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this book belongs to ....................... .......................... ..................... 3


The artist is the creator of

// INTRO DUCT ION //

beautiful things. To reveal art and conceal the artist is art’s aim. The critic is he who can translate into another manner or

cfj

a new material his impression

The artist is the creator of beautiful things. To reveal art and conceal

of beautiful things. The highest

the artist is art’s aim. The critic is he who can translate into another

as the lowest form of criticism

manner or a new material his impression of beautiful things.

is a mode of autobiography.

The highest as the lowest form of criticism is a mode of autobiography.

Those who find ugly meanings

Those who find ugly meanings in beautiful things are corrupt without

in beautiful things are corrupt

being charming. This is a fault. Those who find beautiful meanings

without being charming.

in beautiful things are the cultivated. For these there is hope. They

This is a fault. Those who find

are the elect to whom beautiful things mean only beauty. The artist is

beautiful meanings in beautiful

the creator of beautiful things. To reveal art and conceal the artist is

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//CONTENT//

HISTORY OF TOY LAB 2008 - 2012

THE TOYLAB SQUAD

TURN THIS PAGE

EXPLORE

STOP TO THINK

THE MAKING

NOW TO MARKET

AND WE DISPLAY

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TURN THIS PAGE

START here

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feel

to

// HISTORY OFTOYLABS// 11


WHAT

chronicling the roar I am alone, and feel the charm of

I am alone, and feel the charm of

existence in this spot, which was

existence in this spot, which was

created for the bliss of souls like

created for the bliss of souls like

mine. I am so happy, my dear

mine. I am so happy, my dear

that I never was a greater artist than now. world among the stalks, and grow familiar with the countless

friend, so absorbed in the exquisite

friend, so absorbed in the exquisite

indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in

sense of mere tranquil existence,

sense of mere tranquil existence,

his own image, countless indescribable forms of the insects and flies, then I feel the presence of the

that I neglect my talents. I should

that I neglect my talents. I should

An artist has a thought process that allows him to think out of the

be incapable of drawing a single

be incapable of drawing a single

many constructed boxes of society. His creativity is what drives him to

stroke at the present moment; and

stroke at the present moment; and

express these thoughts and feelings. Why is it considered the role of the artist to

yet I feel that I never was a greater

yet I feel that I never was a greater

take a stand against society when an artist uses his talent to express himself for himself.

artist than now. world among the

artist than now. world among the

It is not the role of the artist to portray or defy the rules of society, make a political stand or

stalks, and grow familiar with the

stalks, and grow familiar with the

I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel

to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind their work. Whether this intent is recognized and appreciated is not the

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HOW IT ALL BEGAN


An artist has a thought process that allows him to think out of the many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of the artist to take a stand against society when an artist uses his talent to express himself for himself.

THE building blocks

I am alone, and feel the charm of existence in this spot, which was created for

It is not the role of the artist to portray or defy the rules of society, make a political stand or to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind their work. Whether this intent is recognized and appreciated is not the purpose of the artwork. The purpose of the artist and designer is to express his ideas and opinions. If the audience receives, understands and appreciates it, then good. If they do not, it should not matter. Art is not a substitute for journalism or media publicity. It is an expression of an Individuals thoughts and thought process. It is this expression that requires an open forum and not the An artist has a thought process that allows him to think out of the many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of the artist to take a stand against society when an artist uses his talent to express himself for himself. It is not the role of the artist to portray or defy the rules of society, make a political stand or to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind

the bliss of souls

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feel

to

// thetoy labsquad// 19


WORK

One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and

One morning, when Gregor

divided by arches into stiff sections. The bedding

Samsa woke from troubled

was hardly able to cover it and seemed ready to

dreams, he found himself

slide off any moment. His many legs, pitifully thin

transformed in his bed into a

compared with the size of the rest of him, waved about helplessly as he looked. “What’s happened to me? “ he thought. It wasn’t a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the

PLAY

horrible vermin. He lay on his One morning, when Gregor

armour-like back, and if he lifted

Samsa woke from troubled

his head a little he could see

dreams, he found himself

his brown belly, slightly domed

transformed in his bed into a

and divided by arches into stiff

horrible vermin. He lay on his

sections. The bedding was hardly

armour-like back, and if he lifted

able to cover it and seemed

his head a little he could see

ready to slide off any moment. His

his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment.

