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project_WeGo
OBJECTIVES Renamed and rebranded Travelocity including creating a new logo, website, stationary set, and Brand Identity book (viewable on an iPad.)
OUTCOMES The goal was to use stand out colors that would stand out against competitors when a search was done. As for the website, it was a goal to make the search for a great travel destination as easy and pain free as possible. WeGo’s goal is to be the online travel agent.
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