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La De Da Branding Guide


Mission Statement This book provides the design identity for La De Da. This business’s playful and fun design is influenced by dog behavior and reflects the caring and nurturing experience the dogs will have at the spa and day care facility.


Table of Contents Logo and Tagline.........................................1 Logo Placement..........................................4 Logo Usage....................................................5 Palette, Photography, and motifs........7 Fonts...............................................................12 Collateral......................................................13 MobileApplication....................................15 Website..........................................................15 Uniform and Vehicle................................20 Commercial................................................23 Business Papers.......................................25 Interior and Exterior Design................28


The Logo The logo follows the illustrative theme but also has a modern and professional look.

The Tagline The tagline is silly and whimsical. It is a play on human salon taglines.

1


La De Da Dog Care

Where Dirty Dogs Get Clean.

2


Logo Placement and Variations The logo can be placed vertically or horizontally. Any of the appropriate palette colors may be used.

3


La De Da

Dog Care

La De Da Dog Care

La De Da

Dog Care

4


Incorrect Usage Keep Logo at appropriate size and avoid these types of variations.

5


La De Da

Dog Care

La De Da Dog Care

La De Da Dog Care

La De Da

Dog Care

6


Color Palette, Motifs, and Photographic Style The basis for La De Da’s design.

7


C 47.79 M 73.48 Y 83.71 K 68.16 C 49.14 M 6.79 Y 26.18 K 0

R 66 G 33 B 11

R 129 G 193 B 191

R 254 C 0.25 G 234 M 8.09 Y 15.07 B 213 K 0

8


Bubbles

Icons

Dog Character

9


Colorful images of dogs acting in a spa and day care environment.

10


Fonts A mix of some playful and clean typography.

11


Main font:

Noteworthy “Where Dirty Dogs Get Clean”

Fonts for web and print: Gill Sans MT “Where Dirty Dogs Get Clean” Devanagari Sangam MN “Where dirty dogs get clean”

12


Collateral Dogs love chasing bubbles. The collateral urges the act of play and is also influenced by the branding motif. The customer will receive a bottle after their visit.

13


La De Da

Edible Dog Bubbles! Beef Flavored

14


Mobile Application and Website The illustrated icons are the essential part of the website and mobile application.

15


3G

4:08 PM

La De La De DaDa

LaMake DeSpaDa Appointment Where dirty dogs get clean.

H

Make Day Care Appointment

Spa

$

Prices

Day Care

C

My Calendar

H

Home

home

16


3G

3G

4:08 PM

La De Da

4:08 PM

La De Da La De La De DaDa

La De La De DaDa

DAY CARE

Make Spa Appointment

SPA

Nov

Grooming

H27

Make Day Care Appointment

Schedule Bath Time

$

Prices Prices

17

C

My Calendar

H

Home

home

$

Prices

C

My Calendar

H

Home


La De Da Dog Spa

HOME

DAY CARE

SPA

CONTACT

HOURS

Where Dirty Dogs Get Clean. La De Da is best grooming, day care, and boarding facility for your fuzzy friends. We provide services to the Western New York area. Our goal is to provide the best experience for you and your beloved pet. With a warm and friendly staff and environment, La De Da is a home away from home for your dog.

18


La De Da Dog Spa

HOME

DAY CARE

SPA

CONTACT

HOURS

SPA

CONTACT

HOURS

Hours Tuesday - Friday:

7:00 AM - 7:00 PM

Saturday - Sunday: 7:00 AM - 4:00 PM Monday: CLOSED

La De Da Dog Spa

HOME

DAY CARE

The Spa Our lovely spa has all new tubs and plenty of shampoo to fit your dog’s needs.Your dog will be rejuvenated after our baths and manicures! While visiting, check out the store. We have plenty of accessories and toys. We also have a variety of La De Da products so you can pamper your pup at home too!

19


Uniform and Vehicle La De Da’s colorful uniform and vehicle incorporate the La De Da motifs.

20


Front

21

La De Da!

Back


a

La De D

22


Commercial An animation featuring the La De Da dog character. Uses humor to entice the viewer.

23


A! LA D E D

A! LA D E D

La De Da! Where dirty dogs get clean

24


Business Papers Professional stationery and business card for La De Da.

25


La De Da Dog Care

2799 Southwestern Blvd Orchard Park, NY 14127

La De Da

Dog Care

La De Da Dog Care 2799 Southwestern Blvd Orchard Park, NY 14127

La De Da

Dog Care

26


La De Da

2799 Southwestern Blvd Orchard Park, NY 14127 (716) 677-0000

Dog Care

Side A

Side B

27


Exterior and Interior Design These design models are the plan for the look of the exterior building and interior counter space.

28


29


WELCOME TO LA DE DA!

30


Branding Guide for La De Da Pet Care