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 On Monday October 28 over 350 people, including fans and media, gathered at the Belasco Theater in downtown Los Angeles to witness 2vLive’s official launch which featured an intimate performance from Demi Lovato. Over 150k people streamed the concert online. Prior to the performance, over 75 guests attended the private party. The launch was a huge success resulting in event coverage, trending conversations, and media hits all over the web. More than 500 photos were shared throughout the concert on Twitter/Facebook by fans watching the performance and social numbers from Twitter and Instagram were well over 750k.

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Dana Don Diablo, artist Emily Zemler, LA Weekly Mag Garrett Graham, Fanlala Gregg Sulkin, actor Karli Henriquez, Kiss FM/MTV Media Krystal B, Power 106 host Mike Brown, Rostrum Records Management Nicky Geezy, Music social influenceer/media Yesi Ortiz, Power 106 host Mary Lansing, music blogger Sarah Demarco, Rostrum Records Jeff Straughn, Brand Synergy Group Monica Lin, Popular Demand owner Sib Vicious, Revolt Michael Knudsen, Music Editor,

"I loved the intimate introduction 2vLive did with key media and influencers at the event before the show, then the show itself blew me away, thank you 2vlive for bringing such a cool, unique and forward-thinking experience for us music lovers!� - Yesi Ortiz, Morning Host, Power 106

"While I have had many opportunities to watch live streamed performances, what I LOVE about 2vLive and what makes them unique is the customized approach and interactive platform, I love that you can buy merchandise, tweet and watch the show all in the same place, bravo 2vLive!� - Mary Lansing, Music Blogger

" You can call me a '2vlifer' from the pre-party to the intimate concert setting and later watching clips of the live stream online, seeing the impeccable production and sound, they are definitely my go-to platform for concert live streaming access!" -Michael Knudsen, Music Editor,

SOCIAL METRICS Total Coverage Stories: 31 Total Impressions: Over 5 million Total Ad Value: Over $4 million Twitter Total = 600,000 impressions Instagram Total = 200,000 impressions

The Demi Lovato Experience - Media Book