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JSB


B R A N D I N T R O D U C T I O N


In French Je Suis Belle means " I am Beautiful", but for two designers from Budapest it refers to a woman's sense of Self, her state of Being and to her Aesthetic. Dalma Devenyi and Tibor Kiss founded Je Suis Belle back in 2005. Since then the brand has become one of Hungary's leading fashion house as well as an internationally recognized label. Their concept is (and was from the very beginning) constantly collaborating with various branches of a rt e sp e ci a l l y w i th vi su a l a rts. Th e y co n si d e r tra d i ti o n a l techniques and giving contemporary frame to folk art as two of their main intellectual values. The Je Suis Belle muse is profoundly interested in her surroundings as well as in herself. She is creative, embraces her talent, witty and cool. They believe that anyone who wears Je Suis Belle clothes becomes part of their world and through her personality she shapes this world equally. They develop every collections using a complex system of references: the pieces always reect current social and cultural changes. Constancy of quality is a core value, the clothes lack unnecessary details: they are straightforward and communicative. The brand's philosophy is that fashion is not a priviledge but a fundamental part of everyday life, beyond comfort and wearability it's an important tool for building one's uniqueness. Their pieces are already available online and in stores in New Yo r k , L o n d o n , B e i j i n g a n d S h a n g h a i b e s i d e s B u d a p e s t . H i l a r y A l e x a n d e r, S u s s i e B u b b l e , Ti l d a S w i n t o n , C h l o Ê Sevigny and Rita Ackermann all share the JSB thread.


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JSB

what is the first word that you associate with je suis belle? RT JSB

RT JSB

MIRROR

who embodies the je suis belle woman for you?

DALMA DÉVÉNYI

what occasion suits a je suis belle dress the most?

FOR EVERY DAY OR A SPECIAL OCCASION. THE DAY WHEN YOU WANT TO FEEL SPECIAL AND PROUD OF YOURSELF LOOKING GOOD.

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JSB RT

what you and je suis belle have in common?

WE BOTH WANT TO EXPRESS OUR FEMINITY AND SEXAPPEAL IN AN INDIRECT WAY...

if je suis belle was a film, wich one would it be? RT IN BRUGE JSB if je suis belle was a soundtrack, wich one would it be? Rt AMÉLIE JSB what was the reason you agreed on working with je suis belle? RT I REALLY LIKE WORKING WITH HONEST PEOPLE, WHO I APPRECIATE BOTH AS PEOPLE AND AS PROFESSIONALS TOO. DALMA AND TIBI ARE LIKE THIS. JSB


Je Suis Belle design concepts are based on several parallel and sometimes overlapping thoughts. From not seem unambiguously coherent at ďŹ rst glance, give life to the astonishing and exciting collections of the new worlds. Collections are developed using a complex system of references: the designs always reect on They consider reinterpreting traditional cuts, techiques and motifs and giving contemporary frame to folk art forms of art as two of their main intellectual values. Their aim is to reimagine style as a deconstruction of past lifestyle of today's woman. Je Suis Belle is devoted for quality. Their style is casual, mischievous, but feminine. The pieces are sraightforward, honest and communicative, lacking unnecesarry details.Their fundamental part of everyday life. Beyond comfort and functionality it is an important tool to build one's belle pieces become part of their world and through their personality they shape the visions of the designers.


season to season, inspirations, that might designer duo, show innovation, and create the current social and cultural changes. and gathering inspirations from various stereotypes and reapply them to ďŹ t the sensual and astounding still completely belief is that fashion is not a privilege but a uniquesness. Women wearing Je Suis


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Lorem ipsum d o lo r s i t amet, consecte tur


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A path of creativity, reinterpretation and analysis led to the aesthetic details expressed in the quality of materials, in surfaces and structures, which are present in every item of the BELLEPOSITION collection. The fundamental goal of this cooperation is to create a functional family of furniture items along the concept jointly developed by the two brands, serving the needs of everyday comfort. The basic elements of the design were inspired by traditional furniture forms, preserving their functions and formal schemas. Traditional technologies – the classic craft of joinery and the folk technique of surface design, the smocking – are contrasted by innovative ones, such as LED lighting and acid-treated mirror surfaces.


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G U E R I L L A T H E AT R E I N T H E J E SUIS BELLE SHOWROOM

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E M M A B O VA RY i

Monodrama from the works of Gustave Flaubert, AlexandreD umas, JacquesHenri Bernardin de Saint Pierre a n d Wa l t e r S c o t t .

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A P L AY B Y D O L L Ă R PA PA G Y E RMEKEI WITH JE SUIS BELLE.


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JSB FOTÓSOK

S u r á n y i M i k l ó s


JSB FOTÓSOK

P e r l a k i WHAT IS THE FIRST WORD THAT YOU ASSOCIATE WITH JE SUIS BELLE?

M á r t o n

Playful, experimenting WHO EMBODIES THE JE SUIS BELLE WOMAN FOR YOU?

Young, cool, european woman WHAT OCCASION SUITS A JE SUIS BELLE DRESS THE MOST?

Cycling on a summer night WHAT YOU AND JE SUIS BELLE HAVE IN COMMON?

The appetite for innovation IF JE SUIS BELLE WAS A FILM, WICH ONE WOULD IT BE?

A Michel Gondry film IF JE SUIS BELLE WAS A SOUNDTRACK, WICH ONE WOULD IT BE?

Knife-Pass this on WHAT WAS THE REASON YOU AGREED ON WORKING WITH JE SUIS BELLE?

I was inspired by the dresses.


WHAT IS THE FIRST WORD THAT YOU ASSOCIATE WITH JE SUIS BELLE?

Playful, experimenting WHO EMBODIES THE JE SUIS BELLE WOMAN FOR YOU?

Young, cool, european woman WHAT OCCASION SUITS A JE SUIS BELLE DRESS THE MOST?

Cycling on a summer night WHAT YOU AND JE SUIS BELLE HAVE IN COMMON?

The appetite for innovation IF JE SUIS BELLE WAS A FILM, WICH ONE WOULD IT BE?

A Michel Gondry ямБlm IF JE SUIS BELLE WAS A SOUNDTRACK, WICH ONE WOULD IT BE?

Knife-Pass this on WHAT WAS THE REASON YOU AGREED ON WORKING WITH JE SUIS BELLE?

I was inspired by the dresses.


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