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Kristin S. Jensen Portfolio 2013


NEWS ARTICLES ............................................................................................................................................................... 3   ARTICLES WRITTEN FOR THE IRA A. FULTON COLLEGE OF ENGINEERING AND TECHNOLOGY ................................................................................................................................................ 4   ARTICLES WRITTEN FOR THE DAILY UNIVERSE NEWSPAPER ..................................................... 6  

CLIENT WORK ................................................................................................................................................................... 8   HABITAT FOR HUMANITY .......................................................................................................................... 9   DONOR LETTER ............................................................................................................................................................................. 9   RADIO PSAS ....................................................................................................................................................................................10   PRESS RELEASE ............................................................................................................................................................................12   AMERICAN MOTHERS, INC....................................................................................................................... 14  

MAKOVSKY & CO. INTERNSHIP MATERIALS............................................................................................ 15   BB&T CO. CAMPAIGN PROJECT ............................................................................................................. 16   PRISM PR TOOLKIT FOR THE CENTER FOR ARTS EDUCATION ............................................... 18  

IRA A. FULTON COLLEGE OF ENGINEERING AND TECHNOLOGY .................................... 20   SOCIAL MEDIA ............................................................................................................................................... 21   FACEBOOK ......................................................................................................................................................................................21   EVENT MATERIALS ....................................................................................................................................... 22   STUDENT INNOVATOR OF THE YEAR COMPETITION .....................................................................................22   ACET CONFERENCE ................................................................................................................................................................24   OTHER PROJECTS ......................................................................................................................................... 28  

 

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News  Articles    

 

 

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Articles  written  for  the  Ira  A.  Fulton  College  of  Engineering  and  Technology    

 

   

An insider's view from Mission Control: Ira A. Fulton College hosts member of Mars Rover team Date: August 31, 2012

Engineers Todd Barber, second right, and Raymond Baker, right, work inside the Spaceflight Operations Facility for NASA. All eyes are on the Red Planet this month. The recently landed Mars rover, Curiosity, has provided academics and amateurs alike with exciting videos and high-resolution color photos of Mars’s surface. Todd Barber, one of the chief contributors to the Curiosity mission, shared his enthusiasm with the Ira A. Fulton College of Engineering and Technology at a special lecture on Thursday. “This is one bad wicked rover,” Barber said. “This is not your dad’s Oldsmobile.” Barber is the senior propulsion engineer for the Curiosity mission. He “cut his teeth” on two previous Mars rovers – Spirit and Opportunity – and is also renowned for his work on the Cassini and Galileo probes. Barber shared with faculty and students the advances in technology that Curiosity represents, as well as the reasons behind another return to Mars. “We are looking for the building blocks of life,” Barber said. Curiosity is certainly well equipped to find and analyze those building blocks. The rover, roughly the size of a Hummer, contains a robotic hand, multiple drills, ovens, a spectrometer,

