Page 1

Brand Book 2019


CONTENT 1. 1.1 1.2 1.3 1.4 1.5

BRAND PHILOSOPHY Idea Mission Values Vision Slogan

2. 2.1 2.2 2.3 2.4 2.5 2.6

GRAPHIC AND COLOR IDENTITY Logotype Logotype proportions and minimum size. Logotype safe zone Forbidden logotype modifications Main colors Additional colors Main font

3. 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9

CORPORATE MATERIALS Business card Booklet Pencil, pen, notebook Form and folder White and grey bags Package and envelope Stamps Cell phone case, stickers and badge Digital 1


BRAND PHILOSOPHY


Idea

Uniting form and sense

3


Mission

We create retail concepts, turning retail into a journey

4


Values

# inspire_and_be_inspired # act_with_meaning # create_with_aesthetics # stand_by_your_words

5


Slogan

# from_shopping_to_journey

6


GRAPHIC AND COLOR IDENTITY


Logo variations

8


In exceptional cases It is possible to use red color of sign

9


Icon

The single icon logos should be used sparingly, in instances where it is a supporting graphic, or where it would be redundant to use the full logo twice in a row (i.e. front- back of a t-shirt).

10


Logotype proportions and minimum size. Logotype safe zone x

x

x

x-indicator

x

x x

x

The safe zone is equidistant to the space denoted by ÂŤxÂť

11


Forbidden logotype modifications

Do not deform the logo or icon

Do not add images and graphic elements to the icon or logo

Do not change the kerning of the logo. Do not change the spacing between the logo and the icon

Do not use outline the logo or icon

Do not use inappropriate logo’s and icon’s color

Do not change the proportional size of either the icon or the logo

12


Main font

Gotham Pro Regular

Gotham Pro Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Pro Bold

Gotham Pro Extrabold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

13


Main colors

#fffdfd

#cccccc

#635f62

CMYK 0 0 0 0

CMYK 23 17 17 0

CMYK64 52 48 23

RGB 255 253 253

RGB 204 204 204

RGB 99 95 98

Đ?dditional colors and their meaning

brand

guide

implementation

#e8af89

#a2b05d

#df5645

CMYK 8 36 44 0

CMYK45 18 72 0

CMYK 8 77 67 0

RGB 232 175 137

RGB 161 175 94

RGB 223 86 69

14


Materials

concrete

wood

grass

clay

15


CORPORATE MATERIALS


Business card

17


Business card

18


Booklet

19


Pencil, pen

20


Notebook

21


Form and folder

22


White and grey bags

23


Packaging

24


Envelope

25


Stamp

26


Stamp

27


Stickers and badge

Inspire and be inspired

Act with meaning

Create with aesthetics

Stand by Your words

28


Cell phone case

29


Laptop

30


Desktop

31


Phone

32


Tablet

33

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