Issuu on Google+

>

the sum of its parts

the holistically approached design portfolio of keith kuchek


> the sum of its parts

±

its parts...

contents

01 ] 02 ]

Committed, Engaged, & Grounded

At~Ease Counseling and Services_Identity

When We Start Acting “Glocally”

Climate Change Poster_Print


table of contents

03 ] 04 ]

Following the Path to Kinship

White Pine Trail_Web

Reflexive by Nature

Where I Live_Magazine Layout

05 ] 06 ]

Participant Observations

Design Project Center_Workflow

Open Minded Judgment

Moleculife_Conceptual

07 ] 08 ]

A Stratified Marketplace

LG CSR Report_Corporate

Signs, Symbols, and Meanings

Banshee_Packaging


> the sum of its parts

01 ]

Committed, Engaged, & Grounded

At~Ease Counseling and Services_Identity

Nancy Scheper-Hughes, a pioneer in cultural anthropology, said “in order to be a successful anthropologist one must remain politically committed, morally engaged, and ethically grounded�. I believe that the same holds true for those in the line of social work. At~Ease Counseling and Services is my vision for the identity of the non-profit organization Family and Children’s Services of Midland, MI.

The organization works with a demographic that includes families, new parents, expecting parents, couples and the youth in the community to provide affordable counseling and guidance. My solution consisted of bringing modern elements to the organization, such as phone and digital face-to-face counseling sessions that would supplement convenience, and promote comfort and trust.


project and discipline


> the sum of its parts


At~Ease_Identity

November 23, 2011 Mike and Dana Spaulding 1325 S.Saginaw Midland,MI 48641 Mike and Dana, This letter is to inform you that we have received and reviewed your application for membership. We are happy to inform you that your request has been approved and is currently being processed. Having a minimum tangible asset of (amount) and a minimum owner’s equity of (percentage as per total asset), our company has decided to grant you the loan. Under suitably executed security documents you shall provide us with the following collateral as security for the credit: Accounts receivable amounting to (value), equipment with a carrying value of (amount), and (others that you wish to specify). Your written expression of agreement must be secured, as we shall do business as bounded by the terms contained therein. We are happy to be doing business with you. Thank you and God bless you. Sincerely, Ann Nagley Intake Coordinator NagleyAnn@gmail.com Ext. 3303


> the sum of its parts


At~Ease_Identity


> the sum of its parts


At~Ease_Identity

At~Ease Counseling & Services

At~Ease Counseling & Services

www.makeiteasy.com/mysessions/helewigj

home

about us

programs

At~Ease Counseling & Services

www.makeiteasy.com/mysessions/helewigj

contribute

sign in | new user?

contact us

return to home page

www.makeiteasy.com/mysessions/helewigj

return to home page

hello john. | log out

hello john. | log out

mission values

-+

history partners

-+ Your session begins in... 9 sec.

Parenting Parent Education & Enrichment

Parenting Classes & Resources

Co-Parenting Classes & Resources

FCS offers a variety of parenting programs such as Parenting Classes, Co-Parenting Classes & Parenting Enrichment are three individual components offered to address a variety of issues and concerns. Some of these are at our agency while others may be offered in your local community, contact our office for more details.

Using materials from various evidenced based parenting programs, FCS has assembled two series of 6 - 8 classes which assist parents with skill building as they work to raise cooperative kids. Many of our handouts focus upon Love & Logic, STEP skills, Common Sense Parenting, Conscious Discipline and How to Talk so Kids Will Listen programs.

At the request of the Midland County Cour ts, we have begun a new program focused upon the needs of those who have experienced separation or divorce. This resource is a series of 6 classes focused upon the parenting relationship. The materials are from the evidence based program “Cooperative Parenting & Divorce� and are available on a rotational basis throughout the year.

Your session will not end until the timer has exipired, or the counselor decides to end the session early.

Your session ends in... 10 min.

