12. BOUTIQUE HOTELS:
GURNEY’S NEWPORT RHODE ISLAND RESORT
13. MARGARITAVILLE SAN DIEGO
Margaritaville was a very fun project to work on. With Jimmy’s free-spirited theme applied to the entirety of the hotel, we were able to get very creative with all the ideas. The narrative focused on the 70’s culture, the representation of Jimmy, and lots of color! Because it’s always “5 o’clock somewhere!”. Some of the fun things I got to work on was a catholic “shrine” dedicated to the life of Jimmy after his passing, but instead of candles, we used a collection of hand-curated, funky margarita glasses.
