SNA 2013 by Karen Summers

Connecting the Industry Across the Southeast

SNA 2013

August 5-7 2013 Atlanta Georgia Georgia International Convention Center

Bringing the Best of the Southeast Together... Plants, Products, People. Marketplace, Education and More... Be There! Sponsored by Produced by

SNA 2013

Connecting the Industry Across the Southeast

We invite you to join thousands of industry professionals heading to Atlanta for this new regional event! SNA 2013, scheduled for August 5 - 7, 2013, at Atlanta’s Georgia International Convention Center (GICC), combines a new marketplace with the Southern Plant Conference, the SNA Research Conference, the SNA Annual Business Meeting, and the SNA State Officer’s Conference, to deliver one unparalleled event – all under one roof. SNA 2013 will bring together the most forward-thinking leaders, researchers, growers, manufacturers, distributors, landscapers and retailers from across the southeast. It’s a unique opportunity to connect with other industry professionals from across the region to share ideas, learn new techniques, address key industry issues, and locate new products. SNA 2013 offers you unmatched networking, education and buying opportunities. Special Educational Sessions, designed specifically for growers, landscapers and retailers can help you set your business on a more profitable course by attending one (or all) of the educational sessions offered at SNA 2013. Full of takeaways, these sessions offer innovative ideas, and sound, practical advise for both personal and business growth and development. You’ll discover the latest plant varieties and industry trends, ways to increase profit, and solutions to some of your toughest issues. Educational Sessions approved for PLANET Landscape Industry Certified recertification and Georgia Certified Plant Professional CEUs. (See pages 4 and 5 for details. And, as an added bonus,SNA 2013 attendees are invited to participate in SNA Day @ AmericasMart. Shuttle service will be provided from the GICC to AmericasMart courtesy of AmericasMart. (See details on page 5.) SNA 2013... See you there!

SNA 2013 Sponsors A special thank you to these generous sponsors for their support of SNA 2013!

Dates Monday, August 5, 2013 – Thursday, August 8, 2013 (See Schedule for various SNA 2013 activities.)

Venue Georgia International Convention Center (GICC) 2000 Convention Center Concourse Atlanta,GA 30337

(See page 9 for directions.)

SNA 2013 Schedule

Sunday, August 4

12:00pm - 5:00pm

Monday, August 5 8:00am - 8:00am - 8:00am - 8:30am - 9:00am - 12:00pm -

5:00pm 5:00pm 5:00pm 5:30pm 4:30pm 1:00pm

Tuesday, August 6 7:30am - 8:00am - 8:00am - 9:00am - 9:00am - 12:00pm - 1:00pm - 5:00pm - 6:30pm -

5:00pm 5:00pm 12:00pm 11:00am 5:00pm 1:30pm 5:00pm 6:30pm 9:00pm

Wednesday, August 7 7:30am 7:30am 9:00am 9:00am 5:00pm

- - - - -

9:00am 5:00pm 11:00am 5:00pm 9:00pm

Thursday, August 8

Exhibitor Setup

GICC, Halls C & D

Exhibitor Setup GICC, Halls C & D Registration Open GICC, Lobby SNA Research Conference GICC, German Suite Southern Plant Conference GICC, Spanish Suite SNA Day @ AmericasMart (Shuttle Provided) AmericasMart* SNA Research Conference Luncheon GICC, Australian Suite

Registration Open SNA Research Conference GCLP and GCPP Exams Educational Tracks SNA 2013 Marketplace SNA Research Conference Awards Luncheon GCLP and GCPP Exams SNA 2013 Opening Day Reception SNA Past Presidents Club Dinner – By Invitation Only

GICC, GICC, GICC, GICC, GICC, GICC, GICC, GICC, GICC,

Lobby German Suite Hall B Spanish Suite Halls C & D Australian Suite Hall B Lobby Swiss Suite 1

SNA Annual Business Meeting – All Members Welcome Registration Open Educational Tracks SNA 2013 Marketplace Exhibitor Move-Out

GICC, GICC, GICC, GICC, GICC,

Australian Suite Lobby Spanish Suite Halls C & D Halls C & D

8:00am - 4:00pm SNA State Officer’s Conference – By Invitation Only GICC, Swiss Suite * All activities are at the Georgia International Convention Center (GICC) except SNA Day @ AmericasMart. Shuttle service provided to and from the Mart, courtesy of AmericasMart. Bus pick-up at GICC, Front Lobby Entrance outside Registration Area promptly at 9:00 am and returns at approximately 4:30 pm. For more details visit www.sna.org.