If you or someone you know is need of assistance please call our 24 hour crisis line at 1- 800 - 631-EASE. If you are in immediate danger call 911.

Done.

Your session will not end until the timer has exipired, or the counselor decides to end the session early.

If you or someone you know is need of assistance please call our 24 hour crisis line at 1- 800 - 631-EASE. If you are in immediate danger call 911.

Done.

If you or someone you know is need of assistance please call our 24 hour crisis line at 1- 800 - 631-EASE. If you are in immediate danger call 911.

Done.


> the sum of its parts

At~Ease Identity Manual

standards

introduction

Keith Kuchek

.275 in Y

1.25

Y

Y

X

At~Ease Counseling and Services

.15 in Y

1741 Eastman Ave. Midland, MI 48642

.75 in

Clear Space Requirements

Sizing Restrictions Y

The horizontal mark should have a minimum clear space of half the height of the total mark, and a vertical mark should have a minimum clear space of half the width of the total mark.

1.125

The minimum size specifications shown have been established to ensure legibility of the mark.

Organization Overview At~Ease Counseling and Services in a non-profit organization that specializes in cutting edge digital counseling for families, couples, and youth in the tri-city area. We at At~Ease are sensitive to the income situation of our clients. We realize that not everyone can afford the technologies that are required to receive certain digital counseling and are ready to accommodate for clients in those situations.

Mission Statement Our goal is to be recognized as the leading center for advancing wellness and mental health through social work in Mid-Michigan by providing services to individuals and families to promote emotional well-being through counseling, education, and support. We adhere to the highest standards for nonprofit excellence, and maximize our effectiveness through our advanced technological methods, dynamic partnerships, and collaborations.

.75 in Y

Y

X

.75 in

Y

.6 in

pg.13

pg.1

identity manual


At~Ease_Identity


> the sum of its parts

02 ]

When We Start Acting “Glocally�

Climate Change Poster_Print

Designers have the ability to communicate a message across the world through the internet and television, but it is the printed piece that gives a designer the ability to take a message that is global and make it into something local. The goal of this project was to take a climate change related issue and use information graphics to tell that story.

In my solution I chose to show how changes in climate around the world were causing an increase in insect -borne illnesses. I did this by grabbing the audience’s attention via a clever header that correlates with a shocking illustration in order to get the viewer to read deeper.


> the sum of its parts

03 ]

Following the Path to Kinship

White Pine Trail_Web

Kinship is the central organizing feature in all societies and The White Pine Trail acts as a great facilitator in bringing people from all over Michigan to form these bonds of kinship. The Frederick Meijer White Pine Trail State Park is a recreational trail located in Western Michigan that stretches from Cadillac to Grand Rapids. It is used for activities such as walking, hiking, cycling, cross-country skiing, and snowmobiling.

My team and I were responsible for re-branding the trail’s identity. I myself was part of a smaller team responsible for creating a new website. The goals of the website were to act as a promoter and to bring communities together. We achieved these goals through the use of social media, and the use of an interactive calendar and map.


> the sum of its parts


White PIne Trail_Web


> the sum of its parts

04 ]

Reflexive by Nature

Where I Live_Magazine Layout

To be “reflexive” is to critically think about the way one thinks and to reflect on one’s own experiences. The usefulness of reflexivity is null unless conclusions about these reflections are shared and discussed with others. What better way to do this than in a magazine? The goal of this project was to create a magazine article that encompasses the essence of where I live.

My solution involves telling the reader how I feel about my living arrangements, giving them some insight to my life, and invokes them to think about the meaning of the word “home”. Through the use of droll imagery and corky call-outs throughout the article I built around the concept of doing the best with what you have.


Where I Live_Print

project and discipline

“Luckily Julia has a knack for making any “hell hole” cozy and usually does a really nice job decorating.”

keith kuchek 2012

Where I Live_Print

pg.22


> the sum of its parts


Where I Live_Magazine Layout

RENTAL RESCUERS

RENTAL RESCUERS

RENTAL RESCUERS

RENTAL RESCUERS

“Luckily Julia has a knack for making any “hell hole” cozy and usually does a really nice job decorating.”

