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CREATIVE & CONSULTING


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BRAID STORY Braid Creative is a consulting agency that started September, 2011. That’s right, Braid is not even a year old but they are already “weaving authentic brands for close-knit organizations, small businesses and entrepreneurs by defining their “strands” or truths from the inside out.”


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BRAID STORY Braid was founded by two sisters, Tara Street and Kathleen Shannon. Both sisters have a background in visual communication and know what it means to weave authenticity. They soon decided that nothing was more authentic than two sisters creating and coaching other like minded “artistprenuers� like themselves and they knew the knowledge they had was worth sharing.


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BRAID STORY These sisters quickly developed a method that let small businesses see where they were headed, kind of like a road map. It uncovers the authentic truths or “strands” of the client’s business. This helps them make decisions for the future and allows them to refer back and ask themselves “does this fit my brand?”.


job duties as a

BRAID INTERN Braid soon became very busy with clients so they needed to acquire a new employee. This is where I come in! Braid hired me as a part-time designer to help with all the business that was coming their way.


job duties as a

BRAID INTERN My job duties included but were not limited to; helping with the creative checkpoints for clients, laying out materials after Kathleen has established the brands, and documentation of events such as creative coaching. I also helped set them up on Dropbox!


BRAID’S GOT SKILLS and they’ve taught me some

Tara and Kathleen have been amazing teachers. They have helped me enhance my skills of layout and typography. I also gained new skills and experiences, such as, being on set for a client’s video shoot. Other things I have done while at Braid include, requesting estimates, picking up proofs from printers, and interacting with clients. I have really seen what it is like to work as a professional.


ROOT

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from Native Roots Market

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2012

True Local • Local Meat • Local Produce • Farm & Family

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the

Main Dish

chasing spring vegtables Spring is in the air! At the Root, springtime is always exciting with the start of a new growing season and life literally bursting out of the ground. But this year the action won’t just be out in the fields. Native Roots will be spreading our roots this season as well. Around the same time the asparagus is being cut, we will be opening our second location in Downtown OKC’s Historic Deep Deuce District! We are excited to open Roots Deuce in this great neighborhood!

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Our product selection is also branching out! We’ve been busy seeking the best hand-crafted foods from all over the country: micro-brewed soy sauce from

Kentucky, fancy scooping ketchup from Brooklyn, coconut caramels from Colorado and bacon jam from Seattle. These items are sourced from small artisan producers who take food as seriously as we do!

Spring greens

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EVALUATION my braid experience

The past and next few pages are examples of work I have done while at Braid. On some pieces, Kathleen first established the brand standards, such as with Native Roots’ newsletter, and I then took them to completion. Or, like the lndie Shopography logo above, I did ideation and sketches for the beginning of the process and Kathleen took it to completion. Some other things I worked on are a fold out brochure for a company called FATE, laying out a book about nutrition and preparing photos for Braid’s blog.


FIGHTING ADDICTION HOW YOU CAN

STARTS WITH YOU FIGHT ADDICTION BUT THE FIGHT IS WON COACH / PARENT / STUDENT: Go to www.okloa.org to start Life of An Athlete at your school

AS A TEAM

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GOVERNMENT: Be aware of and take action on the #1 economic problem facing our state BUSINESSES: Take action to keep your workforce informed and substance free CHURCHES: Start a prevention and recovery ministry GO TO www.fate.org to watch our videos and learn more

CHOOSE YOUR FATE

You may be a government official, a parent, or a student a church, a coach, or a business. But you’re still part of the same team: our community and our state.

First choice to not “use” at age 12

What’s Your Fate? | www.fate.org

BUSINESS

WHAT DOES

FATE DO?

Drinking before age 21 is Illegal

21 BEFORE 21: NO USE OF DRUGS AND ALCOHOL

FOR MORE INFORMATION ON THIS PROGRAM GO TO WWW.OKLOA.ORG

WHEN WE ASK

ACADEMIC AND ATHLETIC PERFORMANCE IMPROVES

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FATE is a prevention education organization that educates and motivates Oklahomans to do something about substance abuse. One of our flagship programs is Oklahoma Life of An Athlete, communicating truth about the negative impact of alcohol and drugs on athletic performance to high school and college athletes.

CH ADD OOSE ICT TO ION LIV FRE E E

PARENT GOVERNMENT CHURCH COACH Fighting Addiction Through Education | www.fate.org

THE FATE YOU CHOOSE STATE

SO FATE MOTIVATES OKLAHOMANS TO ACT.

OF OUR

WITHOUT ADDICTION CONTACT US | VOLUNTEER | DONATE

STUDENT

EDUCATION CREATES REAL IMPACT ONLY WHEN PAIRED WITH ACTION.

WHAT’S YOUR FATE?

