Kitsap Peninsula Business Journal 25/08

Page 1

Silverdale Beach Hotel page 30

August 2012 Vol. 25 No. 8

The Voice of Kitsap Business since 1988

Makeover turns barn into arts hub Frog Creek Lodge page 26

Inside Special Reports:

Lisa Stirrett, second from left, was joined by friends, family and fellow artists to celebrate the recent opening of her Silverdale art studio in a barn that she and her husband remodeled.

Tools For Your Business, pp 10-15 Hospitality & Meeting Facilities, pp 26-31 Financial, pp 16, 17 Human Resources, pg 18 Real Estate, pg 23 Technology, pg 24 Environment, pg 32 Automotive, pp 34, 35 Editorial, pp 36-38 Home Builders Newsletter, pp 19-22

Staff photo

By Rodika Tollefson When Silverdale artist Lisa Stirrett first opened her studio to the public several years ago, it was a move dictated partly by necessity. While commissioned work was her bread and butter, she wanted to sell smaller pieces to the public as well. Through the years, her studio and shop became a destination for numerous fans of her glass, steel and encaustic work, and a hub for community events such as art walks. In June, Stirrett reached a new

milestone. She reopened her Lisa Stirrett Glass Art Studio ( in a new location, just a few blocks from her old one, about tripling her space. She purchased the building, an old barn off Silverdale Way that had been vacant several years, more than a year ago with the dream of not only better accommodating her studio needs but

Future of town, forests taking shape in plans for Port Gamble

Arts hub, page 4

Staff photo

The quaint tourist enclave of Port Gamble could see some major changes if the master plan developed by Olympic Property Group is implemented in the former mill town.

By Tim Kelly, editor Listening to Jon Rose talk about the heyday of Port Gamble, you get the sense he would have thrived in the milieu of a bustling company-owned mill town a century ago. “Think about what it was at its peak in the 1920s,” he says with obvious relish during an interview on a summer morning when the fog has yet to burn off Port Gamble Bay. “There were two hotels, there was traffic across the water with the tribes. “The place was buzzing, and it was real.” Today, Rose’s job — his passion, really — is to bring back the buzz and keep the authenticity as the company that built and owns the town prepares to sell it and move on. Pope & Talbot, the timber company Port Gamble, page 5

Naval group will host dinner to honor retiring Congressman Dicks Puget Sound Naval Bases Association with host the Fair Winds and Following Seas Dinner for retiring U.S. Rep. Norm Dicks on Aug. 6. PSNBA invites service members and nonmembers to join the association in thanking Congressman Dicks for 36 years of serving Washington state. The special guest speaker will be Chief of Naval

Operations, Adm. Jonathan W. Greenert. The event, which includes a no-host bar, will be at 6 p.m. in the Puget Sound Ballroom at Kitsap Conference Center in Bremerton. Norm Dicks Dress for military is summer whites, and semi-formal for civilians. Tickets are $50 or $500 for a table of 10. RSVP to Davida Clyde, 360-689-3473 or

Poulsbo teen philanthropist attends national Jefferson Awards Poulsbo teenager Greer Gates, who makes and sells jewelry to raise money for cancer research, recently returned from the national Jefferson Awards ceremony in New York as the representative for Washington state. The 14-year-old was selected from the five statewide winners. The Jefferson Awards were founded in 1972 by Jacqueline Kennedy Onassis,

Submitted photo

Gen. David Petraeus and Greer Gates. Robert Taft Jr. and Sam Beard to be the Nobel Prize of Public Service for those serving as volunteers and filling needs in their community. Winners from around the country were honored over two days, culminating in a black-tie gala at Congressional Hall. Special awards were presented to Gen. David Petraeus for Great Public Service by an Appointed Official, and to musicians Harry Connick Jr. and Branford Marsalis for Outstanding Service by a Private Citizen for their work on the Musicians Village Neighborhood in New Orleans. "It was so inspiring getting to hear the stories of all the other winners. It made me want to continue what I’m doing even more," Gates said of her experience. She makes and sells jewelry to raise money for cancer research at the University Of Washington Medical Center. Her project began when she was 7 to honor a family friend, and since then she has sold over $47,000 of her jewelry and button creations. Her items range from $5 to $12 and can be seen at her website

2 Kitsap Peninsula Business Journal • August 2012

KMHS staffer appointed to state commission on nursing care Donna Poole, medical services manager for Kitsap Mental Health Services, was recently appointed by Gov. Chris Gregoire to Washington state’s Nursing Care Quality Assurance Commission. The commission is charged with protecting the public’s health and safety by regulating the competency and quality of licensed practical nurses, registered nurses, advanced registered nurse practitioners and nursing technicians. A 12-year employee of KMHS, Poole also has assumed a new role as psychiatric consultant for Kitsap-area primary care providers under the organization’s Health Care Innovation Grant “Race to Health.” Poole has been frequently recognized for her excellence in practice, most recently by the Association of Advanced Psychiatric Nurse Practitioners with the organization’s 2010 Trust Award. Kitsap Mental Health Services is the primary provider of mental health services for Kitsap County, offering care to children, adults and older adults, and their families. For more information, call 360-415-5871.

E. Bremerton Rotary gives Gold Mountain director its Citizen of the Year award

Former principal returns as Gateway Christian Schools administrator

The Rotary Club of East Bremerton recently presented its Citizen of the Year award to Scott Alexander, the longtime director of golf at Bremerton’s Gold Mountain Golf Club. The award is given to a non-Rotarian who exemplifies the Rotary motto of “service above self.” Alexander, who Scott Alexander recently announced he will leave his position at the end of the year, oversaw development and construction of the club’s highly regarded Olympic course and a new clubhouse during his 28 years running Gold Mountain. He brought two highly successful national tournaments to Bremerton — the U.S. Amateur Public Links in 2006 and the U.S. Boys Junior in 2011 — and two NCAA West Regionals. He is also a volunteer assistant coach of the University of Washington men's golf team, and he helped rekindle the golf team at Bremerton High School. The club also honored Phyllis Mann with the Rotarian of Year award, which is given to a member who exemplifies service above self. A Rotarian for almost eight years, Mann has led events and fundraisers and served on the Rotary board and as club administrator.

Gateway Christian Schools has hired Nick Sweeney as district administrator. Sweeney, a Washington native, served as principal of King's West — now Crosspoint Bremerton — from 1996 to 2007 before relocating to Southern California to to take an administrative job at a private Christian school. Upon his return to the Kitsap area, Nick Sweeney Sweeney will oversee all elements of daily operations, student services, curriculum, facilities, human resources and community relations for Gateway's preschool through fifth-grade Poulsbo campus and the K-12 Bremerton location. "Our school system is growing at a rapid pace,” said Michael Forney, Gateway's executive director of schools. Student enrollment has outpaced prior year at both campuses. This unprecedented growth now requires a tenured, senior administrator within our organization that will afford us the ability to capture this growth and further improve the quality of our educational programs.” Sweeney, who lives with his family in Poulsbo, has a bachelor's degree in history from George Fox University in Newberg, Ore., and a master's in educational administration from Seattle University. For additional information on Gateway Christian Schools, visit

Kitsap County dentist receives association’s 2012 Fellowship Award

Owner updates business name to Peninsula Infrared Peninsula Building Performance, LLC has announced it is changing the business name to Peninsula Infrared, LLC. The change is to better reflect its status as a complete infrared services company. Peninsula Infrared is a full-service infrared consulting company and offers thermal imaging to detect moisture, electrical and mechanical faults, radiant heating problems, tank fluid levels and other uses in residential and commercial buildings. The company does infrared roof scans and block wall scans verifying that concrete block buildings are reinforced properly. The company employs the latest in professional quality thermal imagers and moisture meters. Owner Grant Furness is certified by and a member of the Professional Thermographers Association. His compnay is a veteran-owned business and Furness is a graduate of the Washington Community Alliance for SelfHelp business development training classes. He is an active member of the Washington CASH business support program in Kitsap County. Peninsula Infrared can be contacted at 360-362-2299 or

August 2012 Kitsap Peninsula Business Journal • 3

The Academy of General Dentistry (AGD), a professional association of more than 37,000 dentists that is dedicated to providing quality dental care and oral health education to the public, has selected Rory S. Jefferson, DDS, of Bremerton to receive the association’s 2012 Fellowship Award during the 2012 annual meeting that was held in June in Philadelphia. The Fellowship Award is presented to dentists who seek to provide the highest quality of dental care by remaining current in their profession. To accomplish this goal, Jefferson completed 500 hours of continuing dental education, passed a comprehensive exam in 16 fields of study, and fulfilled three years of continuous membership in the AGD. As a recipient of the Fellowship Award, Jefferson joins more than 6,700 active AGD Fellows who understand that providing great smiles and good oral health for their patients are the result of going above and beyond basic requirements. Dr. Jefferson graduated from USC School of Dentistry in 1998 and currently practices in Bremerton. In addition to the AGD, Dr. Jefferson is a member of the American Academy of Implant Dentistry, International Congress of Oral Implantologists, American Dental Association, and the Academy of Operative Dentistry.


from page 1 also creating a hub for the community. Lisa and her husband, Steve, are the fourth local family to own the property since 1946. Originally, the building was used to sell tractors and serve as an auto repair shop. It then became a logging supply store owned by the DeGroot family, well known in the area during the mid-20th century. Silverdale Antiques later called the building home until moving next door around 2007.

The Stirretts undertook an extensive remodel that took almost a year to complete. But many of the materials are still original. “We wanted to keep the integrity of the old building,” Stirrett said. The history is an important part for the artist. Not only does she keep a book with details about the building’s history, she also has started the process to register it with the Washington State Department of Archaeology and Historic Preservation. “They are excited, as most of the buildings on their register are homes and


Pacific Northwest Defense Symposium NW Defense Trends

August 20 & 21, 2012 Kitsap Conference Center At Bremerton Harborside 4 Kitsap Peninsula Business Journal • August 2012

Evening Reception with Congressman Norm Dicks Hosted by: Event Website: UPCOMING EVENTS — SAVE THE DATE! October 4th 4 to 7 p.m. Decision Makers II North Kitsap — At the Crossroads of the West Sound Economy October 10th Keyport Industry Day Learn about Undersea Warfare Center contracting opportunities October 10th 4 to 8:30 p.m. Western Washington Summit Keynote: Gary Shapiro, President & CEO Consumer Electronics Association

“I love being here. I could get consumed and stay here all the time.” — Lisa Stirrett not commercial buildings,” she said. For the remodel, she had to replace the exterior of the roof and raise the floor one foot, reinforce the trusses with more wood and metal boots, add pillars and redo the walls to accommodate artwork. “It was a huge job,” she said. The studio showcases Stirrett’s versatile work — which includes glass, encaustic and gyotaku paintings — while leaving ample room for classes as well as gatherings. It’s a dream come true for Stirrett, who was limited at her old Staff photo studio by the space but can now freely offer a much Artist Lisa Stirrett and her husband remodeled a vacant barn larger selection of classes and and converted it into her new art studio, which recently opened in Silverdale. events. Some groups are already taking notice. The studio was a refuge for some people. … It turned rented by at least one organization for a out the way I wanted it to be.” private event, and Stirrett is open to The décor reflects her personality — more. A prep kitchen is available on site a bookshelf, for example, was made out for catering. of an old, rusty pickup truck bumper. A Stirrett, renowned for her work couple of canaries gifted by a friend are throughout the Northwest, has been a permanent residents at the studio, their working artist for more than 20 years. singing and cage a fitting addition to the Her work evolved to encompass several eclectic atmosphere. mediums, and is well known around Stirrett’s goal is to gradually add Kitsap. Her most visible public art public events. Her ideas include starting includes the glass cairn sculptures and a free women’s group that would meet glass benches outside the Bremerton monthly in the mornings and invite ferry terminal and the indoor and guest speakers. Already, she freely outdoor murals. She is also the artist mentors other women and nascent behind the 10-by-12-foot encaustic artists, and she said she’s blessed to be painting at Anthony’s HomePort able to share ideas and knowledge with restaurant in Bremerton and the glass others. cross in the chapel at Haselwood Family While she doesn’t sell other artists’ YMCA in Silverdale. And for years, she work, she does invite other artists to has been creating original art for the showcase and sell at special events. One smoked salmon gift boxes sold at Costco already in the works is a fundraiser for during the holidays. breast cancer awareness, planned for Visitors to the studio not only get to September or October. meet Stirrett, admire and purchase her Just a couple of months into the work, they can also watch her or her opening, Stirrett was still figuring out assistants in action, working on a logistics such as staffing. For now, she project. And she invites anyone to comes in early and stays late at night to simply come in and linger — a cozy complete her work, which currently sitting area is provided at one corner of includes a “tree of healing” and glass the shop, and Stirrett stocks a fountain that will be part of the healing complimentary goody bar. A Bible study garden at Harrison Medical Center, group has already taken her up on the nearly completed. offer to use the space for regular “I love being here,” Stirrett said. “I meetings. could get consumed and stay here all the “I looked high and low for the right time.” look and furniture,” Stirrett said. “This is


A trails map is posted at a trailhead in a popular hiking area just south of the town of Port Gamble. Conservation groups are working to preserve public access to the land.

from page 1 that founded the town in 1853 and started operating a mill on the shore of Port Gamble Bay the following year, actually no longer exists. The mill closed in 1995, and the company went bankrupt five years ago. Pope Resources is a land management company formed in 1985 to take over all of Pope & Talbot’s land holdings in Washington state. Rose is president of Olympic Property Group, a Pope Resources subsidiary that’s now essentially Port Gamble’s landlord. And the landlord subsidizing the quaint, touristy hamlet wants more tenants to

transform it into a vibrant community — both in town where Rose envisions new housing and a thriving retail/business core that maintains Port Gamble’s historic character, and in surrounding forest lands where miles of trails and shoreline offer boundless recreation opportunities. That’s the legacy, Rose says, that Pope Resources wants to establish. But it’s not as simple as “If you build it, they will come.”

No McMansions At a meeting in late June, about 400 people filled a school gym in Kingston when Rose presented Olympic Property Group’s master plan for development. The

plan will be submitted to Kitsap County by the end of the year. It calls for building about 260 homes in town, with one-third of them on the former mill site next to Gamble Bay. “Cottage-style homes” on relatively small lots, Rose described them, adding that strict covenants on construction would ensure the new residences retain the 19thcentury New England look of the mill town designed by partners William Pope and Andrew Talbot of Maine. Port Gamble was listed as a National Historic Landmark in 1966. The OPG plan also includes another 200 homes in the wooded uplands Port Gamble, page 6

Safe Boats lands contract to build Cutter-launched Coast Guard craft

August 2012 Kitsap Peninsula Business Journal • 5

Safe Boats International will soon be building boats for the Coast Guard again. The Bremerton-based company recently announced it was awarded a contract to build the new Cutter Boat-Over the Horizon-IV (CB-OTH-IV), a 26-foot vessel the Coast Guard will use for multimission law enforcement. The contract, capped at $58.8 million, calls for Safe Boats to deliver up to 101 boats over the next seven years. Work should begin this fall at SBI's manufacturing facility in the Olympic View Industrial Park, where the company's lease with the Port of Bremerton was recently extended for three years. Company spokesman Bryan McConaughey said in an email that once more details of the new Coast Guard contract are worked out, Safe Boats will know what impact the deal will have on staffing at the production facility in Bremerton. Safe Boats lost out on a lucrative contract last year when the Coast Guard chose a Louisiana firm to build about 500 small patrol boats for its fleet. “Safe Boats enjoys a storied history with America’s Coast Guard,” CEO Scott Peterson said in a news release announcing the contract. “We are proud to extend our relationship with a cutter-launched boat that will operate at the cutting edge of the Coast Guard’s law enforcement and security operations.” The CB-OTH-IV seats five crew members, has a 480hp inboard diesel engine with a water jet, and is capable of speeds in excess of 40 knots. It will provide law enforcement to ports, waterways and coastal security, conduct search and rescue missions, perform drug and alien migrant interdiction operations, provide port security escorts and serve as a high-speed transport for boarding teams. The CB-OTH-IV was selected after an extensive, competitive process involving three other finalists, which included testing conducted in Virginia and with the National Security Cutter in California.

Tim Kelly photos

Jon Rose, left, of Olympic Property Group stands in front of the restored Port Gamble Theater. Above, the walkway next to the Port Gamble General Store and Cafe opens onto a view of the old mill site on Gamble Bay.


6 Kitsap Peninsula Business Journal • August 2012

from page 5 surrounding the town. New commercial development would be mostly along the waterfront, with restaurants, retail shops and a hotel. Rose said the beach on the town’s north side, just west of the existing jetty and the planned site of a new dock for tourist boats and other watercraft, “is one of the last great places to build a waterfront lodge in Washington.”

There’s also interest in drawing marine science businesses to a waterfront campus. The waterfront already has an environmental lab that does advanced biological testing. Another part of the plan is an ag sector built around the Babcock farm site, where four large greenhouses occupy an acre. Expanded operations there could include a creamery, an orchard and possibly a winery. Kim Campbell, who with her husband, Eric Kleiva, runs the Port Gamble General

“I feel like the plan is very well thought out. It’s not a stripmall mentality.” — Kim Campbell, Port Gamble General Store and Cafe owner Store and Café, said business owners are excited about the town’s potential growth, which would draw more visitors and more neighbors “within walking distance of our store.” She also said the plan was created to enhance the quality of life in the community. “I feel like the plan is very well thought out,” Campbell said. “It’s not a strip-mall mentality; it’s a got a really nice look and feel to the plan.” “It’s definitely going to re-create the community,” said John Kuntz, who owns Olympic Outdoor Center and supports the development plan that would boost tourism, on which his outdoor recreation business depends. “They do have an ambitious plan, and it’s going to take years and years to develop,” Kuntz said. “I think recreation is key to the future of Port Gamble.”

Conserving open spaces So do a whole bunch of folks involved with the Kitsap Forest & Bay Project in a five-year effort to conserve nearly 7,000 acres of forest land that Pope Resources owns between Port Gamble and Kingston. The land contains dozens of miles of popular trails, and could be a substantial link between two major trail systems — the Bert Gilman Trail on the east side of Puget Sound, and the Olympic Discovery Trail. Groups that are part of the Forest & Bay coalition say eco-recreation is increasingly

popular in the area and would boost Port Gamble’s economic development efforts. The company is a willing seller, but the would-be buyers — whose 18-month window to find funding expires next spring — aren’t likely to come up with enough grant money to close the deal. “I think Jon Rose is one of the key visionaries in this conservation effort, but that March 2013 deadline is coming soon, and we won’t have all the funds by that time,” said Sandra Staples-Bortner, executive director of Great Peninsula Conservancy. But it’s not an all-or-nothing deal, and there is some significant acquisition funding already in play. The land is in five tracts that can be sold separately, and the one most likely to be purchased is a prized stretch of about 500 acres along 1.8 miles of the shoreline south of the old mill site. The state Department of Ecology has $7 million that can be used for shoreline acquisition, pending an agreement being negotiated between Pope Resources and the Department of Natural Resources to complete the cleanup of Gamble Bay. At the forum in Kingston, Rose told the crowd that much of the cleanup has been done, and regular monitoring shows the water quality in Gamble Bay is excellent. The two remaining issues are what to do about decades’ worth of wood waste accumulated in the bay, and about 1,400 remaining creosote pilings. Another key stakeholder with an interest in the town’s development, the bay cleanup and related land conservation is the Port Gamble S’Klallam tribe, whose reservation is on the east side of the bay. The tribe is concerned about impacts on its shellfish harvesting in the Hood Canal area. Tribal officials could not be reached for comment for this article, but the tribe’s share of a recent mitigation settlement with the Navy is about $3 million, which could be used to acquire shoreline areas. An appraisal should be completed soon on the 500-acre shoreline block, and then negotiations might ramp up on a possible sale, Rose said. He noted that if some combination of funding involving the conservation groups and the tribe results in purchasing the land or a conservation easement on it, it would preserve an area that’s larger and has more shoreline than Dosewallips State Park. For the groups working on the Kitsap Forest & Bay Project, it’s much harder to find grants for conservation of uplands areas — and that’s what most of Pope’s land is — than for shoreline or wetlands. At the end of the 18-month option period, Pope Resources could start selling 20-acre parcels in the upland blocks. Rose has said the company wants a solution that preserves as much land as possible for public use, and would consider alternatives the conservation groups might come up with, but can’t wait indefinitely. “We’re really lucky that they’re hanging in there with us; most developers would just put it on the market,” North Kitsap Trails Association president Linda BerryMaraist said. She added it will be “a huge loss” if public access to the forests ends.