RENTAL RESCUERS

RENTAL RESCUERS

“Surprisingly, the bathroom is the one place I can concentrate the most if I need to read something.”

The backyard is extraordinarily large for rented housing and is one of the main reasons we decided to rent it. Bee has ran away a couple of times so we fashioned a zip-line style chain for her.

Though at times the age of a rental can make it an all out eye sore, on the other hand it can also give it a certain personality that you cant usually achieve in a with a new buliding or an apartment. Now that Julia and I are seasoned renters I think we will be more prepared if we do happen to rent again in the future, and while we would rather own our own house we know that we can make any house a home. I hope that this article has given you some insight to the world of renting, and hopefully you have learned what to look for and expect when renting.

Every “room” on the main floor is technically part of one big common area. You can literally watch the t.v. in the living room while cooking in the kitchen.

Of the places we have lived in the past 4 years our current apartment has been the most peaceful and closest to an actual home. It is by no means perfect, as it seems as though it was built in the 60’s and is probably no where near up to code. Luckily Julia has a knack for making any “hell hole” cozy and usually does a really nice job decorating. While decorations are nice, I don’t think we ever be completely happy in a rental. We are hoping our next move will be a more permanent one and that instead of paying rent we will be making house payments.

Julia and I are always so busy we rarely have time to sit at the table and eat dinner. I think the last time we used the dining room (right) was to play a card game. Pg.3_February 2012

Backyard

D

F

G

E

C

B

H

A

Frontyard

A. Living Room B. Dining Room C. Kitchen D. Bathroom

E. Keith’s Office F. Master Bedroom G. Julia’s Office/Guest H. Shed

Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia tecate pro blandunt ipides dellaut dernat eria

Julia spends most of her time doing homework and grading papers in the living room (left), but it is also the room where I get to relax, have a few drinks, and watch T.V.

Dwell

Dwell

et volorestorum aut lam Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia tecate pro blandunt ipides

dellaut dernat eria et volorestorum aut lam Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia

February 2012 2012_Pg.4 _Pg.2

One of the biggest down falls to renting a place is that you usually arent aloud to make permanent improvements. Some landlords keep repairmen and carpenters under their payroll but they usually wont spring to make any improvements to the place unless it will be beneficial to them or if some has to absolutely be repaired or replaced. None of the four places we have lived had an efficient dishwasher, properly functioning stove/oven, or properly maintained refrigerator. As you can imagine one might be discouraged to cook because of these complications.

We are looking forward to owning our first appliances. Of all the areas in a rental the bathrooms are usually the most difficult, as the bathrooms usually have old plumbing, water damage, and beaten up cabinets and vanities. For example in our our current bathroom we have all of these problems but two that are most troubling are that the toilet’s old plumbing doesn’t allow for proper flushing, and there is major water damage to the drywall near the shower that appears to be molding and likes to crumble onto the floor.

After being cooped up all day our backyard (left) is where the dogs get their exercise. Since we have lived here they have caught two squirrels, and drover ruffed up the neighbor’s dog.

Julia and I try to figure out how to cook things in the kitchen (middle) when we have the time. We both have a couple meals we are good at, but I think I am better at improvising a meal.

Pg.7_February 2012

The house is pretty poorly insulated, so during both mid-summer and winter the house is pretty uncomfortable. We recently started to shrink wrap the windows and it seems to be helping.

I do a lot of reading in the bathroom (right) Surprisingly it is the one place I can concentrate the most if I need to read something.

