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PROPOSAL FOR REVIEW

CORPORATE BRAND IDENTITY REINFORCEMENT

CEMENT (READYMIX) INDUSTRY


INTRODUCTIONS Introduction and Summary

We are pleased to present this proposal to you. This project is a graphic design/print production project, and includes three task areas: • The development of a brand identity reinforcement concept; • If the concept is accepted Phase II, the development of a Graphics Standards Manual (BRAND GUIDELINE MANUAL) in Phase III; • Then we continue with Production, (Printing Production and Installation in some instances). We view this project as an opportunity to build a solid partnership with you. Although we are not so egotistical to believe that any vendor is perfectly qualified for any task, we offer several strengths for you to consider: • We’re versatile and practical. We have designed for a variety of mediums, including Web and print. As a result, we understand how to design an identity that works in many contexts. In addition to our branding expertise, we also offer many skills, traditional design firms cannot an in some instance would not provide. A flexblity that makes us become your support agents in the development and enhancement of your brand, marketing and advertising plan. • What you see is what you get. Our most experienced designers, writers and project managers will be working on your project from start to finish. • We treat clients as valued partners during the design process. As consultants, we will always recommend best practices to our clients, but we also understand that many factors affect design decisions and can work within those constraints. Document Organization The remainder of the document is divided into three parts: • Vision and Scope: An overview of the project's task areas and features. • Technical Qualifications: An introduction to our creative team. • Costs: Professional fees for the project and payment schedule. We are excited about this proposal and believe that we have a good initial grasp of your needs. As with any project, we will shape and refine the initial vision into a superlative final product. We look forward to kicking off the project!

CORPORATE BRAND IDENTITY REINFORCEMENT

CEMENT (READYMIX) INDUSTRY


what do you wish to say

WITHOUT EVEN SAYING A WORD? branding is about so much more than simply great design—even though great design will help in the process. Branding starts with developing a strategy that makes all creative design and execution more intentional. Branding involves making decisions about how you'd like to shape perceptions in every interaction with every audience, YOUR MARKET.

think about it you want people to ENJOY YOUR PRODUCT

WANT YOUR PRODUCT

KNOW YOUR PRODUCT

CORPORATE BRAND IDENTITY REINFORCEMENT

CEMENT (READYMIX) INDUSTRY


The 1st CONCEPT

OUTSTANDING MARKETING TOOLS Since branding is all about clearly communicating who you are, the foundational step is to define exactly that... who you are? Once you have your defining statements refined and complete, you now have a clear message to communicate. The next step is communicating your products and services. What also lends to the package is your acommplishments, your experience, all clearly communicated in one superb mixture.

An Advertising Collateral is actually all the pieces of your ad campaign put together. (1) We can manage this for you or (2) We train your team to manage your image and brand. Management Software would work with your company to develop a look and feel that is consistent all throughout your website and marketing materials. Sending your sales force with marketing pieces that have been designed professionally. We propose an agressive marketing campaign. Advertising Collateral we propose for this project would be: Stationery Business Cards Letterheads Envelopes Newspaper ads (we can manage the designs) Magazine advertisements Brochures (a) General Brochures (b) Service or Product Specific Flyers (promotional) PowerPoint presentations (Marketing Visits) Websites Facebook page (Retail aspect) and or for the marketing agents.

EQUIPPING your marketing team with superb marketing and advertising collateral.

Our expert designers would create all sorts of advertising materials for all your products and services. In fact, with an Advertising Collateral designed by our experienced designers you would surely have an undue advantage over all the over website owners and standout from the rest of the competition! All designs are printed with the options of UV coated, superb gloss stock. IMPRESSIVE is the word.

CORPORATE BRAND IDENTITY REINFORCEMENT

CEMENT (READYMIX) INDUSTRY


The 2nd CONCEPT

promote your business... using

SIGNAGE, BILLBOARD, DISPLAYS & BANNERS.

Possibly the biggest sales increases for our clients come from this business idea. It out surpasses other kinds of advertising repeatedly. We get so much positive feedback on this strategy, we thought we'd share it. If you have distributors or agents, wholesalers who act on your behalf, or other businesses that you sell to or supply... provide them with signs and banners. Spend your marketing budget on vinyl banners. More effective, very cheap and powerful. Banners Work!

BRAND YOUR WORK SITES: USING YOUR LOGO COMPANY ADS

BILLBOARD DESIGNS, PRINTING AND INSTALLATION

BRAND YOUR FLEET: FROM DESIGN TO INSTALLATION

CORPORATE BRAND IDENTITY REINFORCEMENT

CEMENT (READYMIX) INDUSTRY


LET THE BUILDERS OF TODAY & TOMORROW

KNOW QUALITLY

From Business Cards, Brochures, Signage, Billboards vehicle wraps, to company uniforms and promotional items.

WE MAINTAIN YOUR BRAND AND SHARE WITH THE WORLD YOUR SUPERB PRODUCT.

We manage an agressive marketing move also using social media:

CORPORATE BRAND IDENTITY REINFORCEMENT

CEMENT (READYMIX) INDUSTRY


DEVELOPING BRAND IDENTITY

We develop a Brand Manual, We Produce OUTSTANDING MARKETING TOOLS, we PROMOTE the product and services. With this DEVELOPMENT WAVE, we impact the market and we let them know WE ARE HERE.

THE NEXT STEP

* YOU INDICATE YOUR INTEREST * We Provide A Comprehensive Project Costing And Inplimentation Info Package. This Package Outlines The Project Sections And Timeframe, Etc. * THE FIRST PHASE OF THE PROJECT BEGINS WITH YOUR APPROVAL. We then develop your branding guideline.

Branding, logo creating, coining of slogans took time and effort. Those sessions paid handsome dividends, because today the company has an expression all its own - so unique that people will make the "connect." The physical hallmarks of your brand and company mirror excellence, commitment and service. You register and copyright the brand, logo and all the accompanying trademarks and symbols. But it doesn't end there. You need to protect them, and the only way to do that is to create a brand manual. There are many ways of branding a product or service. Sometimes they're used the wrong way. This is why a brand manual is indispensable.

COMPANY BRAND MANUAL

THE PROCESS


We develop a Brand Manual, We Produce OUTSTANDING MARKETING TOOLS, we PROMOTE the product and services. With this DEVELOPMENT WAVE, we impact the market and we let them know WE ARE HERE.

BRAND REIENFORCEMENT THE PROCESS CONTINUES

* AFTER THE BRAND MANUAL IS COMPLETED DELIEVERED AND APPROVED, WE MOVE TO: 1) Update The Companies Stationary 2) We Develop Outstanding Marketing Packages For The Marketing Team. 3) We update all project sites with relavant signage and notice boards. 4) Develop and maintain an online presence, also using social media. * Once these projects are completed, you would have reienforced your imaging and branding.

CONFIDENTIALITY POLICY We hold confidential all information obtained from our clients, not otherwise previously known by us or in the public domain, unless such information comes into the public domain through no fault of ours, or is also furnished to us by a third party who is under no obligation to keep such information confidential.



Brand Reinforcement Intro Pack