Giving back: Not just about the money Donations of services, community influence also can help nonprofits By Rodika Tollefson The economy has forced many companies to cut back on their donations to nonprofits, just as those organizations are struggling to survive because of limited grants and other funding sources. But cash is not the only way local community supporters and business leaders can contribute, says Ken Perry, who recently became involved with efforts to raise money for the Arc of Kitsap and Jefferson counties. “Everybody has something to give a nonprofit. You have time, money or influence,” said Perry, who owns Team Innovative Services, a landscaping company. Perry uses himself as an example. His company employed 25 people full-time at its peak five years ago, and has since scaled back to 10. While he used to give more cash to fundraisers and nonprofits until about five years ago, he now gives in other ways, both through in-kind donations of landscaping services and through his increased time commitment. He was influenced in his involvement by his father, Linc, who was very active with groups such as Olympic College. “One of his philosophies was that you get out of life what you put into it,” Perry said. He’s been involved with about 10 nonprofits over the 20-plus years he’s been in business, including with the efforts to bring Boys & Girls Clubs to Kitsap County,

among many things. With his company budget tighter, Perry decided he would focus on his influence instead when he recently became actively involved with the Arc, an organization he says he’s extremely passionate about. The mission of Arc, which has operated since 1948, is to provide advocacy and support for individuals with developmental and intellectual disabilities, and one major focus is on providing social opportunities through activities such as dances. The dances and similar programs are in

jeopardy, according to Perry. So he volunteered to help organize a capital campaign, including an online effort through the crowdfunding platform So far, two events have been scheduled. The first one, on Sept. 14 at 5:30 p.m., is a kickoff hosted at McCloud’s Restaurant on Perry Avenue in Bremerton. It’s an awareness event to launch the $50,000 campaign and it will include live music, a “singathon” and other activities. The second event is a live and

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By Rodika Tollefson This summer, Horseshoe Lake Park in South Kitsap has been staying open all week for the first time in three years. Kitsap County, which owns the park, had limited hours to weekends the previous two years because of budget cuts. But this park season, the county entered into an agreement with the neighboring park district to keep the gates open longer. Kitsap County Parks is operating Horseshoe Lake on the weekends and continues to be responsible for overall maintenance like grass cutting and repairs. During the week, cleanup responsibilities shift to Key Pen Parks, which is paying for a staff member to maintain the facilities five days a week. “Ten years ago, nobody would have thought of this partnership,” said Kitsap County Parks Director Jim Dunwiddie. “The parks and recreation funds are usually the first to get cut and we’re also the operation that has the most business

silent auction on Oct. 26 at Silverdale Hotel. Perry said he believes others can continue to support nonprofits with influence and time if they don’t have money, and that support is critical for nonprofits to survive because they have already scaled back themselves. “There’s a lot of good companies out there still able to give money,” he said. “Identifying those key positions (of time, money or influence) is key to the evolution of nonprofits.”

Family-run Yo! G’s expands to Gig Harbor By Rodika Tollefson When Yo! G’s opened its doors in Gig Harbor in mid-April, the frozen yogurt shop became an instant attraction. Modeled after popular “fro-yo” shops in California, Yo! G’s allows customers to selfserve any flavors, buffet-style, then add as many of the three dozen or so toppings as they choose, and pay per ounce. The husband-and-wife owners, Rudy and Rebecca Kaldor, employ more than a dozen people and had looked at various locations before selecting Gig Harbor. “What was important for us was a community in line with our values — buying local and community support,” said Rebecca Kaldor, who maintains a full-time career in Olympia. The couple call both Olympia and Gig Harbor home. Rudy, who retired in December form the Army, works at the store full-time and handles operations.

Rebecca, in addition to being his backup on the weekends, is focused on marketing and personnel. The name of Yo! G’s is a familiar one for Poulsbo residents. Rebecca’s parents, Lyle and Sue George, launched the Poulsbo Yo! G’s last fall. It was a true family affair — Rebecca, who grew up in Poulsbo, came up with the name (G is for her parents’ last name) and helped with the store design and other aspects. Her brother, Jack, inspired the concept of the self-serve yogurt shop, which is popular in San Diego where he used to live. He then moved “back home” to manage the store for his parents. The Georges are entrepreneurs who have owned the Eagle Tree RV park for more than a decade. “My mom had always had a dream of owning a yogurt or ice cream parlor. Visiting my brother, we fell in love with the idea in San Diego,” Kaldor said. It took the Yogurt, page 9

Rebecca and Rudy Kaldor recently opened a Yo! G’s frozen yogurt shop in Gig Harbor. Her parents own a shop with the same name in Poulsbo.

Gig Harbor undertakes downtown vision process The process, initiated by the City Council, will focus on a narrow portion of planning — downtown land use, architecture and other aspects that determine the look and feel of the neighborhood.

“This is similar to a sub-area plan. We’re taking a smaller area and doing a more indepth review, looking more at design and aesthetics versus capital facilities or infrastructure,” said Jennifer Kester, senior city planner. City Council member Jill Guernsey, who spearheaded the project, said she was inspired to pursue the idea after hearing a lot of concerns when she doorbelled for her election campaign. “Downtown has been declining. It’s still beautiful but shops are struggling,” she said. The city created a downtown planning and vision committee, which hosted an open house at the end of June to collect public input. The open house, which was

well attended, asked participants’ input on downtown’s boundaries, use, design and future needs. “We’ll take all of that and more input and do the vision statement,” Guernsey said. “The vision statement sets the stage for what direction we go in.” Once the vision statement is adopted by the council, it would be included in the city’s comprehensive plan and used to guide new policies. “We could look at potential zoning districts, building size, design standards and setbacks,” Kester said, adding that the vision statement may also simply Downtown, page 9

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By Rodika Tollefson The city of Gig Harbor launched a public process to create a vision statement for its downtown, with the goal of using the vision to influence future development.

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from page 8 strengthen existing codes and not call for any changes, if downtown already reflects the vision that will be adopted. Gig Harbor has had a few similar downtown vision exercises in the past two decades, including when it first adopted a Growth Management Act-compliant comprehensive plan in the early ’90s. Committees later looked at issues such as building size and development, but Kester said this is the first in-depth look that will guide land-use planning for that area. “This is the first time we’ve had a holistic look at all the aspects,” she said. The city expects to adopt the vision statement by the end of the year, and tackle any new regulations — if warranted by the statement — in 2013.


from page 7 activity. The way we’re going to survive is through partnerships.” Horseshoe Lake is not the only county park that is maintained by a noncounty entity. Dunwiddie said about 4,500 acres of the 6,300 owned by the county are managed by stewardship groups — volunteer-run organizations that not only provide cleanup but also raise money to pay for improvements (as approved by the county). Scott Gallacher, Key Pen Parks executive director, said his district had the Horseshoe Lake Park funding in the budget

for the last two years, but it took a while to iron out details. The budget estimates the cost at $6,000 to keep the park open Monday through Friday during the season (which opened at the end of May and lasts through September). Gig Harbor’s PenMet has contributed $2,000 to Key Pen Parks for this purpose. Both Key Pen Parks and PenMet are metropolitan park districts, operated independently of city or county government but funded through certain taxes. “The public doesn’t see boundaries on parks, they just want to see parks open,”

Gallacher said. “That property has unique characteristics compared to any others in the area, including Gig Harbor. We all see the value of that property staying open for public use.” Both directors say things are going well so far under the agreement, and they plan to evaluate the arrangement for next year later this fall. “Having the park open seven days is a plus because people can use it the way it should be used,” Dunwiddie said. “I think it’s a unique situation and I look forward to (continuing it).”

August 2012 Kitsap Peninsula Business Journal • 9

from page 8 family about three months to research and make the decision. They opted not to go the franchise route so they could have more control. “We felt we could develop something just as great and keep the money local,” Kaldor said. When the business proved to be quickly successful, the Georges originally thought about opening a second location. Instead, they passed the baton to the Kaldors, considering the good timing with Rudy retiring from the military after 22 years of service. The couple, who celebrated their first wedding anniversary recently, secured their own funding and kept Rebecca’s parents’ business brand. “My parents have been very supportive the entire way,” Kaldor said. Although the name is the same and the two businesses have many similarities, each has its own flavors and is individually run. The operations are separate but the two do team up to buy some things in bulk. With her major focus on supporting local business, Kaldor looks for opportunities to source local ingredients — such as brownies and chocolate made in Gig Harbor. The yogurt paste comes from Portland and Kaldor said it’s a healthier variety, rich in probiotics, and either low-fat or nonfat. Kaldor said she and her husband had two short-term goals. One was to start their charity event program within four months of opening. The first two charity nights were hosted within the first two months, and more were scheduled. For those events, the shop donates part of the proceeds and tips to the participating nonprofit group, and Kaldor said the goal is to have them as frequently as every week. Their second short-term goal was to start a recycling and composting program, and they already introduced compostable spoons and cups. The couple said they love being handson at the business and working together. “Gig Harbor has embraced us,” Kaldor said. “We get great feedback.”

Creative marketing: Ideas from a pro By Rodika Tollefson Penny McLaughlin likes to say that when other people go right, she usually goes left. McLaughlin, who owns Penny’s Team real estate firm based in Poulsbo, has been in business for 25 years. For 20 of those years, she has built an extensive list of creative marketing touches designed to help her company stand out. Her collection of promotional items includes magnetized kitchen conversion charts and magnetized wine and food pairing lists, lip balm, calculators, mini lawnchair-style cellphone holders, reusable shopping bags and keychain flashlights, among other things — all branded with the business name and contact information including the website. She’s custom-printed a children’s book and “The Black Book for Market Preparation” booklet for adults, and has even published a small photo book called “A bird’s eye view of Bainbridge Island” with photographs from Lu Laurence (in addition to giving it away to clients, she sells the book at local grocery stores). Brokers have some of those items on hand at open houses, where they give them to visitors instead of business cards.

“People come to open houses shopping for agents,” McLaughlin said. “I want them to remember us.” The company also mails out “keepers” several times a year (such as the fridge magnets), along with monthly notecards. McLaughlin comes up with creative taglines for the cards and matches them up with cute pet or kids photos. One card will have a couple of girls and the words “We have the Secret Recipe,” another will say, “Time to settle in” with a photo of a young boy all “packed” for the road, and yet another will proclaim “Look no more” with the portrait of a dog wearing glasses. Then, there’s her extensive collection of “just because” notecards. One shows a bunny on the cover and inside says, “Thanks for your past support. If you hear of anyone needing Real Estate assistance, we’re all ears.” Another has a dog fetching a stick and says inside, “When you or your friends need Real Estate help, we promise to stick in there and fetch you the best deal.” McLaughlin finds inspiration in things like billboards, and looks for opportunities to send

fun messages beyond cards, too — like “money plant” seeds in custom-printed packets with the company information and the tagline, “We know money doesn’t grow on trees… Hire Penny’s Team and take your money to the bank!” “Postcards are about reminding people we’re here,” she said. The “keepers,” on the other hand, are for helping people remember them. McLaughlin says by giving people something of value, they’re likely to keep it, but she also looks for way to reward others. For example, she sends agents on the opposing team pins that say “110%” if they’ve done a nice job, and she gives her staff small cards they can hand out to someone who’s done something nice. The cards, which they can freely give away to people such as grocery store clerks, entitle the recipient to a free appetizer at a local restaurant. At one point, McLaughlin also printed entire coupon packets for clients with deals from local businesses — going to door to door personally

to recruit other companies to participate. McLaughlin acknowledges these extras are an additional expense, but she says they go with her philosophy that “you have to give before you get.” The bottom line, however, is not about trinkets. McLaughlin said these items would be meaningless without the customer service to match it. And she does — McLaughlin is known for her moving vans that she provides to customers to use for free, and she’s known for helping clients arrange for needs like carpet-cleaning services or for making calls to other businesses on their behalf. “It’s about the service and going above and beyond,” she said. “It’s not just about selling the house.”

• Options for Cloud-based services — Technology, Page 25

10 Kitsap Peninsula Business Journal • August 2012

Bainbridge team seeks production funding for unique iPhone keyboard SoloMatrix, a company based on Bainbridge Island, has come up with a unique iPhone keyboard/protection case combination and is trying to secure production funding through an online crowdfunding campaign. The company, which creates specialized keyboards for mobile devices, is comprised of father-and-son team Robert and Cody Solomon. They launched a Kickstarter campaign for their first two products, Spike1 and Spike2. Developed for iPhone 4 and 4S in response to those who have difficulty typing on glass, Spike is an alternative that lets users type and text easier, faster and more error-free, according to the company. Spike was named one of Consumer Electronics “Top 3 Most Innovative Products” at the Consumer Electronics Show in June and has received positive reviews, including by PC World. The Huffington Post said, “Spike may force Blackberry users everywhere to take a second look at the iPhone.” SoloMatrix has placed Spike on Kickstarter, an Internet-based funding platform for creative projects. Projects accepted by Kickstarter receive funding by “backers,” who place advance orders for

units and will be first to receive production Spikes. The funding packages include options for retailers and distributors so that they can get an early start on getting units on their shelves. The company has an Aug. 11 deadline to raise its goal of $75,000, which was already exceeded by nearly $1,000 as of July 19. “Ever since the iPhone was introduced, a real physical keyboard has been at the top of the wish list of many users and prospective users,” co-founder Robert Solomon, who has been designing computer keyboards for about 25 years, wrote on the project’s Kickstarter page. “Together, with your help we can make one of the most requested iPhone accessories a reality.” The two devices incorporate patentpending TypeSmart technology that does not require plugging-in, Bluetooth or an external power source. This proprietary technology enables SoloMatrix to market a combination keyboard and protective case for the price of many iPhone cases by themselves. Both Spike1 and Spike2 will be available for sale in the fall. For more information, go to

The business owner’s tool bag ensure competence. The best leaders are the ones who can clearly represent their POV. 8. A Crisis Response Plan. Disaster recovery isn’t the sexiest thing to talk about, however it impacts the most people. Consider your financial future, your employees’ jobs and financial outlook, your supply chain, your investors, and your community. Not knowing exactly what to do in the event of a crisis is negligent. 9. Human Redundancy. Are you prepared for transition of people? Do you have

human backups when someone leaves, is terminated, or is even on vacation? If you don’t have a plan, your employees have no clue. Reduce your stress and deal with human redundancy in your business. 10. A Community of Peers. Might be a Mastermind Group; a group of industry peers; or an online professional forum. You need to have a support group; positive thinkers; and smart people to help you solve issues. You also gain value and knowledge by helping them. In this technological world, community has become a more relevant word.

11. A Sense of Humor. Don’t take yourself so seriously. Bad things happen and sometimes you hit it into the woods. How you react will dictate how others around you react. 12. Good Health. Owning a business is a marathon, AND a sprint. If you’re not physically up to the task, you will personally begin to break down physically and mentally. Learn how to eat well, exercise right, and sleep more. Tool Bag, page 13

August 2012 Kitsap Peninsula Business Journal • 11

By Dan Weedin When I think about tools, I am one of those unusual guys who don’t think of fixing things. I’m not a “tool guy.” I carry 14 “tools” in my bag… my golf bag. I equate this to business. Toolboxes are for fixing things. I believe business owners need to make things happen, just like on a golf course. And, like in the game of golf, sometimes when you try to make things happen, bad things are bound to occur. I have tools for those situations, too! For this special section on “Tools for your Business, “ I offer to you a golf bag full of 14 “clubs” that you can immediately use in your business. 1. Self-Confidence. You have to be able to have the self-confidence to be courageous, overcome adversity, persevere, make tough decisions, and lead people. Not everyone is wired that way. It’s the most essential tool for entrepreneurs. 2. A Marketing Plan. Don’t waste your time on a business plan. The problem is that you might hit it. Invest in a strong marketing plan. That’s what will create revenue through new clients. 3. A Killer Website. The Internet is here to stay. More and more people use the Internet to solve their problems, check out credibility, or simply search for a business. If yours is old, outdated, wrong, boring, or looks like your 13-year-old nephew built it, you’ve got a problem. Have a website that you can be proud to have people visit and will prompt people to pick up the phone (or email you) to solve their problems. 4. An In-House Tech Wizard. I just facilitated a strategy session for a client in the insurance industry. The technology guru was the most important person in the room. She received all the praise and adulation from her peers because without her, they can’t do their job. If they can’t do their jobs, no revenue flows in. Technology is too critical to not have a dedicated person ensure your business continuation. 5. A Coach. If you read my column in July, you know that superstars get coached. As a business owner, you need a sounding board, a second opinion, accountability, humility, and education. You won’t get that from your employees or even a peer group. Find a coach who will keep you focused moving forward professionally and personally. 6. A POV. A point of view. A value proposition. How do you improve the lives and conditions of others? Be clear. Be concise. If you don’t know, how will others? 7. Communications Prowess. You don’t have to be the world’s greatest public speaker, but you’d better be able to communicate your vision to your employees, clients, and community. Competence doesn’t automatically

12 Kitsap Peninsula Business Journal • August 2012

Using catchy outdoor signage for attracting attention By Rodika Tollefson When Barbara Meyers was getting ready for the opening of Everybody’s American Cookhouse, a new Port Orchard restaurant she owns with her husband, she wanted something catchy for the outdoor sign. The inside of the restaurant is decorated with a variety of artwork, so the couple decided to make the outside an extension — they asked one of the featured artists, George Kenny, to make it. “I really enjoy art and am a supporter of local artists and artisans,” Meyers said. Kenny, a renowned chainsaw carver who also teaches the art, made a carving of the company logo for the sign. “It fits with the rest of our décor,” Meyers said. Carved signs are not an unusual request for Kenny. He’s made several for other local businesses, including some in downtown Allyn, where his shop and school are located. “If you’re in a storefront, your store blends in with everybody else,” he said. To help a business stand out, in one instance he came up with a carved gnome for a mosaics shop, showing off the store’s name. In another example, he carved a giant statue — a 9-foot runner for Kitsap Running and Sports — with the business name carved in. In some instances, those out-of-the-box ideas also help solve sign code limitations, he said, since the carvings, while displaying the shop’s name, are technically considered art rather than signage. “In this age of computer and sandblasted signs, it’s fun to have something beautiful still made by hand by someone,” Kenny said. Bill Hoke, a Bremerton sales consultant who also specializes in branding, said while unique signs are good for attracting attention, they also need to be consistent with the business’ branding, such as logo, colors or design. “Effective outdoor signs can be

communicate in other ways, such as with window signs. Customers should be able to take a quick look at the storefront and know what to expect inside, for example. “When I conduct an audit for a business dependent on drive-by or walk-in traffic, I walk up to the store entrance and ask myself if I know what the stores sells and services — is it obvious at just a glance?” he said. “Store windows provide a wonderful chance to tell a story, invite people to come inside.”

Add creative, personal touches to make contact with clients memorable By Rodika Tollefson Sandy Scott knows that some of her potential customers may be uneasy to talk to her about their needs. As a Legal Shield associate, one of the topics she discusses is a will. “A will is something people don’t like to talk about often times,” she said. To put their mind at ease, Scott came up with a creative idea. At a couple of trade events where she had a booth, she handed out flyers that had a tea bag stapled to them. The flyer compared a will with the notion of writing a “love letter” by thinking about loved ones ahead of time. “I try to put people at ease from the getgo (with the tea bag) — sit back and relax and think about writing love letters to a loved one, because that’s what the will is really doing,” she said. The tea bag idea came to Scott when she saw a great buy at a Stash tea shop. She stocked up and decided to use the feeling evoked by tea — relaxation — with her marketing. The extra touch had a second benefit: helping her flyer stand out from the rest of the materials people pick up at shows. “It’s something they will look at and hopefully not put in the trash bag because it will add value,” she said. Scott also mails “springtime greetings” to some customers or birthday wishes, and looks for other ways to build relationships. The goal is to be creative — pens are great, she says, but there are so many floating around, it’s harder to be memorable. As one example, she brings up a sewing kit she received as part of promotional materials from another vendor, Catie’s Creations. “I kept the kit in my purse and it’s handy to me but at the same time it reminds me of Catie,” she said. Giving something of value is better than a calling card, says Penny McLaughlin, a longtime real estate broker who owns Penny’s Team, headquartered in Poulsbo. She’s known for extras such as her moving vans for customers — and seems to never run out of “out-of-the-box ideas.” At open houses, for example, her team will hand out “keepers” instead of business cards: branded items such as magnetized wine pairing lists, keychain flashlights and reusable grocery bags (see more ideas from McLaughlin in related story). Just recently, she received a call from a client who purchased a home through Penny’s Team a few years ago and was looking for help with her father-in-law’s home. The woman had kept a magnetized measuring chart from the real estate office on her fridge.

“When it came time for someone in the family, sh e had the number handy,” McLaughlin said. McLaughlin also keeps on hand a variety of thank-you cards and other notecards, and the team mails them out monthly. She designs them herself, and includes fun photos like pets and creative sentiments that match the photos. Another frequent mailing consists of postcards with useful information. “It’s top-of-the-mind awareness,” she said, adding, “I’ve had people come back with a postcard that’s 10 years old. It’s about keeping in touch.” Keeping in touch with people allows for relationship building, according to Bob Ingram, a speaker, author and founder of Relationship University. Ingram mails out hundreds of cards to people in his address book — which he says has about 1,000

people, including 700 birthdays. A few years ago, Ingram stumbled into SendOutCards, an online-based greeting company that allows people to shop for personalized cards and get them individually mailed to recipients with their own message and even in their own handwriting. The service is based on subscription levels, and can be cheaper than buying cards at a store, depending on the selected tier. Ingram was so impressed with the service, he has since made SendOutCards his full-time business — and estimates that he has mailed out more than 5,000 cards in his four years of using the company. His favorite part is adding personal touches, such as using the recipient’s photo as the cover art (which also means the card is more likely to be kept in a prominent place).

