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WHO WE ARE


VISION “The company’s vision is to spread smiles and happiness by offering the customers new, exciting, and refreshing ways to enjoy their day.”


MISSION •  •  •  •  • 

ingenious and enjoyable way of quenching thirst exciting customer experience freshest, tastiest ingredients refreshing flavors perfect serving of smile-inducing happiness


DEVIATION OF PLANS


MIDNIGHT BREW

CITRUS COOL

LEMON SUNSHINE

SUMMER PUNCH

SNOWBERRY

Price

75.00

75.00

75.00

75.00

75.00

Cost

27.39

8.36

8.36

63.67

69.84

Profit Margin

47.61

66.64

66.64

11.33

5.16

Gross Margin %

63%

89%

89%

15%

7%

Mark Up %

174%

797%

797%

18%

7%


SUNSET BLISS

PEACH PARADISE

BERRY SPLASH

LEMON SUNSHINE

SUMMER PUNCH

Price

55.00

55.00

60.00

60.00

75.00

Cost

16.17

11.17

14.34

13.82

20.92

Profit Margin

38.83

43.33

45.66

46.18

54.08

Gross Margin %

70.60%

78.79%

76.10%

76.97%

72.10%

Mark Up %

240.12%

371.40%

318.39%

334.18%

258.43%


15 - 24 A B ⇡C

YEARS O LD

METRO MANILA


KEY MILESTONES


INITIAL INVESTMENTS Freezer Ice Trays Utility Case Bottle Containers Dressing Pot TOTAL

PHP 10,563.75 PHP 1,795.20 PHP 757.45 PHP 2,019.60 PHP 130.90 PHP 15,266.80


PRODUCT SAMPLING JSEC Kostka Extension Doghouse


BAZAARS

INSIDE & OUTSIDE CAMPUS

Esplanade, Emporia, Piazza

JSEC STALL PARTNERSHIP


BAZAAR

DATE

VENUE

RENTAL FEE

Esplanade

November 25-29, 2013

ADMU (Loyola Schools)

3,500.00

Emporia

December 6-8, 2013

Mercato (BGC)

4,900.00

Piazza

December 9-13, 2013

ADMU (Loyola Schools)

3,500.00

Mobile Bar

December 22, 2013

AFPOVAI Phase 6 (Taguig)

N/A

Ignation

January 24-25, 2014

ADMU (High School)

3,500.00

SOH Night

February 1, 2014

ADMU (Loyola Schools)

N/A

Freshman FatherSon Day

February 15, 2014

ADMU (High School)

1,000.00

Entrep University

March 1-2, 2014

Megatent (Libis)

1,500.00

TOTAL 17,900.00


OUR CUSTOMERS


OUR CUSTOMERS


POTENTIAL INVESTORS


TV FEATURE


A C TU AL FINANCIALS


SALES Esplanade

Php 34,645.00

558 drinks

Emporia

Php 8,755.00

147 drinks

Piazza

Php 21,170.00

361 drinks

Mobile Bar

Php 2,153.29

50 drinks*

AHS Fair

Php 14,425.00

183 drinks

SOH Night

Php 3,065.00

53 drinks

JSEC Partnership

Php 3,135.00

55 drinks*


SALES 558 drinks

250 drinks

147 drinks

80 drinks

361 drinks

500 drinks

50 drinks*

500 drinks

183 drinks

210 drinks

53 drinks 55 drinks*

50 drinks


1,410* DRINKS SOLD


NET INCOME November

December

14,872

0 0 0

4,365 4,365

January-Early February 0

14,872

4,000

14,872 7,914 8,000

Php 27,151.23

12,000

16,000


RETURN ON INITIAL INVESTMENT

Total Initial Outlay Total Earnings

PHP 35,039.93 PHP 27,151.23

RETURN ON INVESTMENT 77.49%


CURRENT FINANCIAL POSITION 0

0 -7,889

-10000

-15,803

-20000

-20,168 -30000

-35,040

-40000 0

1

2

3

4


STRATEGY EVALUATION


PRODUCT REASSESSMENT •  •  • 

shift in ingredient options shake beverages with cubes before serving venture into alcoholic beverages for the older target market


OVERALL REALIZATIONS •  •  •  •  •  • 

loyalty cards work select distribution channels more carefully transparency in business is okay not a supplementary beverage to another product offering establish strong supplier relationships be proactive in reaching out to customers


FUTURE PROSPECTS


YEAR 1!

Acquisition of Resources & Equipment

Competencies

YEAR 2!

YEAR 3!


YEAR 1!

Development and Processes Network

Marketing & Promotional Strategies !

YEAR 2!

YEAR 3!


YEAR 1!

Avenues for Selling

YEAR 2!

YEAR 3!


YEAR 1

YEAR 2

YEAR 3

Revenue

PHP 400,000.00

PHP 936,000.00

PHP 1,644,000.00

Net Income

PHP 63,296.28

PHP 167,694.88

PHP 526,192.24

Projected Investments

PHP 16,388.80

PHP 394,649.00

PHP 34,183.00

Operating Expenses

PHP 64,893.87

PHP 199,417.60

PHP 560,320.40


YEAR 1

PRICE

Storage Equipment

PHP 16,388.80

Freezer

PHP 63,296.28

TOTAL INVESTMENT

PHP 16,388.80

YEAR 2

PRICE

Food Truck

PHP 370,000.00

Freezer

PHP 6,000.00

Refrigerator

PHP 8,298.00

Kitchen Equipment

PHP 8,466.00

Kitchen Utensils

PHP 1,885.00

TOTAL INVESTMENT

PHP 394,649.00

YEAR 3

PRICE

Freezer

PHP 6,000.00

Refrigerator

PHP 8,298.00

Kitchen Utensils

PHP 1,855.00

Furnitures & Fixtures

PHP 18,000.00

TOTAL INVESTMENT

PHP 34,183.00


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