Kristin Lowry At A Glance POV: A good strategist should open minds in an inspiring way. Goal: To bring value to my team by finding unique and compelling insights that can be turned into actionable ideas, initiatives, positioning and messaging. Skills: • Researching and finding anything under a tight deadline. • Figuring out what people think, using curiosity, research ability and natural intuition. • Finding creative ways to engage people on a tactical level using my knowledge of the current media landscape.
Where I Have Worked Muh • Tay • Zik | Hof • fer, SF • Freelance Jr. Planner • 7/13-11/13 • Devised, owned and presented a strategy for a variety of clients including: HP, Bulb (social blogging platform), and YLiving and YLighting (e-commerce furniture site). • Interviewed key stakeholders and consumers. • Supported existing and potential clients with consumer research, competitive analysis and brand audits. Camp + King, SF • Strategy Intern • 2/13-4/13 • Used social listening tools and online ethnography to find insights used in new business pitches for Sutter Home Wine and Sargento Cheese. • Conducted in-depth consumer research and brand audits. • Listened to conversations around Zoosk and City of Hope to assess strengths, weaknesses and next steps. Zenith Media, SF • Media Planner • 3/11-8/12 • Generated television flighting strategy based on target’s travel habits, historical and sales data, and competitive analysis for Travelocity. MediaCom, LA • Account Associate • 8/09- 3/11 • Created media strategy for movie, DVD and video game releases for Warner Brothers.
Who I Am Past Lives: A commissioned artist, a law student, a paralegal, a file clerk, a fund-raiser, triathlete, and a video curator. Proudest Strategy Moment: Being the lead strategist on an HP project. Proudest Human Moment: Being accepted to law school. While being an attorney is not my cup of tea, it taught me not to be intimidated by challenges. Interests: Running, reading, painting, hiking, seeing live music, and travel. Words I live by: “The only way to do great work is to do what you love” - Steve Jobs. Volunteer Work: NOLA Free Legal Clinic, Leukemia Lymphoma Society, AD2SF Pro-bono Strategy Lead.
Education Miami Ad School • Account Planning Boot Camp • 2012 Art Institute of California San Diego • Bachelors of Science in Advertising • 2009 Washington State University • Bachelors of Arts in Political Science • 2004 San Francisco, CA | (206) 930-5562 | email@example.com