SNA 2013 Educational Sessions Set your business on a more profitable course by attending one (or all) of the educational sessions offered at SNA 2013. Full of takeaways, these sessions offer innovative ideas, and sound, practical advise for both personal and business growth and development. You’ll discover the latest plant varieties and industry trends, ways to increase profit, and solutions to some of your toughest issues – while connecting with the top industry professionals from across the Southeast.

Retail Sessions Tuesday, August 6

Wednesday, August 7

Field-Tested Ways to Attract the Next Generation of New Customers Dr. Susan Hogan, Emory University, Atlanta, GA

Profit Rehab Steve Bailey, $eason2Buy, Carbondale, IL

9:00 am - 11:00 am GICC, Spanish Suite

As part of Today’s Garden Center’s 10% Project, marketing expert Dr. Susan Hogan is working with Michigan State University’s Dr. Bridget Behe and editor Carol Miller to better understand how Gen X and Gen Y view gardening and what it will take to convert them into garden center customers. After their research revealed that young homeowners prefer shopping at mass merchants over garden centers, Dr. Hogan consulted with Atlanta-area independent garden centers on developing a marketing campaign that would appeal to homeowners under 45 years old. Dr. Hogan will report on not only what she and the research team learned, she and fellow researcher Carol Miller will moderate a discussion with the Atlanta retailers who tested the marketing campaigns. Miller will then moderate a live consultation between Dr. Hogan and attendees to create campaigns each participant can take back to his or her store. Don’t miss this insightful session that may be the key to your future!

These Retail Sessions are presented by

and sponsored by

9:00 am - 11:00 am GICC, Spanish Suite

If you are struggling to make a profit even after years of business or just want to realize more for your effort, bring your biggest issues to this unique workshop with garden center financial guru Steve Bailey. He has seen just about every financial situation over his years of helping garden centers improve Profits. In Profit Rehab, he will customize his advice to the specific problems of the audience, and will get as specific in his recommendations as you will allow. Bailey began his career working at a garden center while attaining a Bachelor’s Degree in Plant & Soil Science and a specialization in Business. With a total of 40 years in the garden center industry, 18 as a garden center owner, he currently serves as the Financial Analysis Consultant for The Garden Center Group. His focus is on Retail Margin Management, Inventory Control and Profitability. Putting his onsite consultations with garden centers in the U.S and Canada to good use, Steve developed and recently launched the $eason2Buy™ Inventory Management and Budgeting System, an online tool for purchasing and inventory management guidance. Find the answers to your biggest issues and set your business on a more profitable course with some Profit Rehab!

Registration required for retail and landscape education sessions. $69 by July 15; $79 after July 15. Admittance to SNA 2013 Marketplace included. SNA Educational Sessions are approved for PLANET Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. For more information on PLANET recertification, visit PLANET’s Recertification Center at LandcareNetwork.org.

Carol Miller, Editor Today’s Garden Center

Monday, August 5

Today’s Garden Center Editor Carol Miller has a reputation as an advocate for the industry, most recently demonstrated by launching the 10% Project. Today’s Garden Center’s10% Project looks for ways it can help garden centers reach a profit of at least 10 percent. In 2012, it commissioned a university study to learn how price sensitive consumers are to plants, then recruited a mainstream visual merchandiser, who counts HMS Host and Victoria Secret among his clients, to makeover a plant yard to test how merchandising affects sales. In 2013 and 2014, the 10% Project has commissioned another university study, this time to learn how to lure the next generation of gardening customers into independently owned garden centers.

