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It is our failure to



our ideal

that ultimately defines



make us unique." - Conan O’ Brien, 2011

Dartmouth College Commencement Address




design.print Kristina Choi

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About me 05

Commercial works 13

Other works

Resume 07

Marketing Collateral 15

Drawings 37

Self branding 09

Poster 25

Animation 39

Business Card 26

Painting 40

Invitation card and others 27

Blog and more 41

Multilingual Design 29 Icons 33


Hi, Nice to meet you.

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01. About Me



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A b o u t me

Don’t forget to check out my Behance website!

Resume 07 Self Branding 09

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01. About Me

EXPERIENCE Freelance Designer


Resume Kristina Choi 08-22-89

10.2012 - Present - Create, produce and design for both digital and print advertising and marketing collateral including eight page brochures, tri fold brochures, promotional flyers, posters etc. - Manage multiple projects & deadlines by different clients simultaneously - Provide high level of professional customer service and support even after completion

North America Weekly Times Graphic Designer/ Production Artist 12.2012 - 04.2014 Toronto, Ontario, Canada - editorial design for the entire newspaper - Responsible in conceptualization and graphic design completion of marketing and promotional assets to meet marketing strategy requirements

- Worked with multiple clients without supervision in producing print ready production advertisements in a fast paced environment.

- Performed website updates.

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SKILLS - Editorial Design - Graphic Design - Print Production - Animation Soft Skills - Fluent in English, Mandarin and Cantonese - Strong time management skills - Customer Service and client relationship management - Proficiency in Mac and PC

Software: Adobe CS 4-6

EXHIBITIONS Xchanges gallery

Victoria, B.C. Canada

EDUCATION Seneca College 3D Character Animation Graduation Certificate

Quantitative Easing

Local Fund rasing Exhibition for Canada Day

Western Washington University, Viking Union Gallery

InDesign, Photoshop, Illustrator, Dreamweaver, After Effects

2011-2012 Toronto, Ontario, Canada

Bellingham, WA, USA Beyond Borders Exhibition

MICROSOFT OFFICE WordPress Proficiency in Mac and PC

University of Victoria Bachelor of Fine Arts (Visual Art)

Coordinator Heidi Norgaard

2008-2010 Victoria, British Columbia, Canada

Camosun College Diploma in Visual Art

2006-2008 Victoria, British Columbia, Canada

Reference Available Upon Request.

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Self Branding 2013 // Self Project



I am a designer with animation and visual arts background and I specialized in editorial, print design. The idea behind this self branding is to show case my idendity as a print graphic desinger through using a metaphoric and subjective way to present myself.





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02. Commercial Works

02. Commercial



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These samples of my work represents not only my talent & technical achievements but as self-motivation to improve and self- exploring.

Marketing Collateral 15 Poster 25 Business Card 26 Invitation card and others 27 Multilingual Design


Icons 33

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02. Commercial Works Marketing Collateral Design 2013 - present // William College, Toronto, Canada

William College is a private high school located in Toronto, Ontario. These marketing collateral includes flyers, bi/tri fold brochures as well as print advertisements are produced for potential students’ parents from the South American and Asian countries. I picked color scheme that are more refreshing and playful which would be more welcomed for both students and parents.

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bi fold brochure


Infographics/ poster

tri fold brochures


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INFOGRAPHICS concept | design | layout programs: indd

I was asked to design a poster about an IELTS course for a IELTS test centre. I made use of the IELTS colour scheme and create an simple infographic explaining the course information.The context are arranged in a way that cause the eyes to flow with the context when the viewer browse through the poster.

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02. Commercial Works

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02. Commercial Works

The 10 page bi brochure is for providing information of the private high school service and financial information, admission requirements. An English, Spanish , Russian and Chinese translated version are produced in fitting different needs for the students parents.

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BI FOLD BROCHURE concept | design | layout programs: psd, indd

inner pages (work-in-progress)

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02. Commercial Works

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TRI FOLD BROCHURE concept | design | layout programs: psd, indd

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02. Commercial Works

Poster Design 2013 // CultureLink CultureLink is a non profit organization in Toronto, Ontario. The poster is designed for congratulating the organization for it’s 25th years anniversary. The poster was also included as a page in their 25th year anniversary booklet that was given out during the event.

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2012 // Self project This is a business card I designed when I first graduated from Animation program. I tried to design a card that could represented my identity as a fresh graduated animator with a visual art background. Therefore, I created a handmade puppet I created using acrylic paint on canvas paper.

FINISH PRODUCT top: original puppet bottom: final product

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02. Commercial Works Invitation Design 2014 // Don Mills Family Health Team Toronto, Canada

concept | illustration | layout programs: psd, indd, ai

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Invitation Card for Dinner Event with Ontario Premiere Kathleen Wayne, MPP of Don Valley West Chinese New Year is the most significant festival from the culture. I choose to use the old and traditional Chinese art forms; calligraphy and typography, to be presented on the card. It is also an art form that are both welcomed by the east and west culture.

One sided flyer design for a local printing house company. The flyer is created to introducing the company to potential clients. programs: psd, ai

Flyer Design 2011 // New Century Signs Service, Victoria, B.C.

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02. Commercial Works Editorial Design + Ad Design (Multilingual Design) 2012-2014 // North America Weekly Times Toronto, Canada North America Weekly Times is a local community newspaper company established for over 10 years in Toronto, Ontario. The newspaper mainly focused on discussing Canadian politics as well as Chinese from Chinese- Canadian point of view. During my period working as a production artist and graphic designer in the company. My main responsibility is to provide editorial design for the newspaper as well as advertisement design. Here are a few samples of the work I did in the company.

EDITORIAL DESIGN concept | design | layout programs: psd, indd

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PRINT ADVERTISEMENT concept | design | layout programs: psd, indd

client: City of Markham

client: Metro College of Technology PAGE // 30

02. Commercial Works

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EDITORIAL DESIGN concept | design | layout programs: psd, indd, ai

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DESCRIPTIONS (left) Device icon design for flyers (middle) weather icon for mobile phones

Icon Design 2013-2014// Various project These are different sets of icons where some of them are used for my print design works, and some are designed for fun and pratice.

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O t h e r works

03.Other works

Drawings 37 Animation 39 Painting 40 Blog and more 41

These are my other works I did back from 2008 to present.

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Dino Studies is a self directed project begining in 2013. This project is a further continuation of my passion in animation and this massive prehistoric creatures that once rumble on Earth. These drawings are based on the walkcycles of animated dino rigs. My main purpose of the drawings are to capture the shadows and movement tracks that I see during the walks.

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03.Other works

DIGITAL DRAWINGS Dino studies (on going self project) 2013- present

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THE BLUE BIRD 2008 // Cut out, stop motion PAGE // 39

03.Other works

Painting ACRYLIC PAINTINGS 2012- present

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Check out my blog to see more of my drawings //

Blog Illustrations

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Thank you //

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Kristina Choi Portfolio  
Kristina Choi Portfolio