibilities
A Foundation in Models and Systems Keller Williams is the only company in the real estate industry that is built on proven organizational and economic models. These are the result of benchmarking thousands of the industry’s highest-producing agents and developing a fail-safe framework for profitability in any market. You can learn more about these strategies through our comprehensive publications filled with the resources to help you perform at your best.
“Whether you are just getting started or a veteran in the business, ‘The Millionaire Real Estate Agent’ is the step-by-step handbook for seeking excellence in your profession and in your life.” Mark Victor Hansen, Chicken Soup for the Soul This national bestseller begs the most important question anyone in real estate sales could ever ask: “How do I take my sales income to the highest level possible?” Believe it or not, it is a simple question with a simple answer. MREA lays the “how-to” groundwork for you to think like a Millionaire Real Estate Agent. The book will show you, step-by-step, how to earn and net a million in annual incomes—active and passive.
On more than 200 bestseller lists, including The New York Times, USA Today, and considered a #1 Wall Street Journal bestseller. Authors Gary Keller and Jay Papasan demonstrate that the results you get are directly influenced by the way you work and the choices you make. You’ll learn how to identify the lies that block your success and the thieves that steal time from your day. By focusing on your ONE Thing, you can accomplish more by doing less. What’s your ONE Thing? 11
Find more books to inspire and instruct at www.kellerink.com.
Keller Williams Technology In today’s consumer-driven digital world, companies must make a decision – disrupt or be disrupted. Keller Williams is no different. As announced by Chris Heller, Keller Williams co-CEO, Keller Williams has embarked on its next evolution – to become a technology company that provides the real estate platform that our agents’ buyers and sellers prefer. We’re leading the way in the real estate industry with unmatched productivity-enhancing tools. 12
KW Technology at a Glance To succeed in today’s global real estate market, you have to stay on the cutting edge of marketing and technology. And at Keller Williams, our agents’ brands come first – YOU come first. We’re unparalleled in the real estate industry with our groundbreaking technology and tools.
Your personal virtual assistant - ask questions, connect with associates, & manage your networks
The newest website platform provided to every associate for free - mobile responsive & easy to use
Free app that helps you track mileage and business expenses to maximize your tax deductions
Your Paperless Transaction Management program - you can originate a contract, have your clients eSign the contract, and submit it for compliance review all in one place
Stay top of mind with your clients by providing home maintenance reminders and trusted local service providers
Lead-to-close system contains your database, marketing materials, & more
Connect Where associates share, interact, and learn from each other online through video and other content
Referrals The world’s largest real estate referral network
Command Comprehensive dashboard for running your business - more than a CRM, KW command empowers you with datadriven insights in one single, easy to use app
The KPA brings a complete understanding of an individual – grasping not only how a person behaves but how they think
Mobile Search App Your kw.com email account with access to the full suite of Google Business Apps, including Google Drive, Google Calendar, Youtube, BlogSpot, and more
Enhance your clients’ experience & capture more leads with your own agentbranded mobile property search app
KWLS The single point of entry for your listings - syndicates to hundreds of portals & sites
Helps you create professional quality listing & branding videos on your phone 14
BKCO Technology Weâ€™ve built, acquired, and redesigned some of the top real estate tech companies in the world, including ones weâ€™ve purchased from companies like Zillow. Our brokerage members get 50% off, saving you money!
Brivity CRM 15
The Brivity Platform is the only system that GUARANTEES SUCCESS in real estate. Get consumer-facing IDX websites, seller lead gen websites, text capture tools, transaction and listing management, marketing tools, virtual tours and single property websites, text messaging, a single-line dialer, and CMA and market report tools - all included in the easiest to use and most powerful CRM solution available.
Learning for Earning’s Sake There’s a reason that we’ve been named the #1 TOP TRAINING ORGANIZATION in the world across all industries by Training Magazine - in fact, our models are taught in the Stanford business school.
Develop the habits and skills you’ll use to create momentum in your business
BOLD increases sales through the relentless pursuit of leads and business building activities
Keller Williams University can get you to your next step no matter the stage of your career
MAPS Coaching organizes events to help you take your career to the next level & maximize your profits
Top Agent MASTERMINDS Exclusive training events for BKCO capping agents and top 20% 17
Watch as Bob Stewart and Ben Kinney talk best practices, tricks, and real estate pro tips
Agents at KW who attend 2 or more training events achieve on average:
350% more GCI Income 300% more Units 18
Larger Than Life Events
Training and continuous education lie at the heart of our company and is what drives our culture of abundance. Strive for continual growth through networking, referrals, and training at our larger-than-life learning events.
