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Contents • Tory Burch – The Brand • Tory Burch – Brand Ambassador & Working Mother • Tory Burch – Design Inspiration • Fall 2010 – Collection & Inspiration • Milestones • Market Positioning • Global Overview • Boutique Photography • Store Openings & Growth • Celebrities in Tory Burch • Press/Editorial Highlights


Tory Burch The Brand

LIFESTYLE • Launched in 2004, the collection reflects founder Tory Burch’s own unique sense of style. • The collection is defined by classic American sportswear with an eclectic sensibility, including ready-to-wear, accessories, shoes, jewelry and eyewear.

LUXURY • Tory Burch balances a sophisticated, designer

aesthetic and high-end quality with an accessible price.

• “Luxury is about having personal style and living your life based on your individual aesthetic.”


Tory Burch

Brand Ambassador & Working Mother

A mother of three, Tory Burch successfully balances family, work, travel and her passion for design, music and art. • Entrepreneur • Philanthropist • Style Icon • CFDA Award Winner • Industry Spokesperson


Tory Burch Design Inspiration

Tory is inspired by... • The effortless style of her parents Reva and Buddy • Bold interiors, like the prints and textures done by David Hicks • The countries she visits and the people she meets around the world • Vintage images, art, books, music and movies


Tory Burch Fall 2010 Inspiration


Fall 2010 Collection


Fall 2010 Collection


Milestones Tory launches in Hong Kong Launch of the “Reva” Ballet Flat

Launch of NYC flagship

Tory receives Ace Award for Accessory Designer of the Year

toryburch.com launches

Oprah hails Tory “the next big thing in fashion”

Tory inducted into CFDA

Tory launches in London and Dubai


Tory is awarded the CFDA Accessory Designer of the Year

Milan Showroom opens

Tory launches the Tory Burch foundation

The presentation is moved to the tents

Tokyo flagship opens 2010 South Korea, Rome, Hong Kong, Taiwan & London expansion planned

Eyewear launches


Market Positioning


Market Positioning Editorial Adjacencies


Market Positioning Location Adjacencies


Global Overview

Tory Burch has over 340 points of distribution worldwide


Boutique Photography


Boutique Photography


Store Openings* 2 35

16

35

E urope A sia* U nited S tates

1 2004

3

6

2005

2006

17

10

2007

2008

*Asia doors include stores in Department stores and Flagship stores *US and Europe doors exclude Department stores

23

2009

2010


Sales Index Growth Benchmark 2007


Celebrities in Tory Burch


Press/Editorial Highlights U.S.


Press/Editorial Highlights Asia / Europe



June Brand Book