Creative, page 14

Gary Lucy / CPA, CFP • Alison Fong • Brian Cox • Don Cox / CPA 360-876-1938 • 1590 Bay Street, Port Orchard •

August 2012 Kitsap Peninsula Business Journal • 13


from page 11 13. A Whack a Mole in your office. Trust me on this one! 14. A Life. If your personal life is “out of whack,” it will seep into your business life. Gain perspective and take care of yourself and your family. Happy business owners are successful business owners. Golfers don’t hit the links without a full array of clubs (tools) in their bags. You shouldn’t hit the day, the month, or the year of your business without a full set of tools to lead you to success. Fore! • Dan Weedin is a Poulsbo-based management consultant, speaker, and mentor. He leads an executive peer-to-peer group in Kitsap County where he helps executives improve personally, professionally, and organizationally by enhancing leadership skills. He is one of only 35 consultants in the world to be accredited as an Alan Weiss Master Mentor. You can reach Dan at 360-697-1058; e-mail at or visit his web site at

instrumental in building brand name awareness, but the cardinal rule of all signs is to make them readable and be consistent in color, copy and design with your other marketing materials, website to price tags,” said Hoke, who owns Hoke Consulting. “Most outdoor signs have three seconds to live and communicate, so be unmerciful in cutting out words and unnecessary graphic symbols and photographs.” Hoke also said a lot of businesses, especially retail, miss the opportunity to

14 Kitsap Peninsula Business Journal • August 2012

Soundproof your social media strategy with a policy By Rodika Tollefson While the use of social media by companies has become mainstream, a big number of those businesses post things off the cuff, with no real vision or strategy. Some lack a policy despite having had employee misuse and disciplinary action issues (including about half of 120 employers surveyed last year by the Proskauer International Labor & Employment Group). A social media policy doesn’t need to be extensive or long, but it makes sense to have for any organization, for-profit or not, that wants to minimize its risks, set expectations for employees and implement a strategy with a vision in mind. Typically, a policy may have two parts: one outlining employees’ personal use of social media (considering the lines between personal and business are blurred online) and one setting parameters for the organizational use, including editorial guidelines. From the perspective of employee personal use, things to consider include protection of company reputation, information flow and code of conduct, as well as any industry-specific issues (such as patient privacy for medical professionals.) Companies frequently have nondisparagement policies, which may overflow into social media, in order to try to protect their reputation. However, certain activities — such as employee complaints or discussions about work-related conditions including supervisors and pay — are protected by the National Labor Relations Act, even for nonunionized employees (some categories, like management, are exempt). Court and National Labor Review Board cases have often ruled against employers that have overly broad non-disparagement policies, on- and off-line. Addressing information flow can help prevent premature disclosure of company news, such as product releases and new

developments, by employees not authorized to speak on company behalf. Plenty of examples illustrate the PR challenges created by premature news releases by careless employees — Apple being one example when an iPhone G4 prototype was accidentally revealed. As the company’s biggest evangelists, employees may be tempted to defend their employer’s work (or their own), and it’s easy for online conversations to turn into virt ual brawls. This can be avoided with a code of conduct that discourages involvement in heated discussions, among other things. Employees also should be educated about disclosure when they promote a company or service from which they have material benefit (like wages) — the Federal Trade Commission has new endorsement rules that apply to social media. For organizational use, having editorial guidelines will e nsure posts on various social media channels are consistent with the company’s voice and philosophy as well as the purpose of the social media strategy in the first place. These guidelines can include everything from tone to frequency of posting, from engagement strategies to suggested content. Several great examples of policies include Intel’s and IBM’s. One simple tip from Intel: “Remember, it’s a conve rsation, so keep it real. Build community by posting content that invites responses — then stay engaged.” Account access including password management is often overlooked in social media policies, but could go a long way in preventing an “emergency” in the case of employee termination, for example. This part can also address details such as who is responsible or authorized to create and monitor accounts, as well as policies regarding account ownership in those instances when employees create individual accounts for professional use.


your heart, that speaks to people,” she said. Larsen said she is sometimes teased about her extensive habit of note-writing to friends and family because she likes to mail notes about “out of the blue things.” And she’s extended that habit into her business, although she has to change the tone a bit when sending out business-related cards. “People don’t attach themselves to organizations or companies, they attach themselves to people,” she said. “The notecards help do that.” Although the title industry is strictly regulated — which means cards have to be printed on company logo (with the exception of sympathy cards) and gifts cannot exceed $5 in value, Larsen finds other ways to personalize things, like acknowledging the recipient’s recent personal milestone. She emphasizes that touches like cards are not designed to replace the personal contact. “You still have to make the phone call or physically be available,” she said. “It’s easy to spend hours writing notes. The hard part is the follow-up.”

from page 13 But he doesn’t stop at the cards. For thankyou touches and other special occasions, he’ll add in extras like a gift card. “I like to delight and really surprise people,” Ingram said. “Everybody likes a nice surprise. Cards do that too but sometimes you have to take it to a higher level.” Ingram said the key to this idea of keeping in touch is to develop the mindset for it. “You have to become aware of lo oking for opportunities to make someone’s day,” he said. “When you develop that mindset, you see more opportunities every day.” Susan Larsen, who works in business development at Land Title in Silverdale, believes that “touching people from the heart” is especially important with the advent of technology, when everyone communicates via email and text-messaging. “If you’re creative with your words and you paint a picture of you with words and show

A few best practices to consider: Social media isn’t a one-size-fits-all and the policy should be customized to address company culture, brand and philosophy. Generally speaking, however, social media is about transparency, conversation and value. The language of brochures and cor porate materials doesn’t belong on Facebook or Twitter, and some companies may find this transition challenging. A good resource on transparency is the Disclosures Best Practices Toolkit from, a “community for social media leaders at the world’s greatest brands.” The policy should focus on positive — dos vs. don’ts — as well as emphasize personal responsibility. While it’s easy to fire off a post online, reminders about the risks of posting before thinking things through could minimize PR mishaps. Technology has desensitized many people to the notion of online privacy. While it’s true that “what happens in Vegas, stays on

Facebook (and Twitter etc.)” — in other words, post at your own risk — the rules for common courtesy apply online. The policy should address privacy expectations with regards to posting information or photos about vendors and clients (it’s good practice to ask permission before disclosing names or affiliations). Setting upfront expectations for the community — fan behavior, for example — will help address cases when content or comments must be taken down. It’s a good idea to post a few rules of engagement — respecting other’s intellectual property (copyrights), prohibiting any s ort of harassing and discriminating behavior and so on. For links to resources including a few good social media policy examples, go to • Rodika Tollefson is a University of Washington graduate student in the MCDM (Master of Communication in Digital Media) program.

Puget Sound Energy offers discounts on LED bulbs for residential use Bellevue-based Puget Sound Energy has announced the wide availability of light emitting diode (LED) bulbs and fixtures for the utility’s residential electric customers at participating retail stores. As the country phases out incandescent bulb technology in favor of more efficient and longerlasting options, LED technology has been viewed as a long-term solution, though a costly one. LED bulbs are now widely available and, with a variety of rebates and discounts, are becoming more affordable to everyday consumers for the first time. LED bulbs use up to 80 percent less energy while producing the same quality and brightness of light that customers are used to getting from old incandescent bulbs. Energy Star®-qualified LED bulbs also have an average life span of up to 25,000 hours or up to 25 years, compared with incandescent bulbs that can last up to 1,000 hours and Energy Star compact florescent light (CFL) bulbs that can last up to 10,000 hours. While an LED bulb isn’t significantly more energy-efficient than a CFL bulb, its long life makes it more costeffective. Also, most LED bulbs are dimmable, making them suitable forkitchen and dining room lights. “For the last few years, the high price of LED bulbs has prevented many consumers from investing in the efficient and long-lasting bulbs,” said Cal Shirley, vice president of customer solutions at PSE. “LED bulbs are a great technology; they save energy and last an incredibly long time. Now that the price of LED bulbs has dropped and with available discounts, the era of the LED bulb has arrived. At PSE we’re doing what we can to support consumer adoption of efficient technology that helps customers save energy and money.” For each incandescent bulb replaced with an LED bulb, customers save about $6 per year in energy costs. The average household can save an estimated $150 a year in energy costs by replacing the 25 most frequently used lights in the home with LED bulbs. To help customers pick the best LED bulbs for their needs and to help familiarize them with LED technology, PSE has the following tips: 1. If you’re looking for a great deal on new bulbs, PSE offers up to $10 off a variety of LED bulbs and fixtures that meet Energy Star specifications at participating retailers, which can be found at 2. Consider bundling additional energy-saving gadgets, such as motion sensors, with your LED purchase. This will allow you to start shifting to LED bulbs while adding hands-free lighting controls at home. 3. LED bulbs can be used anywhere you would put conventional incandescent and CFL bulbs, but it’s important to match the right bulb to the right socket and application. If you intend to use an LED bulb in a table lamp, on a dimmer switch in a recessed can, or if you need to ensure even lighting in every direction (omni-directional lighting), be sure you buy an LED bulb that will meet your needs. Look on the package to ensure you purchase the correct bulb for the fixture you intend to use it in. 4. When buying new bulbs, take a look at the “Lighting Facts” label. Similarly to EnergyGuide labels found on appliances and electronics, the Lighting Facts table will show you everything you need to know to make quick product comparisons. Brightness, light appearance, yearly operating costs and disposal tips can all be found on the Lighting Facts table. PSE’s LED bulb tips can be viewed at in the PSE’s LED Bulb Tips album. To learn more about LED bulbs and available PSE rebates, visit or call a PSE Energy Advisor at 1-800-562-1482, Monday through Friday from 8 a.m. to 5 p.m.

August 2012 Kitsap Peninsula Business Journal • 15

Are you a ‘hands-on’ investor? By Glenn Anderson The investment world can be complex — so you may not want to navigate it alone. But when it comes to getting professional advice, you certainly have an abundance of choices. How can you know which approach is right for you? The answer depends, to a large extent, on how you choose to work with a qualified financial advisor, someone with the training and experience to help you work toward your financial goals. When you work with a financial advisor, he or she will analyze your financial situation — your income, current assets, family status and shortand long-term investment goals, such as helping pay for your children’s (or grandchildren’s) college education and attaining a comfortable retirement. You can choose different ways of Hands-on, page 17

Financial tips for newly single women By Pat McFadden Within a marriage, a man and a woman’s financial circumstances are generally pretty much equal. But if a divorce occurs, the woman’s situation tends to be somewhat more challenging than that of her exspouse. And that’s why, during this major life transition, you may want to meet with a professional financial advisor to go over your spending needs and your cash flow, so that you know what you absolutely need today — and how you can plan for tomorrow. But before we get into some possible steps you can take, let’s look at some of the reasons that women may fare worse than men, financially speaking, following a divorce: Lower income — The average woman’s family income drops by 37 percent after divorce, according to the U.S. Census Bureau. And in many cases, divorce exacerbates a situation in which women were already trailing men in earnings. In fact, women on average still only earn 77 cents for each dollar earned by men, according to the U.S. Bureau of Labor Statistics. Smaller retirement accounts — The average balance on women’s defined

contribution plans (such as 401(k) plans) is only 60 percent of men’s average balances, according to LIMRA, a financial services research organization. Of course, “averages” are just that — averages. But whether you recognize yourself in the above numbers or not, consider these suggestions: Create an emergency fund. Try to put six months’ to a year’s worth of living expenses in a liquid account. Once you’ve established this emergency fund, you won’t have to dip into long-term investments to pay for unexpected costs, such as an expensive car repair, a new furnace or a large medical bill. Contribute as much as you can afford to your retirement accounts. Even if you will eventually receive some of your ex-spouse’s retirement funds, you need to take full advantage of your own savings opportunities — because it’s pretty hard to save “too much” for retirement. If money is tight, it won’t always be easy, but contribute as much as you can to your 401(k) or similar employer-sponsored retirement plan. At a minimum, put in enough to earn the employer’s match, if one is offered. Rebalance your investment portfolio. If you are now investing for yourself, you’ll

want to take a close look at your asset mix to make sure it is appropriate for your situation. For example, your risk tolerance may be quite different than that of your exspouse’s, so if you now have total control over an investment portfolio, you need to make sure it reflects your needs and preferences. Consequently, you may need to “rebalance” your holdings. Above all, get some help. As mentioned above, now is a good time to meet with a financial advisor. And if you don’t have much experience in managing your finances, you may even find it helpful to work with a trust company, which can collaborate with your financial provider to manage your assets and can also provide a variety of other functions, including bill payment and recordkeeping. A trust company’s services can prove especially valuable to you and your family should you ever become incapacitated. Unfortunately, a divorce may leave you feeling “at sea” in many areas of your life. But by following the above suggestions, you can at least help keep your financial ship in calmer waters. • Editor’s note: Pat McFadden is a financial planner at Edward Jones in Poulsbo.

KNOW WHO TO CALL 16 Kitsap Peninsula Business Journal • August 2012

Members SIPC

WHEN YOUR BONDS ARE CALLED. Your local Edward Jones financial advisors:

Reinvesting after your bonds are called can

Ron Rada

Pat McFadden, AAMS

Todd Tidball

Donald Logan

8079 E Main St Suite 111 Manchester

19740 7th Ave NE Suite 114 Poulsbo

18887 Hwy 305 NE Suite 100 Poulsbo

2416 NW Myhre Rd Suite 102 Silverdale

360 871-0998 1-800-995-0242

360 779-6450

360 779-6123 1-800-248-6123

360 692-1216

That’s why it makes sense to call Edward

Calvin Christensen

David Hawley

Brian George

Glenn Anderson, AAMS

23781 Hwy 3 Suite 101 B Belfair

10705 Silverdale Wy NW Suite 101 Silverdale

19032 Jensen Way NE Poulsbo

Jones. That way, you can find an investment

3100 NW Bucklin Hill Rd Suite 115 Silverdale

360 698-6092

360 275-7177

360 307-8636

seem overwhelming if you’re not prepared.

that fits your specific needs. All you have to do to get started is pick up the phone.

Call or visit your local financial advisor today.

Denette George

Adam R. Burleson Jeff Thomsen, AAMS

4275 SE Mile Hill Dr Suite A Port Orchard

3421 Kitsap Way Suite A Bremerton

360 871-9707

5971 Hwy 303 N Bremerton

360 779-7894 1-866-779-7900

Jay Seaton 600 Kitsap St Suite 102 Port Orchard

360 373-0233

360 475-0683 1-888-475-4450

360 876-7538

Schelley Dyess

Mary Beslagic

Lori L. Morgan, AAMS

Ed McAvoy

2299 Bethel Ave Port Orchard

8079 E Main St Manchester

360 876-3835 1-888-688-7817

360 871-0998 1-800-995-0242

213 Madison Ave N Suite 200 Bainbridge Island

20270 Front St Suite 102 Poulsbo

206 842-1255

360 598-3750

Teresa Bryant

Michael F. Allen

Angela Sell

Jim Thatcher

Christy Givans

555 Pacific Ave Suite 101 Downtown Bremerton

3500 Anderson Hill Rd Suite 101 Silverdale

3276 Plaza Rd NW Suite 112 Silverdale

2135 Sheridan Rd Suite E Bremerton

435 Ericksen Ave NE Suite 100 Bainbridge Island

360 373-1263 1-888-373-1263

360 308-9514

360 698-7408

360 373-6939

206 780-9889 1-866-780-9889

Manage retirement income to have cash flow you’ll need diversify both your time horizon and the financial tools you use to complete a laddered time segmented plan. The money you need in the short term — say in years 0-5 — should be conservative. As your time horizon increases, you can begin to increase the amount of risk you can afford to take because ultimately time is the cure to the volatility of the stock market. The last thing you want to do is taking income from an account that is also falling in value. As you begin to create an income plan that will support you throughout your retirement, you should consider a couple of key factors: 1) What is your budget? 2) What are the sources of your guaranteed income? Pension? Social Security? 3) You will need to make some assumptions about future inflation. Once we understand your goals and objectives, and we have a clear picture of your retirement income needs, we can begin to create an income structure that will help support your lifestyle needs during retirement. Many people we have helped are ultra conservative. They sleep better at night when they know there is an element of safety and guarantees built into their plan. Because of this desire for safety, we will often recommend income annuities and fixed annuities to help clients reach their goals.


balance. So which method of investing is better for you? There’s really no one right answer for everyone. If you’re the sort of person who likes to make all your own decisions, then you might be better off following the hands-on approach with your financial advisor. On the other hand, if you are particularly busy and just don’t feel you have the time to be actively involved with day-to-day investment decisions, you might want to consider a managed account. In any case, you’ll want to be comfortable with the method of investing that you’ve chosen. So do your homework beforehand. Whether you’re interested in a hands-on relationship or a hands-off approach, you still need to interview several financial advisors to find one who has worked with people in your situation and who seems genuinely interested in helping you. During these interviews, make sure you understand everything related to working with a financial advisor — the fees involved, the way decisions will be communicated to you if you choose a managed account, and so on. Deciding how you want to invest is your first step in working toward your financial goals — so make the choice that’s right for you.

from page 16 working with a financial advisor — and a deciding factor may be how “hands on” you want to be with your investment strategy. To illustrate this concept, let’s look at two common ways investors interact with financial advisors: Taking recommendations and making choices — After evaluating your financial situation, goals, risk tolerance and time horizon, your financial advisor can recommend appropriate investments. Over time, your financial advisor will communicate with you regularly to keep track of changes in your life and to suggest any changes you may need to make in your portfolio. Of course, you have the final say in accepting or rejecting these recommendations, which is why this method is considered a hands-on way to invest. Investing through a managed account – In this situation, your financial advisor will help you create, implement and refine your long-term financial strategy, but the money managers will make the daily investment decisions, relying on a variety of criteria pertaining to your situation. For example, if your portfolio has become overweighted in a specific asset class, such as stocks or bonds, and is no longer aligned with your goals, it may automatically be brought back into

• Editor’s note: Glenn Anderson is a financial planner at Edward Jones in Poulsbo.

Insurance companies’ fixed and income annuities are designed to provide safe, secure and guaranteed income streams that cannot be outlived. I generally recommend you only put as much money as necessary into annuities to guarantee the cash flow that you will need, and I recommend that you diversify the companies you use so that you don't have too many eggs in one basket. Below is an example case I've built for you to review. Essentially the clients in this example had $669,556 in assets, and they wanted to build an income stream of $25,000 per year and adjust their income needs for inflation by 3 percent. Please note that the assumed rate of return in the last segment of the plan is hypothetical and is not guaranteed. But the first three segments of the plan are considered safe, secure and guaranteed income sources. In the first segment we use a single premium immediate annuity. The second segment we use a fixed deferred annuity that pays 3 percent per year. The third segment is a fixed indexed annuity that offers a 5.5 percent bonus and an income rider that has an 8 percent rollup on the income account value with a guaranteed cash flow of 6.3 percent when income is started at age 73. The final segment is a managed investment account. As with any plan there are always

going to be advantages and disadvantages. One of the problems with using annuities is they have fees and surrender charges. It's important to make sure we have plenty of liquidity to be prepared for an unexpected emergency. As an independent firm we have some clients tell us they would prefer not to use annuities. In that case we can create the same kind of structure by laddering CDs and bonds. Ultimately it is important to find an advisor that can help you create the retirement income plan you are looking for. • Editor’s Note: Article provided by Jason Parker. He is president of Parker Financial LLC, a fee-based registered investment advisory firm specializing in wealth management for retirees. His office is located in Silverdale. The opinions and information voiced in this material are not intended to provide specific advice or recommendations for any individual, and do not constitute a solicitation for any securities or insurance products. All information is believed to be from reliable sources; however, no representation is made as to its completeness or accuracy. Please consult your trusted professional for advice and further information. Jason Parker is insurance licensed and offers annuities, life and long-term care insurances as well as investment services.

