2024 PORTFOLIO_KELVIN KURNIAWAN

PORTFOLIO

PORTFOLIO

Im kelvin Kurniawan, Creative Graphic Designer

From Jakarta, Indonesia

Graduated From Bina

Nusantara University

Majoring Visual Comm Design - animation from 2014 - 2018 with GPA 3.09

I can use various design software, especially for the Adobe family such as Photoshop, Adobe Illustrator and After Effect

I Have Working Experience this past years start from Local E-commerce to Fmcg with diffrent culture and guideline makes me loves new challenges in design world. My graphic design style are usually “fun” clean “modern” i aslo can do and experienced in motion graphic field

Curiculum Vitae

Educational History

Work Experiences

Sep 2014 - Sep 2018

Bina Nusantara University

Visual Communication Design - Animation

Sep 2018 - Mar 2019

Mayora Indah, Tbk

FMCG

Junior Graphic Designer

Apr - Agu 2019

Violad Creative Creative Agency Graphic Designer

Software Used

Adobe creative suite

Photoshop Illustrator

After Effect Indesign

Nov 2023 - Feb 2024

Rakamin Academy

UI/UX Design BootCamp

Sep 2019 - Jan 2021

Farmaku.com

Startup E-commerce (Health & Beauty Product)

Graphic Designer

June 2023 - Present

OPPO Indonesia

Smartphone Brand

Senior Creative Designer

Feb 2021 - June 2023

GetPlus ( Djarum Group )

Startup Digital Application (Loyalty Program)

Creative Designer

Level Up Sneakers

Instagram Feed

level up sneakers is my personal pitching project where I was asked to design a layout for their Instagram feed to make it looks clean dan premium . here I use a consistent color between white, red and orange . and also follow the color of the shoes being advertised

Social Media

BSB CITY

Key Visual

For printing material

BSB City is a project that I worked on while at Violad Creative agency.. here I handle the needs for the promotion of a mall that will soon open in Malang City in the next few years. The main color for this design is yellow and contrast

GetPlus Partnership

Key Visual

These are some of the key visuals that I worked on for several brand partners such as tiket.com, Air Asia and also BCA in collaboration with GetPlus.. I made some adjustments to the design style so that it was in accordance with the brand guidelines of each brand.

Key Visual For GetPlus x Grand Indonesia Mall

I am also working on a design for cooperation between Getplus and Grand Indonesia Mall. Where the design is displayed at the Grand Indonesia Mall LED for a certain period. In this design I have to adapt to Grand Indonesia's key visual style which is more luxurious

GetPlus

Chinese New Year 2023 campaign

Apps Promo Campaign

In the Chinese New Year 2023 campaign, I worked on the main key visual. where the design style is red with various ornaments. I worked on everything from the campaign logo to editing the model photos which were previously done by a team of photographers who worked freelance for getplus. and the main output for this campaign is displayed on the getplus application and its various derivatives

Twin Date campaign

This campaign is a must getplus monthly campaign on every twin date like 7.7 8.8 9.9 . where to invite people to shop online through getplus..here I work on various design ideas according to the directions from the results of meetings with the marketing manager and art director

GetPlus

Instagram Feed

Social Media

These are some of the instagram feeds that I worked on at getplus..the style for social media getplus itself is more towards navy blue with various ornaments plus

Paid ADS

Paid ads are useful for encouraging new users to download GetPlus. These are some of the paid ads designs that have been running.

To see the

motion-animated version. can be scanned here

GetPlus

Introduction book

The introduction book is useful for informing new users about GetPlus, starting from how to download it to the benefits.

here the concept is a passport book that is distributed to people who are in the mall/getplus booth in the mall.

Pretty Boys

pretty boys is Movie project in 2019 the work that I did while I was at Violad Creative Agency. In this project, I worked on designs for derivative and alternative movie posters.

