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Gardening in Singapore Published : July 2012

No. of Pages : 19

Price: US$900

Gardening is mainly considered as a leisure activity for the elderly in Singapore. It is not yet a mainstream hobby for Singaporeans, due to the fast pace of life and lack of outdoor space. The limited amount of gardening activities can be seen both in public housing estates (usually along communal corridors of flats or in community gardens) and in landed properties (usually in the residents’ own garden or backyard). In terms of the type of work, Singaporeans who carry out gardening tend to do... Euromonitor International''s Gardening in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Gardening market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning. Singapore Gardening Market LIST OF CONTENTS AND TABLES Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Gardening by Category: Value 2006-2011 Table 2 Sales of Gardening by Category: % Value Growth 2006-2011 Table 3 Gardening Company Shares 2009-2011 Table 4 Gardening Brand Shares 2009-2011 Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011 Table 6 Forecast Sales of Gardening by Category: Value 2011-2016 Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016 Executive Summary


Economic Uncertainties Dent Growth of Home and Garden Premium Brands Attract Niche Group of High-income Consumers Large Players Gain Share in A Fragmented Landscape Retail Channels Offering Convenience Gain in Importance Home and Garden Projected To Slow Down Key Trends and Developments Expected Slowdown in Property Sales Starts To Dampen Home and Garden Premiumisation Witnessed in Niche Consumer Segments Health and Safety Considerations Influence Purchase Decisions Home Improvement and Gardening Not Mainstream Hobbies in Singapore Rise of Chained Retailers Driven by Demand for Convenience and Strong Branding Market Data Table 8 Sales of Home and Garden by Category: Value 2006-2011 Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011 Table 10 Home and Garden Company Shares 2009-2011 Table 11 Home and Garden Brand Shares 2009-2011 Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011 Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016 Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016 Sources Summary 1 Research Sources


Gardening in Singapore