August 2012 Kitsap Peninsula Business Journal • 17

By Jason R. Parker Retirement really is all about cash flow and not your net worth. Over the years, I've met many people who have a very high net worth (usually because of the property they own) but not necessarily a high enough income to support their lifestyle. Like my friend and associate Dean says, "You can't spend the land." Net worth and cash flow are not one in the same. One of the most important decisions you will make when you retire will be deciding how you will begin to transition from a lifetime of accumulating assets to a lifetime of income. You can plan to accomplish your income goals in many different ways. One school of thought recommends you diversify between cash, stocks and bonds, and depending on your risk tolerance set up a plan to withdraw no more than 4 percent per year each year. The challenge with a 4 percent withdrawal strategy is it can create some sleepless nights for individuals when the stock market is not behaving as anticipated. The basic idea in my book "Thriving in Retirement" is when you create a retirement income plan, you want to

18 Kitsap Peninsula Business Journal • August 2012

Employers need to know and comply with workplace safety rules By Julie Tappero In my staffing business, on any given day I can have employees working in a wide variety of businesses, industries and occupations. I could have employees welding for a machine shop, lifting boxes on a production floor, keyboarding while talking on the phone with customers in a call center, and working at a computer in an office as an accountant. Some of these jobs may seem to carry more risk of injury than others, but the truth is, all jobs have some level of risk, and even in an office employees can get injured. Oftentimes, businesses working in an office environment don’t give safety much thought, until an accident or workplace illness claim occurs. But, every year, thousands of office workers incur workplace illnesses or injuries. The number one cause of office injuries is slip and falls. Surprisingly, office workers incur more slip and falls than other nonoffice employees. This is followed by sprains, dislocations and fractures, then strains and over-exertions, and finally by injuries resulting from being struck by a foreign object. The reality is, if you have an employee, Labor & Industries has workplace safety rules that apply to you to ensure your workers’ safety. Here’s a few you need to be in compliance with. First of all, you must provide a safe workplace for your employees. If you are aware of any unsafe conditions, you must prohibit your employees from entering or being in the workplace. You must have a safety committee or safety meetings for your employees. If you have 10 or fewer employees, you can hold monthly safety meetings, which must contain at least one representative of management. At these meetings, you must cover any reports of hazards and investigations of any accidents that have occurred to determine if unsafe conditions have been corrected, evaluate your accident prevention program and discuss recommendations for improvement, and keep records of the meeting and attendance. If you have

more than 10 employees, you have to have a safety committee, which has employee-elected and employer-selected members, serving for a maximum of one year, with an elected chair. Your business must also have a formal, written Accident Prevention Program (APP). There are specific elements that must be contained in your plan. To help your company create the plan, you can access a template on L&I’s website, and tailor it to fit your company’s environment and needs. Once you have your APP created, remember that you have to follow it! Your office has to have first aid supplies available, and if you don’t have a clinic or hospital near your office, you must have a person onsite who is trained to render first aid. Check with your local fire department for first aid training classes. Did you know that if you have eight or more employees that your company must also maintain a safety bulletin board? L&I suggests you post safety information, statistics, newsletters, etc. there, but there are no actual requirements for what you put on your bulletin board, it’s only required that you have one. Your workplace is required to have portable fire extinguishers and they must be inspected annually. Further, employees must be trained in their use when they are hired, and retrained annually. There are also rules on keeping your workplace clean, including how to sweep in order to minimize kicking up dust in the air, and reducing obstacles in the office that will get in the way of cleaning. And, by the way, if at all possible, you’re supposed to clean after work hours when your employees are not present. The layout of your office is also prescribed by L&I. You must maintain at least three feet distance between desks and allow at least 50 square feet per employee. L&I even prescribes the number of toilets you must provide (one for up to 15 employees, two for 16 to 35 and so on). And, obviously, they want you to keep the bathrooms well stocked and clean. The same goes for your lunch room. If you

have one, it needs to be sanitary and clean (if you don’t have a regular fridge fling, you never know what toxic substance may lurk at the back). Did you know that you also must prohibit alcohol and narcotics in your workplace? We all recently heard in the news about the workers on the SR 520 project who had beer in the office, supposedly at the end of their workday. No big deal if they bought it with their own money and drank it off hours, right? Actually, not so according to state law, which prohibits any alcohol in any workplace, even in a closed container. Now that you know some of the rules and regulations that Labor & Industries requires of your business, what are the steps you should go through to make sure your office environment is really safe? First of all, you and your employees should do a simple walkthrough to analyze the office environment. Take notice of hazards you might overlook, such as poor lighting, electrical cords that could cause tripping, walkways narrowed by boxes or furniture, or materials piled too high that could fall, causing injury. Oftentimes, we start to overlook hazards as they become part of our normal daily office routine. If you’re not sure exactly what you’re looking for, L&I has a sample safety checklist on their website you can utilize. It covers everything from ensuring old food is cleared from the refrigerator to crash

bars working easily. Ask your employees to describe their job and the physical requirements and duties, as well as the equipment and tools they use. Review this with them, and ask them if they have what they need to perform their job without causing them any physical issues. Something as simple as a better chair, different keyboard or wrist rest can prevent an expensive workplace injury. File boxes filled with paper can be very heavy. Talk with your employees about safe lifting, getting assistance, and not stacking boxes too high. Any business owner or manager knows how expensive a workplace injury can be for an employer. Not to mention the lost productivity while injured employees recover. Preventing injuries is always cheaper and smarter than coping with them after the fact. (Editor's Note: Julie Tappero is president and owner of West Sound Workforce, a professional staffing and recruiting company based in Poulsbo and Gig Harbor. She can be reached at View her LinkedIn profile at The recommendations and opinions provided are based on general human resource management fundamentals, practices and principles, and are not legal opinions, advice, or guaranteed outcomes. Consult with your legal counsel when addressing legal concerns related to human resource issues and legal contracts.)

Fewer employers use background checks in hiring Business Examiner Fewer employers are conducting credit and criminal background checks on job candidates today than two years ago, the Society for Human Resource Management (SHRM) found in newly released research. More than half (53 percent) of respondents to an SHRM survey said they don’t use credit background checks in hiring. That’s an increase from 2010, when 40 percent of organizations reported not using credit checks, and from 2004, when 39 percent did not. In a second survey, SHRM found an increase in the percentage of employers that don’t conduct criminal background checks, from 7 percent in 2010 to 14 percent in 2012. “Human resources professionals are looking more closely at the job-relatedness of these practices,” said Mark Schmit, SHRM’s vice president of research. “As a result, fewer employers are using background checks, and checks are often done for specific jobs or to comply with the law.” The surveys of randomly selected HR professionals from SHRM’s membership showed that safety and liability drive the use of background checks. Criminal checks are used to reduce legal liability for negligent hiring and to ensure a safe work environment.

West Sound Workforce 14 years in business 100 years of combined recruiting experience A century’s worth of staffing expertise Kitsap County

(360) 394-1882

Gig Harbor Office

(253) 853-3633

August 2012 Edition


Events And Activities

President . . . . . . . . . Wayne Keffer, CGR, CAPS First Vice President. . . . . . . . . . . . . . . Robert Baglio Second Vice President . . . Judy Mentor Eagleson Treasurer . . . . . . . . . . . . . . Randy Biegenwald Secretary . . . . . . . . . . . . . . Dee Coppola, CGA Immediate Past President. . . Justin Ingalls, RCS

Thursday, August 2 Developers Council Meeting 7:30 a.m.

2012 BUILDER & ASSOC. DIRECTORS Derek Caldwell, CGB • Judy Granlee-Gates Jason Galbreath • David Godbolt, CAPS, CGP, CGR Kevin Hancock • John Leage Robert Lubowicki • Leslie Peterson, CGA Shawnee Spencer • Jim Way, CGB

Tuesday, August 14 Home & Remodel Expo Committee Meeting-NOON


Tuesday, August 28 Home & Remodel Expo Committee Meeting-NOON

Robert Baglio • Derek Caldwell, CGB Lary Coppola • Judy Mentor Eagleson Justin Ingalls, RCS • Wayne Keffer, CGR, CAPS Robert Coultas • Ron Perkerewicz

Thursday, August 30 Executive Committee Meeting 2 p.m. Gov’t Affairs Cmte Meeting 2:30 p.m. Board of Directors Meeting 3:30 p.m.

2012 ALTERNATE STATE DIRECTOR John Armstrong • Karla Cook • Walter Galitzki Greg Livdahl • Brent Marmon


Friday, August 31 2012 Home & Remodel Expo Final Pmts. Due Rsvtns. After this date Req. Full Pmt.

2012 NATIONAL DIRECTORS Derek Caldwell, CGB • Judy Mentor Eagleson

2012 ALTERNATE NATNL. DIRECTORS Michael Brown • Jeff Coombe

Saturday, September 8 First Aid/CPR Training & Cert 10:00 a.m. Register with the HBA Thursday, September 20 Fall Season Social McCloud’s Grillhouse 5:00 p.m. RSVP to HBA Friday, September 21

REX Awards Applications Due Friday-Sunday, October 5-7 2012 Home & Remodel Expo

Reserve Your Booth Today! Looking for a place to tell the world (or at least the folks here in the Puget Sound region) about your company, skills, and services? The Peninsula Home and Remodel Expo is the best place to do just that! Booths are very affordable from $300 - $475 for the three day event (price depends on booth location). With professional show management, huge advertising outreach (newsprint, web, and television), and staff on-hand to answer questions throughout the event, the Peninsula Home and Remodel Expo is the smartest investment you can make this fall. We keep our admission prices affordable, offer free parking, and include educational free seminars with paid admission to encourage high quality consumers visiting your booth! The event is held at the Kitsap Sun Pavilion at the Kitsap County Fairgrounds Friday, October 5; Saturday, October 6; and, Sunday, October 7, 2012. To get all the details, please call the Home Builders Association of Kitsap County and watch the Expo website for updates as we approach the event ( We are taking vendor applications now! Don’t delay! Space becomes limited quickly. Call the HBA for a vendor application: 360-479-5778.



1215 Bay Street, Port Orchard, WA 98366 • 360-876-4484

LIFE DIRECTORS Rick Courson • Jim Smalley • Bob Helm Bill Parnell • Larry Ward John Schufreider • Dori Shobert

2012 COUNCIL & CHAIRS Build a Better Christmas. . . Randy Biegenwald Built Green . . . . . . . . . . . . . . . . Walter Galitzki By Laws & Nominations . . . . . . Justin Ingalls Developers Council . . . . . . . . . . . . Rick Cadwell Golf Classic . . . . . . . . . . . . . Shawnee Spencer Govt. Affairs Cmte . . . . . . . . . . . Robert Baglio Remodelers Ccl Chair. . . David Godbolt, CGR, CAPS Membership . . . . . . . . Judy Mentor Eagleson Parade of Homes . . . . . . . . . . . . . Dee Coppola Peninsula H&G Expo. . . . . . . . . . Ardi Villiard Peninsula H&R Expo. . . . . . . . . . . TJ Erickson

HBA STAFF Executive Vice President . . . Teresa Osinski, CGP Expo & Events Director . . . . . . . . . . . . . . TBD Administrative Coordinator. . . Kathleen Brosnan

Home Builders Association of Kitsap County 5251 Auto Center Way, Bremerton, WA 98312 360-479-5778 • 800-200-5778 FAX 360-479-0313

August 2012 Edition

Last month we had a great golf tournament I would like to thank all the golf committee members and HBA staff that worked so hard to make it successful. Wayne R Keffer The Kitsap County Department Construction Inc. of Community Development recently held a week long, LEAN 2012 President evaluation process. The LEAN processes come from the model Toyota has made famous. By looking at the processes in place from the customer ’s perspective and selecting the points of value, the workers of the system then move through a series of steps to ultimately reach an improved end that gives the customer maximum value in a process using only the necessary resources. Kitsap citizens are very fortunate that HBA members volunteered their otherwise billable time and expertise to help county staff in this process. It has been relayed to me; our members were very encouraged with the county staff and the progress that was made thus far. I have heard that with the completion of the LEAN effort, DCD will begin looking at the ongoing issue of inspection times. We have had many members complaining that inspection times are nearly a week out, which I too have experienced. In fact, I did a survey of other local association presidents at the BIAW board meeting in June and found that all the other association presidents reported that their jurisdictions conducted inspections the same day or next day. We will try to keep this issue in front of the county. It has been a long time problem that cannot be ignored, I am sure that with proper attention they will be able to get inspections completed in a timely manner. I am confident because the County was able to implement over the counter permitting last winter. There have been reports of permits being processed at the counter in about 30 minutes. Recently the Kitsap HBA Remodelers Council had a well-attended meeting with the topic of social media and its importance to our businesses. Frank Kenny and Rodika Tollefson did a terrific job walking us through the variety of options and tools available through social media, as well as why these tools should not be ignored. I agree we should all embrace the advantages of these tools. They have the ability to create opportunity for our businesses and us. On the flip side, I recently read an article by entrepreneur Mike Michalowicz that emphasized the importance of maintaining real relationships too. He makes this argument, “All the social media in the world can never replace simply meeting someone face to face and having a conversation. Social media lacks the depth that is involved in real meetings. Through social media, everyone remains a screen name, so the relationships stays distant, which makes it challenging to move it forward and let it flourish. When you opt for a real networking opportunity, there is the chance to truly get to know someone and make a connection. It is those connections that bond us together and will help your business to thrive. Get back to the basics of looking people in the eye, and see how much better you, and your prospects, feel as a result!” I think there is merit in both perspectives and that’s where the HBA can really help you move your business forward. We offer the face to face opportunities and our new website will allow each of you to include links to all your social media tools right in your directory listing. The social media revolution is growing each day, but it can’t replace the importance of eye contact and a handshake. If you’re not a member yet please consider it today, and start building those relationships.

Wayne Keffer CGR, CAPS

5 Great Reasons to Buy or Remodel 1. LOW INTEREST RATES Mortgage rates are not expected to remain low. Buying or refinancing now can reduce monthly payments substantially.

2. GREAT PRICES Housing affordability is the best it’s been in years. As the supply and demand in our housing market comes back into balance, prices will begin to rise again.

3. OUR HOUSING MARKET IS IMPROVING Don’t see your dream home on the market? Call one of our professional custom home builders — they can make your dream a reality.

4. ENERGY EFFICIENCY Today’s new homes are designed to save you money on your monthly utility bills, and increasingly incorporate exciting new green technologies.

5. PROFESSIONAL BUILDERS, REMODELERS & LENDERS The Home Builders Association of Kitsap County has hundreds of member companies to guide you through any housing questions you have. Visit our website at or call us at 360-479-5778.

Often times when I sit down to write my article I wonder about where the Association will be in a year from now. Today I decided to look back and see where we were a CGP year ago. It was encouraging to see Executive how far we’ve come. Vice President This time last year, the HBA was completing a significant renovation of our building using Department of Energy grant funds (administered through Kitsap County) to improve energy efficiency. Using our building as a showcase, the objective was to prove to our builder members and the public that these improvements are “do able” and will result in both savings and improved comfort. We stayed open for business during all the work, and we have realized both cash savings as well as improved comfort. Our building remains open 5 days a week for anyone interested to come by and learn about the upgrades. You can also visit our webpage at Since last year’s retrofit we are saving almost $100 per month on our electric bill and have reduced our water bill by $12 each month. The changes we made are the same ones any single family residence or light commercial facility can make. Your benefits could be even greater! Last summer, we were happy to report that we had just reconnected our members with about $100,000 that they had over paid to Labor and Industries. Through their safety and participation in our Return on Industrial Insurance Program they were getting the money back into their pockets. This summer we returned 3 times that, to the tune of $300,000! While it remains frustrating that there is so much excess being collected by L&I, it is great to know that we continue to have a risk pool for our members and the opportunity for our safe members to get some of it back. If you’re paying L&I, and would like to know how you might get some money back, please call me to discuss it. I reported last year that we had effectively fought back the fire service’s effort to mandate residential fire sprinklers through a back door effort to double the minimum fire flow levels. I am happy to report that today their proposed code change remains on ice and the State Building Code Council has again rejected their full court press to get the state to make residential fire sprinklers a mandate statewide. While we continue to support and value the excellent fire protection service in Kitsap, the negative affect these mandates would have on the cost of housing far outweighs the very small added protection. Single family residential fire sprinkler systems are an option that buyers may elect, but should not be required. Our membership was at just about the same level it is today and that is better than the steady decline we had been feeling for the previous several years. To honor our members and the investment they make in membership, the leaders of the association approved the development and rollout of a brand new website. Be watching for it. We should be going live any day ( In addition to an up to date look and feel, the new site will improve on an already great member benefit and that is our online directory. The directory is available to other members and the public 24/7 and does an effective job of connecting services to those that need them. The new directory will go even farther, in that each member will be able to share more about their company than ever before. You will be able to use many of your social media links (FaceBook, Pinterest, YouTube, etc) as well as share with viewers a brief description of your business. We will still have your link to your own webpage as well. The most exciting news for you this month is that our new website will have some limited and very affordable advertising opportunities for our members. Contact the HBA for the details, or watch the E-News, but for the first time, you will be able to reach the membership and public by advertising within the online directory. Ads can be purchased in 6 month or 12 month contract periods and are only available to HBA members. With the web optimizing we will be doing on this new site, this member benefit is going to be even more valuable than ever.

Teresa Osinski

August 2012 Edition

Government Affairs Committee

Government Affairs Committee (GAC) Candidate Endorsements

The GAC has completed the candidate interviews for the primary election on August 7th. It has been a busy year with quite a few races being contested and many candidates throwing their hat in the ring for elected office. The interviews proved very informative. Questions were asked in an effort to learn where the candidates stood on the issues, determining whether we had some common ground and if they would be a friend to the construction industry and small businesses in general. Upon conclusion of the interviews, the GAC entered into some healthy debates to determine if an endorsement should be made and if so, to which candidate. Over the last couple months the GAC has presented its recommendations to the Board of Trustees of the Affordable Housing Council of the HBA of Kitsap County and the Trustees have made the following Primary Election endorsement decisions: Robert Baglio The BJC Group 2012 Chair

Don’t Forget to VOTE! If you find yourself unable to locate you voter’s pamphlet, you can read it on line at, where you can use navigational buttons at the top to select Voter Guide and then read about candidates and issues on your ballot. This webpage also allows you to cast your ballot and track your ballot. Have you ever wondered if, in fact, the County received and processed your ballot? Using this page, you can go in and verify that your ballot was counted.

Not Registered to VOTE? To get registered, you can visit the County Auditor’s office (614 Division Street, Port Orchard), any library, or go online to and click on the MY VOTE link. Using the MY VOTE link you will be able to determine if you are, in fact registered, renew or register for the first time, and even review your voting history. It is easy to register and registration is required in order to vote. If you missed the Primary, you can still register and vote in the General election. All on line, new voter registrations, name changes, etc., must be done by October 8. In person NEW voter registrations can be taken at the Auditor’s office until October 29, 2012.

Got Health Insurance? Did your company recently lose its health benefits? Small or large, are you curious how the HBA’s insurance option stacks up against your current carrier? Have you checked into the HBA health insurance plan recently? Please call the HBA for an application. You do not need to be a current member to get a health insurance quote.

24 hour emergency clean-up


O T ff In he eri Se Be ng rv st ic e



Landscape Maintenance

• Minor plumbing, electrical and carpentry • Minor roof repair and painting

Janitorial • Daily, weekly, monthly rates • Construction clean-up • Window and wall washing • Carpet shampooing • Floor stripping and waxing

• All phases offered

Power Parking Lot Services • Parking lot sweeping • Parking lot washing • Parking lot striping • Snow removal


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August 2012 Edition

Welcome New Members A.L. Insurance Group Inc Aaron Lunday 4550 NW Newberry Hill RD, #102 Silverdale, WA 98383 360-308-8008 FAX: (360) 698-3305

Kingbridge Construction Co Robin L Doty PO Box 189 Kingston, WA 98346 360-297-5064 FAX: (360) 297-5026

Craftsman Building LLC Stephen Deines 10549 Mandus Olson Rd. NE Bainbridge Island, WA 98110 206- 255-0597 FAX: 206-842-7119

Lyons Painting & Design, LLC Chad Lyons PO Box 576 Kingston, WA 98346 360-536-7102 FAX: (360) 930-0786

Darrel Emel’s Tree Service Inc Darrel Emel PO Box 765 Silverdale, WA 98383 360-692-6117 FAX: 360-692-8405

O.L.D. Land Development Inc. Sean Olmsted 1177 NW Thompson Poulsbo, WA 98370 360-340-1783 FAX: (360) 598-1804

Herdman Plumbing LLC Adam Herdman PO Box 4044 Silverdale, WA 98383 360-830-0997 FAX: 360-830-0727

Pacific Coast Tile Kelly Shaw 860 Peter Hagen Rd NW Seabeck, WA 98380 360-830-9148 FAX: 360-830-9148

Thank You Renewing Members 27 Years Washington Water Svc. Co 25 Years Judkins Drywall Inc. Over 20 Years Arborview Construction Inc (23) Harrison Homes LLC (23) Tacoma Truss Systems Inc (23) Pacific Northwest Title Co Smallwood Design & Constr. Inc Over 15 Years Swift Plumbing (19) B Reid Construction Inc (18) Collings Homes/Kitsap K&B Co TEC Construction Inc

15 Years Johnson Homes Ritzman Construction Inc Over 10 Years Randy Biegenwald CPA PS (14) Eagle Crest Construction (14) Schmidt’s Home Appliance & Sleep Cntr. Advanced Rentals & Sales

For the details on the energy efficiency techniques used on the HBA’s 20 year-old building visit:, and start saving energy and cash today!

CALL FOR ENTRIES! Residential or Commercial — BIG or small Kitsap HBA Remodelers Council’s ANNUAL Remodeling Excellence Awards IMPORTANT DATE: Entry Deadline SEPTEMBER 21, 5 p.m. Basic Requirements: • Must be an HBA member (Join TODAY) • Must be a member of the Remodelers Council (Can submit Council fee of $40 with application) • Entries must have been completed within the last 14 months • Full payment is required at time of submittal • Strict adherence to the photo limit enforced These annual awards are prestigious and coveted. Packets are available now, and all HBA members in the remodeling field are encouraged to participate. Cocktail Reception & Presentation of awards will be November 14th. Good luck every one!

