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e m po we rne t wo rk.co m http://www.empo wernetwo rk.co m/kurttasche/e-mail-marketing-tips-everyo ne-sho uld-read-abo ut/?id=kurttasche

E-mail Marketing Tips Everyone Should Read About T IP! Include in every email calls t o act ion. T his will allow your recipient s t o know what act ions are expect ed of t hem once t hey read your email.

Email promoting has be around as long as the Web. While programs and spam f ilters are successf ul in blocking out unwanted messages f rom reaching someone’s inbox, email marketing done correctly is benef icial to both the sender and recipient. Check out this article and see how you can solve people’s problems while simultaneously prof iting yourself . T IP! Take advant age of email previewers by creat ing at t ent ion-grabbing preheader mat erial. Use a preheader, it is a highlight ed piece of t ext at t he t op of your email.

Make sure you f ocus on holidays when you are sending on communications f or marketing via email. Create the year’s business strategy with holiday and event promotions in mind. Develop relevant campaigns f or important retail holidays such as Christmas, Valentine’s day, Easter and other important dates. You can better your sales by marketing in the slower periods of the year. T IP! It is import ant t o only t arget people who have agreed t o be cont act ed wit h your email market ing campaign. Increasing your email list wit h people who haven’t direct ly subscribed t hrough your websit e can be bad f or bot h t he client as well as your business.

If you intend to undertake an e-mail marketing campaign, it is important that you have permission f rom those that you intend to email, and that means each and every person who’s address you intend to utilize. This reduces the chances of your emails being marked as spam. T IP! Be sure t hat you provide people wit h a way t o opt out of your email market ing newslet t ers. You do have t o pay f or email market ing, but it is cheap.

It is important that your strategy is persistent. Persistence is a critical part of any email marketing strategy, but misplaced persistence can be quite damaging; so, make sure to understand the dif f erence between good and bad persistence. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time. T IP! Personalize your market ing emails. Wit h t oday’s email market ing t ools, you can do much more t han


simply adding a f irst name int o an email message.

Encourage your customers to buy f rom you by of f ering rewards in your emails. They will have more interest in doing business with you when they see an advantage to it. For instance, advertise a discount, f ree shipping or a f ree sample with every purchase. T IP! Always keep your reput at ion in mind as you plan your email market ing st rat egy. Avoid cut t ing corners, t arget ing unint erest ed cust omers, or misleading subscribers in any f ashion.

Make sure everyone on your marketing list has given you permission to email them. Not doing so will anger people, which will result in deleted emails and unsubscribing f rom your mailing list. In addition, when your email provider gets enough complaints f rom people, they could drop you due to you violating their policies when it comes to spam. T IP! Email subscript ion f orms should include inf ormat ion as t o what your cust omers can expect f rom you. Let people know about t he kind of emails t hey are going t o receive, and how of t en you will be sending your newslet t er.

Occasionally mix your f ormat up to add personality. If you always send out emails f ormatted in HTML, throw in a text only message to get your readers’ attention. When done judiciously, this can make your customer f eel a personal connection to you and your products. T IP! It is import ant t hat any email market ing init iat ive you launch is able t o grab readers’ at t ent ion. Doing so requires t rial and error.

An important tip with regard to email marketing is to have correct email addresses. Don’t waste your time by looking f or address or by getting back invalid emails. Don’t waste the time! T IP! Keep your market ing emails short . T he messages t hemselves should use direct language t hat get s t o t he point quickly and unambiguously.

While in the opt-in process, be sure to ask f or the names of your customers, especially their f irst name. This allows you to tailor each message to the individual customer, which gives it a personal touch. As such, you will be f ar ahead of the competition. T IP! Give your readers personal at t ent ion by sending emails wit h personalized messages. If your emails f eel mass produced, cust omers will of t en delet e t he messages and st op reading f ut ure of f erings.

Use a personal tone in all marketing via email campaigns. You will get better responses f rom personalized messages instead of generic emails. Sending messages f rom higher ups, like the President or CEO, can boost your impression with your readers. T IP! An accusat ion of spamming can be disast rous t o a company or websit e, so be sure t o include a


conf irmat ion st ep when you set up t he procedure f or opt ing int o t he email list . Try sending out a conf irmat ion email immediat ely af t er someone subscribes t o your list .

If you make it a point to send only emails which provide usef ul inf ormation, you are indicating to customers that you know, and appreciate their time is valuable. Don’t disrespect them by constantly sending out emails that only want to sell them something. Your emails should contain relevant inf ormation, discount of f ers, or usef ul advice. T IP! You should develop a ref ined and t arget ed email list f or generat ing sales. To do t his, you must convince your best cust omers, as well as t heir f riends and cont act s, t o join your mailing list .

When done properly, a client won’t even realize they are being marketed. Providing a valuable service or relaying great inf ormation means that your clients will want to read your emails. This not only aids your company, but expands your customer base. Building relationships with your customers will lead to loyalty, increase prof its and a better reputation. Use these tips to take your marketing with email campaign to the next level.

Here are some other great resources f or email marketing tips: http://blog.getresponse.com/tag/email-marketing-events http://blog.topica.com/2010/11/02/email-marketing-tip-22-what-is-an-autoresponder/ http://imtips101.wordpress.com/category/email-marketing/

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