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TURN THIS PAGE

SOMETIMES JUSTB E

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring

A wonderful serenity has taken possession of my

which I enjoy with my whole

entire soul, like these sweet mornings of spring

heart. I am alone, and feel the

which I enjoy with my whole heart. I am alone,

charm of existence in this spot,

and feel the charm of existence in this spot, which

which was created for the bliss of

was created for the bliss of souls like mine. I am

souls like mine. I am so happy,

so happy, my dear friend, so absorbed in the

my dear friend, so absorbed

exquisite sense of mere tranquil existence, that I

in the exquisite sense of mere

neglect my talents. A wonderful serenity has taken

tranquil existence, that I neglect

possession of my entire soul, like these sweet

my talents. A wonderful serenity

mornings of spring which I enjoy with my whole

if it is needed to happen, so it shall and then it shall be, not what you

heart. I am alone, and feel the charm of existence

expected.... but something atleast. Be happy. but something atleast. Be happy. but something atleast. So wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

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AND everyone else 25


feel feel

to


feel

to

// explore // 29


what is it? An artist has a thought process that

An artist has a thought process

allows him to think out of the many

that allows him to think out of

constructed boxes of society. His

the many constructed boxes of

creativity is what drives him to express

society. His creativity is what

these thoughts and feelings. Why is

drives him to express these

it considered the role of the artist to

thoughts and feelings. Why is it

take a stand against society when an

considered the role of the artist

artist uses his talent to express himself

to take a stand against society

for himself. It is not the role of the

when an artist uses his talent to

artist to portray or defy the rules of

express himself for himself. It is

society, make a political stand or to

not the role of the artist to portray

change the way art has been viewed

or defy the rules of society, make

in the past, present or future. Art is an

a political stand or to change

expression and is not an instrument

the way art has been viewed in

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pulling up our socks 33


The artist is the creator of

The artist is the creator of

beautiful things. To reveal art

beautiful things. To reveal art

and conceal the artist is art’s

and conceal the artist is art’s

aim. The critic is he who can

aim. The critic is he who can

translate into another manner or

translate into another manner or

a new material his impression of

a new material his impression of

beautiful things.

beautiful things.

The highest as the lowest

The highest as the lowest

form of criticism is a mode of

form of criticism is a mode of

autobiography. Those who

autobiography. Those who

find ugly meanings in beautiful

find ugly meanings in beautiful

things are corrupt without being

things are corrupt without being

charming. This is a fault.

charming. This is a fault.

Those who find beautiful

Those who find beautiful

A wonderful serenity has taken

A wonderful serenity has taken

A wonderful serenity has taken

possession of my entire soul,

possession of my entire soul,

possession of my entire soul, like

like these sweet mornings of

like these sweet mornings of

these sweet mornings of spring

spring which I enjoy with my

spring which I enjoy with my

which I enjoy with my whole

whole heart. I am alone, and

whole heart. I am alone, and

heart. I am alone, and feel the

feel the charm of existence in

feel the charm of existence in

charm of existence in this spot,

this spot, which was created for

this spot, which was created for

which was created for the bliss of

the bliss of souls like mine. I am

the bliss of souls like mine. I am

souls like mine. I am so happy,

The artist is the creator of beautiful things. To reveal art and conceal the artist is art’s aim. The critic is he who

35


feel

to

// stopto think// 37


feel

to


A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. A wonderful serenity has taken possession of my entire soul, like these sweet mornings

41


A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the

feel

charm of existence in this spot, which was created for the bliss of

A wonderful serenity has taken

A wonderful serenity has taken

possession of my entire soul, like

possession of my entire soul, like

these sweet mornings of spring

these sweet mornings of spring

which I enjoy with my whole

which I enjoy with my whole

heart. I am alone, and feel the

heart. I am alone, and feel the

charm of existence in this spot,

charm of existence in this spot,

which was created for the bliss of

which was created for the bliss of

souls like mine. I am so happy,

souls like mine. I am so happy,

to

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1

Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find

4 2

Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They

3

Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find

Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect

5

TURN THIS PAGE Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find

6

Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find beautiful cultivated. For these there is hope. They are the elect to whom Those who find beautiful meanings in beautiful things Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find beautiful cultivated. For these there is hope. They are the elect to whom Those who find beautiful meanings in beautiful things


TURN THIS PAGE Character Creation Character creation (also character generation or character design) is the process of defining a game character or other character. Typically, a character’s individual strengths and weaknesses are represented by a set of statistics. Games with a largely fictional setting may include traits such as race and class. Games with a more