10 Years Pristine Homes LLC The BJC Group Inc Over 1 Year Custom Tile Works Mitchell Lumber Company Heritage Builders NW LLC 1st YEAR ANNIVERSARY Printing Services Inc

Hand-Selected Granite from Brazil Directly Imported for You! After our trip to Brazil, containers of granite are arriving at our showroom in Poulsbo. Discover a vast array of tile selections, slab granite and quartz, stone samples and custom countertops. Tired of the surfaces in your home? Time to “GET CREATIVE!” Oldest Shredding Company in Washington On-Site & Off-Site Paper Shredding Service Certificate of Destruction Provided 100% Recycling Program for All Shredded Material – Nothing goes to the Landfill We carry the industry’s top manufaturers:

360-598-3106 • 206-714-2948 22285 Stottlemeyer Road • Poulsbo (Next to Bond Rd. & Gunderson Rd.) Bonded & Insured License #CREATCI964BB

American Data Guard NAID AAA Certified Destruction Company

206-285-5955 • 800-699-6610

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Sentinel Construction recognized for green remodeling project Kingston firm receives BIAW award for innovative stream restoration work As part of the stream restoration project Sentinel Construction worked on at Barnabee Farm, this environmentally friendly manure storage facility was built to replace an open pit manure storage area. Photo courtesy BIAW

Remodeling awards. “This project was definitely above a lot,” he said, noting that it involved working on many facets of “a complex biosystem.” “Remodeling doesn’t always mean specifically a building, or the interior of a building,” Smith added. “This was more of an environmental impact kind of restoration; you’re not talking about just a structure itself, but the enclosure of the whole project.” Godbolt, whose company has previously built and repaired barns and paddocks at Barnabee Farm, said the multifaceted stream restoration “is kind of an ongoing project for us down there.” “We’re fortunate enough to have a client, Barbara Eddy, who’s very active in the environmental protection world,” he added. BIAW member services administrator Amanda Fields said the green remodeling

category and others were added in the past few years to recognize a wider variety of building projects in the state, such as Sentinel’s unique work at Barnabee.

“It’s meaningful to us,” Godbolt, who’s primarily a residential remodeler, said of the award. “I’m proud of our company and our crew.”

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August 2012 Kitsap Peninsula Business Journal • 23

By Tim Kelly, Editor Remodeling doesn’t usually conjure up images of mushrooms. But a special bacteria-eating type of mushroom is an integral part of Sentinel Construction’s award-winning project that stretches the parameters of remodeling. The Kingston company owned by David Godbolt won a Building Industry Association of Washington 2012 Excellence in Remodeling award in the green remodeling category. The award recognized a multiphase stream restoration project at Barnabee Farm, a 17-acre horse boarding and training facility on Bainbridge Island. “There’s a salmon stream through the middle of the property,” said Godbolt, and owner Barbara Eddy wanted to make sure her operation wasn’t sending any pollutants into the stream. As summarized in a BIAW news release about Sentinel’s award: “The project began with the restructuring/repair of the storm water system and parking areas, the creation of rain gardens, replacing open pit manure storage with an efficient environmentally friendly building, and finished with the revamping of an existing bioswale and implementing a mycofiltration system using mushrooms, and vegetation. The outcome was an efficient, environmentally friendly and ‘Certified Salmon Safe’ facility.” The mycofiltration component, which was the first commercial installation of such a system, was the subject of an article ( in the January issue of the Kitsap Peninsula Business Journal. Monty Smith, owner of N.C. Smith Construction in Bellingham, was one of the BIAW judges for this year’s Excellence in

Cloud storage: Evaluate your options By Rodika Tollefson If you’re ready to move some of your documents to the cloud for storage, backup or easy sharing, you have homework to do. There are numerous cloud-storage services available, including about a half-dozen top contenders. Many of the popular ones are geared to individual consumers and offer free storage, but some companies cater to the enterprise market instead. Plenty of online articles compare and review the big ones, including SkyDrive from Microsoft, Dropbox, Google Drive, and iCloud from Apple — so you’ll need to carve out some time for reading. In a nutshell, here are some things to consider as you try to settle on a choice: Paid vs. free: The top free cloud-storing services have adequate options for smaller businesses that have limited cloud needs, single users that need limited collaboration, etc. But for more robust features, including

user account management and workflow reports, you’ll have to fork over some funds. Purpose: Do you need to simply store files as backup, or will you need to collaborate with others? SkyDrive and Google Drive allow for real-time online collaboration while you can track documents offline with Dropbox and then sync them to the cloud. Platform: Some services work both on Mac and PC while iCloud, for example, is limited to Apple operating systems. Dropbox has mobile apps for all but Windows phones; SkyDrive covers all but Androids, and so on. Syncing: Each service is different in how it syncs files from the computer or mobile device to the cloud and back. Many are as easy as dropping the file into a special desktop folder. File size: If you plan on storing large files (like video), file size limit could be a factor.

A few highlights of some top services: Google Drive, launched earlier this year, is a good option for those already hooked on Google Docs. Creatives beware: While the providers, Google included, generally don’t claim any ownership of the uploaded content, Google does have a long list of licenses including to “create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our services.” SkyDrive: Works with the Windows Live ID that many Microsoft users already have and integrates both into PC and Mac Office products. Unlike Dropbox or Google Drive, it allows for remote access to the computer so you can “fetch” files. SkyDrive has a more generous limit for free storage: 7GB (compared to 2GB for Dropbox or 5GB for Google Drive). Dropbox: Extremely popular with the

24 Kitsap Peninsula Business Journal • August 2012

Social media content: Who owns your ‘stuff?’ By Rodika Tollefson If you’re like most people who have embraced social networking sites as an extension of their personal and professional lives, you’ve probably not taken the time to read through the lengthy (and often legalese-filled) terms of service when you signed up. But if you’re posting content you hold dear to your heart, you may be surprised to learn those websites may have almost as many rights to those photos or words as you do. Social networking sites go out of their way to reassure users they have complete control of their content. Which is why many include statements in their TOS

such as, “You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours” (Google). Keep reading, however, and red-flag words pop up: The standard language for those sites includes a license granted by the user to do things like reproduce, modify, create derivative works, publicly perform and publish in any media. Translation: What’s yours stays yours, but you’re giving Facebook, SlideShare etc. the right to use your content for promotional and other purposes. The language usually includes words such as irrevocable, perpetual, royalty-free, transferable and sublicensable and

Advanced Medical Imaging in Silverdale gets Center of Excellence designation

evaluations, conducted in each modality by board-certified physicians and medical physicists, determined that the Women’s Diagnostic Center has achieved high practice standards in image quality, personnel qualifications, facility equipment, quality control procedures and quality assurance programs. According to Kristen Gavern, lead mammography technologist for Advanced Medical Imaging, “This is a significant achievement for us. Our team of radiologists, technologists and management have worked hard to receive this award. We are very proud as AMI is the only breast imaging center on the Olympic Peninsula to receive this distinction.” AMI offers 3D and digital mammography, breast ultrasound, breast MRI and three types of image-guided breast biopsies to women throughout the greater Olympic Peninsula. For more information, check the website at

The Advanced Medical Imaging Women’s Diagnostic Center in Silverdale was recently designated a Breast Imaging Center of Excellence by the American College of Radiology (ACR). This designation, administered by the ACR’s Commission on Quality and Safety and the Commission on Breast Imaging, recognized the center’s dedication to improving women’s health by participating in rigorous quality assurance programs. The Silverdale center earned accreditation in all of ACR’s voluntary breast imaging programs and modules, in addition to the mandatory accreditation program. The Women’s Diagnostic Center’s breast imaging services are fully accredited in mammography, stereotactic breast biopsy, breast ultrasound and ultrasoundguided breast biopsy. Peer-review

extends not just to the website owner but, in the words of Google, the “people (they) work with.”

crowd that wants free space (up to 2GB in this case), Dropbox is easy to use and has seamless, cross-platform syncing. If you have more than one account, however (one for work and one for personal stuff, for example), you can’t sync both through your desktop app (you can access the files online, but that defeats the point of one of Dropbox’s best features). Dropbox does offer a team account with additional features (but still doesn’t allow for multiple account syncing). Box: Geared to business and enterprise (free option doesn’t include desktop sync), it’s more expensive than the services above ($15 a month per user), but has added perks such as user activity reports and management, content search and workflow management. A couple of others worth checking into for small businesses are SugarSync (for personal use) and Amazon S3 (pay per used space only). Peruse some of those TOS and you will find interesting (and questionable) licensing terms. LinkedIn, for example, claims the right to use “ideas, concepts, techniques or data” users share on its Content, page 25

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Liquor store transition brings confusion, opportunities By Rodika Tollefson When the switch to private liquor store occurred on June 1, local consumers were not the only ones left with sticker shock. The change has been tough on many small restaurants as well as smaller retailers. “It was a hard transition for most of my customers to start buying from me and not the liquor store. I don’t think the state kept anybody informed — a lot of mom-andpop restaurants were taken for a ride, they didn’t know how it was going to change,” said Pete Lehan, owner of Noble Wines based in Seattle that distributes alcohol to many Kitsap restaurants and all grocery chains. “A lot of them were anticipating prices would go down and they didn’t realize all the tax increases.” The tax increase includes a 20.5 percent tax for retailers and 17 percent for onpremise sellers such as stores and bars, plus $3.77 per liter. In some cases, that doubles the final price at the cash register. In the past, the prices displayed included all the

taxes—and there’s a move by at least one state lawmaker to require store to display the full amount as in the past. Although the taxes were written into Initiative 1193, many voters didn’t realize the full scope of what was in the measure. “The tax caught people by surprise. This is not how 1193 was interpreted by people,” said Amy Igloi, owner of Amy’s by the Bay restaurant in Port Orchard and member of the state restaurant association’s board. She said many restaurant owners are likely to pass the taxes down to consumers but she personally is going to wait. “I don’t want to make a rash decision — I’m going to take a bit of a hit and see what happens and whether prices will come down,” she said. Fortunately for Amy’s, summer brings peak season because the restaurant is located on the waterfront, but she said other establishments that are far from the water see a slow season in the summer. “If I was going into my slow season, I’d be

sweating bullets,” she said. State Rep. Jan Angel (R-26th) said she’s received a few calls from bar and restaurant owners concerned about the distribution fees and price being almost double in some cases by the time taxes are added in. “The stickler is the retailers don’t have enough money to pay distributors in some circumstances,” she said. “My concern is the effect it will have on small business owners.” Part of I-1193 was a provision that would require distributors to reimburse the state $156 million the first year for its loss of revenues from liquor sales, with decreased amounts after that. “It’s what Costco agreed to do to pass the initiative. It put us on the spot,” Lehan said. He said in the long term, the move may prove beneficial for the market. “The free market enterprise will take a while but may spur some new things like distilleries. It may prove in the long run to

be a good thing,” he said. One of those distilleries is Bainbridge Organic Distillers. Keith Barnes, who’s been selling his products for two years, said now that he can sell directly to restaurants, he hopes to be able to promote his vodka, gin and whiskey products more. Barnes is especially excited about the recent opening of Bevmo in Silverdale. The liquor superstore — which is similar to Cabella’s in the outdoor recreation world — is opening stores in Tacoma and in Silverdale (next to Applebee’s on Randall Way). Barnes will have all three of his products at Bevmo, which specializes in hard-to-find liquor. Unlike many small business owners, Barnes was not surprised by the tax hikes. “All of these fees and taxes were dictated by how Costco drafted the initiative. From my perspective, there was no surprise at all,” he said. “By this time next year, people will likely not even remember what it used to be like.”


or use your favorite pet photos on Tshirts? Probably not. Could they do things like using your photos in advertisements? Look no farther than Facebook to answer that. The risk of giving a blanket license to your content doesn’t mean you should immediately pull up all your social media stakes. But for creative types who want to

keep exclusive rights to their work, or for businesses that don’t want to give out any rights to their photos or ideas, for example, it may be worth doing some comparative TOS shopping. Some free sites (WordPress or Flickr for blogging, among others) are a lot less aggressive with their licensing terms. A little analysis of risk vs. return on investment

may be a prudent move — if nothing else, at least be educated about what’s truly yours and what forever can be exploited by others, with your implied blessing.

from page 24 site. YouTube claims the right, among other things, to redistribute in any media channels and formats, including through affiliates. Are these companies likely to make a television movie out of your home videos

(This article is for informational purposes only; for legal advice, please contact your attorney.)


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Frog Creek Lodge provides rustic getaway for events

26 Kitsap Peninsula Business Journal • August 2012

By Rodika Tollefson The Key Peninsula’s rustic and pristine beauty has made the area a popular getaway for summer residents and visitors. And organizations or companies searching for a privat, relaxed setting for retreats or other get-togethers can use the Key as a backdrop as well — thanks to Frog Creek Lodge. The 10-acre property, which includes a trail and a pond, has hosted everything from weddings and birthday bashes to yoga retreats and state agency meetings. Groups rent out the entire nine-bedroom lodge for a couple of days or more and set up their activities any way that suits them. A kitchen equipped with a complete set of appliances and tableware can be used for preparing and serving meals, and guests can make full use of onsite extras such as a piano and two guitars, an extensive book library, an outdoor hot tub and a fire pit. WiFi as well as folding tables and chairs are available. “They come to get away — it’s quiet and peaceful here,” said Mike Ouellette, a former general contractor who’s owned the lodge for three years with his partner, Mike

Peterson. Ouellette, who had a construction business for about 30 years in the Renton area, was looking for something to do before “retirement.” Running a lodge was farthest from his mind but after visiting friends in the area, the couple decided the Key Peninsula would be a nice place to transition from city life — and Peterson’s home-based job made the move easy. The previous owner rented out the property for events and when she decided to sell, Ouellette saw his pre-retirement opportunity. The couple made the yurt (which previously was available for booking) their home, and proceeded to add their own touches to the log cabin home and the grounds — renovating the building in between events. Ouellette added various walls to create more bedroom spaces, changed out some of the furniture and décor to suit his taste, remodeled the kitchen and the entryway and swapped the wall-to-wall carpet for hardwood flooring, among other things. His shopping outlet of choice is, where he found everything from the rocking chairs in the sitting area (the chairs were purchased separately but match) to the antique piano. “I tried to make it more group-friendly,” he said.

Although Peterson works full-time, he helps out with the business, both with ideas and hands-on work. “Mike has a lot of ideas but I know how to implement them,” Ouellette said. Frog Creek, page 28

BANQUET & MEETING FACILITIES Phone • Fax Largest Room Website Year Founded 360-373-6810 * 360-405-0673 3,000 1941 360-898-2200 * 360-898-4610 2,250 1913 360-479-2885 1994 360-377-5004 * 360-782-2334 2006 360-405-1111 * 360-377-0597 2008 253-858-9690 * 253-858-9893 2,850 1997 4,500 360-377-2600 * 360-377-1345 1979 360-377-0113 * 360-377-2655 1994 866-609-8700 * 360-598-1414 1,700 2006 360-297-4414 1997 360-377-7666 * 360-479-5028 7,004 2011 360-479-2422 1963 360-479-0788 1970s 360-297-6615 750 2000 360-898-2363 * 360-898-2364 "2,000" 1986 360-697-4400 * 360-697-2707 1987 253-502-4671 * 253-858-5462 7,200 2009 206-842-2306 360-697-1212 * 360-697-1709 206-855-4300 * 206-855-4301 360-598-4311 * 206-282-2129 360-377-3785 * 360-377-3860 360-377-0166 * 360-377-0252 360-337-5350 * 360-337-5385 360-373-2877 800-667-7711 360-895-0142 * 360-876-2254 360-479-8388 360-377-5510 * 360-377-5549 360-297-8074 * 360-297-7455 360-876-4008 360-779-3921 * 360-779-9737 360-830-5010 * 360-830-5504 360-698-1000 * 360-692-0932 360-697-8466 360-373-2162 360-377-8881 * 360-373-8755 253-858-1111 * 253-851-5402 360-698-3020 360-874-8337 * 360-876-6197 360-415-5432 * 360-415-6880 360-895-0602 * 360-895-0967 360-698-1601 * 360-692-1348

1948 1,865 2005 9,800 1930s 6,000 2004 3,300 1924 40,000 1980s 800 2002 22,500 2,100 1995

1984 2,400 2003 9,500 2009 1965 1,900 1915 3,234 1986 2009 13,125 1984 1983 2,578 1997 2011 2,400 1999 3,000 1976 4,500 2003 800 1988

Ban/Mtg? Will Cater? / BYO Cater? Owner(s) / Event Manager(s) Tot. Rms • Max Seat Alcohol? Partial list of services provided Yes / Yes Yes / No Non Profit (Admiral Theatre Foundation / Bryan Johnson / Alex Jarrett 1 * 800 Yes Tables, Chairs, Audio/Video, Coffee Yes / Yes Yes / No North Forty Lodging / Mark Phelan & Michelle Knox 10 * 260 Yes Tables, Chairs, Audio/Video, Sound System, Podium, Stage Yes / Yes Yes / No Linda Meyers and Ronda O'Sullivan 1 * 79 w/ permit Tables, Chair, Staff, Linens, China Yes / Yes Yes/No Bud Gold/ John Height 1 * 75 Yes Tables, Chairs, Linens, China No / Yes No / Yes Bremerton Hospitality LLC / Jay Patel 1 * 40 No Tables, Chairs, Coffee and Water Yes / Yes Yes / No Sue & Ken Braaten / Kathy Heerema 4 * 250 Yes Tables, Chairs, Podium, Sound System, Screen Yes / Yes Yes / No Brett Hayfield / Justin Stonecipher 3 * 120 Wine/Beer Tables, Chairs, Linens, China, Audio/Video Podium Yes / Yes Yes / No Episcopal Retirement Community / Lisa Perron 3 * 120 Wine/Beer Tables, Chairs, Linens, China, Audio/Video Podium Yes / Yes Yes / No Suquamish Tribe - Port Madison Enterprises / Doug Bartel 3 * Up to 200 Yes Tables, Chairs, Sound System, Audio/Video Yes / Yes No / Yes Susan Rodgers 1 * 30 w/ permit Tables, Chairs, Kitchen Yes / Yes No / Yes Navdeep Gill / Jack Edwards 7 * 900 Yes Tables, Chairs, Sound System, Audio/Video, Coffee, Water, Tea, Linens Yes / Yes Yes / No Bob Mathwig 1 * 40-50 Beer/Wine Tables, Chairs, China Yes / Yes Yes / No Bob Mathwig / Krystarah Graishe & Keith Mars 1 * 30 Beer/Wine Tables, Chairs, China Yes / Yes Yes / No Hollis Fay & Anne Thatcher 3 * 80 w/Permit Team Buildings Events, Commercial Kitchen, Overnight Accomodations Yes / Yes Yes / Yes Gretchen Schodde, Founder / Ben Bruner 4 * 170 Permission Tables, Chairs, Audio/Video, Floating Wood Floor & Yoga Equipment No / Yes No / Yes Hoon Corporation / Micah Kim 1 * 25 Yes Available 10 a.m. - 6 p.m. Yes / Yes Yes/Yes Non Profit/ Jo Ann Maxwell 4 * 400 w/Permit Tables, Chairs, Projection System, Wood Floor With Mirrors Yes / Yes No / Yes Bainbridge Island Metropolitan Parks & Recreation District 1 * 150 No Tables, Chairs, Small Stage Yes / Yes Yes / Yes Christa Ministries / Brian Kienle 4 * 300 No Tables, Chairs, Whiteboard, Overhead Projector, TV, VCR, DVD Yes / Yes Yes / No IslandWood / Rebecca Day-Friers 5 * 150 Beer/Wine Overnight accomodations; Forested 255-acre includes 5 miles of trails Yes / Yes Yes / No Suquamish Tribe - Port Madison Enterprises / Jay Mill 2 * 550 Yes Tables, Chairs, Audio, Coffee Yes / Yes Yes / No City of Bremerton, General Manager Terry Halvorson Up to 6 *600 Yes Audio/Video Services Yes / Yes Yes / No Club Members / Janet Jones 2 * 325 Yes Tables, Chairs Coffee Services No / Yes No / Yes Kitsap County 12 * 4,400 Yes Various Facilities Available, Tables, Chairs Yes / Yes No / Yes Kitsap Transit / Denise Lynch 1 * 60 No Tables, Chairs, Kitchen, Audio/Video, Set-up/Demo. Assist. Yes / Yes Yes / No Squaxin Island Tribe / Angela Ballard "6 * 1,800" Yes Tables, Chairs, Linenes, Audio/Video Services Yes / Yes Yes / No Tiffany Schenk 5 * 300 Yes Tables, Chairs, Linens, China, Audio/Video Yes / Yes No / Yes Shannon Warrington 2 * 100 No Tables, Chairs, High-Speed Internet Yes / Yes Yes / No Dana Kercher 2 * 500 Yes Tables, Chairs, Linens, Dance Floor, TV, VCR, DVD Yes / Yes No / Yes Olympic Property Group / Julie McAfee Yes Tables, Chairs, Whiteboard, Overhead Projector 3 * 200 Yes / Yes No / Yes Julie McCoy 2 * 575 w/ permit Wireless Internet, Audio/Visual, Podium No / Yes No / Yes First Western Investment Hotels / Shawna Seals 1 * 25 Permission Breakfast, Tables, Chairs, Podium No / Yes Yes / No Seabeck Christian Conference Center Inc. / Jodie Madison 12 * 250 No Non-profit only, TV/VCR, Overhead Projector Yes / Yes Yes / No Diamond Investments LLC / Candice Asmussen 7 * 270 Yes Audio/Video, Tables, Linens, China, Chairs No / Yes Yes / No Rob & Angela Scott 1 * 50 Yes Tables, Chairs, Linens, China, Full Bar, Specialized menus Frankie Lee / Jim Stevenson Yes / Yes No / Yes 1 * 818 Beer/Wine Sound System, Stage, Party Lighting, Snack Bar, Video Games No / Yes No / Yes Peninsula Group / Kevin Wojcik 1 * 30 No Tables, Chairs, Audio/Video Yes / Yes Yes / No Wade & Beth Perrow and George & Linda Edman / Katie Wright 6 * 250 Yes Tables, Chairs, Linens, China Yes / Yes Yes / Yes Steven Coype / Teresa Morris 2 * 30 Yes w/extended liabilities Tables, Chairs, Linens, China, Audio/Video Yes / Yes Yes / No Oki Golf Group / Trista Shinnick 2 * 200 Yes Tables, Chairs, Linens, PA System, Podium Yes / Yes Yes / No Scott Alexander / Joe Agama 2 * 300 Yes Tables, Chairs, Linens, Audio/Video Yes / Yes Yes / No Betsy Joliffee & Laura Spafford / Betsy Joliffee 1 * 250 Yes Tables, Chairs, Linens, China Yes / Yes Yes / No Brett Hayfield / Bryant Gardner 1 * 40 Yes Screen, Video, Tables, Chairs, Linens

