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Jobber

Improving the job search experience

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach December 16, 2011


Job searches are taking longer. When you’re handed a pink slip you don’t expect your job hunt to take five months or longer. The extended length and self-discovery nature of the job search creates burnout, turning a job hunt from simple to daunting. Discouraged by the lack of response, and running out of ideas for “The Great Recession...has what to try next, job seekers need a doubled the time it takes before the average unemployed resource to help them stay on track, stay motivated, and help them keep their person either finds a job or emotions out of the search.

gives up looking for work.” — Arthur Delaney, Huffington Post

Delaney, A. How Long Before The Unemployed Find Work Or Give Up? Huffington Post. 06/ 8/11 04:31 PM ET. http://www.huffingtonpost.com/2011/06/08/long-term-unemployment_n_873298.html

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IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Long-term unemployment is not going away. Unemployed (13.9 million)

13.9 mil. people are unemployed in the U.S. 5.9 mil. (43.4%) of them are long-term unemployed An additional 8.9 mil. are involuntary part-time workers Long-Term Unemployed (5,900,000) Short-Term Unemployed

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IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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* http://www.bls.gov/cps/ Oct. 2011


Stamina, Iteration, Organization. Job seekers need to be in it for the long haul. In a long search, the job hunt becomes the elephant in the room—the guilt of not succeeding combines with the sting of rejection. To keep stamina and iteration in play, people need strong organization systems and a robust support system that provides objective feedback and a steady stream of ideas. Job hunt Apply Leave job

Identify

Update resume

Job seeker Family & Community

Jobber

Search

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

Land job

“After a while family and friends stopped being useful.” —Rebecka, research subject

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Overwhelmed, guilt, then fear. Returning job seekers are often confronted with a changed industry and a more sophisticated market. They stall, they start, and then stop again. It is easy to get lost in the technology and “Less than 4 in 10 [long-term] forget simple things such unemployed adults (34%) as following up after an ...rate their lives...as thriving, interview. Avoiding burnout compared with 47% of those can become a job in itself. who have been looking for work

for 10 weeks or less.�

- Elizabeth Mendes and Lydia Saad summarizing a USA Today/Gallup poll

Mendes, E., Saad, L. For Unemployed, Length, Scale of Job Search Affects Wellbeing Life ratings, emotional wellbeing of the unemployed drops after 10 weeks of job searching. Gallup. February 25, 2011. http://www.gallup.com/poll/146345/unemployed-length-scale-job-search-affects-wellbeing.aspx

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IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Know the market, know yourself. “I didn’t know how much I was worth.” —Ana, research subject

Who is hiring, and who just laid off workers? Identifying an interesting company is only half the battle. Job seekers need help to pitch to a company’s needs; to break through the clutter to get a foot in the door, or to know how much they should be paid for their level of expertise.

The job search has become more competitive. Gathering the necessary data involves scouring many sources.

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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No tool supports the whole process. Tools that enable the hunt

There is a scarcity of tools available for people to comprehensively manage their job search. The fragmented nature of existing tools can be confusing and time consuming to navigate. People have trouble staying organized when moving between tools.

HR applications

Job sites

Land job

Monster.com LinkedIn.com

Taleo.com

Apply Hire

Recruiter Job Seeker Professional Community

Update resume

Evaluate

Post job

Filter

Prospect

Identify

Search

Microsoft Excel Salary.com Hoover.com

Data & insight tools

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

* Model developed by Kristine Angell, Joseph Gray, Amir Hossein Arabkheradmand for the LinkedIn XMod project (2011), Rapid Experience Modeling, IIT’s Institute of Design

Indeed.com LinkedIn.com

Job sites

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Jobber Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Jobber: a single-site job search engine. A one-stop web interface that lets a job seeker learn about the market and how she fits into that market, Jobber provides a paced, manageable stream of suggestions that help prevent burnout.

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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A structured, even approach. Ideal user experience: Looking for a job shouldn’t be so difficult. I would like to approach my search like my last job: confidently, knowing exactly what needs to be done that day. I want to have a structured search session with an agenda and a finite to-do list. Searches on job and networking sites are progressively smarter; helping me discover new resources, tactics, and opportunities when I’m ready without overwhelming me with a firehose of information. It’s a guilt free job search. I am pacing myself and accomplishing what I set out to do.

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Who’s out there?

Freelancer Comfortable and confident with search ex. Seeking contracts, or the ambitious corporate climber who is currently employed

Jobber

Under-employed Distracted, fragmented searches ex. People holding multiple part-time jobs

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

Traditional job seeker Uncomfortable with search ex. People new to the job force or returning to the hunt

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Our target audience. Audience

Traditional job seeker Unemployed seeking full-time employment

Under-employed job seeker Involuntary part-time workers Freelancer Perpetual job seeker Career coach or caseworker Supporting job seekers

Problem

Lack of market knowledge Limited online presence Lack of task tracking Distress Multiple distractions Lack of market knowledge Limited online presence Divided attention Incomplete market knowledge Frustration Access to hiring managers or decision-makers Limited time with job seeker Volume of resources to convey Incomplete information to provide feedback

* Problems uncovered through interviews with recent or current-unemployed individuals.