Dwell

Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia tecate pro blandunt ipides dellaut dernat eria

Dwell

et volorestorum aut lam Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia tecate pro blandunt ipides

dellaut dernat eria et volorestorum aut lam Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia

February 2012_Pg.8

Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia tecate pro blandunt ipides dellaut dernat eria

Pg.9_February 2012

et volorestorum aut lam Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia tecate pro blandunt ipides

dellaut dernat eria et volorestorum aut lam Ulpa por rempore aut quae odi dem. Solorei undit, consed mos perit, sam quibus demodia

Dwell

When we moved here I knew it was going to be Important to have a workspace that would facilitate my design work. So I set up my office (left) with a craft corner, a desk, and a printer.

Dwell

After a long day of design work the master bedroom (middle) is where I retire for the day. It is also the place I get to spend the most time with Julia during the school week.

You can find Julia in her office (right) doing anything but work as she prefers the couch in the living room.

February 2012 _Pg.10


> the sum of its parts

05 ]

Intersubjective Efficiency

Design Project Center_Workflow

Often a designer’s tasks parallel that of ethnographer, in that it is necessary that they take part in long dialogues between designer (researcher) and client (informant), and participate in activities that better the understanding of the client’s background (culture). Since I was designing for client base I was a part of and could engage pretty regularly, taking part in participant observation came easier than it would with another client.

Myself and one other designer were tasked with re-designing the forms that studio uses throughout the internal and external production processes. The goals behind re-designing the forms were to make our designers more efficient in these form-centered tasks and to gain brand recognition for the Design Project Center through the continuity of the form’s design. We accomplished these goals by establishing a grid, clear hierarchy, a consistent flow line, in a semi-flexible template.


project and discipline


> the sum of its parts

PROJECT COST ESTIMATE

MARCh 28, 2012 1:24 PM

PROJECT

CONTACT

MEETING AGENDA

CLIENT:

Good Choices 2012

TITLE:

Multiple Printed Pieces

DESCRIPTION:

Student Handbook, Teacher’s Guidebook, Place Mat, and Window Clings Small Town Studio CLIENT:

Keith Kuchek MARCh 29, 2012 3:55 PM (616) 481-6920 alison_popp@ferris.edu

STUDENT: PhONE: EMAIL:

ATTENDANCE

NOTES

DESIGN PROJECT CENTER

ATTENDEES:

THE INSTRUCTOR ITEM

INDIVIDUAL PRICE

folder front label back label handout packet instruction sheets compact disc

$5.00 TOPICS $0.50 (sheet of 2) $0.50 (sheet of 4) RSVP: $0.50 (sheet of 4) $9.99 (pack of 5)

QUANTITY

GUEST TICKET:

TOTAL THE INFORMER

PLEDGE CARD:

ITEM

INDIVIDUAL PRICE

folder front label back label handout packet instruction sheets compact disc

$5.00 $0.50 (sheet of 2) $0.50 (sheet of 4) $0.50 (sheet of 4) $9.99 (pack of 5) NAMETAGS:

TOTAL PLACE MAT ORGANIZER

Alison Popp (616) 481-6920 alison_popp@ferris.edu EMAIL: Kate Dupon, Craig Cockerill, Anne Sutton, Stephanie Demarest, Sarah Todd CHECKLIST Alison Popp & William Culpepper INSTRUCTOR: William Culpepper PROJECT: STS-Mailing Labels (231) 591-2960 PhONE: EMAIL: william_culpepper@ferris.edu

INVITE:

ITEM

INDIVIDUAL PRICE

folder front label

$5.00 $0.50 (sheet of 2)

GRAMMAR

INSTRUCTOR: PhONE:

MaRCh 28, 2012 1:22 PM INITIALS

Scott Deca Lynn Overmyer

COMBINED PRICE

Thoroughly check spelling throughout all documents. 100 $500.00 100 $25.00 MARKS & BLEEDS 100 $12.50 No significant changes. 100 $199.80 Request for more white space and type size. Addlarger ¼” bleeds where necessary. 500 $425.00 100 $111.00 Keep type and non-bleed objects at least ¼” from the final trim. No significant changes. Ticket will be fully online. $1300.00 room in margin for drill or punch if necessary. Requested format is a one-sidedAllow pdf optimized for email.