August 2012 Kitsap Peninsula Business Journal • 27

Company Name Address Admiral Theatre 515 Pacific Ave, Bremerton, WA 98337 Alderbrook Resort & Spa 10 East Alderbrook Dr., Union, WA 98592 Ambrosia Catering Company 4954 State Highway 303 NE, Bremerton, WA 98311 Anthony’s 20 Wahington Ave, Bremerton WA 98337 Quality Inn 4303 Kitsap Way, Bremerton, WA 98312 Best Western Wesley Inn 6575 Kimball Dr., Gig Harbor, WA 98335 Boat Shed Restaurant 101 Shore Dr., Bremerton, WA 98310 Canterbury Manor 703 Callahan Dr., Bremerton, WA 98310 Clearwater Casino Resort 15347 Suquamish Way, Suquamish, WA 98392 Cleo's Landing 11215 State Highway 104 NE, Kingston, WA 98346 Baymont Inn & Suites 5640 Kitsap Way, Bremerton, WA 98312 Family Pancake House 3900 Kitsap Way Suite D, Bremerton, WA 98312 Family Pancake House 4115 Wheaton Way, Bremerton, WA 98310 Farm Kitchen Inc. 24309 Port Gamble Rd NE, Poulsbo, WA 98370 Harmony Hill Retreat Center 7362 E State Rte 106, Union, WA 98592 Guest House International Inn & Suites 19801 7th Ave. NE, Poulsbo, WA 98370 HOPE Center 8502 Skansie Ave, Gig Harbor, WA 98335 Island Center Hall 8395 Fletcher Bay Rd, Bainbridge Island, WA 98110 Island Lake Camp 12500 Camp Ct NW, Poulsbo, WA 98370 IslandWood 4450 Blakely Ave. NE, Bainbridge Island, WA 98110 Kiana Lodge 14976 Sandy Hook NE, Poulsbo, WA 98370 Kitsap Conference Center 100 Washington Ave., Bremerton, WA 98337 Kitsap Golf & Country Club 3885 NW Golf Club Hill Rd., Bremerton, WA 98312 Kitsap Pavilion 1200 NW Fairgrounds Rd., Bremerton, WA 98311 Kitsap Transit Gateway Center 2525A 6th St., Bremerton, WA 98312 Little Creek Casino Resort 91 W State Route 108, Shelton, WA 98584 McCormick Woods 5155 McCormick Woods Dr., Port Orchard, WA 98366 Olympic Soccer & Sports Center 1199 Union Ave, Bremerton, WA 98312 Oyster Bay Inn 4412 Kitsap Way, Bremerton, WA 98312 Port Gamble Weddings & Events PO Box 85, Port Gamble, WA 98364 Port Orchard Pavilion 701 Bay St, Port Orchard, WA 98366 Poulsbo Inn & Suites 18680 Hwy 305, Poulsbo, WA 98370 Seabeck Conference Center 15395 Seabeck Hwy NW, Seabeck, WA 98380 Silverdale Beach Hotel 3073 NW Bucklin Hill Rd., Silverdale, WA 98383 Sognodi Vino 18830 Front St., Poulsbo, WA 98370 Skateland 1740 Fuson Rd, Bremerton, WA 98311 Super 8 Motel 5068 Kitsap Way, Bremerton, WA 98312 The Inn at Gig Harbor 3211 56th St NE, Gig Harbor, WA 98335 The Meeting Place 4550 NW Newberry Hill Rd, Silverdale, WA 98383 Trophy Lake Golf & Casting 3900 SW Lake Flora Rd., Port Orchard, WA 98367 Tuckers at Gold Mountain Golf 7263 W Belfair Valley Rd, Bremerton, WA 98312 Westbay Banquet Cntr / LeGarmache Catering 1327 Bay St., Port Orchard, WA 98366 Yacht Club Broiler 9226 Bayshore Dr NW, Silverdale, WA 98383

When to take company meetings offsite

28 Kitsap Peninsula Business Journal • August 2012

By Rodika Tollefson As business organizations have tightened up their belts with the economy, one expense frequently eliminated is offsite internal events such as meetings and retreats. But many companies are still finding it worthwhile to pay for meetings away from premises for reasons ranging from convenience to space constraints. “This economy has caused a lot of business owners to examine where they are spending their money. Brick and mortar is one of the larger expenses. There’s very little return on

your monthly lease payment to pay for a large meeting room that you only use once or twice a week, ” said Frank Wilson, managing broker with John L. Scott in Poulsbo. For his real estate office, Wilson holds the shorter meetings — those under an hour or so — in an office wing, making sure there is enough space for people to sit or lean on something. But for longer meetings or those that require note taking — such as workshops that invite brokers from other offices — he usually likes to choose the fire h all next door. “Before I go offsite, I try to always make up a packing list ahead of time so that I don’t have to call someone to bring stuff to me,” he said. His checklist includes basics like extension cords, markers with easel and paper, laser pointer for presentation, extra batteries and speakers, among other things — plus utensils, napkins and other necessities for refreshments. Wilson’s criteria for a meeting location, besides cost, include comfortable seating, easy parking, availability of restrooms and the ability to bring in own refreshments. He looks for a place that offers the tools he may need, such as white boards, projector with screen, internet access and plug-ins — as well as a site that doesn’t have a lot of noise traffic. Noise and interruptions often dictate for important meetings to be moved to an outside venue. Those are among the main reasons the North Mason Chamber of Commerce board of trustees has been meeting for many years at Selah Inn, a member business that in addition to guest accommodations also offers event space and lunch for the general public by reservation. “It’s very convenient, the price is good and the food is great,” said Greg Oldham, executive

director of the chamber and past chair of the board. He said what makes the location especially ideal is the privacy — unlike a restaurant, where they would have to compete with noise from other customers. It’s also economical because there’s no room charge so the board members just pay for their own lunch. “I found that food helps,” Oldham said. “When people share a meal, they tend to be more congenial and communicate better.” A professional environment that makes the staff feel appreciated is one of the top criteria that Jeff Musson looks for when coordinating off-site retreats for the nursing staff at Harrison Medical Center. Although the hospital has ample meeting space for average size groups, organizing those meetings off-site allows the staff to focus on team-building activities or training without the worry of being pulled back to their daily duties. “It’s a big commitment… Every person you pull off the floor (for the meeting), you have to fill with somebody,” said Musson, who is the organizational development manager at Harrison. “We want to take the nursing staff away from their environment where they can be pulled back in at a moment’s notice.” Musson also coordinates leadership meetings five times a year that include as many as 200 executives, managers and directors. The main reason that group meets at Kitsap Conference Center instead of the hospital is so they all receive the same information consistently at the same time, instead of breaking it off into smaller groups for multiple on-sight meetings. When that’s done, Musson said, the group dynamics impacts each


has booked it,” he said, adding that he was also getting ready for a Buddhist conference that was expected to attract visitors from around the world. As many as 30 people can sleep in the lodge comfortably — or up to 35 cozily — and the grounds have accommodated as many as 160 people for events with themes ranging from formal dining to barbecue. Although most of the marketing is done through word of mouth and repeat customers, business is growing. Ouellette said that out of 52 weekends this year, so far 38 have been booked. Some groups come several times a year while others make Frog Creek Lodge ( an annual affair. The lodge remains a work in progress, with a few outdoor projects still in the plan. One of them is to give a complete facelift to the exterior of the log wall — which hasn’t been touched since the home was built more than 35 years ago. Ouellette acknowledges that being in the hospitality industry doesn’t have much in common with construction, but he has found his new “career” rewarding. “I meet a lot of sweet, sweet people. I have a good time,” he said. “I’d rather do this than drive to work every day.”

from page 26 They built a trail, which Ouellette walks every day with their dog, and added a pond in a swampy area. The pond, fed naturally by a spring all year long, is populated by frogs and visited by deer and other creatures. Ouellette decorated it with giant rocks he found on craigslist for free and hauled to Lakebay. The pond had been a longtime dream of the original owner, Suzanne Dirks, and earlier this summer the two current owners hosted a big party to dedicate it to her. The most recent addition to the property is a ceremonial labyrinth with a gazebo, created specifically for weddings. Ouellette expanded the existing labyrinth, planted white paper birches around the perimeter and added the lighted gazebo for couples to tie the knot. All the artifacts from the old labyrinth — from golf balls to inspirational signs — now decorate the tree rounds that encircle the labyrinth. Ouellette was still putting on the finishing touches in mid-July but already had four weddings booked for September. “We wanted to try something different. Every couple that’s come up here to view it

meeting, which may change the information flow. “We want to g et them together at the same time so they can hear the same message,” he said. Musson notes the convenient location of the conference center — within a few minutes from the main hospital — as an important factor, since it impacts transportation time and efficiency. But another criterion is the venue’s scheduling flexibility. “It’s a tough market out there to get people to spend discretionary funds on meetin gs when they can do it other ways, so the venue with the best price would definitely be in competition if we were looking to move,” he said. “But we also have to make sure to fulfill our obligation to employees to provide a safe and professional.”

Top 20 menu trends of 2012 reflect love for local The National Restaurant Association (NRA) has released its list of the top menu trends of 2012. Based on a survey of nearly 1,800 professional chefs, all of whom are members of the American Culinary Federation, the NRA’s “What’s Hot in 2012” survey reveals that locally sourced food will be diners’ top priority this year, followed closely by nutrition. Nutrition “is becoming a major focus for the nation’s nearly 1 million restaurants, in tune with consumers’ increasing interest in healthful eating,” says Joy Dubost, Ph.D, the restaurant association’s director of nutrition and healthy living. “Local sourcing of everything — from meat and fish, to produce, to alcoholic beverages — is another big trend for 2012. Local farms and food producers have become an important source of ingredients for chefs and restaurateurs wishing to support the members of their business community and highlight seasonal ingredients. According to the NRA’s survey, the top menu trends for this year will be: 1. Locally sourced meats and seafood 2. Locally grown produce 3. Healthful kids’ meals 4. Hyper-local items 5. Culinary theme: sustainability 6. Culinary theme: children’s nutrition 7. Gluten-free/food allergy-conscious items 8. Locally produced wine and beer 9. Sustainable seafood 10.Whole grain items in kids’ meals 11.Newly fabricated cuts of meat 12.Farm/estate street food 13.Food trucks/street food 14.Artisan spirits 15.House-made/artisan ice cream 16.Culinary theme: health/nutrition 17.Non-traditional fish 18.Fruit/vegetable kids’ side items 19.Children’s mini-meals (i.e., smaller versions of adult menu items) 20.Culinary cocktails


Variety of meeting spaces available at low or no cost in public buildings By Tim Kelly, Editor It may be true that you can’t fight City Hall, but in most towns you can rent it. For no-frills meetings that require only tables and chairs and perhaps a basic A/V setup, numerous rooms are available for no charge or low rental rates in public buildings such as libraries, schools, fire stations or even at City Hall. Those kind of meeting rooms are more frequently used by nonprofits and community groups, but many of the spaces are available for businesses to book for meetings, although not for commercial use. For example, a meeting room that can accommodate 40 people at Poulsbo Fire Station rents for $10 an hour, with a $20 per day charge for A/V or other electronic equipment. Central Kitsap Fire and Rescue has meeting rooms for 30-40 people available at no charge at its two stations in Bremerton and one in Silverdale. Rental fees vary depending on what kind of organization books the meeting room at the North Kitsap Fire & Rescue station in Kingston. For nonprofit groups whose primary purpose is promoting community welfare, the rate is only $4 per hour. It rises to $30 per hour for other nonprofits that operate primarily for the benefit of their members and want to use the room for promotional or entertainment activities. For use by business-related enterprises, the rates is $60 an hour. South Kitsap Fire and Rescue allows booking of training rooms at two fire stations in Port Orchard for no charge, and South Kitsap School District and Starbucks are among groups who make use of the meeting space. However, there has been a drop-off in bookings by community and nonprofit

groups since the fire district implemented a requirement that groups have a liability insurance rider of $1 million to cover their events. Another aspect that might be an impediment for certain groups is the limited timeframe for making reservations; some public facilities allow reservations only 30 to 60 days in advance. Providing hospitality in most of these public meeting rooms is limited to coffee and finger foods; outside catering and on-site cooking generally are not allowed. There are exceptions, however; the community room at the Poulsbo library has hosted birthday parties and at least one wedding, branch manager Sharon Lee said. She also said some professional organizations rent the room for monthly or annual meetings. The Poulsbo library charges a fee for using its meeting room because the city owns the library, but meeting rooms at other Kitsap Regional Library branches are available for free use by community groups. Jeff Brody, the library system’s director of community relations, said meeting rooms at the Bainbridge Island branch and Sylvan Way branch in Bremerton are among the most frequently used. “The majority of the public events are homeowners associations and club meetings,” Sylvan Way reference librarian Melinda Mottner said. “Occasionally we will have a government agency use Heninger (meeting room) for training.” It may not be widely known, but the conference rooms where city councils hold their official meetings can be rented, and at relative bargain rates. In Poulsbo, the City Council Chambers has a seating capacity of 80 and is available for

nonprofits and other government groups to use at no charge. Private groups can rent the room for $40 an hour, plus a $10 per hour A/V fee. Two smaller conference rooms on the second and third floor of City Hall rent for $25 per hour. City Clerk Jill Boltz said the meeting rooms are used periodically by West Sound Technology Association, Edward Jones financial planners, and out-of-town attorneys for taking depositions. Starbucks held a district staff meeting earlier this year at Port Orchard City Hall, where rental fees haven’t been raised since the building opened in 1999. The secondfloor council chambers, which had high-

definition flat-screen monitors installed in an upgrade of the A/V system last year, rents for $40 an hour plus a variable fee for A/V equipment use. An adjacent conference room and another on the third floor are $25 an hour. There’s also a $35 per hour staffing charge for using the rooms after regular business hours. In Bremerton, the mayor’s conference room and the larger City Council conference room are available for meetings at no charge, but only during regular business hours. Kitsap County currently does not allow public use of any meeting or conference rooms in its administrative complex in Port Orchard.

Marketing the fairgrounds the Parks and Rec staff makes promoting the county venues more challenging. "So the PFD has engaged the (Kitsap Peninsula) Visitors and Convention Bureau on a contract basis to assist and work with the the parks department in promoting the facilities at the fairgrounds," Walton said. Actually, Walton said his organization reengaged with the VCB since Patty Graf-Hoke took over as executive director. She's working with county parks director Jim Dunwiddie and his staff to get more information about activities at the fairgrounds posted on the VCB website, Walton said, and she publishes an e-newsletter that goes out to 17-18,000 people around the Puget Sound area. "We're basically trying to channel people into our website," through cooperation with the VCB and through ads on the Kitsap Sun website through a sponsorship agreement, Schmidt said. She said the VCB recently steered an online contact to the parks department that resulted in booking a multi-day event, the Just Between Friends Sale on Sept. 13-15 in the Van Zee barn. It's a children's consignment sale, and Schmidt anticipates the event could Fairgrounds, page 31

August 2012 Kitsap Peninsula Business Journal • 29

By Tim Kelly, Editor There's not much of an advertising budget available for the Kitsap County Fairgrounds and Events Center, but there are some strategies for increasing the number of bookings there. For starters, instead of staff-produced promotional materials from the county's Parks and Recreation department — which oversees the fairgrounds — there's a new brochure being produced by Outlook Writing and Design of Belfair. "We decided to go with an agency to have a more professional looking brochure," said Billie Schmidt, the Parks and Rec operations manager who has as much to do with marketing the fairgrounds as anyone. The 40-acre fairgrounds complex includes the Kitsap Sun Pavilion for big events and expos, the Presidents' Hall that has a seating capacity of 1,000, and the Eagles Nest that can accommodate about 100 people for meetings or other gatherings. Mike Walton, executive director of the Kitsap Public Facilities District (PFD) — which has funds to invest in improvements at the fairgrounds and other sites — said not having a full-time marketing person on

Silverdale hotel’s new owners will lease restaurant, bar to outside operator in Gig Harbor and for Baymont Inn and Suites and the Oyster Bay Inn in Bremerton. The closing of the restaurant and the new outside catering contract resulted in most of the hotel’s kitchen and banquet staff losing their jobs, Shorb confirmed. He said the restaurant had never been profitable as an in-house operation since the hotel opened in 1986. Overall, the hotel was on track to have a profitable year before the sale, Shorb said, reversing a number of Tim Kelly photo years of losses. He said the operation should be The Silverdale Beach Hotel is getting its exterior repainted as part of remodeling inside and out at the hotel, which was more profitable by sold to a group of investors recently and will become a Best Western. focusing on the core hotel business and “We’re making improvements to make it Akhtar and Jasdeep Singh. None of them contracting out the restaurant and catering higher quality, a little classier, and it will also were available for comment. services. be better for upkeep,” he said. Shorb said the investors have various The entire property is undergoing interior The property’s assessed value has other holdings in the lodging and hospitality and exterior renovations and remodeling to dropped for three consecutive years, from a industry, but the Silverdale hotel is the only meet requirements for converting the hotel high of $8.4 million in 2009 to $7.7 million property they own in Washington state. to a Best Western, a process Shorb said Reopening the restaurant to maintain the and $7.3 million the next two years, and $5.6 should be completed sometime this fall. Silverdale property as a full-service hotel — it million for 2012, according to Kitsap County also has a ballroom and a total of 5,000 Assessor’s records, which list the property square feet of meeting space — is a plus in the owner as Josef Diamond Investments LLC, view of Patty Graf-Hoke, executive director the Seattle-based company that owns a of the Kitsap Peninsula Visitors and regional network of paid parking lots. Exceptional Assisted Living Community Convention Bureau. The investors in the new ownership “I don’t have very many properties (like group, according to Silverdale Hotel Group’s • 24 hour On-site Licensed Staff that) to work with,” she said. “It’s not a highapplication to maintain the hotel’s liquor • Services Available to Meet Your Care Needs end destination hotel, but it certainly has the license, are Baldev Singh Johal, Venu Kondle, • Delicious Meals in our Lovely Dining Room potential to be that.” Balbir Golsal, Harinder S. Johl, Waseem • Safety, Security and Peace of Mind

By Tim Kelly, Editor The restaurant in the Silverdale Beach Hotel will reopen soon, but an outside operator will lease the former Josef’s Waterfront Grill and the hotel bar from the new owners who recently bought the property. An out-of-town ownership group organized as Silverdale Hotel Group, LLC bought the 151-room hotel, which had been on the market for more than a year, a month ago for $6.8 million and plan to make it a Best Western brand. The restaurant was closed after the sale, but has since reopened to provide only a breakfast buffet. General manager Bryan Shorb said recently the hotel has reached an agreement with a local company that has other food service operations in the Kitsap area to take over the restaurant in the near future, as well as the hotel bar that has operated as the Auto Bar Lounge. He did not identify the company. Also, after the sale the new owners contracted with an outside caterer — Le Garmache of Port Orchard — to provide food service for banquets and other events at the hotel. “The change of ownership was on a Thursday (June 28), and we were in there starting to do banquets on Friday,” said Betsy Jolliffe, co-owner of Le Garmache. She said her company already provides banquet catering for the Best Western hotel

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30 Kitsap Peninsula Business Journal • August 2012

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Love, your many friends in Kitsap and Mason counties

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An overview of the local Commercial & Residential construction industry

Aug. 15th For more information: Dee Coppola 800-733-7990 or email

New conference center GM connecting with community By Tim Kelly, Editor The most appealing feature of the conference center he manages is its scenic waterfront plaza at The Harborside, but Ken Millsap can’t see any water from his windowless interior office. But that doesn’t matter, because he gets out a lot. That’s one of the things people have noticed about Millsap since he took over as the new general manager at Kitsap Conference Ken Millsap Center in Bremerton. “He’s very involved in the community,” said Patty Graf-Hoke, executive director of the Kitsap Peninsula Visitor and Convention Bureau. “Ken’s a great asset.” Millsap, who took over at KCC in November, is on the Visitor and Convention Bureau board, as well as a member of Bremerton Rotary and the Bremerton Historic Ships Association (which arranges tours on the USS Turner Joy), and a board member of the North Mason Chamber of Commerce. “I’ve always gotten involved with where I’m working in a community, and with the people,” said Millsap, who lives in Gig Harbor and previously worked as general manager for food, beverage and catering for

Kitsap Conference Center photo

The recent wedding of a couple who are originally from Kenya was attended by more than 500 people on the waterfront plaza at Kitsap Conference Center in Bremerton, followed by a reception in the center’s ballroom. the Point Defiance Zoo & Aquarium and Northwest Trek Wildlife Park in Tacoma. A Tacoma native, his extensive experience also includes a six-year stint as general manager for Landmark Convention Center, a 101,000-square foot building in Tacoma with 10 ballrooms and over 600 events per year. He also was previously general manager of the Bellevue Conference Center and director of catering at Best Western Southcenter.