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17 cameras and the famed ChemCam, which can vaporize rock at a distance of 30 feet using an infrared laser. The plethora of scientific tools on board explains Curiosity’s second title, the “Mars Science Laboratory.” When compared to Curiosity’s golf cart-sized predecessors, this off-roading, rock-climbing machine is nothing less than awe-inspiring. “It’s amazing that you can go that far from our own planet and do those things,” said Joseph Blanch, a mechanical engineering student who attended the lecture. Though much of Barber’s presentation focused on the technical aspects of the Curiosity mission, he added a bit of color by sharing humorous stories from mission control and a few of his favorite Web comics. “Curiosity killed the cat,” Barber read aloud, showing a Photoshopped image of Curiosity vaporizing a housecat with its high-powered ChemCam. “I found this on the Internet and couldn’t resist putting it in.” One of the main challenges in any Mars mission lies in landing the rover gently on the planet’s surface. The spacecraft passes through what NASA calls the “seven minutes of terror” as it enters Mars’s atmosphere, where it must slow from a speed of 13,000 MPH to zero MPH in a matter of minutes. The Curiosity mission has the most elaborate and effective landing procedure of any Mars mission thus far. After flying in a carefully controlled switchback pattern, the craft shed its outer shell, released a parachute, and used rocket jets to slow its descent. The rover itself was then lowered to the planet’s surface on cables via a “sky crane” which then detached and crashed a safe distance away. “Like lowering a baby into a crib,” Barber said. “What could possibly go wrong?” The Ira A. Fulton College has a special interest in Mars rovers. Students from the college compete annually in the University Rover Challenge in Hanksville, Utah. This year, the BYU team secured second place out of 10 university teams. Students at Thursday’s lecture expressed their excitement to hear from an actual member of the Curiosity mission. “The lecture was fantastic. I have been following Curiosity for a long time, counting down the days until landing,” said Garrett Aida. Aida is a mechanical engineering student in the college. Like Barber, he has a special interest in the field of propulsion. Curiosity’s nuclear battery can theoretically remain functional for more than a decade, which means students at the college have lots of data to look forward to in the future. In the meantime, NASA is having a little fun by transmitting sound bites (including will.i.am’s “Reach for the Stars”) to Mars and back – a first in history.

--Written by: Kristin Jensen

 

 

 

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Articles  written  for  the  Daily  Universe  newspaper     Bijou Market to sell handmade wares By Kristin Jensen - Thu, 11/05/2009 - 22:13

A vacant lot will be transformed into a bazaar this weekend as vendors fill the space with bright colors and funky patterns. Local artists will be selling everything from clothes to kitchen utensils. Bijou Market, an event being held Saturday at 501 N. 900 East in Provo, will involve 50 vendors selling their wares from 10 a.m. until 4 p.m. “There will be a lot of great stuff, and all handmade,” said Emily Frame, one of the founders and coordinators of the market. “Clothes for men, women and children, shoes, home decor, kitchen items, purses, lots of jewelry, even beach cruiser bikes.” Frame, a local resident, will have her own booth set up at the market as well as coordinating the other vendors. She and another local artist, Raschelle Johansson, make artistic headbands for their company, Motley Handmade. Johansson, who also co-founded the Bijou Market, said the wares found this Saturday aren’t your typical “mommy craft” that is so prevalent in Utah Valley. “We try to make sure we pick vendors who sell things that are more original,” Johansson said, “You know, not something you’re going to find at Relief Society.” Johansson said the items for sale were mostly tailored toward what creative students would be interested in. “It’s more urban and young, really unique, so people could feel like it’s stuff that’s more one-of-akind for them,” she said. “We wanted things that were more outside the box, so we chose vendors that we felt took their work to the next level.” Bijou Market began with just one company — Motley Handmade. Frame and Johansson got the idea when they began having parties to sell their merchandise. In doing so, they found a lot of other local vendors who had impressive crafts but no place to sell them. The first Bijou Market event only had 15 vendors. Now, with a new location on 9th East and 50 sellers involved, Frame and Johansson are both expecting this year’s turnout to be significantly larger. Bijou Market will be held in the empty building across from Gold’s Gym, next to Stan’s Diner.

http://universe.byu.edu/node/3862

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Professors discuss not-so-creepy Poe By Kristin Jensen - Tue, 10/13/2009 - 22:16

