SEMINAR BART ‐ BUSINESS ART Art as an essential part of a long‐term business strategy PROGRAM: 09.00 ‐ 09.20 Registration and coffee 09.20 ‐ 09.30 Welcome: Statoil, ArtShortCut, Forum for Kultur og Næringsliv and Finsk‐norsk kulturinstitutt 09.30 ‐ 10.30 Presentation & dialogue: Lotte Darsø; “Resent research on arts and business collaboration”. Key words ‐ visual artists and collaboration 10.30 ‐ 10.45 BREAK 10.45 ‐ 11.30 Eija Mäkirintala/Altonova: ”Artistic thinking: a tool in leadership”, artistic skill used in the work place ‐ discussion. 11.30 ‐ 12.00 Presentation & dialogue: Jari Arffman; ”Licensing as a unique way to ensure income for the innovative artist” 12.00 ‐ 13.00 LUNCH 13.00 ‐ 13.30 Presentation & dialogue: Alejandro Lorenzo; ”Visual artist as an entrepreneur”, examples of artworks and methods 13.30 ‐ 14.00 Kira Sjöberg; ”The new millenias arts managment and facilitation company: Art as your corporate storyteller” 14.00 ‐ 14.15 BREAK 14.15 ‐ 15.00 Discussion: ”Art as an essential part of a long‐term business strategy or not?” 15.00 ‐ 15.30 Presentation: Statoil’s Art Programme and the exhibition “Photography matters ‐ The Helsinki School” 15.30 ‐ 17.30 A visit to FINNO: Refreshments and Jari Arffmans exhibition BART – Business Art, Your Creative Corporate Image. Address: Kristian Augusts gate 5, Oslo MC: Kira Sjöberg, ArtShortCut The program is subject to change
PRESENTATORS: Lotte Darsø is a researcher, consultant, lecturer and author. Her main areas of interest are creativity and innovation as well as Arts‐in‐Business. She is an acknowledged conference speaker and facilitator both nationally and internationally. This was evident in her invitation as a Forum Fellow to the annual Davos meeting of the World Economic Forum in January 2004, where she facilitated the workshop “If an Artist ran your business …” and participated as a panelist and leader in the session “Creativity as Comparative Advantage”. Dr. Darsø is one of the founders of a new European Master from 2006: Leadership and Innovation in Complex Systems (www.laics.net). It distinguishes itself from other MBA educations by a unique research‐based learning approach and by having guest artists giving Master classes. In 2001 Lotte Darsø was awarded the industrial Ph.D. prize for her findings on how innovation is conceived, which was published in the book “Innovation in the Making”. In 2004 she published the groundbreaking book “Artful Creation. Learning‐Tales of Arts‐in‐Business”. Lotte Darsø has written numerous papers and articles on creativity, innovation and Arts‐in‐Business. Eija Mäkirintala is a Doctor of Philosophy and a professional musician as well as Business Coach. Her doctoral thesis “Feeling better, performing better” is the first Finnish one on coaching. Mäkirintala has extensive international experience and has wide networks within the music. Dr Mäkirintala is the founder of company Altonova (www.altonova.fi) that focuses on coaching leaders using the methods deriving from the arts and creative industry. In her training Eija Mäkirintala uses her own coaching method which has been created on a scientific base. Altonova and Dr Mäkirintala are widely known in Finland and the methods Mäkirintala uses are novel and innovative. She is also associate trainer at the new multidisciplinary Aalto‐University (http://www.aalto.fi/en/) that integrates science and art with technology and business. Jari Arffmans (b. 1965) long photographic career expands over twenty years and he has participated in exhibitions worldwide. Jari Arffman has lived in places like Barcelona and Los Angeles from where he returned back to Finland in the early 1990s to live and work in the city of Tampere, as his studies in international relations at the University of Tampere needed to be finished. Jari Arffman got his master's degree in social sciences in 1994. In addition to his work in art photography, Arffman also worked as a photojournalist and a writer until 2005, when art photography finally won over journalism as his novel concept, Bart, gave him a chance to concentrate on his art. Bart (Business Art) is a new, distinctive, individual product name and operating model for documentary photography. Alejandro Lorenzo Ruiz (b.1976) is a Spanish photographer working in Finland. Ruiz studied in Barcelona, Spain, where he lived in a bohemian ambient and learnt photography. Then he moved searching for personal experience to Finland. During the first years, dealing with cultural shock and adaptation, he took an active part in immigrant associations promoting intercultural action. Finally, in 2008, he decided to start working behind the camera. His portraits, mixing fantasy and realism, discuss people’s complexity and beauty. Pursuing an evolving research about storytelling and aesthetics, his works are strongly expressive, with disciplined technique and sensible contents. After two years of activity, he has had four shows including the Finnish Advertising Photographers annual competition exhibition 2009, where he achieved both a first and a honour mention prices, and as well got showcased in Miami Art Bridge fair 2008 (Barbara Ann Gallery). His commissions, all of them in Finland, include a Red Cross magazine cover, a UNICEF shop advertisement, a fashion photo in the Elle magazine and two Finnish Advertising Photographers Association prizes. 2
