Issuu on Google+

BRAND STYLE GUIDE

Moleculin, LLC 1


Table of Contents 3 4 10 11 12 15 16

Introduction The Logotype Clear Space & Minimum Size Color Palette Typography Stationery PowerPoint Template

Moleculin, LLC 2


Introduction This document is meant to guide how we use the new Moleculin logotype in all communications formats. Adherence to its rules of style will assure that our Company’s brand is always represented in a consistent and professional way. For any project that involves that involves advertising, marketing, newsletters, flyers, presentations, direct mail, electronic communications, stationery, signage or merchandising, this document is your guide.

Moleculin, LLC 3


The Logotype The Moleculin logotype is the most important element of our visual identity. It is the visual representation of the brand that people will instantly come to recognize and associate with Moleculin. The following pages outline a few simple rules about our logotype. Please take your time to understand how it is applied so that it will always appear in a clear and consistent way. Please do not alter the Moleculin logo in any way. It must always be reproduced from master artwork.

Moleculin, LLC 4


The Moleculin Logotype Logotype in Moleculin Blue

Moleculin, LLC 5


The Moleculin Logotype Logotype in White on Color

Moleculin, LLC 6


The Moleculin Logotype Logotype in Black

Moleculin, LLC 7


The Moleculin Logotype Alternate Vertical Logotype

Moleculin, LLC 8


The Orb The Moleculin “Orb� may be used as a design element. One way in which the orb can be used successfully alone is on letterhead, in powerpoints, and in other applications. It is recommended that the orb be severely screened back to a light tint so that the strong colors do not interfere with coinciding text within the application.

Moleculin, LLC 9


x

Clear Space & Minimum Size x

x

The Moleculin logotype should always have breathing space. It needs a clear space equal to the x-height.

x

The minimum recommended size for the logotype is (100 pixels online). 1.4 inches (100px)

Moleculin, LLC 10


Base Colors

Color Palette Our main color is PMS 2935 C Blue, accompanied by PMS 446 Gray, PMS 472 Aqua, and PMS 7463 Indigo. Tints of these colors can also be used.

Highlight Colors

C99 M62 Y0 K0 PMS 2935 R0 G90 B187 HEX #005abb

C20 M80 Y0 K0 PMS 2935 C R13 G113 B186 HEX #c85094

C67 M59 Y58 K43 PMS 446 R72 G71 B68 HEX #484744

C0 M50 Y100 K0 PMS 674 R242 G148 B0 HEX #f29400

C70 M04 Y26 K0 PMS #7472 R60 G178 B188 HEX #3db2bc

C60 M0 Y80 K0 PMS #7489 R119 G183 B86 HEX #77b756

C90 M68 Y40 K33 PMS #7463 R26 G64 B88 HEX # 1a4058

C0 M90 Y100 K0 PMS #485 R229 G53 B23 HEX #e53517

Moleculin, LLC 11


Aa Typography Helvetica Neue Regular

ABCDEFGHIJKLMN OPQRSTUVWXYZÀ abcdefghijklmnopq rstuvwxyzàåéîõøü& 1234567890($£.,!?)

Moleculin, LLC 12


Aa Typography Helvetica Neue Bold

ABCDEFGHIJKLMN OPQRSTUVWXYZÀ abcdefghijklmnopq rstuvwxyzàåéîõøü& 1234567890($£.,!?)

Moleculin, LLC 13


Typography Minion Pro Medium

Aa

ABCDEFGHIJKLMN OPQRSTUVWXYZÀ abcdefghijklmnopq rstuvwxyzàåéîõøü& 1234567890($£.,!?)

Moleculin, LLC 14


Stationery Letterhead, Labels, Business Card and Envelope

1225 North Loop West, Suite 725 Houston, Texas 77008

Walter Klemp Chairman and CEO

moleculin.com

1225 North Loop West, Suite 725 Houston, Texas 77008 ofďŹ ce: 713.305.5041

email: wklemp@moleculin.com

1225 North Loop West, Suite 725 Houston, Texas 77008

1225 North Loop West | Suite 725 | Houston, Texas 77008 | www.moleculin.com

Moleculin, LLC 15


Powerpoint Sample Slides

Moleculin, LLC 16


Powerpoint Sample Slides

Moleculin, LLC 17


If you have any questions or comments about the design issues discussed in these guidelines, or if you need hiresolution logo files or design templates, the templates can be found on our server at xxx.xxx.xxxx or you can contact (insert internal contact).


Moleculin Style Guide