WIN MAKE GIVE Wealth building, leadership, business building, and creating a legacy, all in one event
Family Reunion The industryâ€™s most powerful training event, Family Reunion, equips you with the strategies and tactics you need to break through your specific ceiling so you can thrive in a hyper-competitive market
ZERO TO A THOUSAND New class about building and scaling a real estate business and team
CAREER VISIONING Provides proven systems to ensure that the best and the brightest join your team
Energize your business and prepare for the opportunity of the fourth quarter through this inspiring, mindset-oriented conference that allows you to share referrals, network and engage with like-minded agents
Hosted by KW MAPS Coaching, Masterminds goes beyond the traditional networking event or seminar. It is an educational experience that puts you face-to-face with other top producers to workshop, brainstorm, and learn
We tend to think of our life in compartments. We tend to say, “I’m going to learn, then I’m going to earn and then I’m going to retire.” I think that we should be learning, earning and playing our entire life from beginning to end.
The Career Growth Initiative (CGI) was developed to empower ALL of our agents to achieve predictable and sustainable growth in ANY market or season. With a focus on strategic activities that lead to desired results, the CGI is your LEVERAGE to fund the life you envision. Included in this initiative is a fully aligned suite of tools, resources and conversations that work together, forming a PRODUCTION system for every agent at any stage in their career. It is your path to all-new levels of production and profitability, a career worth having and a big life for you and your family.
The Career Growth Initiative is a step-by-step process to help you achieve your big life. -John Davis, CEO
Differentiate Your Business While the CGI is a pathway to success for all agents, Keller Williams also empowers a diverse network of dedicated specialists in four very distinct and lucrative markets with exclusive technology, training, marketing suites, productivity tools and live events. 21
AN AGENT-CENTRIC APPROACH
The Career Growth Initiative
BUYER AGENCY AGREEMENT
Personal Growth Opportunities Opportunities abound for those who aspire to be something more than being â€œjust an agentâ€? for the rest of their career. Driven individuals earn the ability to launch an expansion team, invest in a brokerage, invest in real estate, become a trainer, take leadership positions, and build wealth.
- Individual Agent
- KWRI Regional Director
- Join a Team
- MAPS Coach
- Start Mega Agent Team
- MC Operating Partner
- Profit share
- KW University Instructor
- Productivity Coach
- KWRI Regional Operating Partner
- Team Leader
- Luxury Agent
- Expansion Team
- Commercial Director
- Market Center Investor
- Agent Leadership Council
The 7th Level Concept
Level Level Level 3 2 1
The seven potential models of people, or leverage, of a financially wealthy real estate agent:
A Company of Servant-Leaders At many firms, the owner juggles being the designated broker, manager, trainer, and bookkeeper, all while doing their own real estate deals. At Keller Williams, our full-time leadership team in each Market Center is committed to serving you at the highest level.
Operating Principal Operating Principals are partners with their Team Leaders and are responsible for bringing capital, leadership, vision, and accountability. They are also responsible for developing relationships in the community, resulting in opportunities for growth of the Market Centers’ agents. Unique to BKCO Brokerages is the “Top Agents” quarterly mastermind in which Ben Kinney (as modeled by his coach Gary Keller, KW Co-founder) provides the offices’ top producers an opportunity to mastermind with real estate industry leaders. They recruit, train and consult, ensuring a smooth-running team.
Team Leader Team Leaders are partners with the Operating Principal, and together they are focused on growing agents’ businesses and their Market Centers. As the CEO, they set the standards, provide the vision, maintain the culture and inspire achievement. Seminars, classes, coaching and mastermind sessions are all things that a Team Leader includes into the training calendar, so they may serve their Market Centers at the highest possible level. They embody the KW culture and have great vision for their Market Centers!
Assistant Team Leader Assistant Team Leaders work with the Team Leader to recruit new talent and coach existing associates, manage staff to acceptable professionalism and job performance, assist or lead sales and business meetings, and research competition and help develop business prospecting and marketing strategies to successfully compete in market.
Designated and Reviewing Brokers Designated Brokers and Reviewing Brokers are experienced agents who have successfully passed additional exams and hold Managing Broker Licenses. They work as intermediaries between sellers and buyers of real estate. 25
Market Center Administrator Market Center Administrators work in partnership with their Team Leaders and Operating Principals to collaboratively drive the Market Center to profitability and growth. As the Market Centers’ CFOs, they are leaders in strategic financial decision-making. They ensure that appropriate bookkeeping and accounting systems are accurately maintained. They are the agents’ resource for production reports, commission disbursements, and the processing of those checks.
