Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Mining Industry - 2012-2013 : Survey Intelligence Published : June 2012
No. of Pages : 69
Synopsis • Analysis of opinions drawn from leading mining industry executives. • Analysis on how marketing expenditure, business strategies and practices in the mining industry are set to change in 2012-2013. • Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers. Summary This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the mining industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of mining industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. Scope • The opinions and forward looking statements of 250 industry executives have been captured in our indepth survey, of which 32% represent Director and C-level respondents. • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations. • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East. • Key topics covered include marketing spend activity, marketing and sales behaviors and strategies. • The report examines current practices and provides future expectations for the industry over the next 12-24 months. Reasons To Buy • This report will help you to drive revenues by understanding future product investment areas and growth regions. • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future. • This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs. • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers. • This report will help you to predict how the industry will grow, consolidate and where it will stagnate. Mining Industry Supplier Marketing Strategies
1 Introduction 1.1 What is this report about? 1.2 Definitions
1.3 Methodology 1.4 Profile of Global Mining Industry Survey Respondents 1.4.1 Profile of buyer respondents 1.4.2 Profile of supplier respondents 2 Executive Summary 3 Global Mining Industry Suppliersâ€™ Marketing Expenditure Activity 3.1 Annual Marketing Budgets: Global Mining Industry Suppliers 3.1.1 Annual marketing budgets by suppliers 3.1.2 Annual marketing budgets by region 3.1.3 Annual marketing budgets by turnover 3.2 Global Mining Industry: Planned Change In Marketing Expenditure Levels 3.2.1 Planned change in marketing expenditure levels by suppliers 3.2.2 Planned change in marketing expenditure levels by region 3.2.3 Planned change in marketing expenditure levels by company turnover 3.2.4 Net change in planned marketing expenditure in all industries 3.3 Global Mining Industry: Future Investment by Media Channel 3.3.1 Future investment by media channel by suppliers 3.3.2 Future investment by media channel by region 3.3.3 Planned change in marketing expenditure by company turnover 3.4 Global Mining Industry: Suppliers'' Future Investment in Marketing and Sales 3.4.1 Planned investment in marketing and sales technologies by suppliers 3.4.2 Planned investment in marketing and sales technologies by region 3.4.3 Planned investment in marketing and sales technologies by turnover 4 Global Mining Industry 2012: Marketing and Sales Behaviors and Strategies 4.1 Global Mining Industry 2012: Key Marketing Aims of Suppliers 4.1.1 Key marketing aims of suppliers 4.1.2 Key marketing aims of suppliers by region 4.1.3 Key marketing aims of suppliers by company turnover 4.1.4 Key marketing aims of suppliers by revenue growth expectations 4.2 Global Mining Industry: Essential Amendments to Marketing Activities in 2012-2013 4.2.1 Amendments to marketing activities by suppliers 4.2.2 Amendments to marketing activities by region 4.2.3 Amendments to marketing activities by company turnover 4.3 Global Mining Industry: Use of New Media for Business Prospects 4.3.1 Use of new media by suppliers 4.3.2 Use of new media by region 4.3.3 Use of new media by company turnover 4.4 Global Mining Industry: Critical Factors for Choosing a Marketing Agency 4.4.1 Critical factors for choosing a marketing agency by region 4.4.2 Critical factors for choosing a marketing agency by company turnover 5 Appendix 5.1 Global Mining Industry Survey Results 5.2 Methodology 5.3 Contact us 5.4 About ICD Research 5.5 Disclaimer List of Tables List of Figures
Published on Jun 20, 2012
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry executives. It analyze...