Retailers won’t want to miss this special opportunity to access AmericasMart during SNA Day @ AmericasMart! Your day will begin with a special presentation by retail expert Albert Maslia, AmericasMart Managing Director - Retail Services, a must for every buyer! You’ll become more productive and profitable with inside information to maximize your time at Market, and discover tips on how to shop more efficiently and how customer service can increase sales, while building good vendor relationships. The remainder of your day can be spent shopping the many exclusive showrooms at the Mart to enhance your current product lines and locate new sources. Shuttle service provided to and from the Mart, courtesy of AmericasMart. See page 3 for schedule. Purchase of an SNA 2013 Name Badge required for admittance. For more information, visit www.sna.org.

Retail Session Moderator

Miller will moderate both retail sessions on Tuesday and Wednesday.

SNA Day @ AmericasMart 9:00 am - 4:30 pm

This program is presented by and sponsored by

Landscape Sessions Tuesday, August 6

Tuesday, August 6

What to Do with all that ‘NEW’? Lanie Riner, Thunderwood Farms, Woodbury, GA and Helen Phillips, Garden Solutions, LaGrange, GA

Georgia Certified Landscape Professional and Georgia Certified Plant Professional Exams

9:00 am - 11:00 am GICC, Spanish Suite

Horticulturist tag team Riner and Phillips will share their expertise of sorting through the vast array of new perennial material and incorporating the ‘winners’ into your designs. This is one session landscapers won’t want to miss! 2 Georgia Certified Plant Professional CEUs. 2 PLANET Landscape Industry CEUs.

8:00 am or 1:00 pm GICC, Hall B

You’re the best in the business... Prove it. Take the Georgia Certified Landscape Professional (Landscape Contractors) or Georgia Certified Plant Professional (Nurseries and Garden Center Employees) exams. Sponsored by UGA, GGIA, and UAC since 1978. Two Sessions available 8 am or 1 pm. Program registration and materials available online at http://ugaurbanag.com/certification. All registered participants must contact Tami Boyle at tadams@uga.edu to reserve your exam time.

This session is presented by

The 12th Southern Plant Conference Monday, August 5, 2013

8:30

- 5:30

Georgia International Convention Center, Spanish Suite 2000 Convention Center Concourse, Atlanta, GA 30337

The 12th Southern Plant Conference will be held in conjunction with SNA 2013. This conference provides the perfect platform for the grower, landscaper and retailer to come together for a glimpse at exciting new plants coming to market. This fast-paced session, fi lled with loads of takeaways, boasts the best and hottest new plant varieties coming to market in the next season, and provides a unique opportunity to discover new production techniques and a vast array of new plants, with focus on new and superior cultivars, the most resistant, prolific blooming, superior shape or habit, and the most interesting flower or foliage. Don Shadow, Shadow Nursery, SNA Past President, and internationally recognized plantsman, has once again put together a stellar cast of speakers and will guide you on a quest to find new plants for your business. 8 hours of action-packed adventure with 15 plant enthuiasists, authors, botanical garden directors, professors, research geneticists, and world travelers – and special guest speaker, Takayuki Kobayashi from Kawaguchi City, Saitama, Japan. It’s a Who’s Who of Horticulture that will have any plant lover’s adreneline pumping as you witness their vast knowledge and insight on plants. Hold on to your hats during this extraordinary experience... There’s nothing quite like it! Sponsored by Plant Development Services, Inc. and HIP Labels. Registration required. Continental breakfast, lunch and breaks provided. Registration $149 by July 15. $179 After July 15. Approved for PLANET Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. For more information on PLANET recertification, visit PLANET’s Recertification Center at LandcareNetwork.org.