Katie Bell Sam Martin Ben Bialek

hairline rules as .25 points or greater. Won’t be printed until April withSpecify the program. Request the format from last year. QUANTITY COMBINED PRICE We suggestCOLOR designing the pledge card and program at the same time as they will be appearing on the tables together. 100 $500.00 Convert all images, colors, and scans from RGB to CMYK. No significant changes. 100 $25.00 Ticket will be fully online. 100 $12.50 sure all images are high resolution, 300dpi+ Requested format is a one-sidedMake pdf optimized for email. 100 $199.80 500 $425.00 RequestedFILES due date of April 1st. 100 $111.00 Names will be written in Sharpie. Include all associated SAF requests to see that we have researched differentfiles. sticker papers to avoid last $1300.00 year’s “snafu”. Package all links so they will work when opened in a new environment.

SAF expressed concern about postage, whether the large size is necessary to the Remove in the their final output disk or folders. design. As long as the postage is kept atany 64unnecessary cents we willfiles be within QUANTITY COMBINED PRICE requested postage. Delete any unused style sheets, images, or colors. 100 $500.00 100 $25.00 Label your layers.

TOTAL

FONTS

$525.00 Use Postscript fonts (avoid True Type)

WINDOW CLINGS ITEM

INDIVIDUAL PRICE

QUANTITY

Send the screen and printer fonts with the job. COMBINED PRICE

clings

$5.00

100

$500.00Convert fonts in EPS files to outline, or include the font

TOTAL

PROOFS

$500.00 Include 100%-size color laser proofs. Provide laser separations to proof color breaks.

DESIGN PROJECT CENTER

COLLEGE OF BUSINESS

FERRIS STATE UNIVERSITY

119 S. STATE ST. BIG RAPIDS, MI 49307 Properly

PROJECT COST mark proofs, identifying live ESTIMATE against F.P.O. images.

Note any special instructions.

DESIGN PROJECT CENTER

COLLEGE OF BUSINESS

Label media with your company name, contacts, project name, and date.

FERRIS STATE UNIVERSITY

119 S. STATE ST. BIG RAPIDS, MI 49307

MEETING AGENDA

Print a directory of the disc contents.

DESIGN PROJECT CENTER

COLLEGE OF BUSINESS

FERRIS STATE UNIVERSITY

119 S. STATE ST. BIG RAPIDS, MI 49307

PRE-PRESS CHECKLIST


Design Project Center_Workflow

Clear and consistent hierarchy between headers and sections. Each document contains a “subject” section that entails the names/groups involved with he project and a brief description.

PRINT ESTIMATE REQUEST

MARCH 29, 2012 12:37 PM

PROJECT

CONTACT

CLIENT:

Design Project Center

STUDENT: PHONE:

TITLE:

Mailing Labels

EMAIL:

DESCRIPTION:

Mailing labels for #10 envelopes

PRINT SPECIFICATION PROJECT

An established flow line.

Each document’s main content begins after the flow line and depending on what type of document it is determines the use of secondary rule lines.

PHONE:

Design Project Center, Small Town Studio EMAIL:

SIZE: QUANTITY:

500

INK:

4/4 plus type of coating

BINDERY:

Fold, Spiral bound

PROOFING:

Digital, 2 of rounds with dates SPECIFICATIONS

FINISHING:

Carton pack

SIZE:

6” x 1.75” with full bleed

IMAGES:

Vector

QUANTITY:

200

STOCK:

Strathmore Writing Pure Cotton Ultimate White Label Stock 70lb Text

INK:

1/1 plus aqueous coating

BINDERY:

Fold

PROOFING:

Digital

DESCRIPTION:

Mailing labels for #? envelopes

MARCH 28, 2012 1:32 PM

CONTACT William Culpepper (231) 591-2960 william_culpepper@ferris.edu STUDENT: EMAIL:

Keith Kuchek (616) 481-6920 alison_popp@ferris.edu

INSTRUCTOR: PHONE: EMAIL:

Alison Popp (616) 481-6920 alison_popp@ferris.edu

INSTRUCTOR: PHONE: EMAIL:

William Culpepper (231) 591-2960 william_culpepper@ferris.edu

PHONE:

SPECIFICS

Each document contains an area for the date, contact information, notes, and for this particular form, a specific instructions area in which diagrams can be placed to help the printer.

