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Chuck Krider


Parker Lessig


Dennis Rosen


Professors Jim Heintz, Chuck Krider, Parker Lessig and Dennis Rosen represent nearly a century and a quarter of service to the University of Kansas and the School of Business. Through their classroom teaching, their research, their public service and their very important roles as representatives of the business school, they have had a powerful, long-lasting and positive impact on students, faculty, staff, alumni, businesses and friends around the globe. We take this opportunity, as they retire, to express our appreciation for their service. Jim, Chuck, Parker and Dennis,

we thank you


and insist you stay in touch!

— The University of Kansas School of Business November 2012

JimHeintz “My first love is academe. If I had to choose a second career, it would be Public Accounting. I love accounting. I love it as a discipline, as a field; I love the challenges, the constant need for change.” Jim Heintz came to the University of Kansas in fall 1998, under Dean Sarowski. As Director of Accounting and Information Systems until 2011, Jim helped steer a lot of changes within AIS and the School. While he was Director, Jim also coordinated the Deloitte/University of Kansas Auditing Symposia from 1998 through 2010. A key accomplishment he cites during his years at the helm of AIS is “a better focus on the Master of Accounting (MAcc) program.” Like a proud parent, he describes it as “the best program in the school – the best placement, enrollment, quality!” He points out the value of guiding the students from the beginning as undergraduates, starting with the “Introduction to the Profession” course and on through to graduation from MAcc. With sardonic humor, he said, “These students are not like your children; they actually pay attention to what you tell them.” And the result, he adds proudly, is that “in a job market that is just okay, we have 95 percent placement.” Jim is also an enthusiastic supporter of study abroad. He taught in the CIMBA program (Consortium Institute of Management and Business Analysis) in Italy ten of the last twelve summers, as well as in the Netherlands. He counts study abroad among the three most powerful development opportunities for students, along with internships and serving as a Teaching Assistant. Among Jim’s professional accomplishments is his long service as a member of the Accounting Accreditation Committee of the Association to Advance Collegiate Schools of Business (AACSB), of which KU is a member both as a school and for accounting. Jim served two three-year terms on the committee. He also served on accreditation review teams for nine major universities. Jim will continue to serve on the KU faculty until May 2013. “I have been at three major universities: Indiana, Connecticut and Kansas. I have zero regrets. Each career move has been good for me.” And he added with pleasure, “I can see in this place that good things are happening.”

Awards include: n n n n n n


Deloitte & Touche Faculty Fellow, 1998 – 2011 Association of Business Doctoral Students Outstanding Mentor Recognition Award, 2003 – 2011 Del Shankel Teaching Excellence Award finalist, 2011 Association of Business Doctoral Students Outstanding Mentor Award, 2001, 2010 Center for Teaching Excellence Award, 2001 Henry A. Bubb Outstanding Teaching in Business Award, 2001

Jim is the senior author of “College Accounting,” an introductory textbook currently in its 20th edition. “College Accounting” is the number one book in its market.


Chuck Krider’s co-chairmanship of the Differential Tuition Committee resulted in the expansion of the school’s majors from Accounting and Business Administration to include five more: n n n n n


Finance Marketing Management and Leadership Information Systems Supply Chain Management

