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AKIKO MASKER

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Table of Contents 5 7 9 11 13 15 17 21 23 30 33

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OUR PURPOSE OUR POSITINING OUR CORE IDENTITY OUR COLOR PALETTE OUR TYPOGRAPHY OUR IMAGERY OUR LOGO ILLUSTRATION STYLE APPLICATIONS LANDING PAGE VIDEO


We

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OUR PURPOSE

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We are classic, Innovative and curated. We at Victrola Coffee, serve high quality, consciously sourced, hand -roasted coffee to the Seattle community. We pride ourselves on pioneering new roasting techniques and continually experiment with flavor profiles. As we continue to expand our offerings and distribution methods, It will always be done with the same considered approach as we apply to our coffee. As we continue to expand our offerings and distribution methods, It will always be done with the same considered approach as we apply to our coffee.

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OUR POSITINING

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Classic Innovative Curated

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OUR CORE IDENTITY

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As we continue to expand our offerings and distribution methods, It will always be done with the same considered approach as we apply to our coffee.

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OUR COLOR PALETTE

.

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Pandton® Process Black #27251F C0M0Y0k0 R 39 G 37 B 31

Pandton® 126U #8E7742 C 12 M 23 Y 05 k 31 R 142 G 119 B 66

Pandton® 431U #737B82 C 45 M 24 Y 14 k 44 R 115 G 123 B 130 12


OUR TYPOGRAPHY

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Ralway Bold Raleway Regular Raleway Light

SUBHEAD IN RALWAY LIGHT

PAIRED HEADLINE IN RALWAY BOLD

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OUR IMAGERY

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The shapes were inspered by shapes found in the tw objects.

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OUR LOGO

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Cof fee Roasters

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Logo Variations

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ILLUSTRATION STYLE

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pattern

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APPLICATIONS

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Coffee packaging

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Coffee mug + To go Cup

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outdoor signage #A

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outdoor signage #B

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LANDING PAGE

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LANDING PAGE

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wonderful coffees is an integral part of making this supply chain work.

HOURS & LOCATIONS

We understnd the urgency in taking care to unlock and showcase the full potential of every coffee we discover. PIKE CAFE CAPTIOL HILL Expended by every person in ST. the supply chain that we are committed to sourcing. Roasting and telling theOPEN story with prode WEEK DAYS and excellence. 6:30 AM - 8:00 PM

*EVERY WEDNESDAY AT 11 BUY OUR COFFEE AM WE HOLD FREE, PUBLIC COFFEE CUPPINGS. LOCATION

EMPLOYMENT

EXPERIENCE

15TH ST. CAFE CAPITOL HILL

BEACON AVE. CAFE BEACON HILVL

OPEN MONDAY-SATURDAY 6:00 AM - 10:00 PM

OPEN WEEK DAYS 6:30 AM - 6:30 PM

OPEN SUNDAY 6:00 AM - 9:00 PM

OPEN SATURDAY 7:00 AM - 6:00 PM

206.325.6520

OPEN SUNDAY 8:00 AM - 6:00 PM

CONNECT

1.800.575-5282 206.860.7767

INFO@VICTROLACOFFEE.COM

LOCATION

HERE, FOR YOU

HERE WE ARE. TWO DECADES LATER EMPLOYMENT From the beginning Victrola named for the popular home phnograph of the 1920’s emtraced the liveliness. Exuberance and fun of the Jazz era. In our popular imagination the roaring 20’s reprent excess, prohibition, flappers, and speakeasies.

CAN WE SHARE IT WITH YOU? OUR LOCATION

The era’s fingerprints mark much of what we do. From our passion for live vintage Jazz to our cafes uniques architectural charm.

THE EXPERIENCE

NOW HIRING We’ve been busy creating a beautiful coffee exoerience.

READ MORE

Now we need your help to bring it to life.

THE EXPERIENCE

GREAT COFFEE IS ABOUT PEOPLE.

It’s about Creating a place for rerationships to grow setting the stage for meaningful conversation. We believe great service is not a given it’s a gift, and like all great things, takes effort and intentionality.

will you join us? .

HOURS & LOCATIONS

MADE WITH YOU IN MIND. PIKE ST. CAFE CAPTIOL HILL

15TH ST. CAFE CAPITOL HILL

OPEN WEEK DAYS 6:30 AM - 8:00 PM

OPEN MONDAY-SATURDAY 6:00 AM - 10:00 PM

OPEN WEEK DAYS 6:30 AM - 6:30 PM

*EVERY WEDNESDAY AT 11 AM WE HOLD FREE, PUBLIC COFFEE CUPPINGS.

OPEN SUNDAY 6:00 AM - 9:00 PM

OPEN SATURDAY 7:00 AM - 6:00 PM

206.325.6520

OPEN SUNDAY 8:00 AM - 6:00 PM

APPLY NOW

BEACON AVE. CAFE BEACON HILVL

1.800.575-5282

CONTACT

206.860.7767

INFO@VICTROLACOFFEE.COM

PHOTO GALLERY

LET’S CONNECT THE BENEFITS OF OUR COFFEE

JOIN OUR EMAIL LIST FOR THE LATEST NEWS ABOUT NEW OUR PRODUCTS, EVENTS, AND MORE.

GREAT COFFEE, GREAT PARTNERS

EMPLOYMENT

Enter your email adress

Roasting and sourcing uniquely wonderful coffees is an integral part of making this supply chain work. We understnd the urgency in taking care to unlock and showcase the full potential of every coffee we discover. Expended by every person in the supply chain that we are committed to sourcing. Roasting and telling the story with prode and excellence.

BUY OUR COFFEE

SUBSCRIBE

NOW HIRING We’ve been busy creating a beautiful coffee exoerience. Now we need your help to bring it to life. will you join us? .

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LOCATION LOCATION

HERE WE ARE. TWO DECADES LATER

From the beginning Victrola named for the popular home phnograph

EXPERIENCE

EMPLOYMENT

CONNECT

APPLY NOW

©2018 VICTROLA COFFEE ROASTERS

WE PROUDLY SERVE COFFEE FROM VICTROLA COFEE ROASTERS ROASTING COMPANY.


VIDEO

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https://vimeo.com/260706627

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Final branding guide book victrola akiko masker  

School Project

Final branding guide book victrola akiko masker  

School Project

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