The Competition
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There are many prepaid competitors with large
customer bases and consumer trust. Boost Mobile being the pioneer in the prepaid game, has emerged to be undoubtably the largest competitor. One of the campaign USP is the “ “ add campaign. This lighthearted comedy based ad design is a way of being relatable, hip and young feeling to the intended audience of Boost mobile. Cricket was a late addition to the roster of players in the telecom-prepaid community. Despite their late arrival, they have wasted no time in aggressively campaigning against the competition with promotions that are far more generous in addition to an overall lower monthly cost. It has been this technique that gave them the edge when other companies were unwilling to make adjustment to their policies of there unique sales points that you may recall is “wallet drop”. This also enhanced their arsenal and continues to give them a much-needed edge in a hostile and volatile business environment.
1.0 Research
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