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Jobber keeps job seekers organized and moving forward. One-stop workspace for tasks and files • Auto-generated task lists customized to preferences and phase of the job search • Repository of resume and cover letter content components • Paced, progressive disclosure of suggested resources and tactics

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IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Jobber helps job seekers learn the market. Industry content and trend aggregation • Industry summaries for the region • L ists of top influencers and suggested points of contact • H  iring trends and preferences for targeted companies

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Jobber makes it easier to use all the tools available. • Helps harness past efforts and mine job posting for targeted, personalized responses • A helping hand getting started with social media • Export tasks to preferred programs such as Outlook • A layer of great UX to interact with that slowly reveals the depth of resources underneath Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Jobber paces you. Ideal user experience: When Robin opened Jobber this morning, she saw immediately what was on the agenda for the day. At a glance, she could see followup reminders and statuses for her recent applications. She also had a list of industry events and blog posts from influential people. Robin uses Jobber for input on her resumes and cover letters. As she writes, the application provides key word reminders by comparing her text to the job listing. She has noticed an improvement in her letters and response rate. As Robin rates Jobber’s suggestions they get smarter; more relevant. Jobber doesn’t dump these suggestions on her all at once: each day she gets a manageable list of new tasks, so she doesn’t get burned out. Jobber even reminds her to schedule a day off from the job search. Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Websites with analogous functionality:

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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There is a fit for Jobber in market. Offering performance against competitive values Salary.com Monster.com Taleo.com LinkedIn.com Career Coaching Jobber

High

Low Industry information

Content management

Personalized feedback

Jobber provides:

Industry Information News items, blog posts, hiring data and preferences, salaries and skills Content Management Storage, versioning, and reuse of resume and cover letter content components

Jobber

Task management

Education

Task Management Task lists and suggestions Personalized Feedback Application keyword comparison, progress tracking, task suggestions based on application history and personalized rating system

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

Paced scheduling

Education Skill-building (interviewing, social media, etc.) articles and recommendations Paced Scheduling Progressive disclosure of news, data, and task planning

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Thank you Kristine Angell & Kristi Leach

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IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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About the team Kristine Angell

Kristi Leach

MDesign/MBA candidate 2013 A20219848

Kristine is a graduate student at IIT’s Institute of Design and Stuart School of Business where she is pursuing a dual degree—the Masters of Design/ MBA. Kristine plans to become a design strategist bringing user-centered research to business problems. By addressing the consumer value proposition through an understanding of their behaviors, motivations and beliefs, she is able to develop actionable insights for an emotional and tangible connection between the individual and the company. She is open to opportunities to learn best practices from industry veterans in order to marry the academic to the reality. Prior to IIT Kristine worked as a design researcher for RKS Design in Los Angeles and as an art director for multiple firms in New York City. Recent projects include user-centered research to generate product positioning strategies for localized Indian and Chinese market expansion by a global food and beverage brand; and rapid service prototyping for the WK Kellogg Foundation.

Contact:

(646) 831-7035 kristine.angell@gmail.com LinkedIn: http://www.linkedin.com/in/kangell Blog: http://kristineangell.posterous.com/

Jobber

IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

MDesign/MBA candidate 2014 A20276518

Kristi is a graduate student at IIT’s Institute of Design and Stuart School of Business where she is pursuing a dual degree—the Masters of Design/MBA. She plans to work as an innovation and change management consultant. She wants to work to improve the rate at which companies successfully implement new ideas and technology. Prior to graduate school, Kristi worked as a freelance technical communicator documenting complex software and as a content planner for nonprofit community websites. Recent projects include singlesourcing user manuals and help systems for clinical software and a help system for Wireless Workbench™ software, a program that coordinates Shure® wireless devices. Kristi served as the chapter president of Suncoast chapter of the Society for Technical Communication.

Contact:

(727) 457-2278 kwritenow@gmail.com LinkedIn: http://www.linkedin.com/in/kristileach Twitter: http://twitter.com/kristil Blog: http://WhyTechComm.com

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Our Process: • Kristi and Kristine interviewed individuals from around the country about their job hunt and its impact on their relationships and career. • They conducted contextual secondary research about the country’s job market. • They developed an industry understanding. • Concluding primary and secondary research Kristi and Kristine clustered the findings and developed a framework for understanding the job search through the user’s point of view.

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IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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We would like to thank: Joseph Gray & Amir Hossein Arabkheradmand for allowing us to use the insights developed from their work on the LinkedIn XMod project (2011) developed with Kristine Angell for the Rapid Experience Modeling class at IIT’s Institute of Design. In addition, we would like to thank Zach Paradis of Sapient, and Albert Wang and Jorge Gordon of LinkedIn for their feedback and insight into the realms of the job seeker and head hunter. We would also like to thank our research subjects, without whom the outcome of our work would be sorely lacking.

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IIT Stuart School of Business Business Innovation Competition Kristine Angell Kristi Leach

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Jobber presentation  

A job search engine that uses paced tasks and progressive disclosure to prevent burnout.

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