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feel

to

// the making// 51


A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed

A wonderful serenity has taken

A wonderful serenity has taken

A wonderful serenity has taken

possession of my entire soul, like

possession of my entire soul, like

possession of my entire soul, like

these sweet mornings of spring

these sweet mornings of spring

these sweet mornings of spring

which I enjoy with my whole

which I enjoy with my whole

which I enjoy with my whole

heart. I am alone, and feel the

heart. I am alone, and feel the

heart. I am alone, and feel the

charm of existence in this spot,

charm of existence in this spot,

charm of existence in this spot,

which was created for the bliss of

which was created for the bliss of

which was created for the bliss of


A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear

AND IT’S DONE


feel

to

// nowto market// 57


59


A wonderful serenity has

A wonderful serenity has

taken possession of my

taken possession of my

entire soul, like these sweet

entire soul, like these sweet

mornings of spring which I

mornings of spring which I

enjoy with my whole heart.

enjoy with my whole heart.

I am alone, and feel the

I am alone, and feel the

charm of existence in this

charm of existence in this

spot, which was created

spot, which was created

for the bliss of souls like

for the bliss of souls like

mine. I am so happy, my

mine. I am so happy, my

BUT IF YOU CANNOT STOP FOR A BIT A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which

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63


ON YOUR mark get set

SELL!! 65


An artist has a thought process that allows him to think out of the many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of the artist to take a stand against society when an artist uses his talent to express himself for himself. It is not the role of the artist to portray or defy the rules of society, make a political stand or to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind their work. Whether this intent is recognized and appreciated is not the purpose of the artwork. The purpose of the artist and designer is to express his ideas and opinions. If the audience receives, understands and appreciates it, then good. If they do not, it should not matter. Art is not a substitute for journalism or media publicity. It is an expression of an Individuals thoughts and thought process. It is this expression that requires an open forum and not the desire for public appreciation of

maybe if you thought about it?

An artist has a thought process that allows him to think out of the

many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of thals thoughts and thought process. It is this expression that

An artist has a thought process that allows him to

An artist has a thought process

think out of the many constructed boxes of society.

that allows him to think out of

His creativity is what drives him to express these

the many constructed boxes of

thoughts and feelings. Why is it considered the

society. His creativity is what

role of the artist to take a stand against society

drives him to express these

when an artist uses his talent to express himself

thoughts and feelings. Why is it

for himself. It is not the role of the artist to portray

considered the role of the artist

or defy the rules of society, make a political stand

to take a stand against society

or to change the way art has been viewed in

when an artist uses his talent

the past, present or future. Art is an expression

to express himself for himself.

and is not an instrument through which society

It is not the role of the artist

needs to or can be changed. The function of

to portray or defy the rules of

art is to evoke a feeling or emotion that the

society, make a political stand

artist wants to convey. Each artist has their own

or to change the way art has

how did we get here honey 67


feel

to

//andwe display// 69


REMEMBER

to

b r

e

a t

h e

feel

to 71


WOULD YOU LIKE TO PLAY A GAME? 73


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//and then //

The artist is the creator of

The artist is the creator of

beautiful things. To reveal art

beautiful things. To reveal art

and conceal the artist is art’s

and conceal the artist is art’s

aim. The critic is he who can

aim. The critic is he who can

translate into another manner or

translate into another manner or

a new material his impression of

a new material his impression of

beautiful things.

beautiful things.

The highest as the lowest

The highest as the lowest

The artist is the creator of

form of criticism is a mode of

form of criticism is a mode of

beautiful things. To reveal art

autobiography. Those who

autobiography. Those who

and conceal the artist is art’s

find ugly meanings in beautiful

find ugly meanings in beautiful

aim. The critic is he who can

things are corrupt without being

things are corrupt without being

translate into another manner or

charming. This is a fault.

charming. This is a fault.

a new material his impression of

Those who find beautiful

Those who find beautiful

beautiful things.

cfj 77


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The artist is the creator of beautiful things. To reveal art and conceal the artist is art’s aim. The critic is he who can translate into another manner or a new material his impression of beautiful things. The highest as the lowest form of criticism is a mode of autobiography. Those who find ugly meanings in beautiful things are corrupt without being charming. This is a fault. Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom beautiful things mean only beauty. Toy lab rocks!!


The Toy Lab Publication