The 12th SOUTHERN PLANT CONFERENCE Speakers:

Dr. Allan Armitage

University of Georgia Athens, GA The Trial Gardens at UGA

Steve Castorani

North Creek Nurseries Landenberg, PA Superb Perennial Selections for Southern Gardens

Tony Avent

Plant Delights, Raleigh, NC Take a Walk on the Dark Side… New Developments in Shade Perennials

Dr. Paul Cappiello

Yew Dell Gardens Crestwood, KY Plant Collecting in Southeast Kentucky: a Treasure Trove of Plant Potential

Rick Crowder

Hawksridge Farms, Hickory, NC Promising New Plants

Dr. Tom Ranney Dr. Michael Dirr

Plant Introductions, Inc. Bogart, GA The Realities of Introducing New Plants in a Cluttered, Competitive, Combative Market Place

North Carolina State University, Mills River, NC Genetic Reunions and Recombinations: Adventures in Plant Breeding

John Elsley

Gardens Alive, Greenwood, SC Recent and Overlooked Older Introductions of Outstanding Ornamental Merit

James Owen Reich Bonsai Unearthed Madison, TN The Art of Bonsai

Ted Stephens Joseph Hillenmeyer Joseph Hillenmeyer Garden Design Lexington, KY Plants to Fulfill the Needs of a Garden Designer

Nurseries Caroliniana North Augusta, SC Plants to Add New Facets to Southern Gardens

Brian Upchurch

John Hoffman

Highland Creek Nursery Fletcher, NC Fun New Woody Plants for the Modern Garden

Hoffman Nursery Rougemont, NC Looking Ahead with Grasses & Sedges

Special Guest Takayuki Kobayashi Dr. Richard Olsen

U.S. National Arboretum Beltsville, MD 25,000 taxa in 25 minutes: a whirlwind update of woody plant research at the U.S. National Arboretum

Kobayashi Nursery, Ltd. Inc. Kawaguchi City, Saitama, Japan New and Useful Plants from Japan with Potential in the USA

Donâ&#x20AC;&#x2122;t miss this RARE opportunity as the brightest minds in horticulture come together to share their knowledge and insight on the best new plants for growers, landscapers and retailers. Visit www.sna.org for speaker bios topic descriptions and registration information.

58th Annual SNA Research Conference August 5 & 6, 2013

8:00 AM – 5:00 PM Georgia International Convention Center, Australian Suite 2000 Convention Center Concourse Atlanta, GA 30337 The SNA Research Conference, which began in 1956, is held annually and is the country’s longest running woody ornamental research conference, and provides a forum for horticultural researchers to communicate relevant and recent research findings to the industry. Its origin cannot be traced to any one individual, but the roots were planted by several SNA board members that recognized the need to consolidate duplicate research programs throughout the region. From an informal effort of compiling papers gathered from several horticultural research centers and assembled and printed, this two-day Horticultural Research Conference is held annually and has become world-renowned for quality research.

One unique feature of the conference is the Bryson L. James Student Research Competition, an opportunity for graduate and undergraduate students to present their latest research results, hone their communication skills and compete for cash awards. These students historically demonstrate strong academic and research ability and move forward in the industry to make outstanding contributions. The competition is named for Dr. Bryson L. James who served as director of research for the Southern Nursery Association, and served as coordinator of the conference and editor of the Annual Proceedings of the SNA Research Conference for nearly 50 years.

Participants are the top horticultural research and educational leaders from across the country. Hundreds of topics in thirteen categories are shared in presentations that run approximately seven minutes each. A printed agenda, available after July 1, and the conference format permits selection of research topics of special interest for those interested in attending. All industry members are invited to attend any and all sessions.

Research presented at the SNA Research Conference is published in the annual publication “SNA Research Conference Proceedings”. Proceedings from 1991 2012 are available on the SNA website (www.sna.org) with 2,872 titles comprised of 11,208 pages. Take a look... there’s lots of useful information!

Research Categories Include:

Container Grown Plant Production Economics and Marketing Engineering, Structures & Innovations Entomology Floriculture Growth Regulators Landscape Field Production Pathology Plant Breeding & Evaluation Propagation Water Management Weed Control

No registration required to sit in on any or all presentations.