  It wasn’t just the raven who quoth profound wisdom. This year marks the 200th anniversary of the birth of Edgar Allan Poe, and the American Studies Student Association is celebrating by exposing the “tell-tale” truths about Poe’s life in the hope that common myths and misunderstandings about him will exist … never more. The lecture will be held Thursday at 11 a.m. in the first floor HBLL auditorium, and will be followed by a discussion with a panel of Poe experts — Edward Cutler, Dennis Perry and Scott Miller. According to the panelists, Poe had an enormous influence on scientific discoveries, popular culture and modern literature. “Poe is credited with having pioneered modern physics,” said Cutler, chairman of the English Department. “His piece, ‘Eureka,’ is widely recognized as having anticipated the Big Bang theory.” Cutler also said the image we have of Poe — the creepy, stereotypical alcoholic — could be completely false. “It’s obvious that Poe led a hard life,” Cutler said, “but many of the stories about him that came out after his death may have been exaggerated tales from his jealous biographer.” Poe also greatly impacted the realm of literature, for reasons other than the obvious. “Poe invented the original detective story,” Cutler said. “His character, Dupin, is a kind of protoSherlock Holmes. His detective trilogy, ‘The Murders in the Rue Morgue,’ is widely credited as being the first ever detective story.” Cutler, along with Perry, recently attended an international Poe conference, where Poe’s influence and legacy were discussed. “One interesting thing,” said Perry, also a professor in the English Department, “is that the creators of the Batman series of comic books were greatly influenced by Poe, and that comes across in some of the Batman mythology.” In Thursday’s lecture, Perry will discuss Poe’s influence on popular culture. He said there have been more than 100 films in 13 different countries based on Poe’s works, as well as numerous comic books and novels. “‘The Shining,’ by Stephen King, is also heavily influenced by Poe,” Perry said. Cutler’s area of interest focuses more on Poe’s enormous impact throughout Europe, particularly France, and the third Panelist, Scott Miller from the Asian and Near Eastern Languages department, will talk about Poe’s influence on Japan. “It’s interesting to see Poe’s international influence,” Cutler said. “I think he is more appreciated in Europe than he is here. Here we just have a sort of junior high interest in Poe. This 200th birthday celebration is more a chance for people to learn who Poe really was.” The lecture is open to everyone, and students are encouraged to read one of Poe’s short stories, “The Black Cat,” ahead of time in order to better participate in the discussions.

http://universe.byu.edu/node/2975

 

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Client  Work    

 

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Habitat  for  Humanity   Donor  Letter   340 S Orem Blvd. Orem, UT 84058 801-344-8527 [Today’s Date] Contact Name Title Company name Mailing address City, state and zip Dear Mr./Ms. [INSERT NAME], At Habitat for Humanity, we are in the business of changing lives. Our goal is to eliminate poverty and homelessness in Utah County, and I’d like to invite you to become our partner in this goal. By donating to Habitat for Humanity of Utah County, you can help provide a home to a struggling family. Poverty is a cruel cycle that is difficult to break without help. At Habitat for Humanity, we believe that helping individuals become homeowners helps them succeed in every other aspect of their lives. We give families a hand up, not a handout, to help them achieve their potential. Your donation buys so much more than hammers and nails. It buys a sturdy, secure place for a family to call home. It buys a happier, healthier lifestyle. I have seen parents walk into their new Habitat home in wonder, hardly able to believe that it belongs to them. Habitat for Humanity helps families move out of crowded, unsanitary and unsafe living conditions into clean, new homes. It is very rewarding to see how our organization can make such a difference in these people’s lives. Habitat for Humanity has a long tradition of working with local businesses to achieve great things. I truly believe that by working together to give assistance to those in need, we improve the entire community. I hope you will join us. Sincerely yours, [SIGNATURE] Kena Matthews Executive Director Habitat for Humanity of Utah County

 

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Radio  PSAs     30 SECONDS FEEL LIKE RUNNING A 5K BUT DONʼT WANT SNOW IN YOUR SHOES? SIGN UP FOR HABITAT FOR HUMANITYʼS “NO SNOW INDOOR 5K” TO HELP OUT A GOOD CAUSE WHILE KEEPING YOUR SOCKS DRY. THE RACE WILL BE SATURDAY, FEBRUARY 27TH AT 9 A.M. -- REGISTRATION IS 10 DOLLARS IN ADVANCE OR 15 DOLLARS THE DAY OF THE RACE, AND IT INCLUDES A FREE T-SHIRT AND A PANCAKE BREAKFAST. ALL PROCEEDS GO TO HABITAT FOR HUMANITY. TO REGISTER, OR TO FIND OUT MORE INFORMATION, VISIT HABITAT-U-C--DOT--COM.

