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Comply with the KSU Official Logo Policy

While Kennesaw State University understands the desire for unique logos, we know that having a single visual element resonates with our many audiences and provides quick, easy and consistent recognition of entities within Kennesaw State University. As such, logos or graphic or visual elements that exist outside of those described in this guide will not be permitted. In addition to the official logo, colleges and other approved units on campus are eligible to use a college-specific or unitspecific logo provided by University Relations. The template for these logos feature the Kennesaw State name as well as the college or unit name. By incorporating the Kennesaw State name with the unit name, the unit name receives prominence while retaining an overall university identity. The college specific or unit-specific logo can be used on the front of major publications as long as the official Kennesaw State University logo appears on the back cover of the publication. The college-specific or unit-specific logo may be used by itself in advertisements for individual colleges and units. The college-specific or unitspecific logos may not be used on stationery or business cards. Unique college, school, department and other unit seals, logos or word marks may not be used on any university communication and no new logos may be developed. Either the official Kennesaw State University logo or the approved college-specific or unit-specific logo must always be a prominent element of any advertising for the university and its colleges and units. Graphic elements may not be grouped with the official logo in any way as to appear as a larger composite piece. Additional graphic elements may never be used on letterhead, business cards or forms. University Relations is responsible producing and approving the use of college-specific and unit-specific logos. Requests for college-specific or unit-specific logos should be submitted to logos@kennesaw.edu. RSOs who chose to include “Kennesaw State University” in any logo on any type of promotional material must first send proposed artwork to designapproval@kennesaw.edu. Questions concerning usage of this guide should be directed to University Relations at (770) 423-6203.

Use the Name of The University Appropriately

Kennesaw State University established a licensing program to protect its name and identifying marks. Kennesaw State University is a trademark of The Board of Regents and can only be used by organizations that either are KSU departments, or are officially sponsored by a university department. There are two types of organizations on campus: • Officially Sponsored University Organizations are those that have obtained official sponsorship from Kennesaw State University. Examples are KSU Athletics, KSU Foundation, and KSU Continuing Education, etc. These organizations may use the words “The Kennesaw State University,” “KSU,” or other trademarked words in the organization name • RSOs are the second type of organization at KSU. RSOs are not considered officially sponsored by the university and, therefore, may not use the name Kennesaw State University, any abbreviation thereof, or any of the university’s trademarks or logos in the organization name without seeking prior approval from the Department of University Relations.

Be Aware of KSU Licensing & Trademarks

Kennesaw State University, like most major colleges and universities, has a licensing program that regulates the use of its marks on items such as t-shirts, caps, key chains, mugs, pens, etc. The licensing process ensures that KSU marks are used appropriately and only on products approved by the university, and that the products are manufactured under a code designed to reinforce fair labor practices. Proceeds from the licensing program supports Athletics and Auxiliary Services.

REGISTERED STUDENT ORGANIZATION MANUAL 2012-2013| 15

KSU Registered Student Organization Manual  

Policy & guideline manual for Kennesaw State University's RSOs, under the Department of Student Life. 2012-2013.

KSU Registered Student Organization Manual  

Policy & guideline manual for Kennesaw State University's RSOs, under the Department of Student Life. 2012-2013.

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