Page 1

Total 31


Total 31


Total 31


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I don’t like the plastic or the girly colors. I have a strong preference for a metal-copper,etc and a nice detachable head. Easy to use in the shower and does not hurt. I’ve been using men's razor since I started shaving. Found one that works very well for me and have been using it for years. They all cause itching when the hair starts to grow. I shave my armpits and legs. I use tweezers for my bikini area. There has been a vast improvement in the design and function of razors targeted specifically for women over the years. Just never found shaving to give that smooth feel waxing does. I’d like to not contribute to landfill, even though I do not use a disposable razor. Why are razors for female more expensive that men’s? Also why ads alwasy show young skinny mondel? I don’t see a need for more or different options. It more of an annoyance that anything. Expensive. Can only think of 3 brands. I feel sexy after saving. They keep creating new models that sometimes are better but often times aren’t. There are many options and most do a good job. Knicks and cuts from dull blades. I have something that works, I don’t really think about much.


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Total 31


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The razors are ugly, I don’t regard the advertising. I don't’ pay attention to the ads, they seem okey. Why ads always show young skinny model? I am more about function than the end result of feeling sexy. Everything is so young! They are clearly targeted for teenagers. I don’t notice a difference between the various brands. It’s not appealing because shaving isn’t appealing. Don’t quite belive those women in ads really shaved. Most advertisers target the lowest common denominator and are offensive. Very general Now that I think about it, “shaving” in ads specifically refers to shaving legs (for women) and the face for men. There are other body parts people shave, but these aren’t usually referred to or shown in ads. The use of razors seems to be for very specific areas when in reality, there are various places a consumer might need a razor for. This is something to consider as part of this survey too. Question 2 was difficult for me to answer because I use different products depending on the type/location of hair removal. You might want to make that question a checkbox option so people can choose all the methods they use, and follow up with a question about razor use if you want to learn about their use of that products Can’t think of a women’s advertisement for razors. Usually a lot of pink, perfect skin, bubble baths. They focus on pink and purple, I'd rather have ads that are geared for women who don't care for those colors. Too pink or pastel colors. Just because I’m a woman doesn’t mean I like pink. Same advertising for men's products, but a woman's face exchanged for man's.


25.81%

74.19%

Total 31


19.35%

19.35%

9.68% 19.35% 32.26%

Total 31


51.61% 38.71% 29.03% 6.45% 3.23% 12.90% Total 31


9.68%

19.35%

19.35% 12.90%

16.13% 22.58%

Total 31


9.68%

19.35%

22.58%

29.03% 19.35% Total 31

Data optima  

School UX Project

Data optima  

School UX Project

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