SPECIFICS

FINISHING: Carton pack, shrink wrapped in groups of 25 Kristi Samuels, Xpedx Papers, (616) 863-5555 IMAGES:

Photography and Vector

STOCK:

Strathmore Writing Pure Cotton Ultimate White Label Stock 70lb Text

PAPER REP:

Kristi Samuels, Xpedex Papers, (616) 863-5555

DELIVERY DELIVERY DATE:

March 17, 2012

SAMPLES:

Ben Bialek 400 Michigan Ave. Big Rapids, MI 49307

CARDS:

SAF Office 111 Library NE Grand Rapids, MI 40503DELIVERY

DESIGN PROJECT CENTER

Alison Popp (616) 481-6920 alison_popp@ferris.edu

Mailing Labels

TITLE: 6” x 9” with bleed specifications

PAPER REP:

EMAIL: INSTRUCTOR:

CLIENT:

SPECIFICATIONS

INSTRUCTOR: PHONE:

Kate Dupon (616) 616-9087 alison_popp@ferris.edu

COLLEGE OF BUSINESS

DELIVERY DATE:

March 17, 2012

SAMPLES:

Ben Bialek 425 S. Michigan Ave. Big Rapids, MI 49307

CARDS:

SAF Office 111 Library NE Grand Rapids, MI 40503

FERRIS STATE UNIVERSITY

119 S. STATE ST. BIG RAPIDS, MI 49307

DESIGN PROJECT CENTER

COLLEGE OF BUSINESS

FERRIS STATE UNIVERSITY

PRINTER ESTIMATE REQUEST

119 S. STATE ST. BIG RAPIDS, MI 49307

PRINT SPECIFICATION

Each document has a running footer that reestablishes the studio name and the type of form being used.


> the sum of its parts

06 ]

Open Minded Judgment

Moleculife_Conceptual

Is it possible to see the world through the eyes of others? If you could, would that view be the “right� perspective? While it is important to appreciate different perspectives, I think that it is important that in design, and as a general rule of thumb, we avoid being ethnocentric or too relativistic. Moleculife is a conceptual idea that I developed for the revision of Detroit’s healthcare system. There were no monetary limits set for this project, so while the architectural ideas may seem far-fetched, the concept itself is a quite applicable and logical one.

My concept is that if there were a system of physically linked medical facilities throughout the greater Detroit area that could cater to one another, it would greatly reduce waiting times in emergency rooms, reduce the amount of everyday traffic in the city, and ultimately save more lives in the process. My solution consisted of dramatic advertisements that call out the deficiencies in the current system, point out how the new system would change things for the better, while the logo reflects how the system functions.


> the sum of its parts


Moleculife_Conceptual

ACCIDENT CAUSING ACCIDENTS. Situations that require routine medical or emergency medical attention create unnecessary risk for travelers. Due to the dense population of Detroit there is no way to completely eliminate heavy traffic. If we reduce the amount of traffic from driving to routine check ups/sick calls, ambulances, or drivers speeding to get to the hospital/ER it would greatly reduce the amount of accidents. Moleculife uses a web like system that will have widely spread Medical and Emergency Docks throughout the city. at each dock there is a transport with a medical team that will help you as much as they can until you reach the appropriate dock. Why put you and your loved onesin harms way? Get tomorrow’s health care today with Moleculife.

tomorrow’s healthcare, today.

AWAITING DISCOMFORT AND DEATH.

EVER MORE DEMANDING ROUTINES.