60 SECONDS THIS PRESIDENTʼS DAY, CELEBRATE BY DOING SOMETHING FUN AND MEANINGFUL. HABITAT FOR HUMANITY OF UTAH COUNTY IS TEAMING UP WITH PROVO TOWN CENTER TO PRESENT “WELCOME TO HAMMER TOWNE,” AN EVENT YOU WONʼT WANT TO MISS. THERE WILL BE FREE DRINKS AND POPCORN, PRIZES, GUITAR HERO AND OTHER ACTIVITIES. ALSO, IF YOU EAT AT THE TOWNE CENTER PANDA EXPRESS DURING THE HAMMER TOWNE EVENT, 20 PERCENT OF YOUR MEAL COST WILL BE DONATED TO HABITAT FOR HUMANITY AND WILL BE USED TO BUILD AFFORDABLE HOUSING FOR LOW INCOME FAMILIES.

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STOP BY PROVO TOWNE CENTER FOR “WELCOME TO HAMMER TOWNE.” THE EVENT WILL BE MONDAY, FEBRUARY 15TH FROM NOON TO FIVE P.M. WHILE YOUʼRE THERE, STOP BY THE HABITAT FOR HUMANITY INFORMATION BOOTH TO HEAR ABOUT THE GREAT THINGS HABITAT IS DOING IN THE COMMUNITY AND HOW YOU CAN BE PART OF IT. FOR MORE INFORMATION VISIT HABITAT-U-C--DOT--COM.

 

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Press  Release   Contact: Kristin Jensen 801-822-2277 kristin.jens@gmail.com

Improving the Community with Humor OREM (April 2, 2010) – Laughter is the best medicine, and students can find a pharmacy full of laughs at a comedy show this week while also giving a little first aid to the community. Habitat for Humanity is throwing its second annual “Humor for Homes” comedy fundraiser this Thursday, April 8, at 7:30 p.m. in the Tahitian Noni visitor center auditorium. The tickets are only $5. If last yearʼs success is any indicator, this yearʼs “Humor for Homes” will have the audience rolling in the aisles. The show will be provided by comedy troupe “Whatʼs So Funny?” a club comprised of students from Utah Valley University. “Whatʼs So Funny?” specializes in improv comedy, similar to BYUʼs “Laugh Out Loud” or the T.V. show, “Whoʼs Line is it Anyway?” The proceeds from this event will go to Habitat for Humanity of Utah County. Habitat for Humanity builds homes for poor and struggling families. The funds raised at this event will go directly to those homebuilding efforts, making a difference in the lives of families in Utah County.

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Students looking for a fun date idea or a chance to help their community can find both at “Humor for Homes.” The Tahitian Noni auditorium is located at 5151 N. 300 West, Provo, near the Riverwoods shopping center. Tickets can be bought at the door or online at www.habitatuc.org/events. ###  

 

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American  Mothers,  Inc.      