ChuckKRIDER “The university has grown substantially,” Chuck Krider said, when looking back on his teaching career at the KU School of Business. He came to KU in 1970 as an assistant professor under Dean Clark. “But one thing that hasn’t changed is the commitment to teaching, particularly to undergraduates. There is more focus on the undergraduate at KU than at most state universities. For the university to stay committed to that for a long period of time is admirable.” Chuck has maintained his commitment to teaching, as well. His record of teaching awards and multiple nominations for the Henry A. Bubb Award for Outstanding Teaching in Business speaks volumes to that. Over the course of his career, Chuck has also included service to the school in many roles. He was Associate Dean under Dean Tollefson and again under Deans Gaumnitz and Bauman. He was Director of the Institute for Public Policy and Business Research, and Academic Director of the MBA program. In a role that has had the most long-term effects, Chuck served as co-chair of the Differential Tuition Committee, with an outcome of the creation of five new majors for the school. Research has also been an on-going commitment for Chuck. His research includes a long list of publications in the areas of work force training and public sector labor relations, as well as work on a strategic plan for economic development for the State of Kansas under Governor John Carlin. His expertise has resulted in recommendations to the Kansas Legislature, and serving as a consultant to the National Resource Council and the Brookings Institution, among others. He was amused to note that he recently received a request for permission to reprint one of his articles that appeared in the Yale Law Journal in 1970. Study abroad has also been a part of Chuck’s teaching. He was among the faculty in the CIMBA program in Italy and faculty leader for groups of students who visited Costa Rica in 2011 and 2012. He has no plans to stop traveling after retirement, as he will be going to Croatia and Slovenia next spring. In offering advice for future students, Chuck said, “The opportunities now for people with business degrees are really outstanding. KU business students have the opportunity for significant careers in very interesting areas of business and they can compete in a wide geographical area.” He added that a business education provides KU graduates “with the underlying essentials, a good base for continuous learning during the course of their careers. They’re not going to do the same thing for thirty years; things will keep changing. It’s an exciting time to be in business and to have a business degree.”

Awards include:

Graduate Business Council Outstanding Educators Award, 2001, 2004, 2009 Gordon Fitch Faculty Service Award, 2005 n Graduate Business Council Outstanding Service Award, 2005 n Excellence in Teaching Award - KU Chapter for Teaching Excellence, 2000 n R.B. Cray Teaching Award, 1996 n Nominated multiple times for Henry A. Bubb Award for Outstanding Teaching in Business n n


Parkerlessig A long-term affiliation with KU’s School of Business began for Parker Lessig as a graduate student. The first person to complete the Ph.D. in Business at KU (1970), his dissertation won the American Marketing Association’s competition for best dissertation of the year. After two years as Assistant Professor at Washington State University, Parker returned to KU in 1972. In 1986, he was named the Frank Pinet Distinguished Professor, and served under eight deans: Clark, Pichler, Tollefson, Gaumnitz, Bauman, Sarowski, Fuerst and Bendapudi. Parker has worn a variety of hats in service to the School: Associate Dean (twice), Director of the Doctoral Programs (twice), Director of the Undergraduate Program, and Area Director of Marketing, Entrepreneurship and Law. He has seen a lot of changes. “Obviously, I have gone through the struggles of tight budgets and better times that followed,” he said. “When I started teaching, it was the middle of the Vietnam War era. There was a LOT of campus disruption, but it also provided the opportunity to work closely with dedicated students.” Parker cites the creation of the Area Directors when he considers major changes in the school. In the 1970s and 1980s, the administrative structure was extremely small. As a result, his years as Associate Dean were tough. “I lived in my office seven days a week, doing what all the Area Directors do now, plus managing the staff, facilities, state budget, all aspects of recruiting, and room scheduling. My wife brought me meals on the weekends.” He also notes the tremendously positive impact that the creation of undergraduate majors has had on the curriculum and the academic focus. Another big change is in technology. Students used to meet him during office hours. Now they communicate electronically, “at all hours,” he said with a laugh. “I think they’re surprised to get an immediate response from me late Saturday evening or at 5:30 in the morning.” Parker is understandably proud of his part in the development of what became CIMBA’s undergraduate program in Italy. “One morning Tim Shaftel and I were talking. We said, ‘Wouldn’t it be nice to offer to undergraduates what we offer the MBA students?’ We didn’t exactly know what the program would look like, but we held out the promise that it would be good – and it was.” Parker enjoys a good rapport with students. Sometimes they still surprise him. “I just received an email from a student in my 1973 marketing research class. He is completing his career and thanked me for challenging him and introducing him to the field. Periodically you get something like that. It really reinforces the hope that you’ve had a positive impact on someone’s life.” “I’ve been blessed to work with great students, dedicated alumni, and the best set of colleagues you could have. KU has been very good to me and to my family. This has been a wonderful career.” Retiring January 1, 2013, Parker said, “I’m not ready to hang it up.” Along with travel and more time with family, he’ll continue his work in marketing strategy and will remain active with the school. “This is a transition; not a good-bye.”