People die in waiting rooms everyday because they have to wait too long to receive medical attention. Moleculife will Eliminate the this situation by placing emergency centers in convenient locations and if you cant make it to one of our emergency centers your local medical center will transport you to the nearest emergency center. Each transport line will have a medical team waiting to take care of you until you reach the emergency center. New Life’s goal is preserving your life and to mitigate suffering and deaths caused by slow waiting rooms. Why wait? Get tomorrow’s health care today with Moleculife.

As we get older situations that require even the most routine medical attention, and getting to that medical attention can sometimes create an unecessary burden us and our famiies. Moleculife uses a web like system that will have widely spread and conveiently located MED DOCKS (local departments) throughout the city. At each dock you will find a team of doctors that can assisit with those situations you might normally have to plan a trip to. Time is precious, why waste it? Get tomorrow’s health care today with Moleculife.

tomorrow’s healthcare, today.

tomorrow’s healthcare, today.


> the sum of its parts

TRANSPORT

HOME

THE SYSTEM

THE CAMPAIGN

+MOLECULIFE. Tomorrow’s Healthcare Today.

Imagine everyone in Detroit lived within walking distance of a medical facility. Now imagine if that same facility had minimal wait times and/or could provide traffic bypassing transportation to other facilities with equal or greater abilities. Well, Imagine no more. Make these possibilities a reality for Detroit by supporting the the future of healthcare. Moleculife, tomorrow’s healthcare, today.

HOME

THE SYSTEM

THE CAMPAIGN

+MOLECULIFE. Tomorrow’s Healthcare Today.

The Life Element System is a proposed redevelopment plan for Detroit's Health Care Facilitys. It is designed to streamline how patients recieve Health Care and save lives by eliminating overflow in emergency rooms. The Life Element System will not only reduce the amount of time a patient will be in a waiting room but will decrease the distance traveled to a local Doctor's office/Med Dock, and each Dock will have a direct line of transportation to the nearest Emergency dock and/or Epicenter. This will reduce traffic in Detroit and create high level of comfort for patients.

HOME

THE SYSTEM

THE CAMPAIGN

+MOLECULIFE. Tomorrow’s Healthcare Today.

Our transport system is design to get you the fastest medical help as possible and keeping you comfortable until you reach the appropriate dock. Each Med Dock can trasport you to an Emergency Dock or an Epicenter so that you don’t have to worry about driving to get emergency help or a scheduled procedure. Each Transport Module has an medical team waiting to help you until you reach the appropriate dock.


Moleculife_Conceptual


> the sum of its parts

07 ]

A Stratified Marketplace

LG CSR Report_Corporate

In a world of social hierarchies it is only natural for large corporations such as LG Electronics to market to all classes of consumers. In today’s economy not only is it important to market accordingly, but in an economy increasingly concerned with the environment and sustainabilty, it is of the utmost importance that corporations show their consumers how globally responsible they are.

The goal of this project was to choose a company and present to the consumers and stake/shareholders a visually appealing set of deliverables that informs them of the organization’s present standings and future direction. My solution for those deliverables was to focus on the information that the consumer would want to see most, and to follow the corporation’s identity standards as closely as possible.


> the sum of its parts


LG CSR_Corporate


> the sum of its parts


LG CSR_Corporate


> the sum of its parts


LG CSR_Corporate


> the sum of its parts

08 ]

Signs, Symbols, and Meanings

Banshee_Packaging

Since the cave man learned to draw, human beings have been creating meanings for objects and making those meanings realities. Banshee became a reality for me during a package design class in which I had to design a series of packages for one product.

I chose ping-pong balls because I grew up watching and playing the game, so I knew that they had great marketing potential, and knew most manufacturers were currently lacking visual interest in package design. After finishing the boxes, I decided I like the end result so much that I would take it a step further and mock up other displays and products to complement the balls.


project and discipline


> the sum of its parts


Banshee_Packaging


>

thank you...

for your time and considerations.


> The Sum of Its Parts