Assistant Market Center Administrator Assistant Market Center Administrators work with our agents and leadership to ensure agents receive commission checks in a timely manner, reports are updated, and assist the leadership team in reaching goals by providing highest level of service to our agents.
Productivity Coach The Productivity Coach works closely with the Team Leader and Market Center Administrator as part of the Market Center’s leadership team. The Productivity Coach’s main responsibility is to increase the productivity of non-capping associates to obtain a capper level.
Director of First Impressions The Director of First Impressions aids in the overall function of the team, managing team communications, publications, and the overall workflow of the office.
Agent Services Director Agent Services Directors assist their Team Leaders with the recruitment of new agents and the onboarding process. They also manage their Team Leaders’ contacts and reminders, help plan office events, and assist with new agent transitions as well as get involved with agent training and the management of in-house marketing programs.
Tech Ambassadors Tech Ambassadors conduct comprehensive training on KW Technology products for the associates in their Market Center, advise their ALC about KW Technology as it relates to their area, serve as a resource and advocate on social media and internal KW channels, and gather information to suggest improvements for KW products. 26
â€œKeller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.â€? â€“ Stanford University
Shared Decisions. Shared Success. Built on the philosophy that people matter most, we put our associates at the center of every strategic decision the company makes â€“ literally. Through the Associate Leadership Council (ALC) and International Associate Leadership Council (IALC), our agents have a strong voice in the direction, growth, and profitability of our company and our culture.
The Power of Passive Income The Keller Williams model is built around the premise that associates should be treated like stakeholders. Through our Profit Share and Growth Share programs, we recognize and reward those that help grow the KW family. This unique opportunity provides associates with passive income well after their last real estate deal is closed. In fact, associates become vested after 3 years and earn profit share for the rest of their life, and can will it to a beneficiary. More than $1 BILLION has been given back to our associates through Profit Share and Growth Share.
$1 BILLION + IN PROFITS SHARED
A Culture of Giving A culture of abundance means supporting the financial, physical and emotional wellbeing of our associates, our communities and those in need.
KW Cares KW Cares is a 501(c)(3) charity founded in 2003 to support Keller Williams associates and their families worldwide through unexpected hardships. Through the incredible generosity of our associates, the company is able to support its own during international, regional, local and personal crises.
KW Kids Can
Envisioned by Gary Keller, KWKC is a 501(c)(3) nonprofit that brings Keller Williams’ strengths in education and training to the next generation of entrepreneurs and world leaders. KWKC is committed to providing our youth with powerful learning experiences that inspire big thinking, promote wealth building and instill a passion for generous giving.
Inaugurated in 2009, RED Day (Renew, Energize and Donate) is Keller Williams’ annual, company-wide day of community service. Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve.
Our Journey Onward When you join Keller Williams, you join the most dynamic real estate company in the industry. Our unapologetic devotion to our agents is the driving force behind our success and yours. We promise to continue putting all of our focus on developing the models and systems and delivering the coaching, training and technology that power a profitable, successful real estate business. Keller Williams is a company built by agents for agents. Our model and the business principles that define us are stronger today than they have ever been. That means more opportunities for you and more opportunities for your family.
WE INVITE YOU TO JOIN US.
Your Local Network Downtown Seattle
1100 Dexter Avenue N #275 Seattle, WA 98109 206-858-6800 kellerwilliamsseattle.com
4452 California Avenue SW Seattle, WA 98116 206-935-3442 kw-westseattle.com
10700 Meridian Ave N, Ste 504 Seattle, WA 98133 206-538-5505 kellerwilliamsnorthseattle.com
11109 Slater Avenue NE Kirkland, WA 98033 425-285-3200 kwkirkland.com
7525 28th Street W University Place, WA 98466 253-460-8640 kellerwilliamstacoma.com
1000 SE Everett Mall Way, Ste 201 Everett, WA 98208 425-212-2007 kellerwilliamseverett.com
2211 Rimland Drive, Suite 124 Bellingham, WA 98226 360-738-7070 kwbellingham.com
425 Commercial Drive, Ste 200 Mount Vernon, WA 98273 360-610-4837 kellerwilliamsskagit.com
32650 State Route 20, Ste E-101 Oak Harbor, WA 98277 360-639-4070 kwoakharbor.com
14596 WA-525 Langley, WA 98260 360-321-8000 34
B E N K I N N E YCO M PA N I ES.CO M