“Ken is a very accomplished professional in the convention and event planning area,” said Mike Walton, executive director of the Kitsap Public Facilities District, which has ties to the Kitsap Conference Center. He said Millsap’s building positive relationships “with the community at large and the business community.” “It’s been a much more open and cooperative relationship (with KCC) than

it had been previously,” Walton added. Millsap said he’s felt welcomed by everyone he’s worked with in his new community. “It’s just been incredible the response I’ve had,” he said. “Everywhere I go — Bremerton, Silverdale, Port Orchard, Belfair — it seems like everybody has the goal to help build the Kitsap area, and help bring more business to the area.” He said he’s targeting more small to medium-size conventions to bring to KCC, offering complete meeting packages that include exhibition space, A/V service and catering, as well as help with booking blocks of rooms at nearby hotels, since the conference center has no lodging. By drawing a good mix of corporate and social events, Millsap hopes to increase bookings at KCC, which also is getting ready to launch a new enhanced website. One of the more notable recent bookings was a wedding and reception attended by more than 500 people. The King County couple are both originally from Kenya and wanted a waterfront location for their ceremony, which included traditional African music and dancing. Another big one coming up is the Kitsap Wine Festival on Aug. 18 at Harborside Fountain Park. The event is a major annual fundraiser for the Harrison Medical Center Foundation.


August 2012 Kitsap Peninsula Business Journal • 31

from page 29 grow and become an annual event needing a bigger space such as the Presidents' Hall. The next step in improving online marketing for the fairgrounds is adding a software program on the website by the first of next year to allow direct booking of facilities. Schmidt said website visitors will be able to see the floor plans and other detailed information about the various venues, and check to see if it's available on the date they need. "It's customer-friendly, and the customer will be able to decide if the venue fits their needs," she said. Another issue at the fairgrounds is limited staffing due to the county's tight budget. To address that, the parks department has put out two RFPs (Request for Proposals), one to sign up an exclusive vendor for sound and lighting services at big events in the pavilion, and another for a pipe and drape vendor. Having those services handled through vendors whose costs would be included in the rental agreement would accomplish two things, Schmidt said. A sound and light company would have more expertise and could provide better service than the fairgrounds staff, and the staff would have more time to devote to needed maintenance work at the facilities. All those strategies should help meet the revenue-generation goals the county has for the fairgrounds complex. "We're trying to increase the amount of revenue beyond what the budget is," Schmidt said. "We met it last year, and we want to exceed it."

Manchester’s dock of the bay is a-changin’ Sittin' in the morning sun, I'll be sittin' when the evening comes, watching the ships roll in, then I watch them roll away again, yeah. I'm sittin' on the dock of the bay watchin' the tide roll away … wastin' time ~ Otis Redding, 1967

32 Kitsap Peninsula Business Journal • August 2012

By Kathleen Byrne-Barrantes Manchester’s port is a popular day-trip destination for boaters who enjoy its natural beauty and opportunities for sailing, viewing, photography, swimming or wading, fishing, crabbing, shellfish gathering, hiking, kayaking, picnicking and relaxing along the sandy beach or visiting Blake Island across the water. With its spectacular views and boat launch providing easy access to downtown Seattle and Blake Island near the Southworth Ferry, its busy docks boast more than 75 boat launches and 165 visitors per day. Looks like nothing's gonna change, everything still remains the same, I can't do what ten people tell me to do, so I guess I'll remain the same…. so goes those melancholy lyrics. Well, at least in Washington state, docks are being forced to change, or be no more. While these structures are important for commerce and recreation, they can also have impacts on the shoreline ecology, aesthetics and navigation. The Department of Natural Resources (DNR) is the agency that manages Washington’s 2.6 million acres of state-owned aquatic lands, including leases for docks in Puget Sound including Manchester’s. New policies and regulations regarding piers, docks and all overwater structures will affect the future and even existence of noncompliant structures. And the Port of Manchester officials are

Luis Barrantes photo

The south dock (above) at the Port of Manchester was replaced earlier this year, and the port is seeking grant funding to help cover the cost to replace the aging north dock in 2013. wastin’ no time making sure theirs will be around for a long time. “DNR has stated that any new floats, docks, and gangways must have unobstructed grating over at least 50 percent of surface area and grating material must provide 60 percent light transmission,” said Dennis O’Connell, general manager for the Manchester Water District and project manager for the Port. When a grant from the state’s Recreation and Conservation Office (RCO) to acquire and build a parking lot came in under bid, the port used the

remaining funds to cover 75 percent of the $128,954 cost to replace the deteriorating south dock. The port used its property tax levy and boat launch fees to cover its match, and the port commission approved a contract with Marine Floats and the dock was replaced earlier this year. “The light-penetrating grate work and recycled plastic lumber (RPL) decking, along with the sealed polyethylene tubs meet or exceed current DNR requirements and significant improvements from an environmental perspective, and we also removed all overhead electrical wires and floodlights, replacing them with highefficiency LED fixtures,” added O’Connell. But now that the south dock replacement was designed to flow through rather than block tidal wave action, the north dock, with full exposure to weather and tidal actions, acts as a breakwater, traps

debris, and is now exposed to even more stress that will accelerate degradation of the dock's already compromised integrity. “The heavily used dock is held together with old tires and styrofoam that have been here almost as long as I’ve been commissioner … and that’s going on 28 years,” said Port Commissioner Jim Strode. “Costs to repair and maintain are escalating as we’ve had to replace several hinge pins, deck screws, and rotting deck boards so far this year alone — it has exceeded its expected service life by >20 years, is an environmental hazard, fish passage barrier, and doesn't meet current standards,” added Strode. The new design will include a combination of light-penetrating, fishfriendly deck grating and recycled plastic lumber deck boards to replace old solid treated-wood decking. Structure upgrades will feature sealed and enclosed flotation tubs to replace existing exposed foam-filled tire floats and improve fish passage and incorporate a heavy-duty hinge design to improve structural reliability and increase service life. The port will now seek $225,000 in RCO’s Boating Facilities Program (BFP) grant funding this year to replace the existing north floating dock assembly in 2013. The new dock will remain the same length, extending 200 feet but consist of fewer hinged sections to reduce rolling and improve durability. It will be built identical to the south dock design, retain general physical dimensions, utilize some existing pilings while removing any impaired creosote pilings as needed. If you’d like to support the port in their quest for these funds, please email or or contact Dennis O’Connell at 360-871-0500 for more information. Two thousand miles I roam, just to make this dock my home, now I'm just gon' sit at the dock of a bay Watchin' the tide roll away.

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Edward Jones advisers receive company recognition

Capt. Chris S. LaPlatney has taken over as the fourth commanding officer of Naval Facilities Engineering Command Northwest. He succeeds Capt. J. Pat Rios, who was commanding officer since July 2009. A change of command ceremony was held July 2. While Rios was commanding officer, NAVFAC Northwest executed 275 projects valued at $1.7 billion in design, construction, maintenance and repair, military construction, energy and environmental, and basic support services including transportation and utilities in the Pacific Northwest. Rios was instrumental in ensuring command achievement of the Occupational Safety & Health Administration’s Voluntary Protection Program Star Site® status. NAVFAC N orthwest is the first Naval Facilities Engineering Command to achieve this distinction. Rios is an active proponent of the Navy Environmental and Energy programs. Under his leadership energy consumption was significantly decreased in Navy Region Northwest, averaging 4.4 percent in annual reduction compared with the mandate of a 3 percent reduction. The command consistently exceeded the Department of Defens e mandated Measure of Merit for solid waste diversion of 40 percent, and achieved a 52 percent reduction and accounted for a reduction of approximately 60,000 tons of greenhouse gas due to the recycling and waste diversion practices at each installation. This effort is the equivalent of removing 51,000 cars from Washington highways during the three-year period. Rios’s next assignment is to Washington, D.C., where he will work for Commander, Naval Installations Command as the Director, Facilities and Environmental(N4). LaPlatney graduated from Auburn University with a degree in civil engineering and began his career in the Navy as a submarine officer. His first Civil Engineer Corps (CEC) assignment was as an Assistant Resident Officer in Charge of Construction in Gulfport, Miss. NAVFAC is the Systems Command that delivers and maintains quality, sustainable facilities, acquires and manages capabilities for the Navy's expeditionary combat forces, provides contingency engineering response, and enables energy security and environmental stewardship. Additional updates and information about NAVFAC can be found on Facebook and Twitter: and

Edward Jones financial advisor Pat McFadden and branch office administrator Toby Craig in Poulsbo recently were ranked in the top 25 percent of the country for excellence in client service within the company. This recognition was based on results of a survey in which random clients were asked to rank the service they received

from the staffs of their local Edward Jones branch offices. The survey identified McFadden and Craig as providing some of the most exemplary client service within the firm. Additionally, for her recruiting efforts, McFadden recently received the Edward Jones Top Talent Acquisition Award. "I am proud of the reputation of this firm in the Puget Sound Area and across the nation," McFadden said. "We are dedicated to serving individual investors and serving them well. If I know someone

who I believe could enhance our team and live up to the standards Edward Jones sets for its brokers, I try to bring him or her on board. Besides striving to do a good job myself, that's the best way I know to maintain our reputation." Glenn Anderson of the Edward Jones office in Poulsbo recently won the firm's Ed Armstrong Award for his exceptional achievement in building client relationships. He was one of 1,429 of the firm's 12,000 financial advisors to receive the award.

August 2012 Kitsap Peninsula Business Journal • 33

New commanding officer at Naval Facilities Engineering Northwest

2012 Jeep Grand Cherokee Limited offers rugged luxury By Bruce Caldwell The 2012 Jeep Grand Cherokee Limited is a vehicle that could have very well been designed specifically for Pacific Northwest drivers. It’s a multi-purpose SUV that does an outstanding job of melding ruggedness, versatility and luxury in one reasonably sized package. The Grand Cherokee suits the outdoor activities that are so popular with local residents and it also serves as a safe, comfortable commuter cocoon. Walkaround: The 2012 Jeep Grand Cherokee was totally revamped for 2011, so 2012 changes are minimal. The most notable addition is the return of the spectacular Grand Cherokee SRT8 model with its muscle car-quick 6.4-liter 465horsepower/465 lb-ft V-8. Styling is handsome in a traditional, somewhat boxy SUV fashion. The vertical grille design is an easily recognizable Jeep cue. Like most Jeep products our Grand Cherokee was fitted with handsome fivespoke alloy wheels. Jeep has done an excellent job of combining classic Jeep cues with contemporary SUV elements. The result is a look that should stay fresh for many years and boost resale values. Interior: The Grand Cherokee Limited interior is one of two major highlights of the

vehicle. The other one is its off road prowess. Since interior interaction is an everyday thing, cabin quality will impress more buyers than the rugged trail abilities. Our test Limited model is the middle option above the base Laredo and below the Overland. Even so, it had features and quality levels comparable to many top luxury sedans. A blindfolded person would have a difficult time telling that they were in an SUV if it weren’t for the obvious taller entry and seating position. A near $10,000 price bump from the Laredo to the Limited nets over 30 extra/upgraded features. Our tester added the Luxury Group II option ($1,495). Key interior items on our Jeep included leather upholstery, heated and cooled front seats, power lumbar, heated rear outboard seats, heated steering wheel, power tilt/telescopic, satellite radio, wireless cell phone link, voice recognition, navigation system, backup camera, and a great panoramic power sunroof. Front legroom is stretch-out spacious. The seats are comfortable, but still very supportive. The quality of materials, the textures, colors and construction were all excellent. The Grand Cherokee approaches luxury sedans for its level of interior quietness.

The 2012

34 Kitsap Peninsula Business Journal • August 2012


Rear legroom is also excellent, even with the front seats pushed back. The previous generation Grand Cherokee had a considerably tighter rear seat, so this is a marked improvement. The second row seatback angles are adjustable. The floor hump is low, but the middle position is poorly padded. Adults can fit in the middle position, but not comfortably. The Grand Cherokee is great for four full-size adults. Cargo space is sufficient, but not cavernous. It’s a long ways from a Chevy Suburban, but far beyond compact SUVs. The cargo floor is flat with welcome chrome rub strips. The split folding rear seats have a slight uphill slant. The power tailgate is a nice feature as are the shopping bag hooks. Miscellaneous interior storage areas are ample. The center console bin is large as is the deep glovebox. Medium-size front door bins have bottle notches. A great sound system with auxiliary steering wheel controls caps off an excellent interior. Under The Hood: The Jeep Grand Cherokee Limited is a mechanical marvel in terms of sophisticated traction technology. It’s based on a unibody platform that owes much to the Mercedes M-class SUVs (a bonus from the former Chrysler/Mercedes partnership). The result strikes us as a nearperfect blend of Mercedes technology and Jeep trail-tested ruggedness. We’ve driven Jeep Grand Cherokees on daunting off-road courses that few owners would ever subject their personal vehicles to and been amazed at how proficiently the Grand Cherokee handled obstacles. The 2012 Jeep Grand Cherokee is capable of safely traversing terrain far more rugged than most owners will ever see, much less try. Technology features border on overkill. The Selec-Terrain controls on the center console provide options for 4WD low, hill

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descent, snow, sport, auto, sand/mud, and rocks. There is a tow/haul switch on the dashboard. Most drivers will set the dial to automatic and let the outstanding QuadraTrac II 4WD system do the hard work and decision making. Our tester Grand Cherokee Limited had the 5.7-liter Hemi V-8, which is rated at 360 horsepower and 390 lb-ft of torque. It featured cylinder deactivation to aid fuel economy. The EPA rates the Grand Cherokee V-8 at 13 mpg city and 20 mpg highway. We averaged 17 to 19 mpg with one freeway-only trip netting 20.6 mpg. A new six-speed automatic transmission helps in the fuel economy department. Behind The Wheel: The 2012 Jeep Grand Cherokee is a smooth, pleasant vehicle to drive. It’s more carlike than trucklike. Acceleration was decent, but far, far short of what the SRT8 delivers. Steering, braking and overall handling were all very good. Whines: We didn’t care for the left-side wiper controls that share the turn signal stalk. The rain-sensing wipers were excellent, but when we instinctively moved the stalk up for a single swipe we activated the right turn indicator. The V-8 engine was a little thirsty although that’s expected for a 5,000-pound vehicle with a 7,400-pound towing capacity. Bottom Line: Jeep has been building off-road capable station wagons since 1947 and the current iteration of the Grand Cherokee Limited is by far the best of that impressive bunch.

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Nissan Altima is all-new vehicle for 2013 display, and steering wheel navigation system controls. The 2.5 SL ($28,050) upgrades include leather seating, heated front seats, eightway power driver’s seat w/ power lumbar, two-way adjustable head restraints, Bose 9speaker AM/FM/CD/Aux, compass, folding power sideview mirrors, Homelink Universal Transceiver, power moonroof, wood-tone trim, metallic texture trim, side cargo net, LED front map lights, mood lamp, fog lights, outside mirror LED turn signals, and LED taillights. An optional SL Technology Package ($1090) features everything in the SV Navigation package plus Blind Spot Warning, Moving Obstacle Detection, and Lane Departure Warning. The V6-powered Altima 3.5 S ($25,360), 3.5 SV ($27,780), and 3.5 SL ($30,080) are all equipped the same as the respective 2.5 models and offer the same option packages. Walkaround: The 2013 Nissan Altima features sleek, aggressive styling that gives it the appearance of being a class above its competitors. For 2013, the Altima has the same wheelbase as previously, but is 1.4 inches wider, and its fenders are deeper, giving it a sporty, aggressive, muscular-looking stance. A chrome-trimmed, blacked-out grille and smooth-looking headlight cluster meet the short hood, and all flow easily to the steeply raked windshield. A single character line runs high and cleanly along the side towards the rear. Nissan designers intentionally avoided multiple, opposing character lines such as the Hyundai Sonata, avoiding cluttering Altima’s simple but elegant design. Chrome trim around the windows and bright 10-spoke wheels add to Altima’s near-luxury allure. At the rear, a bold chrome bar rides above the ending of the side character lines at the bottom of the trunk. The trunk has a convenient low lift-over height and the design signs off with dual chrome tailpipes. Interior: The 2013 Altima lineup offers a varied range of interior trim levels, depending on the model. The white-on-black instrumentation is extremely legible, and surrounded by nice soft-touch dashboard padding. The Advanced Drive-Assist Display — standard on every model — is a four-inch color display located between the speedometer and tach, providing fuel economy, trip computer, audio information, tire-pressure readings, and most importantly, turn-byturn navigation. The leather-wrapped steering wheel offered the usual audio and cruise controls, plus controls for the navigation system, which provided good information via simple, effective graphics. Two things particularly worth mentioning are the Altima’s quietness, and new zerogravity seats. Nissan made considerable strides in strengthening the body structure and soundproofing its panels, which strongly contribute to the car’s class-above feeling, since quietness is a luxury car trademark. Nissan’s Zero-Gravity seats are designed to provide consistent support from pelvis to

chest, and during our six-hour road trip, which included a lot of winding two-lane blacktop through the Tennessee countryside, as well as freeway driving, they were extremely comfortable. Before embarking on the trip, we had an opportunity to sit side-by-side in them and in a competitor’s seats. There was absolutely no comparison in comfort. The new Altima also boasts great electronic connectivity. All models come with Bluetooth hands-free phone connections and streaming audio. Also available is hands-free text messaging, Pandora integration, a USB/iPod connection and Sirius/XM satellite radio.

Under The Hood: The 2.5-Liter inline 4-banger is newly redesigned and married to a vastly improved Nissan CVT. This drivetrain delivers a segment-leading 38 mpg EPA Highway rating — better than Chevy Malibu ECO, Hyundai Hybrid, Ford Fusion Hybrid, or any other competing midsize sedan. The strong 3.5 V6 is married to the same CVT. Behind The Wheel: We found the 182horse 2.5 worked hard to deliver what we’d Altima, page 38





August 2012 Kitsap Peninsula Business Journal • 35

By Lary & Dee Coppola After four highly successful generations, the venerable Nissan Altima enters its fifth generation as a totally new vehicle for 2013. Boasting a combination of innovative mechanical improvements, painstakingly tuned ride and handling, coupled with advanced cockpit connectivity and sleek styling, the 2013 Altima feels and drives like it’s in a class above its crowded midsize segment. The 2013 Altima arrives with a choice of a newly redesigned 2.5-liter four-banger that puts a surprisingly peppy 182 horses to the highway — or a more forceful 270-hp version of Nissan’s revered 3.5-liter V6, which has replaced the small-block Chevy of yore for being universally recognized as one of the best, strongest and most versatile powerplants ever built. Safety equipment on all Altima models include ABS, EBD, Brake Assist, all federally mandated airbags, seatbelt pretensioners, child seat anchors, LATCH child-seat system, power window lockout, child safety rear door locks, emergency inside trunk release, Vehicle Dynamics Control, Traction Control, tire-pressure monitor, and Vehicle Immobilizer System. The Nissan Altima competes with the Toyota Camry, Honda Accord, Mazda 6, Hyundai Sonata, Kia Optima, Volkswagen Passat, Chevy Malibu and Ford Fusion. Model Lineup: The four Altima 2.5 models — base, S, SV and SL — are powered by the aforementioned 182-hp 2.5-liter fourcylinder, while all three Altima 3.5 models — S, SV and SL — feature the 270-hp 3.5-liter V6. Both Altima versions come with a continuously variable transmission (CVT). The base Altima 2.5 ($21,500) features standard cloth upholstery, 6-way manual driver’s seat, AM/FM/CD with 4 speakers, hands-free Bluetooth phone and Bluetooth Streaming Audio. It also offers Nissan Advanced Drive-Assist display, power windows, power locks, dual remote power sideview mirrors, remote keyless entry, steering wheel cruise control, center console w/ armrest and power outlet, four cup holders, four bottle holders, 16-inch steel wheels, 215/60R16 tires, and halogen headlights. The Altima 2.5 S ($22,500) adds six-way power driver’s seat, and six-speaker AM/FM/CD. The Altima 2.5 SV ($24,100) adds leatherwrapped steering wheel, 17-inch alloy wheels, 215/55R17 tires, speed-sensitive audio volume control, USB port with iPod, satellite radio, Pandora, Google POI Search, handsfree text messaging, rearview monitor, dualzone climate control, rear heating/cooling vents, and remote engine start. An optional 2.5 SV Convenience Package ($1350) includes power moonroof, fog lights, sideview mirrors with integrated turn signals, manual folding sideview mirrors, illuminated vanity mirrors, onetouch auto up/down on the front passenger window, auto-dimming rearview mirror, Homelink Universal Transceiver, compass, mood lamp, and side cargo net. The SV Navigation Package ($590) adds a 7-inch color screen, turn-by-turn navigation integration into Nissan Advanced Drive-Assist

Publisher Lary Coppola Editor Tim Kelly Advertising Sales Dee Coppola Creative Director Steve Horn Webmaster/IT Greg Piper Graphic Design Kris Lively Office Administration Jennifer Christine Web Host PCS Web Hosting LLC Contributing Writers Rodika Tollefson Adele Ferguson Don Brunell Kathleen Byrne-Barrantes Dan Weedin Ron Rada Julie Tappero Paula Bartlett Jason Parker

36 Kitsap Peninsula Business Journal • August 2012

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The Kitsap Peninsula Business Journal is a special interest publication dedicated exclusively to providing news, information and opinions to the business communities of the Kitsap and Key Peninsulas, and North Mason County. It is published monthly by Wet Apple Media. Copyright, 2012, with all rights reserved. Postage is paid at Tacoma, WA. The Kitsap Peninsula Business Journal is read by more than 26,000 business, professional, political and military leaders in Kitsap, Pierce, and Mason counties. Additional copies are available for $1.50 each. Annual subscriptions are available for $25. Reproduction or use of any editorial or graphic content contained herein in any manner whatsoever without the expressed written consent of the Publisher is strictly prohibited. The Kitsap Peninsula Business Journal is proudly composed using Apple Macintosh® computers and printed by The Kitsap Sun, Bremerton, WA. Views expressed herein are strictly the opinions of the authors and do not necessarily reflect those of the advertisers or ownership of The Kitsap Peninsula Business Journal.