Alternatives

F&B Key Visual Project

Here are some previews of F&B projects I've done: Wyls Kitchen, Sumoji, and The Forest. Wyls Kitchen is an Indonesian fine dining themed restaurant, so I designed the key visual to look clean and luxurious. Then, Sumoji is a Japanese themed restaurant, so I created the key visual with a dominant background of red, as red symbolizes Japan. The Forest is a luxury themed bar, so I designed the key visual to look clean, luxurious, and black.

LILLA Anniversary

Key Visual

Lilla is a brand for pregnant and breastfeeding mothers. The products range from skincare to necessities pregnant and breastfeeding mothers. Here I made a design starting from the anniversary logo, main banner down to its social media derivatives

The key visual that I offer aims to convey the impressions of the keywords red, fun, and playful. Therefore, I use a style like the following and many design ornaments such as confetti, balloons, etc. I also create a logo type for the birthday logo so that it can be used in various derivative campaigns.

OPPO

Apps Promo Campaign

Oppo is a well-known cellphone brand, and here I showcase various key visual promotions and campaigns that I've worked on, starting from lucky draws for every cellphone purchase up to cellphone exchanges.

This campaign has primarily appeared in e-commerce, but there are also some derivatives on social media and displayed on the website

Social Media

@OPPO Indonesia

Oppo's social media also has many unique campaigns outside of the website and e-commerce. Here, I help design several appearances for its social media feed. Oppo's social media itself has a clean and luxurious appearance, so I adapt accordingly.

A COLLECTION OF SELECTED WORKS

OPPO ONLINE STORE

User Interface layout + Creative promotion material

These are some UI Design projects that I worked on at OPPO. I take the example, making a landing page for the OPPO Online store... here I made it from the banner, layout to product display ideas

KELVIN KURNIAWAN

Other Creative Promotion Design

Brand Guideline

Hi-Fidelity

Here are the results of the UI Design I did it starting from the login page directed towards selecting a counselor, look at the counselor's schedule until the checkout process is made follow brand guidelines is on the previous page

Farmaku.com

05. Key visual

09. Key visual

farmaku.com is where

farmaku.com is where

I worked before getplus. this is an ecommerce startup for health and beauty products. the visual style for key visual is simpler and cleaner because it is more related to health. However, sometimes a festive style is also needed for certain campaigns

I worked before getplus. this is an ecommerce startup for health and beauty products. the visual style for key visual is simpler and cleaner because it is more related to health. However, sometimes a festive style is also needed for certain campaigns

Social Media

at farmaku.com

I also handle the design for the social media. starting from derivative campaigns, to infographics the style and mood used tend to use soft colors towards pastels. and in terms of images other than infographics tend to display products

Printing Material Design

These are some designs for printing purposes. starting from paper bag designs for customers who shop in large quantities. thank you cards for customers, to designs for advertisements and hand sanitizer boxes in grab cars.. all based on my own idea and approval to the creative manager

Ezy.id

ezy id is a subsidiary of farmaku.com. which specifically handles the b2b segment. selling products in large quantities cheap price is the main attraction in every ezy.id campaign

In terms of style, it's almost the same as Farmaku. however, it has more varied and contrasting colors and is broad because the products offered are mostly in the form of daily necessitie

10.

Fresyy

Packaging Design & ADS

I worked on this project alone in about 3 months starting from the initial concept..typography.. 3d mockup until it was advertised in the form of a poster

Fressy is a concept product for fruit juice drinks. This drink has 3 initial flavors. in this design I use contrasting and bright colors to show the impression that this fresh drink will make your day very excited... the target market for this drink is more children - adults so in terms of design language it tends to use a combination of styles illustrations and pictures of fruits

Personal Project

Visual Devlopment

Alternatives

Junkfood Motion Graphic Campaign

Key visual

this campaign tells about how dangerous fast food is...from this campaign I worked on the whole visual.. starting from the concept. .character sketches to motion graphics

This is a project for my final assignment on campus as a graduation requirement. done by myself. it took about 3 months to work on the design from start to finish

SCAN FOR THE MOTION GRAPHIC

Characther sketch

Key visual

This character sketch is more intended for concept creation purposes. here I show the difference in the depiction of thin and fat characters. by using red and green as a differentiating background

Thankyou

& let's work together