OKLAHOMA EMPLOYERS COULD SAVE

Most brains are fully developed by age 24

24

RESULT

AFTER 21: NO USE OF ILLEGAL DRUGS; SAFE USE OF ALCOHOL, IF YOU CHOOSE TO DRINK

YOU HAVE A GREATER CHANCE OF: GOOD HEALTH • STRONG FAMILY • FINANCIAL SUCCESS

EXPENDITURES CAN BE REDUCED BY YOU CAN CHOOSE TO CHANGE YOUR FATE

GET TREATMENT & STAY IN RECOVERY

OSE A TO E

nd our economy:

OKLAHOMANS

(8% OF OUR POPULATION) ABUSE PRESCRIPTION DRUGS.

OKLAHOMA IS #1

IN THE NATION.

SUBSTANCE ABUSE IS

COSTING OUR STATE

$7.2 BILLION

THAT’S EQUAL TO $1900 FOR EVERY MAN, WOMAN, AND CHILD IN OKLAHOMA

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

WHAT CAN A PARENT DO? • EAT MORE MEALS WITH YOUR KIDS • TALK WITH THEM, NOT AT THEM

WHAT CAN A CHURCH DO? • START A PREVENTION EDUCATION MINISTRY • SPIRITUAL LEADERS SHOULD SPEAK OUT

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of chemical dependency and mental health issues. The program has been well-received. In 2011, there were more than 1,700 phone calls for assistance. A webpage dedicated to the “Your Life Matters” program received 16,000 hits with an employee workforce of more than 12,000. Your business could do something similar.

Staying connected with your children is key to raising healthy, drug-free kids and one of the simplest ways of staying connected is sitting down for family dinner. “Seventeen years of surveying teens shows that the more often children have dinner with their families the less likely they are to smoke, drink or use drugs” says Joseph Califano, founder of the National Center on Addiction and Substance Abuse at Columbia University. Studies show children who eat regular family meals are 50% less likely to abuse alcohol or other drugs.

Churches play an important and unique role in preventing addiction and in helping those in recovery. Religious institutions interact with people at critical times: birth, marriage, death, crises. In a survey conducted by The National Center on Addiction and Substance Abuse at Columbia University, 94.4 percent of clergy consider substance abuse and addiction to be important issues that they confront. Yet, at best, only 12.5 percent of priests, ministers and rabbis completed coursework related to substance abuse during their theological studies. Churches need to talk about preventing substance abuse, not just with teens, but with everyone.

FOR MORE IDEAS ABOUT WHAT YOU CAN DO GO TO WWW.FATE.ORG

WITH ADDICTION

85% 80% 75% 65% OF HOMICIDES

BUS

oblem.”

240,000

• EDUCATE YOUR EMPLOYEES • REMOVE STIGMA

Oklahoma City-based Chesapeake Energy has implemented a companywide program called “Your Life Matters” to help employees cope with drug and alcohol abuse. The company rolled out YLM in 2010 to remove the stigma

10.5%

According to the Oklahoma Department of Mental Health and Substance Abuse Services, alcohol and other drugs cause or contribute to:

CHO

ATE?

EALLY.

6,530

BUSINESS DO?

MILLION GOVERNMENT

The prefrontal cortex of the brain is the last to develop. It’s the part that helps us make wise choices, and is why using alcohol or other drugs during this critical time can be so harmful.

WHAT CAN A

$600 A YEAR IN MEDICAL COSTS

THE MOST CRITICAL TIME OF INFLUENCE

YOU ARE HERE

We challenge you to choose your fate ... and the fate of our state. Take a stand and get in the fight. Don’t look the other way and say “It’s not my problem.” Don’t give up on the best we can be. Don’t ignore the number one problem ruining lives and our economy: the abuse of alcohol and other drugs.

STUDENTS IN OKLAHOMA’S COLLEGES AND UNIVERSITIES WILL DROP OUT OF SCHOOL BECAUSE OF PROBLEMS RELATED TO ALCOHOL EACH YEAR.

ADDICTION =

FROM AGES 12 TO 24 THE BRAIN IS STILL DEVELOPING

IT’S A CHALLENGE REALLY.

student

FREEDOM FROM

On average, alcohol is first used at age 12

24 90% OF AMERICANS WHO ARE ADDICTED TO ALCOHOL OR OTHER DRUGS STARTED DRINKING OR USING DRUGS BEFORE THEY WERE 18.

In high school and college, use of alcohol typically increases dramatically

RESULT

ADDICTION IN ADULTS =

YOU HAVE AN INCREASED RISK OF: POOR HEALTH • DOMESTIC VIOLENCE • POVERTY • PRISON

OF PRISONERS

OF DIVORCES

OF CHILD ABUSE


EVALUATION my braid experience

Overall, my experience at Braid has been an amazing one. I know that I have been very lucky to get to work with these wonderful women three days a week. They have been great teachers as well as employers. I couldn’t have asked for a better internship and am so thankful to have gained two great mentors.



Braid Internship