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CASE WRITING WORKSHOP A two day workshop for aspiring and potential case-writers August 5 & 6, 2011


Kumaraguru College of Technology Coimbatore 641 049

Introduction to the Workshop Learning by the case method is enjoying increasing acceptance, especially in premier B-schools as it adds an experiential dimension to the learning process and instills confidence and the experience that students require to make appropriate business decisions. Students today demand an active role in the learning process and cases provide a platform for intellectually stimulating discussions. Case writing also adds vibrancy to the intellect of the teaching and business professionals as it adds value to their professional growth. For academicians, writing and publishing cases enriches their knowledge and creates respect among the students. For business professionals, writing a case captures the processes, people and strategies of success.

August 5, 2011 9.00 am - 9.30 am

Welcome & Inauguration

9.30 am – 11.00 am

Session I - Introduction from Case Writer’s Perspectives ■ Why write cases? ■ Who should write cases? ■ What are the types of cases? ■ How to source case content?

11.00 am – 11.20 am Refreshment Break

11.20 am – 1.00 pm

Session 2 - What is a good case? ■ Framework of a case ■ Effectiveness based on the Objective

1.00 pm – 2.00 pm Lunch

2.00 pm – 4.30 pm

Session 3 - Case Writing Process ■ Choosing the topic ■ Structuring the case ■ Conducting research ■ Editing and testing the case ■ Challenges in case writing Overnight assignment of writing a case let

August 6, 2011 9.00 am - 11 am

Session 4 - Presentations by Participants ■ Group Review & Discussions

11.00 am – 11.20 am Refreshment Break

11.20 am – 1.00 pm

Session 5 - Presentations by Participants ■ Group Review & Discussions

1.00 pm – 2.00 pm Lunch

2.00 pm – 4.30 pm

Session 6 – Follow up of Case writing ■ Writing Teaching Note ■ Dissemination of Cases developed ■ Disguising, permissions to disseminate cases ■ Oral presentations ■ Publishing

4.30 pm – 4.45 pm

Review & Closing Session

Faculty Dorris John, Faculty- Marketing, Chennai Business School has specialized in developing case studies as pedagogical tools for management education. She has published more than 200 Case Studies and Teaching Notes on the European Case Clearing House (ECCH), with leading international B-Schools like the Manchester Business School, University of Bath, and Kingston University are using them regularly in their curriculum. More than 3500 copies of Cases and Teaching Notes have been sold for use by leading B- Schools around the world. She has 75 publications in Refereed Journals, Magazines and Professional Reference Books and compiled 9 volumes of Case Study Collection on various subject topics. She was the first runner-up in the IIMB-Tata Steel Prize for the best case in the competition conducted by British Council along with the Nottingham University Business School International Centre for Corporate Social Responsibility and the IIMB Centre for Corporate Governance and Citizenship. She is also a winner of the Case Study Initiative 2009 conducted by the Aditya Birla India Centre of the London Business School During her tenure with ICFAI, she was responsible for training the ICFAI Chennai Case Team and in her current position, she is the associate editor of the journal, CBS Business Review. She was the facilitator for a workshop on “Management & Motivation” at FICCI Ladys Organization at Columbo, Srilanka. She is a management graduate from the Bharathidasan Institute of Management (BIM) and has a rich industry and academic experience.

Who should attend? Academicians, business professionals who aspire to write business cases are invited to join the workshop. Number of participants will be limited to 25.


Workshop fee is Rs 1000 which will cover all workshop material, administrative services, coffee breaks and luncheons. Fee is to be sent in the form of DD drawn in favour of ‘Kumaraguru College of Technology, Coimbatore’. Participants are expected to cover their own transportation and other living costs.

Contact Dr. Mary Cherian Convener - Case Writing Workshop, KCT Business School, Kumaraguru College of Technology, Coimbatore – 641 049. E-Mail: P: +91-422-2669401 – 04 Extn. 1360 M: +91-9442002392

KCT Business School KCT Business School of Kumaraguru College of Technology is a vibrant place where

■ Knowledge is deep rooted ■ Challenges rush your adrenalin ■ Transformational leaders are groomed At KCT Business School, every day morning begins with “What, Why, When, Where and How”. During the course of the day students minds are stimulated with information and creative approaches to the questions raised. Each student ends the day by generating new approaches to problem solving and looks forward to the net challenge. KCT Business School buzzes with activities relating to academics, research, corporate interface, consulting and student activities and has a vision to build technically competent business leaders for global organizations. Many leading professors from countries like US, Germany and UK visit the campus for interaction with students and faculty. KCT Business School is also associated with many Universities around the globe for academic and research activities. Close association with leading corporates brings in a rich flavour of industry orientation and gives a platform for exchange of business thoughts. KCT Business School is approved by AICTE, Autonomous and affiliated to Anna University of Technology, Coimbatore

We Engineer Business Leaders

Case Writing Workshop  

Learning by the case method is enjoying increasing acceptance, especially in premier B-schools as it adds an experiential dimension to the l...

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