Parker Lessig authored over 60 articles and papers and has published in all of the major scholarly journals in his field.

Awards include:

Distinguished Alumnus of the KU School of Business, 2006 Career Distinguished Service Award, School of Business, 2006 n Mortar Board Outstanding Educator, 2006 n KU’s Del Shankel Teaching Excellence Award, 2005 n Recognized, University Center for Teaching Excellence, 2002 n University of Kansas W.T. Kemper Fellow, 2000 n Frank S. Pinet Distinguished Teaching Professor, 1986 n Henry A. Bubb Award for Outstanding Teaching in Business, 1974, 1986, 1993, 1997, 2001, 2005, 2011 n Graduate Business Council Outstanding Educator Award, 1984, 1992, 1993 n HOPE Award Nominee, 1986 n Beta Gamma Sigma Outstanding Educator Award, 1984 n n


“What keeps you going is having impact on the students. When they come up to you two, three or five years later and say how valuable your material was to them, that’s what makes teaching so worthwhile.”

Awards include: n n n


Undergraduate Business Council Outstanding Educator Award, 2004, 2008 Beta Gamma Sigma Outstanding Educator Award, 2006 Nominated multiple times for Henry A. Bubb Award for Outstanding Teaching in Business

DennisROSEN Helping students understand both underlying theory and practical application of classroom material has been Dennis Rosen’s goal since joining the School of Business in 1985. “Theory provides the foundation,” Dennis said, “but then students must understand how to apply it in the real world.” Along the way, Dennis has become known for his humor in the classroom, to help hold students’ attention. “I like to occasionally throw in something different, so they won’t think of missing class, and they’ll remember an important concept.” He used one of his favorite devices to explain the fundamentals of marketing. “Marketing is all about satisfying the needs of customers,” Dennis would explain to the class. “Customers don’t buy a drill; they buy a faster way to make holes.” Then he would bring out a large electric drill and rev it up. Next, to the astonishment of students, he would take a seemingly random, but strategically placed textbook from a student’s desk and run the drill right through it. Ah ha! A faster hole – what customers need! “It certainly gets students’ attention, and it’s not something they forget.” In addition to teaching the introductory marketing class, consumer behavior and other courses at the undergraduate and graduate levels, an important part of Dennis’ career has been educating business owners and employees through various business school programs, such as United States Telephone Association (with participants from across the country), MBA Essentials, and American Business Women’s Association-KU Institute programs. Dennis served on many committees throughout the years, including Promotion and Tenure, Faculty Advisory Committees and the Masters and Undergraduate Teams. A key area of his research has been the impact of recommendations on choice. “Most models assume consumers make their own brand decisions, but when you choose your brand based solely on ratings from an Internet site, you have subcontracted your decision to someone or something else, with significant marketing implications.” Directional media, specifically the Yellow Pages, was another area of research and consulting over the years. “While not a very sexy topic,” he said, “in many respects that medium was the precursor for the keyword search we do on Google today.” “I’ve always had an industry bent,” he said. In 1990, he conducted focus groups of Kansas City business leaders and “was shocked to find KU had no real image in the minds of KC businesses at the time. It’s great to see how our image has strengthened through the school’s concerted efforts over the years.” Recently Dennis helped guide the university with strategy and promotion, including focus groups, which led to the development of its slogan, “KU works for Kansas.” Dennis said his retirement in December is bitter sweet. “Every lecture is the last lecture on a topic or the last discussion of a favorite case.” However, he is not done with his career and plans to continue speaking to and offering training for businesses. “And if that doesn’t work out,” he noted with his typical humor, “maybe I’ll set up a hot dog cart on Massachusetts Street.” No doubt he would find an effective and memorable way to market that, too.


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100% post consumer paper Writer n Toni Dixon Photographer n Ann Dean Designer n Doug Barth

In Appreciation of Your Service  

Fall 2012 brings the retirement of four long-time professors at the KU School of Business. In this publication, we honor their service to th...

In Appreciation of Your Service  

Fall 2012 brings the retirement of four long-time professors at the KU School of Business. In this publication, we honor their service to th...