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The Magic of Business Week By Don C. Brunell Association of Washington Business In 1975, Central Washington University President Jim Brooks approached the Association of Washington Business with a concept of linking business leaders, teachers and high school students together to learn first-hand about what makes our free enterprise system tick. Brooks proposed that employers not only sponsor students and teachers but spend a week with them on the CWU campus. They would form 10-person companies, compete against one another in a computer simulation game and actually invent and market creative new products. That formula has worked like magic, and for the last 37 years, more than 50,000 Washington high school students and teachers have graduated from the program. While CWU is still the hub of the summer sessions, it has spread to Gonzaga, Western Washington and Pacific Lutheran universities. Today, it is in 26 other states, Australia and Poland. Why would students and adults give up one week during the summer to come to a camp and work from daybreak to sunset just to learn about running a business? For starters, it’s a lot of fun, and they meet new friends. Students work with peers from other parts of our state and all walks of life. Reluctant participants at the beginning of the week find it difficult parting ways with new friends at week’s end. Business Week is also a hands-on experience where they organize, lead and

make independent decisions — right or wrong. In the process, they learn about themselves and about potential careers. Over the years, the program has also changed and grown. Initially, students and teachers were separated and competed against one another. Now, teachers are teamed with business leaders to work with the students and bring everyday classroom experience to the program. Today, Business Week is more than a summer program. Students can attend an in-school program at their high schools during the school year. In addition to the traditional business program, there are now pathways in which students can focus on health care, manufacturing, energy and agriculture. Finally, with the advent of the Internet, students from other parts of the country are registering. They come from as far away as Texas, Florida and Virginia. Business Week has gone international as well. Polish leaders learned about it through a sister-city relationship between Seattle and Gdynia. After sending students to Central Washington University, civic leaders and the mayor in Gdynia worked with Washington business leaders to bring the program to Poland. In the last four years, it has spread to four cities: Gdynia, Gdansk, Boleslawowo and Minsk. According to Piotr Grodzki, who developed his own thriving software company in Gdynia, Business Week brings innovative thinking to Poland’s students and educators. Polish teachers are part of each company and work alongside Washington business leaders, educators and students.

Teachers and students learn to conduct business in English, a language that Polish leaders feel is essential to compete successfully. On the flip side, for Washington teachers such as Darby Vigus of Monroe, and Carey Doyle of Vancouver, working with Polish students and teachers has opened new opportunities to improve teaching and learning. The bonus for our state is Washington Business Week is funded through private donations, so the Legislature is not asked for money. In fact, it helps augment a university’s summer revenue. In a day when there is increasing focus on the government solving our problems and taking over services, the Business Week model continues to feed the innovative spirit and generates excitement about our free enterprise system. Stimulating people to create, compete and earn profits makes America the envy of the world. That’s the real magic of Washington Business Week! • Don Brunell is president of the Association of Washington Business. Formed in 1904, the Association of Washington Business is Washington’s oldest and largest statewide business association, and includes more than 7,900 members representing 700,000 employees. AWB serves as both the state’s chamber of commerce and the manufacturing and technology association. While its membership includes major employers like Boeing, Microsoft and Weyerhaeuser, 90 percent of AWB members employ fewer than 100 people. More than half of AWB’s members employ fewer than 10. For more about AWB, visit

Navy Northwest's leadership anchors community By John Powers Kitsap Economic Development Alliance Witnessing the recent Change of Command of Navy Region Northwest, I was reminded of the old adage: "The more things change, the more they remain the same." While dedicated, decorated Commanding Officers of Navy Region Northwest rotate in and out of this critical command assignment, they provide constant leadership in cultivating strong community relationships vital to the Navy's regional mission and equally essential to our communities' social, political and economic well being. As an American, a Kitsap community member, and an economic developer focused on advancing economic opportunities throughout Kitsap — for this Navy Command leadership I am most grateful.

On June 26 at Naval Station Everett, Rear Admiral Doug Biesel passed the Command of Navy Region Northwest to Rear Admiral (Select) Mark Rich in the presence of peers, family, friends and hundreds of civic leaders from throughout the region. It was a large gathering to recognize and honor the career officers who take on and discharge the very large responsibility of leading the Navy's thirdlargest fleet concentration area, home to: approximately 21,000 active-duty service members and their 42,000 family members; 16,000 civilian employees; 6,000 reservists; and 35,000 Navy retirees. Regional installations occupy more than 28,000 acres and invest nearly $3 billion annually in our region — well over half of that sum in Naval Base Kitsap's operations in Bremerton, Bangor, Keyport and Manchester. That's the budgetary equivalent of building the Seattle Highway 99 deep bore tunnel . . . every year! Much of the impact of the defense industry on our regional economy will be

explored at the 4th Annual Pacific Northwest Defense Symposium at the Kitsap Conference Center on Aug. 20-21. Our Kitsap Economic Development Alliance partners with the Pacific Northwest Defense Coalition to bring together business, government and military leaders to convene a robust examination of the challenges and opportunities facing the defense sector and the businesses that support it. I encourage you to attend if you do business with the Department of Defense, or are interested in learning how to. But Navy Region Northwest is more — far more — than a central economic driver for our region. Navy Region Northwest shapes our region's culture and strengthens our communities by being home to tens of thousands of our neighbors and colleagues who serve, or have served, our country in defense of our freedom to pursue peace, liberty, happiness and prosperity. And, as a resident of Kitsap active in civic affairs and regional commerce, for this long-standing

tradition of military service I am most grateful. To Admiral Biesel, Sir — thank you for the invitation to attend the Change of Command Ceremony; and, thank you and your family for the sacrifices you have made to serve our country. Congratulations on a job superbly performed — you leave a lasting impression on Kitsap. Our community is stronger than when you assumed your command, and for that we will be forever grateful. To Admiral Rich, Sir — welcome aboard to the Kitsap community. We look forward to your service and leadership and to the entire community continuing to support the critical mission of Navy Region Northwest — from Naval Base Kitsap and beyond.

attractive to investment groups. On the flip side, the smaller cable operators are now faced with increased programming costs, as well as the need to devote more capital to new features and services in

order to compete with the satellite and telco video providers.” Earlier this year Wave Broadband acquired the Broadstripe cable system, which serves the Port Townsend area.

God Bless America, God Bless The Navy, God Bless Navy Region Northwest Leaders, And, God Bless Kitsap!

Equity firms purchase Wave Broadband to operate as we have since Wave began.” The company said the deal will have no impact on Wave customers. Reports in industry publications said the deal is expected to close later this year, pending regulatory approval. Wave, which was formed in 2003 by Weed and Sandler Capital Management, provides video, high-speed data and voice services to residential and commercial customers in the suburban markets of Seattle, Portland, San Francisco and Sacramento, Calif. According to an online article in CED magazine, a trade publication, “Wave Broadband was rumored to be on the block for most of this year as smaller cable operators have proved to be


redesigned for excellent handling on all terrains, and the 4-wheel ABS disc brakes are equipped with electronic brake distribution, delivering minute degrees of braking control in slippery conditions. Understeer control, vehicle dynamic control (VDC) and traction control, each of which are fully automatic and selfactivating, combine to give this car the full meal deal of modern safety and security. Whines: On the 2.5, intelligent circuitry and the CVT regulate engine speed automatically, but we still missed the paddle shifters — available only on the 3.5 models. Bottom Line: Headline-making fuel efficiency, great handling, unusual quietness, innovative connectivity and extraordinary creature comforts make the 2013 Altima a stylish, affordable and tempting choice regardless of the trim level you choose. The 2013 Altima interior feels like anything but a midsize car, while the higher trim models are absolutely lavish.

from page 35 term slightly above-average performance for this segment. Nissan says it does the 0-60 drill in 7.14 seconds. We’re thinking 8 seconds is probably more realistic — and for 38 mpg, you can handle 8 seconds. Meanwhile the 3.5 V6 is a brilliant performer, doing the same drill in a very honest 6.2 seconds — fastest in this class. The secret to the 2.5-Liter’s efficiency is the CVT. At 70 mph the Altima ran at 1,650 rpm — barely awake, and just sipping fuel. While the competitors hype their hybrids while forgetting to mention the excess cost, Nissan slipped under the radar and beat them all at the pump. The Altima’s highway manners are superb. The top-of-the-line Altima SL trim is very luxurious, while the cloth SV trim isn’t bad either, with all models extremely quiet. The multi-link suspension has been

August 2012 Kitsap Peninsula Business Journal • 37

Wave Broadband recently announced the company has been sold to two private equity firms and members of Wave’s management team. GI Partners, Oak Hill Capital Partners and Steve Weed, CEO of WaveDivision Holdings, are acquiring the Kirkland, Wash.-based company — which operates cable provider Wave Broadband and data provider Astound Broadband — for about $950 million, according to a report in Dow Jones Newswires. A statement from Wave said the company’s acquisition by the equity firms “is in essence simply a refinancing of Wave Broadband, with new investors buying the equity of our current investors. The result is we will continue

The political discussion we should be having

38 Kitsap Peninsula Business Journal • August 2012

Do you agree this presidential campaign has become completely distorted by focusing almost exclusively on the candidates’ personalities instead of the issues? In my view, it has descended into little more than highly dishonest soundbite attacks and counterattacks by both the Obama and Romney campaigns. The larger issues at stake in November have all but been forgotten. Intentional misdirection by both political parties, with the focus on the cult of personality rather than issues, is exactly what’s wrong with American politics today. There is an important ideological debate about America’s future that needs to be taking place — and isn’t — while we continue focusing on Romney’s tenure at Bain Capital and Obama’s birth certificate. Rather than concentrate on the real issues, both parties have diverted our collective attention away from the discussion we should be having, instead creating a polarization pitting us against each other in what amounts to little more than a pathetic economic class warfare sound-bite brawl. The bottom line is the attacks — on both sides — are largely untrue and/or irrelevant. However, the lamestream media has abdicated its responsibility to objective journalism by failing to point this out in favor of amplifying the blatant partisanship exemplified by Fox News and MSNBC. No matter what the Obama campaign says, the truth is Mitt Romney was not running Bain Capital after February 1999. And even if he had been, outsourcing jobs to ensure the company’s survival — and the jobs that remained here in the U.S. — is not sleazy, but smart business.

On the other hand, recent Romney ads accusing Obama of heaping government grants upon his political supporters were so blatantly distorted they earned Fact Checker’s highest score for lying publicly — Four Pinocchios. It’s underneath all this mudslinging where the rubber needs to meet the road. Obama makes the case that the U.S. economy needs investment — in infrastructure, education, training, basic sciences and future technologies. LARY COPPOLA According to the The Last Word president, those investments have traditionally been key drivers of American growth and have helped people build businesses, create jobs and invent the future. Like Ronald Reagan in 19 80, Romney strongly argues that America desperately needs tax and regulatory relief. He contends the country is so overburdened by government rules, regulations, mandates, taxes and debt, that it’s difficult for business to even function, let alone grow and prosper. Romney wants to cut taxes for all, reduce regulations and streamline government. According to him, doing so will awaken America’s entrepreneurial giant. Considering the sustained period of economic prosperity we enjoyed beginning under Reagan, who did this, and which benefitted Bill Clinton and George W. Bush, there is merit to that argument. But the bottom line is, both points of view are not only valid, but are steeped in truth. Wouldn’t it make for a great

campaign if our nation had a sustained discussion centered around these ideas rather than when Romney left Bain Capital or Obama’s Social Security Number? That would produce a mandate to move in one direction or the other — and with the help of a newly elected Congress committed to more than partisan politics, possibly a new strategy could emerge utilizing the most beneficial parts of each. In either case, both the president and Romney would have to convince American voters they could create long-term deficit reduction. Whether Obama plans to invest our tax dollars in infrastructure, or Romney intends to cut taxes, each needs to articulate a serious strategy of fiscal reform based on real numbers — not political expediency. We need a tax and regulatory structure that creates a positive business climate, with strong incentives so business can flourish. This will create the jobs that create the paychecks that create the tax revenues our local, state and federal governments depend upon to meet our needs and deliver all the services we take for granted. America is much worse off now than it was when Reagan took office. Our aging infrastructure is crumbling around us and needs to be rebuilt. Education continues to decline. Other countries are surpassing us in scientific research because our current educational system fails to produce enough qualified graduates. Our nation now spends much less on infrastructure as a percentage of gross domestic product (GDP) than we did when Reagan took office. By 2009, federal funding for research was half the share of GDP that it was in 1960. Spending on education and training is lower as a percentage of the federal

budget than during the 1980s. The education establishment forced more money to be thrown at the problem, rather than addressing its root cause, but the percentage is lower is due to out-of-control spending. The result is we’ve fallen seriously behind as global competitors. In 2001, the World Economic Forum ranked U.S. infrastructure second on the planet. In its latest report we’re 23rd, now spending only 2.4 percent of GDP on infrastructure. By comparison, Europe spends 5 percent, and China, 9. In the 1970s, America led the world in college graduates. By 2009, we were number 14. Annual growth for research and development spending — public and private — was 5.8 percent between 1996 and 2007. In South Korea it was 9.6 percent; in Singapore, 14.5 percent; and China, 21.9. A strategy for solving these problems is the discussion we should be having as a nation — not when Romney left Bain, or the size of Obama’s vacation entourage. For example, should we rebuild and expand the Interstate Highway System? Should we embrace charter schools, stricter discipline, and other educational innovations so teachers can teach rather than babysit? Will that produce more qualified graduates for research? Should we secure our borders so taxpayers can stop subsidizing illegals? The list goes on. These are the kind of issues the lamestream media should hold Obama and Romney’s feet to the fire about, along with their political parties. But it’s up to us to force that discussion into the open by choosing not to be distracted by the intentional media sideshow. America’s future depends on us doing so.

scandal hit the news — offered this observation: "It is shocking that four years after the global economic crisis began there continues to be a fundamental lack of integrity in the financial services industry." Actually, it's hardly shocking at all. What has been done to address this lack of integrity? Criminal prosecutions and prison sentences for the financial titans whose greed, fraud and recklessness caused the global financial meltdown? Nope. There’s little likelihood financial crimes on a grand scale will draw the same punishment routinely meted out to smalltime crooks for chump-change thievery. On the contrary, an excellent article by investigative journalist Matt Taibbi in Rolling Stone details a brazen and unfortunately all too common conspiracy in which interest rates on municipal bonds are rigged through bribes and kickbacks. Writing about the Libor scandal, Samson Okalow, a senior editor at Canadian Business magazine, notes that

“bankers seem to inhabit a completely different legal reality from the rest of us. There appear to be few if any consequences for criminal behavior.” And absent meaningful consequences — and effective regulation — it’s unrealistic to expect that such behavior will change. That can leave average folks wondering whether the whole system is a rigged game. As Preet Bharara, the U.S. Attorney whose New York district includes Wall Street, notes in an online guest column on CNBC: “the question we face today is not whether insider trading is rampant but whether corrupt corporate culture is. “The latest string of scandals in the news — revealing breathtaking displays of ethical bankruptcy — leaves many in my position, and a growing majority of the public, fearing that the answer is ‘yes.’”

High finance and low morals The headline I noticed on a recent New York Times article: "Wall Street Short on Ethics, Report Finds." Well, that's as much of a revelation as "Dogs Bark a Lot." This article was about a survey of 500 financial industry professionals in the U.S. and Britain, conducted by a law firm that represents whistleblowers who report corporate wrongdoing. Among the survey respondents, the Times reports that 26 percent "said they had observed or had firsthand knowledge of wrongdoing in the workplace." Almost as many — 24 percent — "said they believed unethical or illegal behavior could help people in their industry be successful." And we're supposed to believe this industry needs less regulation? A couple other nuggets from this survey: "30 percent of respondents reported their compensation or bonus plan created pressure to compromise ethical standards or violate the law;" and 16 percent said they would violate the law

— by conspiring in the crime of insider trading — if they knew they could get away with it. Now, let's pause a moment to consider this snapshot of corruption or potential for corruption, and think about TIM KELLY if these survey results revealing Editor’s View pressure and propensity toward unethical behavior came from a profession that doesn't operate in Wall Street's rarefied air — say, teachers or truckers, nurses or electricians. What if that headline was changed to read "Pharmacies Short on Ethics, Report Finds." How confident would you be getting a prescription filled? One of the partners in the Labaton Sucharow law firm that conducted the survey in late June — and that was before the huge, complex LIBOR rate-rigging

• Tim Kelly is editor of the Kitsap Peninsula Business Journal.

Now Accepting Online Nominations! We are now accepting nominations for the Kitsap Peninsula Business Journal’s annual 40 Under Forty leadership recognition program!

Silverdale CBA509502 Beautifully completed office space on the ground floor of the Cavalon Place II Building (class A), in Silverdale. Six offices, conference room, kitchen, reception and storage in 1815 square feet. Bob Guardino 360-692-6102/360-710-7844.

Bremerton CBA481338 $187,000 Location - Location! This 5021 SF investment building with office/retail areas, loading ramp and lay down areas is situated on 3/4 acre lot. Close to Bremerton Shipyard, located on St. Hwy 3 in Gorst area. Victor Targett, CCIM for details 360-731-5550.

Poulsbo CBA501452 Retail bldg in highly visible location by State Hwy 305. Owner remodeling former auto service bldg into retail use. Space range 1,000 SF-7,200 SF. $12.50/SF/YR NNN. Mark Danielsen 360-692-6102/360-509-1299.

Bremerton CBA498642 $1,092,500 This 2.18 acre Commercial parcel is across the street from new WINCO foods and located at uptown Bremerton plat of Bay Vista. Excellent access and some exposure from St. Hwy 3. Victor Targett, CCIM for details 360-731-5550.



Bremerton CBA485909 Excellent 9400 sq.ft. warehouse/distribution center with Hwy 3 visibility, easy access to freeway, office, dock high and PSE energy package. All at very competitive rents. Joe Michelsen 360-692-6102/360-509-4009.

Bremerton CBA468464 $275,000 9000 Sq Ft building in the Bremerton Charleston area. Available for lease at .30 per foot, loading ramp, good parking and centrally located. Victor Targett, CCIM for details 360-731-5550.

$1,500,000 Silverdale #365570 Beautifully, mostly level & cleared 1.96 acre parcel zoned regional commercial on Randall Way next to the new Navy Federal Credit Union, due east of Target store. Adjacent 3.2 acres also available. Mark Danielsen 360-692-6102/360-509-1299.

Bainbridge Island CBA 509132 Expansive 2700 sq. ft. turnkey space ready for occupancy. Centrally located in Winslow, high ceilings, southern exposure and efficient floor plan provides a rare opportunity to lease at Madrona Commons. Private offices, 2 kitchenettes, conference rooms and more. Kelly Muldrow 206-780-1500/206-949-3420.

Silverdale #321881 $200,000 Fully Developed industrial lot in an eight-lot development. Prices vary based on public visibility. Lots 1-5 have strong public visibility. Quality controlled by CC&Rs. Retail activity may include - plumbing, electrical, tools, paint, fasteners, auto parts, home decorating, etc. Owner can build-to-suit. Bob Guardino 360-692-6102/360-710-7844.



Submit your nomination online today Nomination deadline August 5th, 2012

August 2012 Kitsap Peninsula Business Journal • 39

PROPERTY FOR SALE OR LEASE Bremerton CBA486951 $108,000 Pacific Avenue in Bremerton offer one level Commercial retail/office space with 1,240 SF, 2 restrooms, 5 parking spaces plus on street parking in an area of redevelopment. Victor Targett, CCIM for details 360-731-5550.

Do you know someone outstanding in their industry or profession who is deserving of recognition? Help us highlight the best and brightest young business leaders on the Kitsap Peninsula. Individuals must be under the age of 40 on Sept. 15, 2012 for consideration.