Kira Sjöberg is an art markets expert and specialises on new market structures. Her background includes positions at Christie's, Standard & Poor's, the Finnish government and the third sector along many others. Kira has curated and produced exhibitions in Finland, Scandinavia, and Southern Europe and in the UK. She advises several private and corporate clients and is working on introducing them to the possibilities the new art markets provide from a business point of view. She has a wide range of contacts that span from galleries to museums and organisations globally. Academically Kira specialises on arts value construction on the art markets and how a corporate collection builds value and gives possibilities within CSR. Kira’s specific research interest is in the social investment, CSR, specific artist market, and management and the art market for corporations. Alongside her doctorate level research at the University of Helsinki, she has received both a BA and MA from Sussex University, UK. She has published articles on the Swedish, Danish and Icelandic art markets and runs ArtShortCuts Northern offices.
ORGANIZERS: Forum for Kultur og Næringsliv Forum for Kultur og Næringsliv was established in 2001 as a private initiative with key Norwegian companies and cultural organizations as initiators. Forum for Kultur og Næringsliv was established as a member association, open for memberships from both companies and individuals. The association quickly gained many members, among them many of the largest business enterprises and cultural institutions in Norway. The goal is to strengthen cooperation between cultural and commercial sectors, and contribute to growth in culture‐based economic development and local development. This is achieved by creating meeting places for knowledge and experience, providing tools and publications, conducting various competence‐raising activity and disseminate relevant information about the Norwegian and international research in the field. Finsk‐norsk kulturinstitutt The Finnish‐Norwegian Cultural Institute is located in modern and distinguished facilities in downtown Oslo. The mission of the Institute is to present Finnish culture and art in Norway and to promote cultural exchange between Finland and Norway. The Institute was founded in 1997. The changing exhibitions in the Institute’s gallery showcase Finnish visual arts, design and architecture. The Institute’s cultural programme includes concerts, movie screenings, author evenings, lectures and seminars. Events are held at the Institute or in conjunction with Norwegian cultural institutions. The Institute actively works to promote the visibility of Finnish art and culture throughout Norway by providing Finnish artists for Norwegian festivals, etc. The Institute acts in close co‐operation with the Finnish Embassy in Norway and with other Finnish parties in Norway. ArtShortCut ArtShortCut is passionate about the arts and lives for being challenged by them. The motivation is to support the growth of the creative economy by helping people understand the art market place and its possibilities. We support quality artists attempting to build a career in this traditionally challenging field. We work mainly with the new contemporary art markets, but also understand the inner workings of the older art market. ArtShortCut’s strength is its ability to work on a global level. ASC is simply a quality 'dating service' for matching artists and artworks with interested parties. This we do by providing advice and help in this complicated field. We are not a gallery or other traditional establishment but act as a platform that enables more variety in the contemporary art world by organising and curating exhibitions in various locations. Corporate Social Responsibilty and the Arts is one of our key interest areas. At ArtShortCut we believe that art gives its viewer a subjective experience. This experience is one that we believe everyone has a personal right to.