Digital Marketing through Coupons-An Emerging Trend
In the present world, day-to-day life is so much busy and people are even getting more busier. Due to time constraint and other reasons, the online shopping trend has gained popularity tremendously. In traditional way of shopping the challenge lies in searching right product, visiting shop to shop, bargaining for best prices and deals; the pain in shopping eases out with the era of electronic shopping and the right product at right price just a click away. The horizon of products from various categories, which are available online for consumers, is also expanding. It's not only the clothing and mobile phones but now people even want to save in daily essentials and in health care products. The way of promoting all these products through digital marketing is becoming successful in creating a sense of trust where traditional consumers also started considering online shopping as one more and better option for the product of their need. Now, even the online shopping space is even getting crowded with the coming of various online marketplaces. The landscape of digital marketing is also evolving. Various online stores are using digital marketing options to remain competitive. There are various variants of digital marketing as the online shopping sector is getting evolved. One of such variants is to target revenue by offering e-coupons for discount. By studying the recent trends, it has been estimated that number of coupons redeemed worldwide would increase to 31 billion by 2019 (source: invespcro.com). Digital marketing through coupons solve two major purposes of a business. First is building brand awareness and second is building customer loyalty. Not only coupons but offers, deals, Promo Codes provided on any marketing strategy falls in the same category. By providing any kind of discount or an offer to consumers on a purchase is likely to convert prospects into customer by 34%. Giving offers, discounts or best deals to customers is a way to attract consumers for sales. Availing Promo Codes or vouchers on top of that, not even attract a customer but also serve efficiently to his need, a sense of generating loyalty.
E-coupons have turned out to be very successful deals for each possible size and sort of business. Since coupons bring up sales they have received a lot of acknowledgment and prevalence in digital marketing. The idea is to lure new customers that have been shopping at your rival. It has been realized that consumers also break routine shopping patterns if they get a decent coupon offer. An effective couponing includes offering discounts, cashback, bonuses and sometimes free information. The coupons & Deals websites are also emerging with increase in number of online marketplaces. Hence, digital coupon marketing through these websites helps merchants in saving time, saving money, increased profits, and increased comfort, more convenient and effective. While these websites not only save consumers from ambiguous situations when they are not sure to decide which online market place to go with for a right product but also provide wide range of offers from different merchants at one place and enables them to choose their required product at best price by utilizing e-coupons and deals. On top of this consumer,\ get dual advantage from websites which offers cashback. First is to get product at discounted price by utilizing coupons and second by receiving some cashback as reward on the purchased product. These cashback are small portion of their benefit that they give to consumers as a gesture to encourage online shopping. As more and more market places are moving towards online business, hence the requirement of digital marketing space is also increasing at the same pace. So itâ€™s also an opportunity for digital marketing providers to win the trust of both merchants and consumers and act as a bridge between them.
How Marketing through discount coupons are emerging as a way to attract consumers.