    History  of  American  Mothers,  Inc.   American  Mothers,  Inc.  is  an  interfaith,  non-­‐political,  non-­‐profit  organization  for   women  and  men  who  recognize  the  important  role  of  motherhood  through   educational  programs  and  community  outreach.  The  idea  behind  American  Mothers,   Inc.  began  during  the  Civil  War  when  a  woman  named  Anna  Reeves  Jarvis  sought  to   heal  the  damage  done  to  families  during  that  time  of  conflict.  She  organized  a  day  to   celebrate  love  and  friendship,  transcending  battle  lines,  and  that  simple  effort  grew   into  what  we  now  celebrate  as  Mother’s  Day.   The  first  National  Mother  of  the  Year  was  presented  in  1935  and  to  this  day   American  Mothers,  Inc.  remains  the  official  sponsor  of  Mother’s  Day.  It  continues  to   honor  outstanding  mothers  and  recognize  the  invaluable  contribution  they  make  to   the  future  success  and  happiness  of  children  and  society.  In  its  75  year  history,   many  distinguished  women  have  joined  the  cause  of  American  Mothers,  Inc.  Sarah   Delano  Roosevelt,  J.C.  Penny,  Mamie  Eisenhower,  Phyllis  Marriot  and  Hillary   Rodham  Clinton  all  served  with  American  Mothers,  Inc.  as  leaders,  officers  and   members.   The  National  organization  of  American  Mothers,  Inc.  is  headquartered  in   Washington,  D.C.  The  Board  of  Directors  is  composed  entirely  of  volunteers,   dedicated  women  who  have  a  great  respect  for  the  mothers  of  America.  The   National  organization  is  responsible  for  the  reknowned  National  Mother  of  the  Year   and  National  Young  Mother  of  the  Year  awards,  as  well  as  other  awards  and   programs  that  honor  outstanding  mothers  and  provide  opportunities  for  education   and  leadership  training.           This  document  was  used  in  a  press  packet  as  well  as  a  sponsorship  packet  sent   out  by  the  American  Mothers,  Inc.  national  board  as  part  of  their  campaign  to   rebrand  the  organization  and  increase  their  media  presence.      

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Makovsky  &  Co.  Internship  Materials    

 

 

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BB&T  Co.  campaign  project  

The following is a document developed as part of a full-scale campaign for BB&T bank. Together with my co-intern Justin Goldberg, I researched BB&T, determined their needs and created a hypothetical campaign to boost their business in the Florida banking market.

The final product was a research packet, a PowerPoint which was presented – or “pitched” – to the firm at the end of the internship, and this onepager. A DVD of the presentation can be provided upon request.  

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PRISM  PR  Toolkit  for  the  Center  for  Arts  Education          

The following document is a PR campaign proposal designed by the interns from 6 different firms. The final product was a 27-page, step-by-step PR toolkit presented to the Center for Arts Education.

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Proposal for PR Project The Center for Arts Education By the PRISM Interns Timeframe: Plan completed by July 30. Topic:

Launch of the 4th Edition CAE Parent Guide

Goal:

Direct key publics to the CAE website and to the Parent’s Guide

Work elements: Social Media v Twitter: set up account, get 150+ followers, include links, facts, statistics v Facebook: double current fan count, give information about launch, create hype about guide book v LinkedIn: create a page, network § Target date of completion: Thursday, July 8 Community Outreach/Partnerships v Contacts: public officials, city council, school boards, PTA, unions, other v Partnerships: musical and performing arts theaters, art museums v Create pitch, compile list of possible partners/donators including the contacts listed above § Target date of completion: Thursday, July 15 Media list/Distribution v Media lists: compile list of journalists and community officials and their contact information through MediaAtlas and Cision, related articles and blogs § Target date of completion: Thursday, July 8 v Follow up: call and/or email all possible contacts § Target date of completion: Thursday, July 15 Press Release v Story: create a personal interest story, “How Art Changed My Life” to draw attention to website and brochure v Write up: use CAE information to go along with story § Target date of completion: Thursday, July 22 Submitted by: PRISM To: The Center for Arts Education, June 24, 2010

 

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Ira  A.  Fulton  College  of  Engineering  and  Technology      

 

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Social  Media     Facebook  

   

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Event  Materials     Student  Innovator  of  the  Year  Competition    

 

     

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ACET  Conference     ACET  (the  Advancement  Council  of  the  Ira  A.  Fulton  College  of  Engineering  and   Technology)  is  comprised  of  41  high-­‐paying  donors  who  support  the  college  and   mentor  students.  The  following  are  materials  I  developed  for  various  ACET  events.     INVITATION  (Text:  Kristin  Jensen;  Design:  Garrett  Boden)     FRONT:  

 

 

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MIDDLE  SPREAD:

 

 

 

 

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BACK:

      HIGHLIGHT  STORIES:     (Student  success  stories,  used  in  an  ACET  Ambassador    informational  booklet)     Learning  by  Doing  (TEE  National  Competition)     The  Technology  and  Engineering  Education  (TEE)  program  was  recently  awarded   first  place  at  an  international  competition  for  technology  and  engineering  educators.   They  earned  first  place  in  five  out  of  seven  competitions,  all  of  which  were  designed   to  test  students’  teaching  skills  and  abilities.  The  competition  simulated  realistic   teaching  situations  such  as  presentations,  preparing  lesson  materials  and  working   with  video  production.  Professors  in  the  TEE  program  are  enthusiastic  about  these   competitions  because  they  give  students  ample  experience  with  lesson  development   before  graduation.     Meeting  National  Standards  of  Excellence  (NSA  cyber  security)     BYU  is  doing  its  part  to  protect  against  hackers,  data  mining  and  computer  viruses.   The  Information  Technology  program  was  honored  this  year  with  a  prestigious   recognition  from  the  National  Security  Agency  (NSA)  and  the  Department  of   Homeland  Security.  Because  of  its  outstanding  cybersecurity  curriculum  and  faculty,   BYU  has  been  named  a  National  Center  of  Excellence.  This  honor  gives  students     26  


access  to  additional  funding  and  scholarships  as  well  as  industry-­‐wide  recognition.   The  association  with  a  National  Center  of  Excellence  also  provides  an  advantage  to   students  who  decide  to  work  for  the  U.S.  government.     Climbing  to  New  Heights  (Batman  device)     Students  in  the  engineering  Capstone  class  designed  a  gadget  worthy  of  a  superhero   this  year.  Their  automatic  repelling  device  was  based  on  the  recent  Batman  movies.   Engineers  managed  to  create  with  raw  technical  ability  the  kind  of  futuristic  tool   that  Hollywood  makes  with  smoke  and  mirrors.  The  device  includes  a  grappling   hook  that  can  be  shot  from  a  pressurized  air  cannon.  Once  secured,  the  attached   cable  can  lift  over  300  pounds  vertically  into  the  air  via  an  automatic  winch  and   pulley  system.  Literally  all  it  takes  is  the  push  of  a  button.  BYU’s  anchoring  device   was  tested  at  this  year’s  Air  Force  Research  Lab  competition.  Though  the  original   concept  was  inspired  by  a  comic  book,  this  tool  has  very  realistic  and  practical   applications  for  the  military.     Becoming  a  Sought-­‐After  Specialist  (NASA  story)     Even  before  receiving  her  Ph.D.,  engineering  student  Shannon  Zirbel’s  skills  were  in   high  demand.  Zirbel’s  research  has  earned  her  a  fellowship  worth  up  to  $198,000   with  NASA’s  Jet  Propulsion  Lab  (JPL).    For  Zirbel,  who  grew  up  wanting  to  be  an   astronaut,  this  fellowship  is  a  dream  come  true.     Through  her  undergraduate  and  graduate  work  at  BYU,  Zirbel  has  become  an  expert   in  compliant  mechanisms.  These  are  mechanisms  that  are  flexible,  moving  by   bending  instead  of  using  hinges  (examples  include  a  bow-­‐and-­‐arrow  or  an   elephant’s  trunk).  Applying  these  mechanisms  to  NASA’s  spacecraft  could  be   revolutionary,  as  they  would  require  much  less  lubrication  and  maintenance  than   hinged  devices.    Zirbel  will  also  work  personally  with  a  mentor  and  may  even  get  to   see  her  work  displayed  on  future  spacecraft.          

 

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Other  projects       -­‐  Organized,  conducted  and  transcribed  a  focus  group  (Study  Abroad  Program)   -­‐  Slogan  development  for  the  colleges  New  Building  Capital  Campaign   -­‐  New  Building  brochure   -­‐  Social  Media  Monitoring   -­‐  Copy  Editing   -­‐  Copy  Writing  for  flyers,  screen  displays,  posters,  etc.          

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Portfolio - Kristin Jensen  

Select news aricles, press releases and client work.

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